--- title: "Meaning & Key Takeaway of: Business is about people. It's about…" description: "\"Business is about people. It's about passion. It's about bold ideas, bold small ideas or bold large ideas.\" — Tom Peters" image: "https://sms4smile.com/quotes/i/55b/tom-peters-967_bold_business-is-about-people-it-s-about-pass_946495.png" --- # Business is about people. It's about passion. It's about… ![“Business is about people. It's about passion. It's about bold ideas, bold small ideas or bold large ideas.” quote by Tom Peters](https://sms4smile.com/quotes/i/55b/tom-peters-967_bold_business-is-about-people-it-s-about-pass_946495.png) [Download](https://sms4smile.com/quotes/i/55b/tom-peters-967_bold_business-is-about-people-it-s-about-pass_946495.png) [Open image](https://sms4smile.com/quotes/i/55b/tom-peters-967_bold_business-is-about-people-it-s-about-pass_946495.png) > “Business is about people. It's about passion. It's about bold ideas, bold small ideas or bold large ideas.” [Tom Peters](https://sms4smile.com/quotes/author/tom-peters/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Business success hinges on people, passion, and bold ideas of any size. **In simple terms:** People, passion, and bold ideas drive business. Key Takeaway Cultivate passionate teams and bold thinking. Themes business leadership innovation Mood motivational practical Type business inspirational When to use this quote - startup launches - product development - team building Key Concepts human capital creativity risk taking Questions to Reflect On - What bold idea will you pursue? - How do you sustain passion? A Different Perspective Bold ideas can fail without execution. ★ ★ ★ ★ ★ No ratings yet [Bold](https://sms4smile.com/quotes/about/bold/) [Bold Ideas](https://sms4smile.com/quotes/about/bold-ideas-1655330/) [Business](https://sms4smile.com/quotes/about/business/) [Business people](https://sms4smile.com/quotes/about/business-people/) [Ideas](https://sms4smile.com/quotes/about/ideas/) [Ideas Bold](https://sms4smile.com/quotes/about/ideas-bold-506057/) [Large Ideas](https://sms4smile.com/quotes/about/large-ideas-1655331/) [Passion](https://sms4smile.com/quotes/about/passion/) [People](https://sms4smile.com/quotes/about/people/) [People Passion](https://sms4smile.com/quotes/about/people-passion-255487/) [Small ideas](https://sms4smile.com/quotes/about/small-ideas/) ## Related quotes > [Theater, at the end of the day, is about ideas. It's about very large ideas. And if the play is beautifully written or smartly…](https://sms4smile.com/quotes/george-c-wolfe/theater-at-the-end-of-the-day-is-about-ideas-it-s-about-very-large/) [George C. Wolfe](https://sms4smile.com/quotes/author/george-c-wolfe/) > [Beware when any idea is promoted primarily because it is "bold, exciting, innovative, and new." There are many ideas that are "bold, exciting, innovative…](https://sms4smile.com/quotes/donald-rumsfeld/beware-when-any-idea-is-promoted-primarily-because-it-is-bold/) [Donald Rumsfeld](https://sms4smile.com/quotes/author/donald-rumsfeld/) > [We need fresh, new leadership with bold ideas and a new approach to get more people back to work with quality jobs and restored…](https://sms4smile.com/quotes/scott-howell/we-need-fresh-new-leadership-with-bold-ideas-and-a-new-approach-to/) [Scott Howell](https://sms4smile.com/quotes/author/scott-howell/) > [Lots of people dream big and talk about big bold ideas but never do anything. I judge people by what they've done. The ratio…](https://sms4smile.com/quotes/peter-diamandis/lots-of-people-dream-big-and-talk-about-big-bold-ideas-but-never-do/) [Peter Diamandis](https://sms4smile.com/quotes/author/peter-diamandis/) > [But I think when you have something like the Green New Deal, which tends to be about big, bold ideas, instead of specifics, and…](https://sms4smile.com/quotes/elissa-slotkin/but-i-think-when-you-have-something-like-the-green-new-deal-which/) [Elissa