--- title: "Meaning & Key Takeaway of: The new idea either finds a champion or…" description: "\"The new idea either finds a champion or it dies. No ordinary involvement with a new idea provides the energy required to cope with the indifference and..." image: "https://sms4smile.com/quotes/i/6df/tom-peters-967_champion_the-new-idea-either-finds-a-champion-or_1669271.png" --- # The new idea either finds a champion or it dies. No… ![“The new idea either finds a champion or it dies. No ordinary involvement with a new idea provides the energy required to cope with the indifference and resistance that change provokes.” quote by Tom Peters](https://sms4smile.com/quotes/i/6df/tom-peters-967_champion_the-new-idea-either-finds-a-champion-or_1669271.png) [Download](https://sms4smile.com/quotes/i/6df/tom-peters-967_champion_the-new-idea-either-finds-a-champion-or_1669271.png) [Open image](https://sms4smile.com/quotes/i/6df/tom-peters-967_champion_the-new-idea-either-finds-a-champion-or_1669271.png) > “The new idea either finds a champion or it dies. No ordinary involvement with a new idea provides the energy required to cope with the indifference and resistance that change provokes.” [Tom Peters](https://sms4smile.com/quotes/author/tom-peters/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. New ideas need strong advocates; without them they die, and ordinary involvement can't overcome resistance. **In simple terms:** Ideas need champions to survive. Key Takeaway Find or become a champion for ideas. Themes innovation leadership resistance champion Mood determined strategic Type motivational business When to use this quote - startup launch - product development - policy reform - social movements Key Concepts entrepreneurship change management Questions to Reflect On - What makes an idea worth championing? - How can you rally support effectively? A Different Perspective Not all ideas merit championing. ★ ★ ★ ★ ★ No ratings yet [Champion](https://sms4smile.com/quotes/about/champion/) [Change](https://sms4smile.com/quotes/about/change/) [Energy](https://sms4smile.com/quotes/about/energy/) [Ideas](https://sms4smile.com/quotes/about/ideas/) [Indifference](https://sms4smile.com/quotes/about/indifference/) [New idea](https://sms4smile.com/quotes/about/new-idea/) [New ideas](https://sms4smile.com/quotes/about/new-ideas/) [Power of ideas](https://sms4smile.com/quotes/about/power-of-ideas/) [Resistance](https://sms4smile.com/quotes/about/resistance/) ## Related quotes > [There's a radical - and wonderful - new idea here... that all children could and should be inventors of their own theories, critics of…](https://sms4smile.com/quotes/deborah-meier/there-s-a-radical-and-wonderful-new-idea-here-that-all-children-could/) [Deborah Meier](https://sms4smile.com/quotes/author/deborah-meier/) > [Change is not so much about being the first one to embrace a new idea, but being the first to forget an old one](https://sms4smile.com/quotes/tom-peters/change-is-not-so-much-about-being-the-first-one-to-embrace-a-new-idea/) [Tom Peters](https://sms4smile.com/quotes/author/tom-peters/) > [VISION is todays picture of tomorrows REALITY. 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I believe in the power of sharing knowledge.](https://sms4smile.com/quotes/ory-okolloh/i-believe-in-the-power-of-ideas-i-believe-in-the-power-of-sharing/) [Ory Okolloh](https://sms4smile.com/quotes/author/ory-okolloh/) > [After years of telling corporate citizens to 'trust the system,' many companies must relearn instead to trust their people - and encourage their people…](https://sms4smile.com/quotes/rosabeth-moss-kanter/after-years-of-telling-corporate-citizens-to-trust-the-system-many/) [Rosabeth Moss Kanter](https://sms4smile.com/quotes/author/rosabeth-moss-kanter/) > [We must make the building of a free society once more an intellectual adventure, a deed of courage… Unless we can make the philosophic…](https://sms4smile.com/quotes/friedrich-august-von-hayek/we-must-make-the-building-of-a-free-society-once-more-an-intellectual/) [Friedrich August von Hayek](https://sms4smile.com/quotes/author/friedrich-august-von-hayek/) ## More by Tom Peters > [The market may never coalesce around one basic design, or even around two or three dominant devices.](https://sms4smile.com/quotes/tom-peters/the-market-may-never-coalesce-around-one-basic-design-or-even-around/) [Tom Peters](https://sms4smile.com/quotes/author/tom-peters/) > [If, as I anticipate, a wide array of personal, portable information/communication devices becomes increasingly important and widespread for information-intensive users, it will be a…](https://sms4smile.com/quotes/tom-peters/if-as-i-anticipate-a-wide-array-of-personal-portable-information/) [Tom Peters](https://sms4smile.com/quotes/author/tom-peters/) > [Anybody who is an entrepreneur is a person who essentially has impaired judgment. 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It is more added…](https://sms4smile.com/quotes/errol-spence-jr/i-still-have-to-unify-my-division-and-basically-become-the-undefeated/) [Errol Spence Jr](https://sms4smile.com/quotes/author/errol-spence-jr/) > [Palindrome as well. My sister's name is Hannah. Father liked word games. He was fourteen times World Scrabble Champion. When he died, we buried…](https://sms4smile.com/quotes/jasper-fforde/palindrome-as-well-my-sister-s-name-is-hannah-father-liked-word-games/) [Jasper Fforde](https://sms4smile.com/quotes/author/jasper-fforde/) > [ Bernie \[Ecclestone\] is the commercial rights holder so the more outgoing the champion is, the better. Of course. I also do think about our… ](https://sms4smile.com/quotes/bernie-ecclestone/bernie-ecclestone-is-the-commercial-rights-holder-so-the-more/) [Bernie Ecclestone](https://sms4smile.com/quotes/author/bernie-ecclestone/) > [The truth is the Vintage Vitor never left.](https://sms4smile.com/quotes/vitor-belfort/the-truth-is-the-vintage-vitor-never-left/) [Vitor Belfort](https://sms4smile.com/quotes/author/vitor-belfort/) > [I think cricket is there in Usain Bolt's blood. Since I got to watch from close quarters, it was amazing to see him run…](https://sms4smile.com/quotes/harbhajan-singh/i-think-cricket-is-there-in-usain-bolt-s-blood-since-i-got-to-watch/) [Harbhajan Singh](https://sms4smile.com/quotes/author/harbhajan-singh/) > [Winners are born, Champions are made.](https://sms4smile.com/quotes/robert-falcon-scott/winners-are-born-champions-are-made/) [Robert Falcon Scott](https://sms4smile.com/quotes/author/robert-falcon-scott/) > [It's interesting that the greatest minds of computer science, the founding fathers, like Alan Turing and Claude Shannon and Norbert Wiener, they all looked…](https://sms4smile.com/quotes/garry-kasparov/it-s-interesting-that-the-greatest-minds-of-computer-science-the/) [Garry Kasparov](https://sms4smile.com/quotes/author/garry-kasparov/) > [To be a champion long-distance runner you have to run on the edge of death.](https://sms4smile.com/quotes/toshihiko-seko/to-be-a-champion-long-distance-runner-you-have-to-run-on-the-edge-of/) Toshihiko Seko > [“There is a scene in one of the Rocky movies where after the match Apollo Creed and Rocky are waiting for the scoring of…](https://sms4smile.com/quotes/john-a-passaro/there-is-a-scene-in-one-of-the-rocky-movies-where-after-the-match/) [John A. 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