--- title: "Meaning & Key Takeaway of: The acceleration of the marketing…" description: "\"The acceleration of the marketing process, the concentrating of manufacturing, greater diversification, increased international competition, have in tu..." image: "https://sms4smile.com/quotes/i/1bc/tom-sutton-283807_acceleration_the-acceleration-of-the-marketing-proces_2327550.jpg" --- # The acceleration of the marketing process, the… ![“The acceleration of the marketing process, the concentrating of manufacturing, greater diversification, increased international competition, have in turn speeded up product improvements, product innovations and new product introductions. The stakes are high, the failures costly.” quote by Tom Sutton](https://sms4smile.com/quotes/i/1bc/tom-sutton-283807_acceleration_the-acceleration-of-the-marketing-proces_2327550.jpg) [Download](https://sms4smile.com/quotes/i/1bc/tom-sutton-283807_acceleration_the-acceleration-of-the-marketing-proces_2327550.jpg) [Open image](https://sms4smile.com/quotes/i/1bc/tom-sutton-283807_acceleration_the-acceleration-of-the-marketing-proces_2327550.jpg) > “The acceleration of the marketing process, the concentrating of manufacturing, greater diversification, increased international competition, have in turn speeded up product improvements, product innovations and new product introductions. The stakes are high, the failures costly.” Tom Sutton ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. The quote describes how faster marketing, centralized manufacturing, diversification, and global competition accelerate product development and innovation, raising both potential rewards and risks. **In simple terms:** Rapid market forces push faster product innovation, increasing stakes and costs of failure. Key Takeaway Adapt quickly and manage risk. Themes business innovation competition market dynamics risk management Mood urgent strategic analytical Type Acceleration:1 Business:1 Competition:1 Concentrating:1 Diversification:1 Greater:0 Improvement:1 Innovation:1 International:1 Introduction:0 Manufacturing:1 Marketing:1 New products:1 Process:1 Products:1 Stakes:1 Technology:0 Turns:0 Greater Diversification:1 Product Innovations:1 Product Improvements:1 Diversification Increased:1 Speeded Product:0 When to use this quote - product launch - marketing campaign - manufacturing redesign - risk assessment Key Concepts product development globalization technology adoption strategic planning Questions to Reflect On - How can firms balance speed with quality? - What strategies mitigate failure costs? A Different Perspective Speed can compromise quality and sustainability. ★ ★ ★ ★ ★ No ratings yet [Business](https://sms4smile.com/quotes/about/business/) [Competition](https://sms4smile.com/quotes/about/competition/) [Diversification](https://sms4smile.com/quotes/about/diversification/) [Improvement](https://sms4smile.com/quotes/about/improvement/) [Innovation](https://sms4smile.com/quotes/about/innovation/) [Introduction](https://sms4smile.com/quotes/about/introduction/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [New products](https://sms4smile.com/quotes/about/new-products/) [Process](https://sms4smile.com/quotes/about/process/) [Technology](https://sms4smile.com/quotes/about/technology/) ## Related quotes > [We are certainly seeing a greater diversification of origin... it used to be that the best trained terrorist cyber facilitators were living in Pakistan,…](https://sms4smile.com/quotes/evan-kohlmann/we-are-certainly-seeing-a-greater-diversification-of-origin-it-used/) [Evan Kohlmann](https://sms4smile.com/quotes/author/evan-kohlmann/) > [Emphasis was usually put on the horizontal acceleration factor, for the simple reason that ordinary structures have a built-in safety factor for the vertical…](https://sms4smile.com/quotes/charles-francis-richter/emphasis-was-usually-put-on-the-horizontal-acceleration-factor-for/) [Charles Francis Richter](https://sms4smile.com/quotes/author/charles-francis-richter/) > [The Strandbeest is a self-replicating meme, a brain virus. It infects the student's brain. In fact, the Strandbeest abuse students for their reproduction. For…](https://sms4smile.com/quotes/theo-jansen/the-strandbeest-is-a-self-replicating-meme-a-brain-virus-it-infects/) [Theo Jansen](https://sms4smile.com/quotes/author/theo-jansen/) > [Generating ideas is not a problem. Incubation