--- title: "Meaning & Key Takeaway of: Every employee can affect your company's…" description: "\"Every employee can affect your company's brand, not just the front-line employees that are paid to talk to your customers.\" — Tony Hsieh" image: "https://sms4smile.com/quotes/i/ae5/tony-hsieh-6336_brands_every-employee-can-affect-your-company-s_2007934.png" --- # Every employee can affect your company's brand, not just… ![“Every employee can affect your company's brand, not just the front-line employees that are paid to talk to your customers.” quote by Tony Hsieh](https://sms4smile.com/quotes/i/ae5/tony-hsieh-6336_brands_every-employee-can-affect-your-company-s_2007934.png) [Download](https://sms4smile.com/quotes/i/ae5/tony-hsieh-6336_brands_every-employee-can-affect-your-company-s_2007934.png) [Open image](https://sms4smile.com/quotes/i/ae5/tony-hsieh-6336_brands_every-employee-can-affect-your-company-s_2007934.png) > “Every employee can affect your company's brand, not just the front-line employees that are paid to talk to your customers.” [Tony Hsieh](https://sms4smile.com/quotes/author/tony-hsieh/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. All employees shape brand perception, not only those who directly interact with customers. **In simple terms:** Every staff member influences brand image. Key Takeaway Empower all staff. Themes brand employee impact customer experience Mood inspirational practical Type advice business When to use this quote - retail - service industry - internal communications - training programs Key Concepts marketing organizational behavior Questions to Reflect On - How can you measure each employee’s brand influence? - What incentives encourage brand‑aligned behavior? A Different Perspective Changing culture takes time and resources. ★ ★ ★ ★ ★ No ratings yet [Business](https://sms4smile.com/quotes/about/business/) [Company](https://sms4smile.com/quotes/about/company/) [Customer](https://sms4smile.com/quotes/about/customer/) [Employee](https://sms4smile.com/quotes/about/employee/) [Employees](https://sms4smile.com/quotes/about/employees/) [Inspirational customer service](https://sms4smile.com/quotes/about/inspirational-customer-service/) [Marketing](https://sms4smile.com/quotes/about/marketing/) ## Related quotes > [Customer service shouldn't just be A department, it should be the entire company.](https://sms4smile.com/quotes/tony-hsieh/customer-service-shouldn-t-just-be-a-department-it-should-be-the/) [Tony Hsieh](https://sms4smile.com/quotes/author/tony-hsieh/) > [For individuals, character is destiny. For organizations, culture is destiny.](https://sms4smile.com/quotes/tony-hsieh/for-individuals-character-is-destiny-for-organizations-culture-is/) [Tony Hsieh](https://sms4smile.com/quotes/author/tony-hsieh/) > [Why do so many salespeople talk to customers about the product and not the result?](https://sms4smile.com/quotes/chris-murray/why-do-so-many-salespeople-talk-to-customers-about-the-product-and/) [Chris Murray](https://sms4smile.com/quotes/author/chris-murray/) > [If you don't talk to your customers, how will you know how to talk to your customers?](https://sms4smile.com/quotes/will-evans/if-you-don-t-talk-to-your-customers-how-will-you-know-how-to-talk-to/) Will Evans > [“Does your manager know that you talk to your customers like this? (Blaine) If you’d like to talk to my mother, who owns this…](https://sms4smile.com/quotes/sherrilyn-kenyon/does-your-manager-know-that-you-talk-to-your-customers-like-this/) [Sherrilyn Kenyon](https://sms4smile.com/quotes/author/sherrilyn-kenyon/) > [A lot of tech people are afraid to get on the phone and talk to their customers, or get on Zoom, or whatever. But…](https://sms4smile.com/quotes/justin-kan/a-lot-of-tech-people-are-afraid-to-get-on-the-phone-and-talk-to-their/) [Justin Kan](https://sms4smile.com/quotes/author/justin-kan/) > [Talk to your customers. Find out what they need. Don't pay any attention to the competition. They're not relevant to you.](https://sms4smile.com/quotes/joel-spolsky/talk-to-your-customers-find-out-what-they-need-don-t-pay-any/) [Joel Spolsky](https://sms4smile.com/quotes/author/joel-spolsky/) > [When starting a new business, people get blinders on. They have an idea, they stick to the idea, but they don't test it