--- title: "Meaning & Key Takeaway of: Big data knows and can deduce more about…" description: "\"Big data knows and can deduce more about you than Big Brother ever could.\" — Toomas Hendrik Ilves" image: "https://sms4smile.com/quotes/i/bad/toomas-hendrik-ilves-10602_big_big-data-knows-and-can-deduce-more-about_359617.jpg" --- # Big data knows and can deduce more about you than Big… ![“Big data knows and can deduce more about you than Big Brother ever could.” quote by Toomas Hendrik Ilves](https://sms4smile.com/quotes/i/bad/toomas-hendrik-ilves-10602_big_big-data-knows-and-can-deduce-more-about_359617.jpg) [Download](https://sms4smile.com/quotes/i/bad/toomas-hendrik-ilves-10602_big_big-data-knows-and-can-deduce-more-about_359617.jpg) [Open image](https://sms4smile.com/quotes/i/bad/toomas-hendrik-ilves-10602_big_big-data-knows-and-can-deduce-more-about_359617.jpg) > “Big data knows and can deduce more about you than Big Brother ever could.” [Toomas Hendrik Ilves](https://sms4smile.com/quotes/author/toomas-hendrik-ilves/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Mass data collection can reveal more about individuals than traditional surveillance ever could. **In simple terms:** Big data reveals personal details. Key Takeaway Guard your digital footprints. Themes privacy surveillance technology Mood cautious thoughtful Type political philosophical When to use this quote - online behavior - social media - government monitoring Key Concepts data mining ethics Questions to Reflect On - What data do you share willingly? - How can you limit data exposure? A Different Perspective Data can be misinterpreted or abused. ★ ★ ★ ★ ★ No ratings yet [Big brother](https://sms4smile.com/quotes/about/big-brother/) [Brother](https://sms4smile.com/quotes/about/brother/) [Data](https://sms4smile.com/quotes/about/data/) ## Related quotes > [Welcome to the information age. Data, data, everywhere, but no one knows a thing.](https://sms4smile.com/quotes/roger-kimball/welcome-to-the-information-age-data-data-everywhere-but-no-one-knows/) [Roger Kimball](https://sms4smile.com/quotes/author/roger-kimball/) > [There's been the emergence of a philosophy that big data is all you need. We would suggest that, actually, numbers don't speak for themselves.](https://sms4smile.com/quotes/kate-crawford/there-s-been-the-emergence-of-a-philosophy-that-big-data-is-all-you/) [Kate Crawford](https://sms4smile.com/quotes/author/kate-crawford/) > [We Facebook users have been building a treasure lode of big data that government and corporate researchers have been mining to predict and influence…](https://sms4smile.com/quotes/douglas-rushkoff/we-facebook-users-have-been-building-a-treasure-lode-of-big-data-that/) [Douglas Rushkoff](https://sms4smile.com/quotes/author/douglas-rushkoff/) > [We've learned our lesson with finance because they made a huge goddamn explosion that almost shut down the world. But the thing I realized…](https://sms4smile.com/quotes/cathy-o-neil/we-ve-learned-our-lesson-with-finance-because-they-made-a-huge/) [Cathy O'Neil](https://sms4smile.com/quotes/author/cathy-o-neil/) > [People think 'big data' avoids the problem of discrimination because you are dealing with big data sets, but, in fact, big data is being…](https://sms4smile.com/quotes/kate-crawford/people-think-big-data-avoids-the-problem-of-discrimination-because/) [Kate Crawford](https://sms4smile.com/quotes/author/kate-crawford/) > [While many big-data providers do their best to de-identify individuals from human-subject data sets, the risk of re-identification is very real.](https://sms4smile.com/quotes/kate-crawford/while-many-big-data-providers-do-their-best-to-de-identify/) [Kate Crawford](https://sms4smile.com/quotes/author/kate-crawford/) > [“Allowing us to zoom in on small subsets of people is the third power of Big Data.”](https://sms4smile.com/quotes/seth-stephens-davidowitz/allowing-us-to-zoom-in-on-small-subsets-of-people-is-the-third-power/) [Seth Stephens-Davidowitz](https://sms4smile.com/quotes/author/seth-stephens-davidowitz/) > [The world is one big data problem.](https://sms4smile.com/quotes/andrew-mcafee/the-world-is-one-big-data-problem/) [Andrew McAfee](https://sms4smile.com/quotes/author/andrew-mcafee/) > [Big data sets are