--- title: "Meaning & Key Takeaway of: When I started my company, many people…" description: "\"When I started my company, many people said I shouldn't launch it as a retail concept because it was too big a risk. They told me to launch as a wholes..." image: "https://sms4smile.com/quotes/i/fb5/tory-burch-9088_big_when-i-started-my-company-many-people-sa_2469056.jpg" --- # When I started my company, many people said I shouldn't… ![“When I started my company, many people said I shouldn't launch it as a retail concept because it was too big a risk. They told me to launch as a wholesaler to test the waters - because that was the traditional way.” quote by Tory Burch](https://sms4smile.com/quotes/i/fb5/tory-burch-9088_big_when-i-started-my-company-many-people-sa_2469056.jpg) [Download](https://sms4smile.com/quotes/i/fb5/tory-burch-9088_big_when-i-started-my-company-many-people-sa_2469056.jpg) [Open image](https://sms4smile.com/quotes/i/fb5/tory-burch-9088_big_when-i-started-my-company-many-people-sa_2469056.jpg) > “When I started my company, many people said I shouldn't launch it as a retail concept because it was too big a risk. They told me to launch as a wholesaler to test the waters - because that was the traditional way.” [Tory Burch](https://sms4smile.com/quotes/author/tory-burch/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Risk‑averse advice can stifle innovation; bold moves may yield greater rewards. **In simple terms:** Playing it safe limits growth. Key Takeaway Embrace calculated risk. Themes entrepreneurship innovation risk strategy Mood determined optimistic Type motivational strategic When to use this quote - startup launch - product development - fundraising - market entry Key Concepts disruptive thinking market testing growth mindset Questions to Reflect On - What risk could you take today? - How would you mitigate potential loss? A Different Perspective Risk can lead to failure if not managed. ★ ★ ★ ★ ★ No ratings yet [Business](https://sms4smile.com/quotes/about/business/) [Company](https://sms4smile.com/quotes/about/company/) [Customer](https://sms4smile.com/quotes/about/customer/) [People](https://sms4smile.com/quotes/about/people/) [Retail](https://sms4smile.com/quotes/about/retail/) [Risk](https://sms4smile.com/quotes/about/risk/) [Tests](https://sms4smile.com/quotes/about/tests/) [Water](https://sms4smile.com/quotes/about/water/) ## Related quotes > [I wanted to create a new way of looking at retail.](https://sms4smile.com/quotes/tory-burch/i-wanted-to-create-a-new-way-of-looking-at-retail/) [Tory Burch](https://sms4smile.com/quotes/author/tory-burch/) > [I've been thinking a lot lately about taking chances, and how it's really just about overcoming your fears. Because the truth is, everytime you…](https://sms4smile.com/quotes/dr-john/i-ve-been-thinking-a-lot-lately-about-taking-chances-and-how-it-s/) [Dr. John](https://sms4smile.com/quotes/author/dr-john/) > [I'm not a huge risk taker. I think that, for me, I take certain kinds of risks, but if you look at me, you…](https://sms4smile.com/quotes/joan-allen/i-m-not-a-huge-risk-taker-i-think-that-for-me-i-take-certain-kinds-of/) [Joan Allen](https://sms4smile.com/quotes/author/joan-allen/) > [I don't get holiday, I'm self-employed. That's a really big risk for anyone in telly.](https://sms4smile.com/quotes/rylan-clark-neal/i-don-t-get-holiday-i-m-self-employed-that-s-a-really-big-risk-for/) [Rylan Clark-Neal](https://sms4smile.com/quotes/author/rylan-clark-neal/) > [I used to think you go in, get surgery, and get fixed, and you're good. Doesn't always work like that. It's a big risk…](https://sms4smile.com/quotes/al-iaquinta/i-used-to-think-you-go-in-get-surgery-and-get-fixed-and-you-re-good/) [Al Iaquinta](https://sms4smile.com/quotes/author/al-iaquinta/) > [I've