--- title: "Meaning & Key Takeaway of: Our customers call and e-mail us to say…" description: "\"Our customers call and e-mail us to say that's how it feels when a Zappos box arrives. And that's how we view this company.\" — Tony Hsieh" image: "https://sms4smile.com/quotes/i/253/tony-hsieh-6336_boxes_our-customers-call-and-e-mail-us-to-say_678430.png" --- # Our customers call and e-mail us to say that's how it… ![“Our customers call and e-mail us to say that's how it feels when a Zappos box arrives. And that's how we view this company.” quote by Tony Hsieh](https://sms4smile.com/quotes/i/253/tony-hsieh-6336_boxes_our-customers-call-and-e-mail-us-to-say_678430.png) [Download](https://sms4smile.com/quotes/i/253/tony-hsieh-6336_boxes_our-customers-call-and-e-mail-us-to-say_678430.png) [Open image](https://sms4smile.com/quotes/i/253/tony-hsieh-6336_boxes_our-customers-call-and-e-mail-us-to-say_678430.png) > “Our customers call and e-mail us to say that's how it feels when a Zappos box arrives. And that's how we view this company.” [Tony Hsieh](https://sms4smile.com/quotes/author/tony-hsieh/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Delivering exceptional experiences creates emotional connections that define a brand’s identity. **In simple terms:** Great service builds strong brand feelings. Key Takeaway Focus on delighting customers. Themes customer experience brand identity service excellence Mood enthusiastic proud Type inspirational business. When to use this quote - retail - e‑commerce - customer support - product packaging Key Concepts emotional branding customer delight company culture Questions to Reflect On - How can you embed delight in routine interactions? - What trade‑offs exist between speed and personalization? A Different Perspective Exceptional service can be costly and hard to scale. ★ ★ ★ ★ ★ No ratings yet [Arrives View](https://sms4smile.com/quotes/about/arrives-view-5372282/) [Box Arrives](https://sms4smile.com/quotes/about/box-arrives-5372280/) [Boxes](https://sms4smile.com/quotes/about/boxes/) [Business](https://sms4smile.com/quotes/about/business/) [Company](https://sms4smile.com/quotes/about/company/) [Customer](https://sms4smile.com/quotes/about/customer/) [Customers](https://sms4smile.com/quotes/about/customers/) [Customers Mail](https://sms4smile.com/quotes/about/customers-mail-5372281/) [Feels](https://sms4smile.com/quotes/about/feels/) [Feels Zappos](https://sms4smile.com/quotes/about/feels-zappos-5372279/) [Inspirational](https://sms4smile.com/quotes/about/inspirational/) [Mail](https://sms4smile.com/quotes/about/mail/) [Views](https://sms4smile.com/quotes/about/views/) ## Related quotes > [“Mail boxes were a mass casualty event in hurricane Ian.”](https://sms4smile.com/quotes/steven-magee/mail-boxes-were-a-mass-casualty-event-in-hurricane-ian/) [Steven Magee](https://sms4smile.com/quotes/author/steven-magee/) > [3 people get stranded on a remote Island A Banker, a Daily Mail reader & an Asylum seeker All they have to eat is…](https://sms4smile.com/quotes/christopher-brookmyre/3-people-get-stranded-on-a-remote-island-a-banker-a-daily-mail-reader/) [Christopher Brookmyre](https://sms4smile.com/quotes/author/christopher-brookmyre/) > [As a broadcaster, I've always taken the approach that I want to be informed. I want to understand. It's easy to mail it in…](https://sms4smile.com/quotes/howie-long/as-a-broadcaster-i-ve-always-taken-the-approach-that-i-want-to-be/) [Howie Long](https://sms4smile.com/quotes/author/howie-long/) > [The perception of what we as professors provide has changed. Constant and demanding e-mails are just another manifestation of what our society has become.](https://sms4smile.com/quotes/dan-payne/the-perception-of-what-we-as-professors-provide-has-changed-constant/) [Dan