Slotkin](https://sms4smile.com/quotes/author/elissa-slotkin/) > [We've got to go to the people with bold ideas and candidates of conviction - we've got to be hotter than high school love.](https://sms4smile.com/quotes/jim-hightower/we-ve-got-to-go-to-the-people-with-bold-ideas-and-candidates-of/) [Jim Hightower](https://sms4smile.com/quotes/author/jim-hightower/) > [ \[Great scientists\] are men of bold ideas, but highly critical of their own ideas: they try to find whether their ideas are right by… ](https://sms4smile.com/quotes/karl-popper/great-scientists-are-men-of-bold-ideas-but-highly-critical-of-their/) [Karl Popper](https://sms4smile.com/quotes/author/karl-popper/) > [I don't read many business books. I read good fiction. Business is about people, so my favorite business books are anything by Dickens.](https://sms4smile.com/quotes/tom-peters/i-don-t-read-many-business-books-i-read-good-fiction-business-is/) [Tom Peters](https://sms4smile.com/quotes/author/tom-peters/) > [Divas do it, golfers do it, pilots do it, violists do it, sprinters do it, soldiers do it, surgeons do it, astronauts do it...only…](https://sms4smile.com/quotes/tom-peters/divas-do-it-golfers-do-it-pilots-do-it-violists-do-it-sprinters-do-it/) [Tom Peters](https://sms4smile.com/quotes/author/tom-peters/) > [If you both agree at a conscious level that the purpose of your relationship is to create an opportunity, not an obligation-an opportunity for…](https://sms4smile.com/quotes/neale-donald-walsch/if-you-both-agree-at-a-conscious-level-that-the-purpose-of-your/) [Neale Donald Walsch](https://sms4smile.com/quotes/author/neale-donald-walsch/) > [The best way to support dreams and stretch is to set apart small ideas with big potential, then give people positive role models and…](https://sms4smile.com/quotes/jack-welch/the-best-way-to-support-dreams-and-stretch-is-to-set-apart-small/) [Jack Welch](https://sms4smile.com/quotes/author/jack-welch/) > [Small ideas that turn into big ideas - that really inspires me.](https://sms4smile.com/quotes/wiz-khalifa/small-ideas-that-turn-into-big-ideas-that-really-inspires-me/) [Wiz Khalifa](https://sms4smile.com/quotes/author/wiz-khalifa/) > [The space that I can call mine.. is so small that my ideas have become small. I am like a caterpillar in a cocoon…](https://sms4smile.com/quotes/audrey-niffenegger/the-space-that-i-can-call-mine-is-so-small-that-my-ideas-have-become/) [Audrey Niffenegger](https://sms4smile.com/quotes/author/audrey-niffenegger/) > [“here was a particular kind of energy in those early days, something I've only really found in startups. The regulars - the boring 9-to-5…](https://sms4smile.com/quotes/yudhanjaya-wijeratne/here-was-a-particular-kind-of-energy-in-those-early-days-something-i/) [Yudhanjaya Wijeratne](https://sms4smile.com/quotes/author/yudhanjaya-wijeratne/) > [Believe Big. The size of your success is determined by the size of your belief. Think little goals and expect little achievements. Think big…](https://sms4smile.com/quotes/david-j-schwartz/believe-big-the-size-of-your-success-is-determined-by-the-size-of/) [David J. Schwartz](https://sms4smile.com/quotes/author/david-j-schwartz/) ## More by Tom Peters > [The market may never coalesce around one basic design, or even around two or three dominant devices.](https://sms4smile.com/quotes/tom-peters/the-market-may-never-coalesce-around-one-basic-design-or-even-around/) [Tom Peters](https://sms4smile.com/quotes/author/tom-peters/) > [If, as I anticipate, a wide array of personal, portable information/communication devices becomes increasingly important and widespread for information-intensive users, it will be a…](https://sms4smile.com/quotes/tom-peters/if-as-i-anticipate-a-wide-array-of-personal-portable-information/) [Tom