made lots of mistakes. Probably the worst one - I would say they tie. It's either when I didn't move fast enough on…](https://sms4smile.com/quotes/ginni-rometty/i-ve-made-lots-of-mistakes-probably-the-worst-one-i-would-say-they/) [Ginni Rometty](https://sms4smile.com/quotes/author/ginni-rometty/) > [Big risk means big reward. I want that.](https://sms4smile.com/quotes/jake-hager/big-risk-means-big-reward-i-want-that/) [Jake Hager](https://sms4smile.com/quotes/author/jake-hager/) > [Sometimes, you have to take a big risk.](https://sms4smile.com/quotes/frank-vogel/sometimes-you-have-to-take-a-big-risk/) [Frank Vogel](https://sms4smile.com/quotes/author/frank-vogel/) > [Innovation is a big risk. It can also be a big reward - but a big punishment if you fail.](https://sms4smile.com/quotes/david-cage/innovation-is-a-big-risk-it-can-also-be-a-big-reward-but-a-big/) [David Cage](https://sms4smile.com/quotes/author/david-cage/) > [No matter what your decisions are, no matter what your votes are, if youre not playing by the rules, youre taking a big risk.](https://sms4smile.com/quotes/shelley-moore-capito/no-matter-what-your-decisions-are-no-matter-what-your-votes-are-if/) [Shelley Moore Capito](https://sms4smile.com/quotes/author/shelley-moore-capito/) > [“To win a little you have to risk something. To win big, you have to risk it all.”](https://sms4smile.com/quotes/cath-crowley/to-win-a-little-you-have-to-risk-something-to-win-big-you-have-to/) [Cath Crowley](https://sms4smile.com/quotes/author/cath-crowley/) > [No matter how much you're going to be criticized or no matter how big of a risk it is, the boldness is the thing…](https://sms4smile.com/quotes/nicole-kidman/no-matter-how-much-you-re-going-to-be-criticized-or-no-matter-how-big/) [Nicole Kidman](https://sms4smile.com/quotes/author/nicole-kidman/) > [I've taken challenges with the big risk that it can all go wrong. But that's what I like and I'd rather do that than…](https://sms4smile.com/quotes/ruud-gullit/i-ve-taken-challenges-with-the-big-risk-that-it-can-all-go-wrong-but/) [Ruud Gullit](https://sms4smile.com/quotes/author/ruud-gullit/) > [I just like to keep my money in the bank; I'm not a big risk-taker. I don't know anything about the stock market... I…](https://sms4smile.com/quotes/wayne-gretzky/i-just-like-to-keep-my-money-in-the-bank-i-m-not-a-big-risk-taker-i/) [Wayne Gretzky](https://sms4smile.com/quotes/author/wayne-gretzky/) > [“Though he knew he was taking a big risk with Ford, he had no choice. He was certain that the company could not get…](https://sms4smile.com/quotes/tibor-michaels/though-he-knew-he-was-taking-a-big-risk-with-ford-he-had-no-choice-he/) [Tibor Michaels](https://sms4smile.com/quotes/author/tibor-michaels/) ## More by Tory Burch > [One of the reasons I wanted to start a company is because I wanted an environment that I wanted to work in. I wanted…](https://sms4smile.com/quotes/tory-burch/one-of-the-reasons-i-wanted-to-start-a-company-is-because-i-wanted-an/) [Tory Burch](https://sms4smile.com/quotes/author/tory-burch/) > [Entrepreneurs have a great ability to create change, be flexible, build companies and cultivate the kind of work environment in which they want to…](https://sms4smile.com/quotes/tory-burch/entrepreneurs-have-a-great-ability-to-create-change-be-flexible-build/) [Tory Burch](https://sms4smile.com/quotes/author/tory-burch/) > [Being an entrepreneur isn’t just a job title, and it isn’t just about starting a company. It’s a state of mind. It’s about seeing…](https://sms4smile.com/quotes/tory-burch/being-an-entrepreneur-isn-t-just-a-job-title-and-it-isn-t-just-about/) [Tory Burch](https://sms4smile.com/quotes/author/tory-burch/) > [The easy glamour of the French Riviera in the late 1960s - inspired by Romy Schneider's character in La Piscine - mixed with garden…](https://sms4smile.com/quotes/tory-burch/the-easy-glamour-of-the-french-riviera-in-the-late-1960s-inspired-by/) [Tory Burch](https://sms4smile.com/quotes/author/tory-burch/) > [Being a sensitive, thoughtful person opens you up for criticism and being affected by it.](https://sms4smile.com/quotes/tory-burch/being-a-sensitive-thoughtful-person-opens-you-up-for-criticism-and/) [Tory Burch](https://sms4smile.com/quotes/author/tory-burch/) > [Women have to embrace ambition if they want to. I had a lot of trouble taking compliments in the beginning, and it's really important…](https://sms4smile.com/quotes/tory-burch/women-have-to-embrace-ambition-if-they-want-to-i-had-a-lot-of-trouble/) [Tory Burch](https://sms4smile.com/quotes/author/tory-burch/) > [Growing up, I wanted to be Chris Evert.](https://sms4smile.com/quotes/tory-burch/growing-up-i-wanted-to-be-chris-evert/) [Tory Burch](https://sms4smile.com/quotes/author/tory-burch/) > [I go to concerts about once a month.](https://sms4smile.com/quotes/tory-burch/i-go-to-concerts-about-once-a-month/) [Tory Burch](https://sms4smile.com/quotes/author/tory-burch/) > [I wanted stores that would feel like a comfortable room in my apartment, cozy and colorful and different.](https://sms4smile.com/quotes/tory-burch/i-wanted-stores-that-would-feel-like-a-comfortable-room-in-my/) [Tory Burch](https://sms4smile.com/quotes/author/tory-burch/) > [I am not much of a cook.](https://sms4smile.com/quotes/tory-burch/i-am-not-much-of-a-cook/) [Tory Burch](https://sms4smile.com/quotes/author/tory-burch/) > [I wanted to help women and their families.](https://sms4smile.com/quotes/tory-burch/i-wanted-to-help-women-and-their-families/) [Tory Burch](https://sms4smile.com/quotes/author/tory-burch/) > [I grew up with very elegant parents; their black and white photographs and style are still a huge source of inspiration in designing my…](https://sms4smile.com/quotes/tory-burch/i-grew-up-with-very-elegant-parents-their-black-and-white-photographs/) [Tory Burch](https://sms4smile.com/quotes/author/tory-burch/) > [For me, if I can design beautiful things that have the price be lower, I am thrilled.](https://sms4smile.com/quotes/tory-burch/for-me-if-i-can-design-beautiful-things-that-have-the-price-be-lower/) [Tory Burch](https://sms4smile.com/quotes/author/tory-burch/) > [An important lesson: Things that look like an overnight success usually aren't.](https://sms4smile.com/quotes/tory-burch/an-important-lesson-things-that-look-like-an-overnight-success/) [Tory Burch](https://sms4smile.com/quotes/author/tory-burch/) > [I am always interested in designing things that have a great price point attached to it.](https://sms4smile.com/quotes/tory-burch/i-am-always-interested-in-designing-things-that-have-a-great-price/) [Tory Burch](https://sms4smile.com/quotes/author/tory-burch/) [Explore all 75 Tory Burch quotes ](https://sms4smile.com/quotes/author/tory-burch/) ## More Big quotes > [I'm a true believer in prayer, a big believer in prayer.](https://sms4smile.com/quotes/janet-jackson/i-m-a-true-believer-in-prayer-a-big-believer-in-prayer/) [Janet Jackson](https://sms4smile.com/quotes/author/janet-jackson/) > [Many early-stage entrepreneurs make one simple mistake: Describing this 'big picture' in vague concepts and words.](https://sms4smile.com/quotes/sunil-nagaraj/many-early-stage-entrepreneurs-make-one-simple-mistake-describing/) [Sunil Nagaraj](https://sms4smile.com/quotes/author/sunil-nagaraj/) > [I always say if you put someone from a small town into a big city for ten years, then when they go back, they'll…](https://sms4smile.com/quotes/mike-colter/i-always-say-if-you-put-someone-from-a-small-town-into-a-big-city-for/) [Mike