Payne](https://sms4smile.com/quotes/author/dan-payne/) > [The number of e-mails and letters that I get from choreographers, from sculptors, from composers who are being inspired by science is huge.](https://sms4smile.com/quotes/brian-greene/the-number-of-e-mails-and-letters-that-i-get-from-choreographers-from/) [Brian Greene](https://sms4smile.com/quotes/author/brian-greene/) > [Because of YouTube, I'm getting fan mail from 10-year-olds and teenagers and college kids.](https://sms4smile.com/quotes/carol-burnett/because-of-youtube-i-m-getting-fan-mail-from-10-year-olds-and/) [Carol Burnett](https://sms4smile.com/quotes/author/carol-burnett/) > [If you read the 'Daily Mail,' you would imagine that the British middle classes lead lives of unremitting misery.](https://sms4smile.com/quotes/simon-hoggart/if-you-read-the-daily-mail-you-would-imagine-that-the-british-middle/) [Simon Hoggart](https://sms4smile.com/quotes/author/simon-hoggart/) > [My fan mail is enormous. 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When I played Guy of Gisborne, a woman crocheted a mini-version of me.](https://sms4smile.com/quotes/richard-armitage/some-of-the-mail-i-ve-had-has-been-weird-when-i-played-guy-of/) [Richard Armitage](https://sms4smile.com/quotes/author/richard-armitage/) ## More by Tony Hsieh > [Things are never as bad or as good as they seem.](https://sms4smile.com/quotes/tony-hsieh/things-are-never-as-bad-or-as-good-as-they-seem/) [Tony Hsieh](https://sms4smile.com/quotes/author/tony-hsieh/) > [After what seemed like an eternity, we finally reached the summit just as the sun was rising. I couldn't believe that we had actually…](https://sms4smile.com/quotes/tony-hsieh/after-what-seemed-like-an-eternity-we-finally-reached-the-summit-just/) [Tony Hsieh](https://sms4smile.com/quotes/author/tony-hsieh/) > [Branding Through Customer Service Over the years, the number one driver of our growth at Zappos has been repeat customers and word of mouth.…](https://sms4smile.com/quotes/tony-hsieh/branding-through-customer-service-over-the-years-the-number-one/) [Tony Hsieh](https://sms4smile.com/quotes/author/tony-hsieh/) > [If I was going to go into an office I wanted it to be with people I would choose to be around even if…](https://sms4smile.com/quotes/tony-hsieh/if-i-was-going-to-go-into-an-office-i-wanted-it-to-be-with-people-i/) [Tony Hsieh](https://sms4smile.com/quotes/author/tony-hsieh/) > [Never accept or be too comfortable with the status quo, because the companies that get into trouble are historically the ones that aren't able…](https://sms4smile.com/quotes/tony-hsieh/never-accept-or-be-too-comfortable-with-the-status-quo-because-the/) [Tony Hsieh](https://sms4smile.com/quotes/author/tony-hsieh/) > [Have fun. 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I felt like I was always standing on the sidelines,…](https://sms4smile.com/quotes/tony-hsieh/sorry-investing-was-pretty-boring-and-i-really-missed-being-part-of/) [Tony Hsieh](https://sms4smile.com/quotes/author/tony-hsieh/) > [Problems are just mile markers. Each one we pass means we've gotten better.](https://sms4smile.com/quotes/tony-hsieh/problems-are-just-mile-markers-each-one-we-pass-means-we-ve-gotten/) [Tony Hsieh](https://sms4smile.com/quotes/author/tony-hsieh/) > [I think when people say they dread going into work on Monday morning, it's because they know they are leaving a piece of themselves…](https://sms4smile.com/quotes/tony-hsieh/i-think-when-people-say-they-dread-going-into-work-on-monday-morning/) [Tony Hsieh](https://sms4smile.com/quotes/author/tony-hsieh/) > [“that your business can avoid making some of the same ones.   7. 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