--- title: "Meaning & Key Takeaway of: Think about the market, think about the…" description: "\"Think about the market, think about the design, and think about who is going to design for that market. Hit the mark.\" — Tom Peters" image: "https://sms4smile.com/quotes/i/fec/tom-peters-967_design_think-about-the-market-think-about-the-d_95198.png" --- # Think about the market, think about the design, and think… ![“Think about the market, think about the design, and think about who is going to design for that market. Hit the mark.” quote by Tom Peters](https://sms4smile.com/quotes/i/fec/tom-peters-967_design_think-about-the-market-think-about-the-d_95198.png) [Download](https://sms4smile.com/quotes/i/fec/tom-peters-967_design_think-about-the-market-think-about-the-d_95198.png) [Open image](https://sms4smile.com/quotes/i/fec/tom-peters-967_design_think-about-the-market-think-about-the-d_95198.png) > “Think about the market, think about the design, and think about who is going to design for that market. Hit the mark.” [Tom Peters](https://sms4smile.com/quotes/author/tom-peters/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Successful products arise from aligning market needs, design intent, and the designers' understanding of the audience, ensuring relevance and impact. **In simple terms:** Align market, design, audience Key Takeaway Hit the mark by integration Themes business strategy design thinking market research product development Mood pragmatic motivational Type advice strategy When to use this quote - startup planning - product launches - design sprints Key Concepts alignment user focus Practical Applications - consulting for product-market fit - teaching design workshops Questions to Reflect On - How does designer empathy affect market success? - What risks arise from misaligned design? ★ ★ ★ ★ ★ No ratings yet [Design](https://sms4smile.com/quotes/about/design/) [Engineering](https://sms4smile.com/quotes/about/engineering/) [Investing](https://sms4smile.com/quotes/about/investing/) [Thinking](https://sms4smile.com/quotes/about/thinking/) ## Related quotes > [Don't think OF the market. Think AS the market.](https://sms4smile.com/quotes/michael-fishman/don-t-think-of-the-market-think-as-the-market/) Michael Fishman > [I think Virgin Blue is still a very promising and exciting business. Now, I know that's not a view that's widely held in the…](https://sms4smile.com/quotes/chris-corrigan/i-think-virgin-blue-is-still-a-very-promising-and-exciting-business/) [Chris Corrigan](https://sms4smile.com/quotes/author/chris-corrigan/) > [When I design, I think about the desire someone might have for it and why. I want them to fall in love with it.](https://sms4smile.com/quotes/jenny-packham/when-i-design-i-think-about-the-desire-someone-might-have-for-it-and/) [Jenny Packham](https://sms4smile.com/quotes/author/jenny-packham/) > [I don't have a background in design, so I think it's always about what I see in the world and what inspires me. So…](https://sms4smile.com/quotes/erin-wasson/i-don-t-have-a-background-in-design-so-i-think-it-s-always-about-what/) [Erin Wasson](https://sms4smile.com/quotes/author/erin-wasson/) > [When I design something, I think of it as a gift to somebody else.](https://sms4smile.com/quotes/eva-zeisel/when-i-design-something-i-think-of-it-as-a-gift-to-somebody-else/) [Eva Zeisel](https://sms4smile.com/quotes/author/eva-zeisel/) > [“Creatives are BIG thinkers. Our thoughts are powerful weapons we believe in passionately. Design ‘we are what we think’ pockets to reach into for…](https://sms4smile.com/quotes/lisa-goldin/creatives-are-big-thinkers-our-thoughts-are-powerful-weapons-we/) [Lisa Goldin](https://sms4smile.com/quotes/author/lisa-goldin/) > [When you design it, think how you would feel if you had to fly it! Safety first!](https://sms4smile.com/quotes/anonymous/when-you-design-it-think-how-you-would-feel-if-you-had-to-fly-it/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [“You start making big money in the market and you think you know something—you don’t know anything! It’s the market that knows something, not…](https://sms4smile.com/quotes/gil-morales/you-start-making-big-money-in-the-market-and-you-think-you-know/) [Gil Morales](https://sms4smile.com/quotes/author/gil-morales/) > [The only reason to invest in the market is because you think you know something others don't.](https://sms4smile.com/quotes/r-foster-winans/the-only-reason-to-invest-in-the-market-is-because-you-think-you-know/) R Foster Winans > [“The gist of Laszlo’s pitch for the equity department was this question: When you turn on your television at six-thirty and Dan Rather tells…](https://sms4smile.com/quotes/michael-lewis/the-gist-of-laszlo-s-pitch-for-the-equity-department-was-this/) [Michael Lewis](https://sms4smile.com/quotes/author/michael-lewis/) > [I think the randomness by Donald Trump's governing, by tweeting, sloganeering, attacking, will create great chaos in the entire market. I think people will…](https://sms4smile.com/quotes/reid-hoffman/i-think-the-randomness-by-donald-trump-s-governing-by-tweeting/) [Reid Hoffman](https://sms4smile.com/quotes/author/reid-hoffman/) > [“I'm in the market for some present tense; I'm on the lookout, shopping around, more