Peters](https://sms4smile.com/quotes/author/tom-peters/) > [Anybody who is an entrepreneur is a person who essentially has impaired judgment. The odds of success are zilch.](https://sms4smile.com/quotes/tom-peters/anybody-who-is-an-entrepreneur-is-a-person-who-essentially-has/) [Tom Peters](https://sms4smile.com/quotes/author/tom-peters/) > [Remember my mantra: distinct... or extinct.](https://sms4smile.com/quotes/tom-peters/remember-my-mantra-distinct-or-extinct/) [Tom Peters](https://sms4smile.com/quotes/author/tom-peters/) > [A good collection is more than just the sum of its parts.](https://sms4smile.com/quotes/tom-peters/a-good-collection-is-more-than-just-the-sum-of-its-parts/) [Tom Peters](https://sms4smile.com/quotes/author/tom-peters/) > [Leaders' careers will usually be determined by their handling of one or two critical events that no one could possibly anticipate or plan for.](https://sms4smile.com/quotes/tom-peters/leaders-careers-will-usually-be-determined-by-their-handling-of-one/) [Tom Peters](https://sms4smile.com/quotes/author/tom-peters/) > [I don't know what it means to manage the human imagination, but I do know that imagination is the main source of value in…](https://sms4smile.com/quotes/tom-peters/i-don-t-know-what-it-means-to-manage-the-human-imagination-but-i-do/) [Tom Peters](https://sms4smile.com/quotes/author/tom-peters/) > [Hire disrespectful people.](https://sms4smile.com/quotes/tom-peters/hire-disrespectful-people/) [Tom Peters](https://sms4smile.com/quotes/author/tom-peters/) > [Hire for attitude. Train for skill... More](https://sms4smile.com/quotes/tom-peters/hire-for-attitude-train-for-skill-more/) [Tom Peters](https://sms4smile.com/quotes/author/tom-peters/) > [If there is a single tragic flaw that mars our biggest enterprises, it is conservatism - the failure to fail, and fail big, in…](https://sms4smile.com/quotes/tom-peters/if-there-is-a-single-tragic-flaw-that-mars-our-biggest-enterprises-it/) [Tom Peters](https://sms4smile.com/quotes/author/tom-peters/) > [Think about the market, think about the design, and think about who is going to design for that market. Hit the mark.](https://sms4smile.com/quotes/tom-peters/think-about-the-market-think-about-the-design-and-think-about-who-is/) [Tom Peters](https://sms4smile.com/quotes/author/tom-peters/) > [“The “Excellence Standard” is not about Grand Outcomes. In Zenlike terms, all we have is today. If the day’s work cannot be assessed as…](https://sms4smile.com/quotes/tom-peters/the-excellence-standard-is-not-about-grand-outcomes-in-zenlike-terms/) [Tom Peters](https://sms4smile.com/quotes/author/tom-peters/) > [The day firing becomes easy is the day to fire yourself.](https://sms4smile.com/quotes/tom-peters/the-day-firing-becomes-easy-is-the-day-to-fire-yourself/) [Tom Peters](https://sms4smile.com/quotes/author/tom-peters/) > [Only pissed-off people change the world.](https://sms4smile.com/quotes/tom-peters/only-pissed-off-people-change-the-world/) [Tom Peters](https://sms4smile.com/quotes/author/tom-peters/) > [What you decide not to do is probably more important that what you decide to do.](https://sms4smile.com/quotes/tom-peters/what-you-decide-not-to-do-is-probably-more-important-that-what-you/) [Tom Peters](https://sms4smile.com/quotes/author/tom-peters/) [Explore all 316 Tom Peters quotes ](https://sms4smile.com/quotes/author/tom-peters/) ## More Bold quotes > [Be bold enough to find the one thing that you are passionate about. It might not be what you were trained to do. But…](https://sms4smile.com/quotes/chris-gardner/be-bold-enough-to-find-the-one-thing-that-you-are-passionate-about-it/) [Chris Gardner](https://sms4smile.com/quotes/author/chris-gardner/) > [“Take care of your costume and your confidence will take care of itself.”](https://sms4smile.com/quotes/amit-kalantri/take-care-of-your-costume-and-your-confidence-will-take-care-of-itself/) [Amit