---
title: "Meaning & Key Takeaway of: This is a time of tremendous ferment and…"
description: "\"This is a time of tremendous ferment and experimentation that is scary and exciting at the same time. The biggest challenge for media remains economic...."
image: "https://sms4smile.com/quotes/i/242/tom-rosenstiel-35390_challenges_this-is-a-time-of-tremendous-ferment-and_1022007.jpg"
---

#  This is a time of tremendous ferment and experimentation…

![“This is a time of tremendous ferment and experimentation that is scary and exciting at the same time. The biggest challenge for media remains economic. How will we pay for the kind of work that really makes a difference? The revenue model for news has been profoundly disrupted, and that is as much…” quote by Tom Rosenstiel](https://sms4smile.com/quotes/i/242/tom-rosenstiel-35390_challenges_this-is-a-time-of-tremendous-ferment-and_1022007.jpg)   [Download](https://sms4smile.com/quotes/i/242/tom-rosenstiel-35390_challenges_this-is-a-time-of-tremendous-ferment-and_1022007.jpg) [Open image](https://sms4smile.com/quotes/i/242/tom-rosenstiel-35390_challenges_this-is-a-time-of-tremendous-ferment-and_1022007.jpg)

> “This is a time of tremendous ferment and experimentation that is scary and exciting at the same time. The biggest challenge for media remains economic. How will we pay for the kind of work that really makes a difference? The revenue model for news has been profoundly disrupted, and that is as much a challenge for Vox, Medium, Yahoo or Twitter as it is in some ways for The New York Times or a local newspaper.”

[Tom Rosenstiel](https://sms4smile.com/quotes/author/tom-rosenstiel/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

The media landscape is undergoing rapid change, creating both fear and excitement, while financial sustainability remains the core challenge for all news outlets.

**In simple terms:** Media change is both scary and exciting, but money is the biggest problem.

Key Takeaway

Find sustainable revenue models for quality journalism.

Themes

media economics innovation challenge future

Mood

anxious optimistic

Type

analytical strategic

When to use this quote

- newsrooms
- digital platforms
- advertising
- subscriptions
- philanthropy

Key Concepts

digital disruption business models public good

Questions to Reflect On

- How can we fund journalism that serves the public good?
- What new revenue models could replace declining ads?

A Different Perspective

Economic pressures may limit experimental content.

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[Biggest challenge](https://sms4smile.com/quotes/about/biggest-challenge/) [Challenges](https://sms4smile.com/quotes/about/challenges/) [Experimentation](https://sms4smile.com/quotes/about/experimentation/) [Journalism](https://sms4smile.com/quotes/about/journalism/) [Making a difference](https://sms4smile.com/quotes/about/making-a-difference/) [Time](https://sms4smile.com/quotes/about/time/) [York Times](https://sms4smile.com/quotes/about/york-times/)

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