---
title: "Meaning & Key Takeaway of: Creating in all employees the awareness…"
description: "\"Creating in all employees the awareness that their best efforts are essential and that they will share in the rewards of the company's success.\" — Tom ..."
image: "https://sms4smile.com/quotes/i/182/tom-peters-967_awareness_creating-in-all-employees-the-awareness_955151.png"
---

#  Creating in all employees the awareness that their best…

![“Creating in all employees the awareness that their best efforts are essential and that they will share in the rewards of the company's success.” quote by Tom Peters](https://sms4smile.com/quotes/i/182/tom-peters-967_awareness_creating-in-all-employees-the-awareness_955151.png)   [Download](https://sms4smile.com/quotes/i/182/tom-peters-967_awareness_creating-in-all-employees-the-awareness_955151.png) [Open image](https://sms4smile.com/quotes/i/182/tom-peters-967_awareness_creating-in-all-employees-the-awareness_955151.png)

> “Creating in all employees the awareness that their best efforts are essential and that they will share in the rewards of the company's success.”

[Tom Peters](https://sms4smile.com/quotes/author/tom-peters/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

He emphasizes that every employee’s contribution is vital and should be rewarded with shared success.

**In simple terms:** Employees are essential and should share rewards.

Key Takeaway

Recognize and reward team contributions.

Themes

leadership employee engagement reward systems

Mood

inspirational practical

Type

leadership organizational

When to use this quote

- team meetings
- performance reviews
- profit sharing
- employee recognition

Key Concepts

motivation organizational culture

Questions to Reflect On

- How can we balance intrinsic and extrinsic motivation?
- What reward structures best foster teamwork?

A Different Perspective

Overemphasis on rewards can diminish intrinsic motivation.

★ ★ ★ ★ ★   No ratings yet

[Awareness](https://sms4smile.com/quotes/about/awareness/) [Company](https://sms4smile.com/quotes/about/company/) [Company Success](https://sms4smile.com/quotes/about/company-success/) [Creating](https://sms4smile.com/quotes/about/creating/) [Effort](https://sms4smile.com/quotes/about/effort/) [Employee](https://sms4smile.com/quotes/about/employee/) [Employees](https://sms4smile.com/quotes/about/employees/) [Hard work](https://sms4smile.com/quotes/about/hard-work/) [Knowledge](https://sms4smile.com/quotes/about/knowledge/) [Rewards](https://sms4smile.com/quotes/about/rewards/) [Success](https://sms4smile.com/quotes/about/success/)

## Related quotes

> [Motivated employees are crucial to a company's success.](https://sms4smile.com/quotes/anne-rice/motivated-employees-are-crucial-to-a-company-s-success/)

[Anne Rice](https://sms4smile.com/quotes/author/anne-rice/)

> [“A company’s success can contribute to its financial and cultural downfall.”](https://sms4smile.com/quotes/becca-spradlin-lead-on-mission/a-company-s-success-can-contribute-to-its-financial-and-cultural/)

[Becca Spradlin, Lead On Mission](https://sms4smile.com/quotes/author/becca-spradlin-lead-on-mission/)

> [As I've progressed in my career, I've come to appreciate - and really value - the other attributes that define a company's success beyond…](https://sms4smile.com/quotes/ursula-burns/as-i-ve-progressed-in-my-career-i-ve-come-to-appreciate-and-really/)

[Ursula Burns](https://sms4smile.com/quotes/author/ursula-burns/)

> [One of the things which make any company successful, in particular the Home Depot, was that we understood and catered to the customer. If…](https://sms4smile.com/quotes/bernard-marcus/one-of-the-things-which-make-any-company-successful-in-particular-the/)

[Bernard Marcus](https://sms4smile.com/quotes/author/bernard-marcus/)

> [I have stocked shelves, waited on tables, and bartended. I have been a salesperson at many levels. Each giving me a unique view of…](https://sms4smile.com/quotes/mark-cuban/i-have-stocked-shelves-waited-on-tables-and-bartended-i-have-been-a/)