never complete.](https://sms4smile.com/quotes/kate-crawford/big-data-sets-are-never-complete/) [Kate Crawford](https://sms4smile.com/quotes/author/kate-crawford/) > [We live, I regret to say, in an age of Big Data hype.](https://sms4smile.com/quotes/oscar-wilde/we-live-i-regret-to-say-in-an-age-of-big-data-hype/) [Oscar Wilde](https://sms4smile.com/quotes/author/oscar-wilde/) > [The catchall phrase big data means three things. First, it is a bundle of technologies. Second, it is a potential revolution in measurement. And…](https://sms4smile.com/quotes/steve-lohr/the-catchall-phrase-big-data-means-three-things-first-it-is-a-bundle/) Steve Lohr > [“holder, data specialist, and big-data mindset—in turn.”](https://sms4smile.com/quotes/viktor-mayer-sch-nberger/holder-data-specialist-and-big-data-mindset-in-turn/) [Viktor Mayer-Schönberger](https://sms4smile.com/quotes/author/viktor-mayer-sch-nberger/) > [When human judgment and big data intersect there are some funny things that happen](https://sms4smile.com/quotes/nate-silver/when-human-judgment-and-big-data-intersect-there-are-some-funny/) [Nate Silver](https://sms4smile.com/quotes/author/nate-silver/) > [New applications will have to deal with big data. We have to analyze it on the fly, so we have to have a system…](https://sms4smile.com/quotes/hasso-plattner/new-applications-will-have-to-deal-with-big-data-we-have-to-analyze/) [Hasso Plattner](https://sms4smile.com/quotes/author/hasso-plattner/) > [Big data isn’t about bits, it’s about talent.](https://sms4smile.com/quotes/douglas-merrill/big-data-isn-t-about-bits-it-s-about-talent/) [Douglas Merrill](https://sms4smile.com/quotes/author/douglas-merrill/) ## More by Toomas Hendrik Ilves > [Digital warfare, in the Clausewitz definition as 'the continuation of policy by other means,' reached Western public consciousness via my own country, Estonia, in…](https://sms4smile.com/quotes/toomas-hendrik-ilves/digital-warfare-in-the-clausewitz-definition-as-the-continuation-of/) [Toomas Hendrik Ilves](https://sms4smile.com/quotes/author/toomas-hendrik-ilves/) > [When Estonia reestablished its sovereignty after a half century of successive thuggish, totalitarian, foreign occupations by the Soviets, the Nazis, and then again the…](https://sms4smile.com/quotes/toomas-hendrik-ilves/when-estonia-reestablished-its-sovereignty-after-a-half-century-of/) [Toomas Hendrik Ilves](https://sms4smile.com/quotes/author/toomas-hendrik-ilves/) > [Social media has become a primary factor in political campaigns.](https://sms4smile.com/quotes/toomas-hendrik-ilves/social-media-has-become-a-primary-factor-in-political-campaigns/) [Toomas Hendrik Ilves](https://sms4smile.com/quotes/author/toomas-hendrik-ilves/) > [I'm not afraid of code. I mean, I understand how these things work. I thought that that was the one area where Estonia was…](https://sms4smile.com/quotes/toomas-hendrik-ilves/i-m-not-afraid-of-code-i-mean-i-understand-how-these-things-work-i/) [Toomas Hendrik Ilves](https://sms4smile.com/quotes/author/toomas-hendrik-ilves/) > [People have actually figured out that Estonia is one of the few post-Communist countries that has a genuine image in people's minds as being…](https://sms4smile.com/quotes/toomas-hendrik-ilves/people-have-actually-figured-out-that-estonia-is-one-of-the-few-post/) [Toomas Hendrik Ilves](https://sms4smile.com/quotes/author/toomas-hendrik-ilves/) > [The domestic policy of any president, U.S. or otherwise, is his or her own concern, as long as democratic norms are followed.](https://sms4smile.com/quotes/toomas-hendrik-ilves/the-domestic-policy-of-any-president-u-s-or-otherwise-is-his-or-her/) [Toomas Hendrik Ilves](https://sms4smile.com/quotes/author/toomas-hendrik-ilves/) > [As for the European far left, it has very little to do with Marxism-Leninism these days. It has more to do with anti-Semitism, racism,…](https://sms4smile.com/quotes/toomas-hendrik-ilves/as-for-the-european-far-left-it-has-very-little-to-do-with-marxism/) [Toomas Hendrik Ilves](https://sms4smile.com/quotes/author/toomas-hendrik-ilves/) > [Liberal democracies do not and often cannot respond in kind to cyberattacks on their own way of governance.](https://sms4smile.com/quotes/toomas-hendrik-ilves/liberal-democracies-do-not-and-often-cannot-respond-in-kind-to/) [Toomas