or…](https://sms4smile.com/quotes/jj-ramberg/when-starting-a-new-business-people-get-blinders-on-they-have-an-idea/) [JJ Ramberg](https://sms4smile.com/quotes/author/jj-ramberg/) > [When I was in the private sector, I found it immensely useful to go out and talk to customers and co-workers.](https://sms4smile.com/quotes/walker-stapleton/when-i-was-in-the-private-sector-i-found-it-immensely-useful-to-go/) [Walker Stapleton](https://sms4smile.com/quotes/author/walker-stapleton/) > [Customer satisfaction is worthless. Customer loyalty is priceless.](https://sms4smile.com/quotes/jeffrey-gitomer/customer-satisfaction-is-worthless-customer-loyalty-is-priceless/) [Jeffrey Gitomer](https://sms4smile.com/quotes/author/jeffrey-gitomer/) > [If you want to be creative in your company, your career, your life, all it takes is one easy step...the extra one. When you…](https://sms4smile.com/quotes/dale-dauten/if-you-want-to-be-creative-in-your-company-your-career-your-life-all/) [Dale Dauten](https://sms4smile.com/quotes/author/dale-dauten/) > [The single most important thing to remember about any enterprise is that there are no results inside its walls. The result of a business…](https://sms4smile.com/quotes/peter-drucker/the-single-most-important-thing-to-remember-about-any-enterprise-is/) [Peter Drucker](https://sms4smile.com/quotes/author/peter-drucker/) > [Friendly makes sales - and friendly generates repeat business.](https://sms4smile.com/quotes/jeffrey-gitomer/friendly-makes-sales-and-friendly-generates-repeat-business/) [Jeffrey Gitomer](https://sms4smile.com/quotes/author/jeffrey-gitomer/) > [The nature of any human being, certainly anyone on Wall Street, is 'the better deal you give the customer, the worse deal it is…](https://sms4smile.com/quotes/bernard-madoff/the-nature-of-any-human-being-certainly-anyone-on-wall-street-is-the/) [Bernard Madoff](https://sms4smile.com/quotes/author/bernard-madoff/) > [Biggest question: Isn't it really 'customer helping' rather than customer service? And wouldn't you deliver better service if you thought of it that way?](https://sms4smile.com/quotes/jeffrey-gitomer/biggest-question-isn-t-it-really-customer-helping-rather-than/) [Jeffrey Gitomer](https://sms4smile.com/quotes/author/jeffrey-gitomer/) ## More by Tony Hsieh > [Things are never as bad or as good as they seem.](https://sms4smile.com/quotes/tony-hsieh/things-are-never-as-bad-or-as-good-as-they-seem/) [Tony Hsieh](https://sms4smile.com/quotes/author/tony-hsieh/) > [After what seemed like an eternity, we finally reached the summit just as the sun was rising. I couldn't believe that we had actually…](https://sms4smile.com/quotes/tony-hsieh/after-what-seemed-like-an-eternity-we-finally-reached-the-summit-just/) [Tony Hsieh](https://sms4smile.com/quotes/author/tony-hsieh/) > [Branding Through Customer Service Over the years, the number one driver of our growth at Zappos has been repeat customers and word of mouth.…](https://sms4smile.com/quotes/tony-hsieh/branding-through-customer-service-over-the-years-the-number-one/) [Tony Hsieh](https://sms4smile.com/quotes/author/tony-hsieh/) > [If I was going to go into an office I wanted it to be with people I would choose to be around even if…](https://sms4smile.com/quotes/tony-hsieh/if-i-was-going-to-go-into-an-office-i-wanted-it-to-be-with-people-i/) [Tony Hsieh](https://sms4smile.com/quotes/author/tony-hsieh/) > [Never accept or be too comfortable with the status quo, because the companies that get into trouble are historically the ones that aren't able…](https://sms4smile.com/quotes/tony-hsieh/never-accept-or-be-too-comfortable-with-the-status-quo-because-the/) [Tony Hsieh](https://sms4smile.com/quotes/author/tony-hsieh/) > [Have fun. The game is a lot more enjoyable when you're trying to do more than just make money.](https://sms4smile.com/quotes/tony-hsieh/have-fun-the-game-is-a-lot-more-enjoyable-when-you-re-trying-to-do/) [Tony Hsieh](https://sms4smile.com/quotes/author/tony-hsieh/) > [Our belief is that if you get the culture right, most of the other stuff, like great customer service, or building a great long-term…](https://sms4smile.com/quotes/tony-hsieh/our-belief-is-that-if-you-get-the-culture-right-most-of-the-other/) [Tony Hsieh](https://sms4smile.com/quotes/author/tony-hsieh/) > [Twitter is like