[Mark Cuban](https://sms4smile.com/quotes/author/mark-cuban/)

> [You hire well and just make sure you have enough runway for everyone to grow in the company's success. It creates loyalty and opportunity,…](https://sms4smile.com/quotes/david-droga/you-hire-well-and-just-make-sure-you-have-enough-runway-for-everyone/)

[David Droga](https://sms4smile.com/quotes/author/david-droga/)

> [“The mix of Customer Development and Agile engineering dramatically increases the odds of new product and company success, while reducing the need for upfront…](https://sms4smile.com/quotes/steven-gary-blank/the-mix-of-customer-development-and-agile-engineering-dramatically/)

[Steven Gary Blank](https://sms4smile.com/quotes/author/steven-gary-blank/)

> [At Google, operations are not just an afterthought: they are critical to the company's success, and we want to have just as much effort…](https://sms4smile.com/quotes/eric-schmidt/at-google-operations-are-not-just-an-afterthought-they-are-critical/)

[Eric Schmidt](https://sms4smile.com/quotes/author/eric-schmidt/)

> [A company's success no longer depends primarily on its ability to raise investment capital. Success depends on the ability of its people to learn…](https://sms4smile.com/quotes/arie-de-geus/a-company-s-success-no-longer-depends-primarily-on-its-ability-to/)

[Arie de Geus](https://sms4smile.com/quotes/author/arie-de-geus/)

> [Good leadership is about the company's success, not your own.](https://sms4smile.com/quotes/anne-m-mulcahy/good-leadership-is-about-the-company-s-success-not-your-own/)

[Anne M. Mulcahy](https://sms4smile.com/quotes/author/anne-m-mulcahy/)

> [Businesses must reconnect company success with social progress. Shared value is not social responsibility, philanthropy, or even sustainability, but a new way to achieve…](https://sms4smile.com/quotes/michael-porter/businesses-must-reconnect-company-success-with-social-progress-shared/)

[Michael Porter](https://sms4smile.com/quotes/author/michael-porter/)

> [Most businesses think that product is the most important thing, but without great leadership, mission and a team that deliver results at a high…](https://sms4smile.com/quotes/robert-kiyosaki/most-businesses-think-that-product-is-the-most-important-thing-but/)

[Robert Kiyosaki](https://sms4smile.com/quotes/author/robert-kiyosaki/)

> [What makes a media company successful is how it copes with competitive markets in which people have a choice. Competition today is at a…](https://sms4smile.com/quotes/james-murdoch/what-makes-a-media-company-successful-is-how-it-copes-with/)

[James Murdoch](https://sms4smile.com/quotes/author/james-murdoch/)

> [“Dad's oil dehydrator was a contained electrostatic field, one electrode down the center, the other the container's inner wall. Principal problem was finding a…](https://sms4smile.com/quotes/john-cage/dad-s-oil-dehydrator-was-a-contained-electrostatic-field-one/)

[John Cage](https://sms4smile.com/quotes/author/john-cage/)

> [Often, there is no correlation between the success of a company's operations and the success of its stock over a few months or even…](https://sms4smile.com/quotes/peter-lynch/often-there-is-no-correlation-between-the-success-of-a-company-s/)

[Peter Lynch](https://sms4smile.com/quotes/author/peter-lynch/)

## More by Tom Peters

> [The market may never coalesce around one basic design, or even around two or three dominant devices.](https://sms4smile.com/quotes/tom-peters/the-market-may-never-coalesce-around-one-basic-design-or-even-around/)

[Tom Peters](https://sms4smile.com/quotes/author/tom-peters/)

> [If, as I anticipate, a wide array of personal, portable information/communication devices becomes increasingly important and widespread for information-intensive users, it will be a…](https://sms4smile.com/quotes/tom-peters/if-as-i-anticipate-a-wide-array-of-personal-portable-information/)