is. Acceleration is.](https://sms4smile.com/quotes/rita-gunther-mcgrath/generating-ideas-is-not-a-problem-incubation-is-acceleration-is/) Rita Gunther McGrath > [To tell the truth, in Pacific 231 I was on the trail of a very abstract and quite ideal concept, by giving the impression…](https://sms4smile.com/quotes/arthur-honegger/to-tell-the-truth-in-pacific-231-i-was-on-the-trail-of-a-very/) [Arthur Honegger](https://sms4smile.com/quotes/author/arthur-honegger/) > [As seismologists gained more experience from earthquake records, it became obvious that the problem could not be reduced to a single peak acceleration. In…](https://sms4smile.com/quotes/charles-francis-richter/as-seismologists-gained-more-experience-from-earthquake-records-it/) [Charles Francis Richter](https://sms4smile.com/quotes/author/charles-francis-richter/) > [It is not enough for theory to describe and analyze, it must itself be an event in the universe it describes.](https://sms4smile.com/quotes/jean-baudrillard/it-is-not-enough-for-theory-to-describe-and-analyze-it-must-itself-be/) [Jean Baudrillard](https://sms4smile.com/quotes/author/jean-baudrillard/) > [Satisfaction, for us, is only a brief thing. The man who acquires wealth does not reach a point where he has enough. Success for…](https://sms4smile.com/quotes/neal-asher/satisfaction-for-us-is-only-a-brief-thing-the-man-who-acquires-wealth/) [Neal Asher](https://sms4smile.com/quotes/author/neal-asher/) > [Evolution usually occurs in response to a crisis situation, and we now are faced with such a crisis situation. This is why there is…](https://sms4smile.com/quotes/eckhart-tolle/evolution-usually-occurs-in-response-to-a-crisis-situation-and-we-now/) [Eckhart Tolle](https://sms4smile.com/quotes/author/eckhart-tolle/) > [Things are both getting better and getting worse. The madness is accelerating but an acceleration of the new consciousness is also coming in. However,…](https://sms4smile.com/quotes/eckhart-tolle/things-are-both-getting-better-and-getting-worse-the-madness-is/) [Eckhart Tolle](https://sms4smile.com/quotes/author/eckhart-tolle/) > [If you look at the whole package, with everything Henry has, I don't think you can find that anywhere else. You give him the…](https://sms4smile.com/quotes/dennis-bergkamp/if-you-look-at-the-whole-package-with-everything-henry-has-i-don-t/) [Dennis Bergkamp](https://sms4smile.com/quotes/author/dennis-bergkamp/) > [Car love is the sound of a throaty V-8 rumbling and revving, the acceleration throwing you back in the seat - especially when you…](https://sms4smile.com/quotes/john-lasseter/car-love-is-the-sound-of-a-throaty-v-8-rumbling-and-revving-the/) [John Lasseter](https://sms4smile.com/quotes/author/john-lasseter/) > [Looking to the future I see in the further acceleration of science continuous jobs for our workers. Science will cure unemployment.](https://sms4smile.com/quotes/charles-m-schwab/looking-to-the-future-i-see-in-the-further-acceleration-of-science/) [Charles M. Schwab](https://sms4smile.com/quotes/author/charles-m-schwab/) > [Music. A meaningless acceleration in the rhythm of celestial experience.](https://sms4smile.com/quotes/anonymous/music-a-meaningless-acceleration-in-the-rhythm-of-celestial-experience/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [“The same thrust, pushing against a greatly reduced burden, would then yield acceleration that Lio had cheerfully described as 'near-fatal.' 'But it's okay,' he'd…](https://sms4smile.com/quotes/neal-stephenson/the-same-thrust-pushing-against-a-greatly-reduced-burden-would-then/) [Neal Stephenson](https://sms4smile.com/quotes/author/neal-stephenson/) ## More Acceleration quotes > [Emphasis was usually put on the horizontal acceleration factor, for the simple reason that ordinary structures have a built-in safety factor for the vertical…](https://sms4smile.com/quotes/charles-francis-richter/emphasis-was-usually-put-on-the-horizontal-acceleration-factor-for/) [Charles Francis Richter](https://sms4smile.com/quotes/author/charles-francis-richter/) > [Music. A meaningless acceleration in the rhythm of celestial experience.](https://sms4smile.com/quotes/anonymous/music-a-meaningless-acceleration-in-the-rhythm-of-celestial-experience/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Looking to the future I see in the further acceleration of science continuous jobs for our workers. Science