hugging. Just because it's hard to measure the return on investment doesn't mean there isn't value there.](https://sms4smile.com/quotes/tony-hsieh/twitter-is-like-hugging-just-because-it-s-hard-to-measure-the-return/) [Tony Hsieh](https://sms4smile.com/quotes/author/tony-hsieh/) > [Sorry, investing was pretty boring and I really missed being part of building something. I felt like I was always standing on the sidelines,…](https://sms4smile.com/quotes/tony-hsieh/sorry-investing-was-pretty-boring-and-i-really-missed-being-part-of/) [Tony Hsieh](https://sms4smile.com/quotes/author/tony-hsieh/) > [Problems are just mile markers. Each one we pass means we've gotten better.](https://sms4smile.com/quotes/tony-hsieh/problems-are-just-mile-markers-each-one-we-pass-means-we-ve-gotten/) [Tony Hsieh](https://sms4smile.com/quotes/author/tony-hsieh/) > [I think when people say they dread going into work on Monday morning, it's because they know they are leaving a piece of themselves…](https://sms4smile.com/quotes/tony-hsieh/i-think-when-people-say-they-dread-going-into-work-on-monday-morning/) [Tony Hsieh](https://sms4smile.com/quotes/author/tony-hsieh/) > [“that your business can avoid making some of the same ones.   7. You want to figure out the right balance of profits, passion, and…](https://sms4smile.com/quotes/tony-hsieh/that-your-business-can-avoid-making-some-of-the-same-ones-7-you-want/) [Tony Hsieh](https://sms4smile.com/quotes/author/tony-hsieh/) > [Inspire other communities and cities to reinvent themselves.](https://sms4smile.com/quotes/tony-hsieh/inspire-other-communities-and-cities-to-reinvent-themselves/) [Tony Hsieh](https://sms4smile.com/quotes/author/tony-hsieh/) > [Learn by doing. Theory is nice, but nothing replaces actual experience.](https://sms4smile.com/quotes/tony-hsieh/learn-by-doing-theory-is-nice-but-nothing-replaces-actual-experience/) [Tony Hsieh](https://sms4smile.com/quotes/author/tony-hsieh/) > [Most companies are very quick to hire and slow to fire, when really it should be the other way around.](https://sms4smile.com/quotes/tony-hsieh/most-companies-are-very-quick-to-hire-and-slow-to-fire-when-really-it/) [Tony Hsieh](https://sms4smile.com/quotes/author/tony-hsieh/) [Explore all 99 Tony Hsieh quotes ](https://sms4smile.com/quotes/author/tony-hsieh/) ## More Brands quotes > [“She kneeled down, opened the wine fridge, and scanned the shelves, filled with a variety of white wines. Sam began to pull each bottle…](https://sms4smile.com/quotes/viola-shipman/she-kneeled-down-opened-the-wine-fridge-and-scanned-the-shelves/) [Viola Shipman](https://sms4smile.com/quotes/author/viola-shipman/) > [Eventually the consumer will come to appreciate the editorial point of view of every different brand. User-generated content without editorial oversight will simply be…](https://sms4smile.com/quotes/michael-eisner/eventually-the-consumer-will-come-to-appreciate-the-editorial-point/) [Michael Eisner](https://sms4smile.com/quotes/author/michael-eisner/) > [I like that you can easily flip the sheets over and have a different feel or vibe in your room. You don't have to…](https://sms4smile.com/quotes/shaun-white/i-like-that-you-can-easily-flip-the-sheets-over-and-have-a-different/) [Shaun White](https://sms4smile.com/quotes/author/shaun-white/) > [I feel that if your soul was branded by the sixties, you never lost the brand. It's like going into a nightclub and having…](https://sms4smile.com/quotes/marianne-williamson/i-feel-that-if-your-soul-was-branded-by-the-sixties-you-never-lost/) [Marianne Williamson](https://sms4smile.com/quotes/author/marianne-williamson/) > [ I don't feel the need to brand myself in that way \[social media\]. But as a means to share information and raise awareness of… ](https://sms4smile.com/quotes/scarlett-johansson/i-don-t-feel-the-need-to-brand-myself-in-that-way-social-media-but-as/) [Scarlett Johansson](https://sms4smile.com/quotes/author/scarlett-johansson/) > [To become a celebrity is to become a brand name. There is Ivory Soap, Rice Krispies, and Philip Roth. Ivory is the soap that…](https://sms4smile.com/quotes/philip-roth/to-become-a-celebrity-is-to-become-a-brand-name-there-is-ivory-soap/) [Philip Roth](https://sms4smile.com/quotes/author/philip-roth/) > [ What are you for? It may be, to a degree, consoling