[Tom Peters](https://sms4smile.com/quotes/author/tom-peters/)

> [Anybody who is an entrepreneur is a person who essentially has impaired judgment. The odds of success are zilch.](https://sms4smile.com/quotes/tom-peters/anybody-who-is-an-entrepreneur-is-a-person-who-essentially-has/)

[Tom Peters](https://sms4smile.com/quotes/author/tom-peters/)

> [Remember my mantra: distinct... or extinct.](https://sms4smile.com/quotes/tom-peters/remember-my-mantra-distinct-or-extinct/)

[Tom Peters](https://sms4smile.com/quotes/author/tom-peters/)

> [A good collection is more than just the sum of its parts.](https://sms4smile.com/quotes/tom-peters/a-good-collection-is-more-than-just-the-sum-of-its-parts/)

[Tom Peters](https://sms4smile.com/quotes/author/tom-peters/)

> [Leaders' careers will usually be determined by their handling of one or two critical events that no one could possibly anticipate or plan for.](https://sms4smile.com/quotes/tom-peters/leaders-careers-will-usually-be-determined-by-their-handling-of-one/)

[Tom Peters](https://sms4smile.com/quotes/author/tom-peters/)

> [I don't know what it means to manage the human imagination, but I do know that imagination is the main source of value in…](https://sms4smile.com/quotes/tom-peters/i-don-t-know-what-it-means-to-manage-the-human-imagination-but-i-do/)

[Tom Peters](https://sms4smile.com/quotes/author/tom-peters/)

> [Hire disrespectful people.](https://sms4smile.com/quotes/tom-peters/hire-disrespectful-people/)

[Tom Peters](https://sms4smile.com/quotes/author/tom-peters/)

> [Hire for attitude. Train for skill... More](https://sms4smile.com/quotes/tom-peters/hire-for-attitude-train-for-skill-more/)

[Tom Peters](https://sms4smile.com/quotes/author/tom-peters/)

> [If there is a single tragic flaw that mars our biggest enterprises, it is conservatism - the failure to fail, and fail big, in…](https://sms4smile.com/quotes/tom-peters/if-there-is-a-single-tragic-flaw-that-mars-our-biggest-enterprises-it/)

[Tom Peters](https://sms4smile.com/quotes/author/tom-peters/)

> [Think about the market, think about the design, and think about who is going to design for that market. Hit the mark.](https://sms4smile.com/quotes/tom-peters/think-about-the-market-think-about-the-design-and-think-about-who-is/)

[Tom Peters](https://sms4smile.com/quotes/author/tom-peters/)

> [“The “Excellence Standard” is not about Grand Outcomes. In Zenlike terms, all we have is today. If the day’s work cannot be assessed as…](https://sms4smile.com/quotes/tom-peters/the-excellence-standard-is-not-about-grand-outcomes-in-zenlike-terms/)

[Tom Peters](https://sms4smile.com/quotes/author/tom-peters/)

> [The day firing becomes easy is the day to fire yourself.](https://sms4smile.com/quotes/tom-peters/the-day-firing-becomes-easy-is-the-day-to-fire-yourself/)

[Tom Peters](https://sms4smile.com/quotes/author/tom-peters/)

> [Only pissed-off people change the world.](https://sms4smile.com/quotes/tom-peters/only-pissed-off-people-change-the-world/)

[Tom Peters](https://sms4smile.com/quotes/author/tom-peters/)

> [What you decide not to do is probably more important that what you decide to do.](https://sms4smile.com/quotes/tom-peters/what-you-decide-not-to-do-is-probably-more-important-that-what-you/)

[Tom Peters](https://sms4smile.com/quotes/author/tom-peters/)

[Explore all 316 Tom Peters quotes ](https://sms4smile.com/quotes/author/tom-peters/)