Kalantri](https://sms4smile.com/quotes/author/amit-kalantri/) > [True Religion has always been about being bold and staying real, and I felt dat.](https://sms4smile.com/quotes/sexyy-red/true-religion-has-always-been-about-being-bold-and-staying-real-and-i/) [Sexyy Red](https://sms4smile.com/quotes/author/sexyy-red/) > [What I would say to filmmakers, if I may be so bold or so arrogant, is to draw inspiration from other filmmakers, but go…](https://sms4smile.com/quotes/lawrence-bender/what-i-would-say-to-filmmakers-if-i-may-be-so-bold-or-so-arrogant-is/) [Lawrence Bender](https://sms4smile.com/quotes/author/lawrence-bender/) > [I don't know where this glamorous image and all came from. I don't find myself glamorous or bold.](https://sms4smile.com/quotes/riya-sen/i-don-t-know-where-this-glamorous-image-and-all-came-from-i-don-t/) [Riya Sen](https://sms4smile.com/quotes/author/riya-sen/) > [House Republican women are trailblazers in their own right, and we are focused on a bold, forward-looking agenda to restore a confident America, where…](https://sms4smile.com/quotes/cathy-mcmorris-rodgers/house-republican-women-are-trailblazers-in-their-own-right-and-we-are/) [Cathy McMorris Rodgers](https://sms4smile.com/quotes/author/cathy-mcmorris-rodgers/) > [Be bold in your caring, and be bold in your dreaming.](https://sms4smile.com/quotes/george-h-w-bush/be-bold-in-your-caring-and-be-bold-in-your-dreaming/) [George H. W. Bush](https://sms4smile.com/quotes/author/george-h-w-bush/) > [I was brought up in a Christian home in Australia with a father who was very bold about his faith.](https://sms4smile.com/quotes/ken-ham/i-was-brought-up-in-a-christian-home-in-australia-with-a-father-who/) [Ken Ham](https://sms4smile.com/quotes/author/ken-ham/) > [“Be calm; yet assertive. Be meek; yet courageous. Be gentle; yet bold. Be kind; yet strong.”](https://sms4smile.com/quotes/charles-f-glassman-2/be-calm-yet-assertive-be-meek-yet-courageous-be-gentle-yet-bold-be/) [Charles F Glassman](https://sms4smile.com/quotes/author/charles-f-glassman-2/) > [“In your darkest times, never be afraid. The Lord's presence is always with you.”](https://sms4smile.com/quotes/lailah-gifty-akita/in-your-darkest-times-never-be-afraid-the-lord-s-presence-is-always/) [Lailah Gifty Akita](https://sms4smile.com/quotes/author/lailah-gifty-akita/) > [Well, I am bold and very opinionated.](https://sms4smile.com/quotes/shefali-zariwala/well-i-am-bold-and-very-opinionated/) [Shefali Zariwala](https://sms4smile.com/quotes/author/shefali-zariwala/) > [We need more bold fighters like Donald Trump.](https://sms4smile.com/quotes/mark-robinson/we-need-more-bold-fighters-like-donald-trump/) [Mark Robinson](https://sms4smile.com/quotes/author/mark-robinson/) > [You can do right or you can do what you are told. And the prize of the victory will belong to the bold.](https://sms4smile.com/quotes/phil-ochs/you-can-do-right-or-you-can-do-what-you-are-told-and-the-prize-of-the/) [Phil Ochs](https://sms4smile.com/quotes/author/phil-ochs/) > [“Often in the real world, it’s not the smart who get ahead, but the bold.”](https://sms4smile.com/quotes/robert-t-kiyosaki/often-in-the-real-world-it-s-not-the-smart-who-get-ahead-but-the-bold/) [Robert T. Kiyosaki](https://sms4smile.com/quotes/author/robert-t-kiyosaki/) > [We need bold leadership to bring America back to its first principles of diversity inclusion and opportunity for everyone in every ZIP Code, and…](https://sms4smile.com/quotes/tom-perez/we-need-bold-leadership-to-bring-america-back-to-its-first-principles/) [Tom Perez](https://sms4smile.com/quotes/author/tom-perez/) [Browse all 680 Bold quotes ](https://sms4smile.com/quotes/about/bold/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Business is about people. It's about passion. 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