Hendrik Ilves](https://sms4smile.com/quotes/author/toomas-hendrik-ilves/) > [Russia has had very aggressive military exercises. They've practiced mock nuclear attacks on Warsaw. Russian bombers practiced attacking strategic military targets in Sweden. The…](https://sms4smile.com/quotes/toomas-hendrik-ilves/russia-has-had-very-aggressive-military-exercises-they-ve-practiced/) [Toomas Hendrik Ilves](https://sms4smile.com/quotes/author/toomas-hendrik-ilves/) > [I realised that if we were not in the E.U., there were people in the E.U. who were also members of NATO that would…](https://sms4smile.com/quotes/toomas-hendrik-ilves/i-realised-that-if-we-were-not-in-the-e-u-there-were-people-in-the-e/) [Toomas Hendrik Ilves](https://sms4smile.com/quotes/author/toomas-hendrik-ilves/) > [The minute a collective alliance fails to live up to its agreement to collective defence, then from that moment on, everybody is on the…](https://sms4smile.com/quotes/toomas-hendrik-ilves/the-minute-a-collective-alliance-fails-to-live-up-to-its-agreement-to/) [Toomas Hendrik Ilves](https://sms4smile.com/quotes/author/toomas-hendrik-ilves/) > [I remember starting to read about the Soviet Union when I was eight years old; I think I was reading my father's 'New York…](https://sms4smile.com/quotes/toomas-hendrik-ilves/i-remember-starting-to-read-about-the-soviet-union-when-i-was-eight/) [Toomas Hendrik Ilves](https://sms4smile.com/quotes/author/toomas-hendrik-ilves/) > [Fake news is cheap to produce. Genuine journalism is expensive.](https://sms4smile.com/quotes/toomas-hendrik-ilves/fake-news-is-cheap-to-produce-genuine-journalism-is-expensive/) [Toomas Hendrik Ilves](https://sms4smile.com/quotes/author/toomas-hendrik-ilves/) > [The Russian Federation's practice of instant citizenship, whereby Russian passports are distributed willy-nilly to ethnic Russians abroad so they can be 'protected' in their…](https://sms4smile.com/quotes/toomas-hendrik-ilves/the-russian-federation-s-practice-of-instant-citizenship-whereby/) [Toomas Hendrik Ilves](https://sms4smile.com/quotes/author/toomas-hendrik-ilves/) > [In Russia, tweeting or sharing real news that's embarrassing to the regime can land you in prison. Imagine, then, the response of the regime…](https://sms4smile.com/quotes/toomas-hendrik-ilves/in-russia-tweeting-or-sharing-real-news-that-s-embarrassing-to-the/) [Toomas Hendrik Ilves](https://sms4smile.com/quotes/author/toomas-hendrik-ilves/) [Explore all 64 Toomas Hendrik Ilves quotes ](https://sms4smile.com/quotes/author/toomas-hendrik-ilves/) ## More Big quotes > [I'm a true believer in prayer, a big believer in prayer.](https://sms4smile.com/quotes/janet-jackson/i-m-a-true-believer-in-prayer-a-big-believer-in-prayer/) [Janet Jackson](https://sms4smile.com/quotes/author/janet-jackson/) > [Many early-stage entrepreneurs make one simple mistake: Describing this 'big picture' in vague concepts and words.](https://sms4smile.com/quotes/sunil-nagaraj/many-early-stage-entrepreneurs-make-one-simple-mistake-describing/) [Sunil Nagaraj](https://sms4smile.com/quotes/author/sunil-nagaraj/) > [I always say if you put someone from a small town into a big city for ten years, then when they go back, they'll…](https://sms4smile.com/quotes/mike-colter/i-always-say-if-you-put-someone-from-a-small-town-into-a-big-city-for/) [Mike Colter](https://sms4smile.com/quotes/author/mike-colter/) > [My mom had very low expectations for me, and she really had a point. I was a big problem at seventeen. If I had…](https://sms4smile.com/quotes/alejandro-gonzalez-inarritu/my-mom-had-very-low-expectations-for-me-and-she-really-had-a-point-i/) [Alejandro Gonzalez Inarritu](https://sms4smile.com/quotes/author/alejandro-gonzalez-inarritu/) > [I have always been a big meta guy because I think the way journalism is practiced in Washington, and the way everyone sort of…](https://sms4smile.com/quotes/mark-leibovich/i-have-always-been-a-big-meta-guy-because-i-think-the-way-journalism/) [Mark Leibovich](https://sms4smile.com/quotes/author/mark-leibovich/) > [It's going to be used in the last days to get people to come against Christ, and that's the issue: they come against