## More Awareness quotes

> [An enlightened awareness is within each one of us, right at this moment. This enlightened awareness is truly unborn and marvellously illuminating; and everything…](https://sms4smile.com/quotes/bankei-yotaku/an-enlightened-awareness-is-within-each-one-of-us-right-at-this/)

[Bankei Yotaku](https://sms4smile.com/quotes/author/bankei-yotaku/)

> [We have a fear of facing ourselves. That is the obstacle. Experiencing the innermost core of our existence is very embarrassing to a lot…](https://sms4smile.com/quotes/chogyam-trungpa/we-have-a-fear-of-facing-ourselves-that-is-the-obstacle-experiencing/)

[Chogyam Trungpa](https://sms4smile.com/quotes/author/chogyam-trungpa/)

> [Listening is a very active awareness of the coming together of at least two lives. Listening, as far as I'm concerned, is certainly a…](https://sms4smile.com/quotes/fred-rogers/listening-is-a-very-active-awareness-of-the-coming-together-of-at/)

[Fred Rogers](https://sms4smile.com/quotes/author/fred-rogers/)

> [“In the worldly life, due to maadakta (intoxication of the ego of ‘I am Chandubhai’), one has completely lost awareness of everything about one’s…](https://sms4smile.com/quotes/dada-bhagwan/in-the-worldly-life-due-to-maadakta-intoxication-of-the-ego-of-i-am/)

[Dada Bhagwan](https://sms4smile.com/quotes/author/dada-bhagwan/)

> [A tree is a self: it is 'unseen shaping' more than it is leaves or bark, roots or cellulose or fruit ... What this…](https://sms4smile.com/quotes/brian-swimme/a-tree-is-a-self-it-is-unseen-shaping-more-than-it-is-leaves-or-bark/)

[Brian Swimme](https://sms4smile.com/quotes/author/brian-swimme/)

> [I know the importance of highly trained awareness of the “moment” and the immediate and intuitive response of the photographer. It should be obvious…](https://sms4smile.com/quotes/ansel-adams/i-know-the-importance-of-highly-trained-awareness-of-the-moment-and/)

[Ansel Adams](https://sms4smile.com/quotes/author/ansel-adams/)

> [The thing about living alone is that it gives you a lot of time to think. You don't necessarily reach any conclusions, because wisdom…](https://sms4smile.com/quotes/jonathan-tropper/the-thing-about-living-alone-is-that-it-gives-you-a-lot-of-time-to/)

[Jonathan Tropper](https://sms4smile.com/quotes/author/jonathan-tropper/)

> [“It is not so much about fighting against the ego; it is more about harmonizing with it.”](https://sms4smile.com/quotes/grace-sara/it-is-not-so-much-about-fighting-against-the-ego-it-is-more-about/)

[Grace Sara](https://sms4smile.com/quotes/author/grace-sara/)

> [I'm part of a team that raises millions of dollars and raises awareness of HIV and AIDS all over the world.](https://sms4smile.com/quotes/linda-evangelista/i-m-part-of-a-team-that-raises-millions-of-dollars-and-raises/)

[Linda Evangelista](https://sms4smile.com/quotes/author/linda-evangelista/)

> [“Don’t turn your face away. Once you’ve seen, you can no longer act like you don’t know. Open your eyes to the truth. It’s…](https://sms4smile.com/quotes/vashti-quiroz-vega/don-t-turn-your-face-away-once-you-ve-seen-you-can-no-longer-act-like/)

Vashti Quiroz-Vega

> [“No one has any right to tell you that the way you perceive yourself is wrong. Because by doing so, they also discourage the…](https://sms4smile.com/quotes/kamand-kojouri/no-one-has-any-right-to-tell-you-that-the-way-you-perceive-yourself/)

[Kamand Kojouri](https://sms4smile.com/quotes/author/kamand-kojouri/)