will cure unemployment.](https://sms4smile.com/quotes/charles-m-schwab/looking-to-the-future-i-see-in-the-further-acceleration-of-science/) [Charles M. Schwab](https://sms4smile.com/quotes/author/charles-m-schwab/) > [Car love is the sound of a throaty V-8 rumbling and revving, the acceleration throwing you back in the seat - especially when you…](https://sms4smile.com/quotes/john-lasseter/car-love-is-the-sound-of-a-throaty-v-8-rumbling-and-revving-the/) [John Lasseter](https://sms4smile.com/quotes/author/john-lasseter/) > [If you look at the whole package, with everything Henry has, I don't think you can find that anywhere else. You give him the…](https://sms4smile.com/quotes/dennis-bergkamp/if-you-look-at-the-whole-package-with-everything-henry-has-i-don-t/) [Dennis Bergkamp](https://sms4smile.com/quotes/author/dennis-bergkamp/) > [Things are both getting better and getting worse. The madness is accelerating but an acceleration of the new consciousness is also coming in. However,…](https://sms4smile.com/quotes/eckhart-tolle/things-are-both-getting-better-and-getting-worse-the-madness-is/) [Eckhart Tolle](https://sms4smile.com/quotes/author/eckhart-tolle/) > [Evolution usually occurs in response to a crisis situation, and we now are faced with such a crisis situation. This is why there is…](https://sms4smile.com/quotes/eckhart-tolle/evolution-usually-occurs-in-response-to-a-crisis-situation-and-we-now/) [Eckhart Tolle](https://sms4smile.com/quotes/author/eckhart-tolle/) > [Satisfaction, for us, is only a brief thing. The man who acquires wealth does not reach a point where he has enough. Success for…](https://sms4smile.com/quotes/neal-asher/satisfaction-for-us-is-only-a-brief-thing-the-man-who-acquires-wealth/) [Neal Asher](https://sms4smile.com/quotes/author/neal-asher/) > [It is not enough for theory to describe and analyze, it must itself be an event in the universe it describes.](https://sms4smile.com/quotes/jean-baudrillard/it-is-not-enough-for-theory-to-describe-and-analyze-it-must-itself-be/) [Jean Baudrillard](https://sms4smile.com/quotes/author/jean-baudrillard/) > [As seismologists gained more experience from earthquake records, it became obvious that the problem could not be reduced to a single peak acceleration. In…](https://sms4smile.com/quotes/charles-francis-richter/as-seismologists-gained-more-experience-from-earthquake-records-it/) [Charles Francis Richter](https://sms4smile.com/quotes/author/charles-francis-richter/) > [To tell the truth, in Pacific 231 I was on the trail of a very abstract and quite ideal concept, by giving the impression…](https://sms4smile.com/quotes/arthur-honegger/to-tell-the-truth-in-pacific-231-i-was-on-the-trail-of-a-very/) [Arthur Honegger](https://sms4smile.com/quotes/author/arthur-honegger/) > [Generating ideas is not a problem. Incubation is. Acceleration is.](https://sms4smile.com/quotes/rita-gunther-mcgrath/generating-ideas-is-not-a-problem-incubation-is-acceleration-is/) Rita Gunther McGrath > [The Strandbeest is a self-replicating meme, a brain virus. It infects the student's brain. In fact, the Strandbeest abuse students for their reproduction. For…](https://sms4smile.com/quotes/theo-jansen/the-strandbeest-is-a-self-replicating-meme-a-brain-virus-it-infects/) [Theo Jansen](https://sms4smile.com/quotes/author/theo-jansen/) > [“The same thrust, pushing against a greatly reduced burden, would then yield acceleration that Lio had cheerfully described as 'near-fatal.' 'But it's okay,' he'd…](https://sms4smile.com/quotes/neal-stephenson/the-same-thrust-pushing-against-a-greatly-reduced-burden-would-then/) [Neal Stephenson](https://sms4smile.com/quotes/author/neal-stephenson/) > [Thematically, most of my work deals with transition, our culture's constant acceleration, and emotional connection and disconnection through technology.](https://sms4smile.com/quotes/marco-brambilla/thematically-most-of-my-work-deals-with-transition-our-culture-s/) [Marco Brambilla](https://sms4smile.com/quotes/author/marco-brambilla/) Browse all 73 Acceleration quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "The acceleration of the marketing process, the concentrating of manufacturing, greater diversification, increased international competition, have in turn speeded up product improvements, product innovations and new product introductions. 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