that white brothers and sisters did not vote for \[Donald\] Trump, and do… ](https://sms4smile.com/quotes/michael-eric-dyson/what-are-you-for-it-may-be-to-a-degree-consoling-that-white-brothers/) [Michael Eric Dyson](https://sms4smile.com/quotes/author/michael-eric-dyson/) > [I have an office full of product from brands trying to be in videos and an inbox full of songs from artists, but at…](https://sms4smile.com/quotes/adam-kluger/i-have-an-office-full-of-product-from-brands-trying-to-be-in-videos/) [Adam Kluger](https://sms4smile.com/quotes/author/adam-kluger/) > [I wish Elton Brand the best. He's a great guy. He's always going to be a great friend of mine, regardless of what goes…](https://sms4smile.com/quotes/baron-davis/i-wish-elton-brand-the-best-he-s-a-great-guy-he-s-always-going-to-be/) [Baron Davis](https://sms4smile.com/quotes/author/baron-davis/) > [I have a twelve year old sex doll. Brand new.](https://sms4smile.com/quotes/anthony-jeselnik/i-have-a-twelve-year-old-sex-doll-brand-new/) [Anthony Jeselnik](https://sms4smile.com/quotes/author/anthony-jeselnik/) > [Sourav's greatest asset is his ability to communicate. He is a naturally very confident person. He encourages his team, is a great motivator and…](https://sms4smile.com/quotes/ravi-shastri/sourav-s-greatest-asset-is-his-ability-to-communicate-he-is-a/) [Ravi Shastri](https://sms4smile.com/quotes/author/ravi-shastri/) > [I think that, honestly, people's censorship issues are personal but I disagree with most of those personal choices that I see others make. You…](https://sms4smile.com/quotes/seth-rogen/i-think-that-honestly-people-s-censorship-issues-are-personal-but-i/) [Seth Rogen](https://sms4smile.com/quotes/author/seth-rogen/) > [I don't care for brands. I'm more of a boutique shopper because the things I will find there are unique, and there won't be…](https://sms4smile.com/quotes/shweta-tripathi/i-don-t-care-for-brands-i-m-more-of-a-boutique-shopper-because-the/) [Shweta Tripathi](https://sms4smile.com/quotes/author/shweta-tripathi/) > [It was psychobabbler Abraham Maslow who wrote of the phenomena of self-actualization. What Maslow failed to grasp is that reaching true self-actualization can only…](https://sms4smile.com/quotes/ted-nugent/it-was-psychobabbler-abraham-maslow-who-wrote-of-the-phenomena-of/) [Ted Nugent](https://sms4smile.com/quotes/author/ted-nugent/) > [When I went to do "Carson" that night, they wanted us to do two songs, but we were a brand new band. "Conga" hadn't…](https://sms4smile.com/quotes/gloria-estefan/when-i-went-to-do-carson-that-night-they-wanted-us-to-do-two-songs/) [Gloria Estefan](https://sms4smile.com/quotes/author/gloria-estefan/) Browse all 1,572 Brands quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Every employee can affect your company's brand, not just the front-line employees that are paid to talk to your customers.", "creator": { "@type": "Person", "name": "Tony Hsieh" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/tony-hsieh/every-employee-can-affect-your-company-s-brand-not-just-the-front/", "about": { "@type": "Thing", "name": "Brands" }, "@id": "https://sms4smile.com/quotes/tony-hsieh/every-employee-can-affect-your-company-s-brand-not-just-the-front/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/ae5/tony-hsieh-6336_brands_every-employee-can-affect-your-company-s_2007934.png", "contentUrl": "https://sms4smile.com/quotes/i/ae5/tony-hsieh-6336_brands_every-employee-can-affect-your-company-s_2007934.png", "url": "https://sms4smile.com/quotes/i/ae5/tony-hsieh-6336_brands_every-employee-can-affect-your-company-s_2007934.png", "width": 1080, "height": 1080, "caption": "“Every employee can affect your company's brand, not just the front-line employees that are paid to talk to…” — Tony Hsieh", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Tony Hsieh", "item": "https://sms4smile.com/quotes/author/tony-hsieh/" }, { "@type": "ListItem", "position": 4, "name": "Every employee can affect your company's...", "item": "https://sms4smile.com/quotes/tony-hsieh/every-employee-can-affect-your-company-s-brand-not-just-the-front/" } ], "@id": "https://sms4smile.com/quotes/tony-hsieh/every-employee-can-affect-your-company-s-brand-not-just-the-front/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```