> [Sometimes I am a collector of data, and only a collector, and am likely to be gross and miserly, piling up notes, pleased with…](https://sms4smile.com/quotes/charles-fort/sometimes-i-am-a-collector-of-data-and-only-a-collector-and-am-likely/)

[Charles Fort](https://sms4smile.com/quotes/author/charles-fort/)

> [The bird with the thorn in its breast, it follows an immutable law; it is driven by it knows not what to impale itself,…](https://sms4smile.com/quotes/colleen-mccullough/the-bird-with-the-thorn-in-its-breast-it-follows-an-immutable-law-it/)

[Colleen McCullough](https://sms4smile.com/quotes/author/colleen-mccullough/)

> [Seeking means: to have a goal; but finding means: to be free, to be receptive, to have no goal. You, O worthy one, are…](https://sms4smile.com/quotes/anonymous/seeking-means-to-have-a-goal-but-finding-means-to-be-free-to-be/)

[Anonymous](https://sms4smile.com/quotes/author/anonymous/)

> [Human freedom involves our capacity to pause between the stimulus and response and, in that pause, to choose the one response toward which we…](https://sms4smile.com/quotes/rollo-may/human-freedom-involves-our-capacity-to-pause-between-the-stimulus-and/)

[Rollo May](https://sms4smile.com/quotes/author/rollo-may/)

[Browse all 4,768 Awareness quotes ](https://sms4smile.com/quotes/about/awareness/)

```json
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Quotation",
            "text": "Creating in all employees the awareness that their best efforts are essential and that they will share in the rewards of the company's success.",
            "creator": {
                "@type": "Person",
                "name": "Tom Peters"
            },
            "isPartOf": {
                "@id": "https://sms4smile.com/quotes/#website"
            },
            "url": "https://sms4smile.com/quotes/tom-peters/creating-in-all-employees-the-awareness-that-their-best-efforts-are/",
            "about": {
                "@type": "Thing",
                "name": "Awareness"
            },
            "@id": "https://sms4smile.com/quotes/tom-peters/creating-in-all-employees-the-awareness-that-their-best-efforts-are/#quotation",
            "image": {
                "@type": "ImageObject",
                "@id": "https://sms4smile.com/quotes/i/182/tom-peters-967_awareness_creating-in-all-employees-the-awareness_955151.png",
                "contentUrl": "https://sms4smile.com/quotes/i/182/tom-peters-967_awareness_creating-in-all-employees-the-awareness_955151.png",
                "url": "https://sms4smile.com/quotes/i/182/tom-peters-967_awareness_creating-in-all-employees-the-awareness_955151.png",
                "width": 1080,
                "height": 1080,
                "caption": "“Creating in all employees the awareness that their best efforts are essential and that they will share in…” — Tom Peters",
                "creditText": "SMS4Smile Quotes",
                "creator": {
                    "@id": "https://sms4smile.com/quotes/#organization"
                }
            }
        },
        {
            "@type": "BreadcrumbList",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://sms4smile.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Quotes",
                    "item": "https://sms4smile.com/quotes/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Tom Peters",
                    "item": "https://sms4smile.com/quotes/author/tom-peters/"
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "name": "Creating in all employees the awareness...",
                    "item": "https://sms4smile.com/quotes/tom-peters/creating-in-all-employees-the-awareness-that-their-best-efforts-are/"
                }
            ],
            "@id": "https://sms4smile.com/quotes/tom-peters/creating-in-all-employees-the-awareness-that-their-best-efforts-are/#breadcrumb"
        },
        {
            "@type": "WebSite",
            "@id": "https://sms4smile.com/quotes/#website",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "publisher": {
                "@id": "https://sms4smile.com/quotes/#organization"
            }
        },
        {
            "@type": "Organization",
            "@id": "https://sms4smile.com/quotes/#organization",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "logo": {
                "@type": "ImageObject",
                "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png",
                "width": 512,
                "height": 512
            }
        }
    ]
}
```