the…](https://sms4smile.com/quotes/tim-lahaye/it-s-going-to-be-used-in-the-last-days-to-get-people-to-come-against/) [Tim LaHaye](https://sms4smile.com/quotes/author/tim-lahaye/) > [My parents are divorced, and seeing that was really painful for me. Really painful for me. But that's also a big part of why…](https://sms4smile.com/quotes/banks/my-parents-are-divorced-and-seeing-that-was-really-painful-for-me/) [Banks](https://sms4smile.com/quotes/author/banks/) > [I always want to do a big finale.](https://sms4smile.com/quotes/jennifer-yuh-nelson/i-always-want-to-do-a-big-finale/) [Jennifer Yuh Nelson](https://sms4smile.com/quotes/author/jennifer-yuh-nelson/) > [I turn a lot of stuff down - big, big movies, the kind I wouldn't want to go to the cinema to see.](https://sms4smile.com/quotes/matthew-fox/i-turn-a-lot-of-stuff-down-big-big-movies-the-kind-i-wouldn-t-want-to/) [Matthew Fox](https://sms4smile.com/quotes/author/matthew-fox/) > [So I concentrated on the rhythmic side of things, and therefore left a lot of holes. I didn't want to use big pad chords…](https://sms4smile.com/quotes/midge-ure/so-i-concentrated-on-the-rhythmic-side-of-things-and-therefore-left-a/) [Midge Ure](https://sms4smile.com/quotes/author/midge-ure/) > [I think a big part of success in football is mental, not physical. How you are inside your head matters more.](https://sms4smile.com/quotes/iker-casillas/i-think-a-big-part-of-success-in-football-is-mental-not-physical-how/) [Iker Casillas](https://sms4smile.com/quotes/author/iker-casillas/) > [I was always attracted most to joining City, and I am pleased to be at such a good club with such a big ambition…](https://sms4smile.com/quotes/edin-dzeko/i-was-always-attracted-most-to-joining-city-and-i-am-pleased-to-be-at/) [Edin Dzeko](https://sms4smile.com/quotes/author/edin-dzeko/) > [Making sure that people have access to preventive medicine for the first time ever as a nation? That's a big deal.](https://sms4smile.com/quotes/brad-schneider/making-sure-that-people-have-access-to-preventive-medicine-for-the/) [Brad Schneider](https://sms4smile.com/quotes/author/brad-schneider/) > [If you read 'Lord of the Rings' and dismiss it as a lie because it has orcs and elves, you're missing the whole point…](https://sms4smile.com/quotes/doug-tennapel/if-you-read-lord-of-the-rings-and-dismiss-it-as-a-lie-because-it-has/) [Doug TenNapel](https://sms4smile.com/quotes/author/doug-tennapel/) > [What I know about Ali Krieger is no moment is ever going to be too big for her.](https://sms4smile.com/quotes/jill-ellis/what-i-know-about-ali-krieger-is-no-moment-is-ever-going-to-be-too/) [Jill Ellis](https://sms4smile.com/quotes/author/jill-ellis/) Browse all 12,477 Big quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Big data knows and can deduce more about you than Big Brother ever could.", "creator": { "@type": "Person", "name": "Toomas Hendrik Ilves" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/toomas-hendrik-ilves/big-data-knows-and-can-deduce-more-about-you-than-big-brother-ever/", "about": { "@type": "Thing", "name": "Big" }, "@id": "https://sms4smile.com/quotes/toomas-hendrik-ilves/big-data-knows-and-can-deduce-more-about-you-than-big-brother-ever/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/bad/toomas-hendrik-ilves-10602_big_big-data-knows-and-can-deduce-more-about_359617.jpg", "contentUrl": "https://sms4smile.com/quotes/i/bad/toomas-hendrik-ilves-10602_big_big-data-knows-and-can-deduce-more-about_359617.jpg", "url": "https://sms4smile.com/quotes/i/bad/toomas-hendrik-ilves-10602_big_big-data-knows-and-can-deduce-more-about_359617.jpg", "width": 1080, "height": 1080, "caption": "“Big data knows and can deduce more about you than Big Brother ever could.” — Toomas Hendrik Ilves", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Toomas Hendrik Ilves", "item": "https://sms4smile.com/quotes/author/toomas-hendrik-ilves/" }, { "@type": "ListItem", "position": 4, "name": "Big data knows and can deduce...", "item": "https://sms4smile.com/quotes/toomas-hendrik-ilves/big-data-knows-and-can-deduce-more-about-you-than-big-brother-ever/" } ], "@id": "https://sms4smile.com/quotes/toomas-hendrik-ilves/big-data-knows-and-can-deduce-more-about-you-than-big-brother-ever/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```