--- title: "Meaning & Key Takeaway of: After Scour, I started a company called…" description: "\"After Scour, I started a company called Red Swoosh. The idea was to take those litigants who sued us for a huge amount of money and turn them into cust..." image: "https://sms4smile.com/quotes/i/1e8/travis-kalanick-3911_after_after-scour-i-started-a-company-called-r_3095335.jpg" --- # After Scour, I started a company called Red Swoosh. The… ![“After Scour, I started a company called Red Swoosh. The idea was to take those litigants who sued us for a huge amount of money and turn them into customers with the same technology. I wanted to get them to pay me. It was a revenge business.” quote by Travis Kalanick](https://sms4smile.com/quotes/i/1e8/travis-kalanick-3911_after_after-scour-i-started-a-company-called-r_3095335.jpg) [Download](https://sms4smile.com/quotes/i/1e8/travis-kalanick-3911_after_after-scour-i-started-a-company-called-r_3095335.jpg) [Open image](https://sms4smile.com/quotes/i/1e8/travis-kalanick-3911_after_after-scour-i-started-a-company-called-r_3095335.jpg) > “After Scour, I started a company called Red Swoosh. The idea was to take those litigants who sued us for a huge amount of money and turn them into customers with the same technology. I wanted to get them to pay me. It was a revenge business.” [Travis Kalanick](https://sms4smile.com/quotes/author/travis-kalanick/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. He turned legal threats into business opportunities by targeting litigants with a service that forced them to pay. **In simple terms:** Used lawsuits to create customers. Key Takeaway Leverage conflict into profit. Themes entrepreneurship revenge legal strategy Mood defiant strategic Type business personal narrative When to use this quote - startup fundraising - legal tech - customer acquisition - risk management Key Concepts business model innovation conflict resolution Questions to Reflect On - Is it ethical to profit from adversaries? - How can conflict be turned into collaboration? A Different Perspective May encourage unethical practices and damage reputation. ★ ★ ★ ★ ★ No ratings yet [After](https://sms4smile.com/quotes/about/after/) [Amount](https://sms4smile.com/quotes/about/amount/) [Business](https://sms4smile.com/quotes/about/business/) [Company](https://sms4smile.com/quotes/about/company/) [Company Called](https://sms4smile.com/quotes/about/company-called-375946/) [Customers](https://sms4smile.com/quotes/about/customers/) [Get](https://sms4smile.com/quotes/about/get/) [Huge](https://sms4smile.com/quotes/about/huge/) [Idea](https://sms4smile.com/quotes/about/idea/) [Me](https://sms4smile.com/quotes/about/me/) [Money](https://sms4smile.com/quotes/about/money/) [Pay](https://sms4smile.com/quotes/about/pay/) [Red](https://sms4smile.com/quotes/about/red/) [Revenge](https://sms4smile.com/quotes/about/revenge/) [Revenge Business](https://sms4smile.com/quotes/about/revenge-business-602438/) [Same](https://sms4smile.com/quotes/about/same/) [Started](https://sms4smile.com/quotes/about/started/) [Started Company](https://sms4smile.com/quotes/about/started-company-404745/) [Sued](https://sms4smile.com/quotes/about/sued/) [Swoosh Idea](https://sms4smile.com/quotes/about/swoosh-idea-5341169/) [Take](https://sms4smile.com/quotes/about/take/) [Technology](https://sms4smile.com/quotes/about/technology/) [Them](https://sms4smile.com/quotes/about/them/) [Those](https://sms4smile.com/quotes/about/those/) [Turn](https://sms4smile.com/quotes/about/turn/) [Us](https://sms4smile.com/quotes/about/us/) [Wanted](https://sms4smile.com/quotes/about/wanted/) [Who](https://sms4smile.com/quotes/about/who/) ## Related quotes > [In high school, I started my first company, called M Cubed Software. 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