so every year. It's a seller's market—do you think…](https://sms4smile.com/quotes/annie-dillard/i-m-in-the-market-for-some-present-tense-i-m-on-the-lookout-shopping/) [Annie Dillard](https://sms4smile.com/quotes/author/annie-dillard/) > [I can't figure the stock market out. I think it's wacky. I have done well with a long-term strategy and will continue being a…](https://sms4smile.com/quotes/scott-mcnealy/i-can-t-figure-the-stock-market-out-i-think-it-s-wacky-i-have-done/) [Scott McNealy](https://sms4smile.com/quotes/author/scott-mcnealy/) > [If the NDA doesn't get a majority, that will not upset the market so much... but a situation where the BJP and NDA are…](https://sms4smile.com/quotes/rakesh-jhunjhunwala/if-the-nda-doesn-t-get-a-majority-that-will-not-upset-the-market-so/) [Rakesh Jhunjhunwala](https://sms4smile.com/quotes/author/rakesh-jhunjhunwala/) > [Honestly, I think I have some of the biggest partners being in a small market, and I think it doesn't really matter: you can…](https://sms4smile.com/quotes/paul-george/honestly-i-think-i-have-some-of-the-biggest-partners-being-in-a-small/) [Paul George](https://sms4smile.com/quotes/author/paul-george/) ## More by Tom Peters > [The market may never coalesce around one basic design, or even around two or three dominant devices.](https://sms4smile.com/quotes/tom-peters/the-market-may-never-coalesce-around-one-basic-design-or-even-around/) [Tom Peters](https://sms4smile.com/quotes/author/tom-peters/) > [If, as I anticipate, a wide array of personal, portable information/communication devices becomes increasingly important and widespread for information-intensive users, it will be a…](https://sms4smile.com/quotes/tom-peters/if-as-i-anticipate-a-wide-array-of-personal-portable-information/) [Tom Peters](https://sms4smile.com/quotes/author/tom-peters/) > [Anybody who is an entrepreneur is a person who essentially has impaired judgment. 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Train for skill... More](https://sms4smile.com/quotes/tom-peters/hire-for-attitude-train-for-skill-more/) [Tom Peters](https://sms4smile.com/quotes/author/tom-peters/) > [If there is a single tragic flaw that mars our biggest enterprises, it is conservatism - the failure to fail, and fail big, in…](https://sms4smile.com/quotes/tom-peters/if-there-is-a-single-tragic-flaw-that-mars-our-biggest-enterprises-it/) [Tom Peters](https://sms4smile.com/quotes/author/tom-peters/) > [“The “Excellence Standard” is not about Grand Outcomes. In Zenlike terms, all we have is today. 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You treat ideas like cats: you make them follow you.](https://sms4smile.com/quotes/ray-bradbury/that-s-the-great-secret-of-creativity-you-treat-ideas-like-cats-you/) [Ray Bradbury](https://sms4smile.com/quotes/author/ray-bradbury/) > [Plenty of white space and generous line spacing,and don't make the type size too miserly. 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I see a planet…](https://sms4smile.com/quotes/kenneth-r-miller/like-many-other-scientists-who-hold-the-catholic-faith-i-see-the/) [Kenneth R. Miller](https://sms4smile.com/quotes/author/kenneth-r-miller/) > [I design some of my own clothes now.](https://sms4smile.com/quotes/kiernan-shipka/i-design-some-of-my-own-clothes-now/) [Kiernan Shipka](https://sms4smile.com/quotes/author/kiernan-shipka/) > [Programmers are always surrounded by complexity; we cannot avoid it… If our basic tool, the language in which we design and code our programs,…](https://sms4smile.com/quotes/tony-hoare/programmers-are-always-surrounded-by-complexity-we-cannot-avoid-it-if/) [Tony Hoare](https://sms4smile.com/quotes/author/tony-hoare/) > [Design is a very personal thing. It's like art. Your personal choice plays a big role.](https://sms4smile.com/quotes/gauri-khan/design-is-a-very-personal-thing-it-s-like-art-your-personal-choice/) [Gauri Khan](https://sms4smile.com/quotes/author/gauri-khan/) > [“Designing posters, for me, is not only a commercial pursuit but also a philosophical endeavor.”](https://sms4smile.com/quotes/fang-chen/designing-posters-for-me-is-not-only-a-commercial-pursuit-but-also-a/) Fang Chen > [I am not a great believer in dialectical struggle. I am much more of a fusion person. I see it as a dialogue, or…](https://sms4smile.com/quotes/marina-warner/i-am-not-a-great-believer-in-dialectical-struggle-i-am-much-more-of-a/) [Marina Warner](https://sms4smile.com/quotes/author/marina-warner/) > [Users are not designers.](https://sms4smile.com/quotes/jakob-nielsen/users-are-not-designers/) [Jakob Nielsen](https://sms4smile.com/quotes/author/jakob-nielsen/) > [I write the way you might arrange flowers. Not every try works, but each one launches another. Every constraint, even dullness, frees up a…](https://sms4smile.com/quotes/richard-powers/i-write-the-way-you-might-arrange-flowers-not-every-try-works-but/) [Richard Powers](https://sms4smile.com/quotes/author/richard-powers/) [Browse all 5,563 Design quotes ](https://sms4smile.com/quotes/about/design/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Think about the market, think about the design, and think about who is going to design for that market. 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