Colter](https://sms4smile.com/quotes/author/mike-colter/) > [My mom had very low expectations for me, and she really had a point. I was a big problem at seventeen. If I had…](https://sms4smile.com/quotes/alejandro-gonzalez-inarritu/my-mom-had-very-low-expectations-for-me-and-she-really-had-a-point-i/) [Alejandro Gonzalez Inarritu](https://sms4smile.com/quotes/author/alejandro-gonzalez-inarritu/) > [I have always been a big meta guy because I think the way journalism is practiced in Washington, and the way everyone sort of…](https://sms4smile.com/quotes/mark-leibovich/i-have-always-been-a-big-meta-guy-because-i-think-the-way-journalism/) [Mark Leibovich](https://sms4smile.com/quotes/author/mark-leibovich/) > [It's going to be used in the last days to get people to come against Christ, and that's the issue: they come against the…](https://sms4smile.com/quotes/tim-lahaye/it-s-going-to-be-used-in-the-last-days-to-get-people-to-come-against/) [Tim LaHaye](https://sms4smile.com/quotes/author/tim-lahaye/) > [My parents are divorced, and seeing that was really painful for me. Really painful for me. But that's also a big part of why…](https://sms4smile.com/quotes/banks/my-parents-are-divorced-and-seeing-that-was-really-painful-for-me/) [Banks](https://sms4smile.com/quotes/author/banks/) > [I always want to do a big finale.](https://sms4smile.com/quotes/jennifer-yuh-nelson/i-always-want-to-do-a-big-finale/) [Jennifer Yuh Nelson](https://sms4smile.com/quotes/author/jennifer-yuh-nelson/) > [I turn a lot of stuff down - big, big movies, the kind I wouldn't want to go to the cinema to see.](https://sms4smile.com/quotes/matthew-fox/i-turn-a-lot-of-stuff-down-big-big-movies-the-kind-i-wouldn-t-want-to/) [Matthew Fox](https://sms4smile.com/quotes/author/matthew-fox/) > [So I concentrated on the rhythmic side of things, and therefore left a lot of holes. I didn't want to use big pad chords…](https://sms4smile.com/quotes/midge-ure/so-i-concentrated-on-the-rhythmic-side-of-things-and-therefore-left-a/) [Midge Ure](https://sms4smile.com/quotes/author/midge-ure/) > [I think a big part of success in football is mental, not physical. How you are inside your head matters more.](https://sms4smile.com/quotes/iker-casillas/i-think-a-big-part-of-success-in-football-is-mental-not-physical-how/) [Iker Casillas](https://sms4smile.com/quotes/author/iker-casillas/) > [I was always attracted most to joining City, and I am pleased to be at such a good club with such a big ambition…](https://sms4smile.com/quotes/edin-dzeko/i-was-always-attracted-most-to-joining-city-and-i-am-pleased-to-be-at/) [Edin Dzeko](https://sms4smile.com/quotes/author/edin-dzeko/) > [Making sure that people have access to preventive medicine for the first time ever as a nation? That's a big deal.](https://sms4smile.com/quotes/brad-schneider/making-sure-that-people-have-access-to-preventive-medicine-for-the/) [Brad Schneider](https://sms4smile.com/quotes/author/brad-schneider/) > [If you read 'Lord of the Rings' and dismiss it as a lie because it has orcs and elves, you're missing the whole point…](https://sms4smile.com/quotes/doug-tennapel/if-you-read-lord-of-the-rings-and-dismiss-it-as-a-lie-because-it-has/) [Doug TenNapel](https://sms4smile.com/quotes/author/doug-tennapel/) > [What I know about Ali Krieger is no moment is ever going to be too big for her.](https://sms4smile.com/quotes/jill-ellis/what-i-know-about-ali-krieger-is-no-moment-is-ever-going-to-be-too/) [Jill Ellis](https://sms4smile.com/quotes/author/jill-ellis/) Browse all 12,477 Big quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "When I started my company, many people said I shouldn't launch it as a retail concept because it was too big a risk. 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