--- title: "Meaning & Key Takeaway of: As project chief you are creating a…" description: "\"As project chief you are creating a narrative, a story, a good yarn. If you look at the process-journey that way, you and your gang will ... dramatical..." image: "https://sms4smile.com/quotes/i/a0d/tom-peters-967_chiefs_as-project-chief-you-are-creating-a-narr_453093.png" --- # As project chief you are creating a narrative, a story, a… ![“As project chief you are creating a narrative, a story, a good yarn. If you look at the process-journey that way, you and your gang will ... dramatically up the odds of a WOW outcome!” quote by Tom Peters](https://sms4smile.com/quotes/i/a0d/tom-peters-967_chiefs_as-project-chief-you-are-creating-a-narr_453093.png) [Download](https://sms4smile.com/quotes/i/a0d/tom-peters-967_chiefs_as-project-chief-you-are-creating-a-narr_453093.png) [Open image](https://sms4smile.com/quotes/i/a0d/tom-peters-967_chiefs_as-project-chief-you-are-creating-a-narr_453093.png) > “As project chief you are creating a narrative, a story, a good yarn. If you look at the process-journey that way, you and your gang will ... dramatically up the odds of a WOW outcome!” [Tom Peters](https://sms4smile.com/quotes/author/tom-peters/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Viewing projects as storytelling frames the work, aligning teams toward compelling results. **In simple terms:** Treat projects like stories to boost success. Key Takeaway Tell a clear narrative to guide effort. Themes leadership storytelling project management Mood inspirational strategic Type motivational leadership When to use this quote - product development - marketing campaigns - software launches - team building Key Concepts Narrative framing team alignment Questions to Reflect On - How can you embed narrative without losing detail? - What story best captures your project’s purpose? A Different Perspective Stories can oversimplify complex technical challenges. ★ ★ ★ ★ ★ No ratings yet [Chiefs](https://sms4smile.com/quotes/about/chiefs/) [Creating](https://sms4smile.com/quotes/about/creating/) [Journey](https://sms4smile.com/quotes/about/journey/) [Narrative](https://sms4smile.com/quotes/about/narrative/) [Odds](https://sms4smile.com/quotes/about/odds/) [Process](https://sms4smile.com/quotes/about/process/) [Stories](https://sms4smile.com/quotes/about/stories/) ## Related quotes > [Success is a process... During that journey sometimes there are stones thrown at you, and you convert them into milestones.](https://sms4smile.com/quotes/sachin-tendulkar/success-is-a-process-during-that-journey-sometimes-there-are-stones/) [Sachin Tendulkar](https://sms4smile.com/quotes/author/sachin-tendulkar/) > [When you're in the day-to-day grind, it just seems like it's another step along the way. But I find joy in the actual process,…](https://sms4smile.com/quotes/cal-ripken-jr/when-you-re-in-the-day-to-day-grind-it-just-seems-like-it-s-another/) [Cal Ripken, Jr](https://sms4smile.com/quotes/author/cal-ripken-jr/) > [Writing is a process, a journey into memory and the soul.](https://sms4smile.com/quotes/isabel-allende/writing-is-a-process-a-journey-into-memory-and-the-soul/) [Isabel Allende](https://sms4smile.com/quotes/author/isabel-allende/) > [The best advice I've got was - "All you have is the process. All you have is the journey of making something. Once you're…](https://sms4smile.com/quotes/a-fine-frenzy/the-best-advice-i-ve-got-was-all-you-have-is-the-process-all-you-have/) [A Fine Frenzy](https://sms4smile.com/quotes/author/a-fine-frenzy/) > [I am simply not interested, at this point, in creating narrative scenes between characters.](https://sms4smile.com/quotes/lydia-davis/i-am-simply-not-interested-at-this-point-in-creating-narrative-scenes/) [Lydia Davis](https://sms4smile.com/quotes/author/lydia-davis/) > [Finding one's voice - or creating a narrative voice that has the power to carry your story - is the hardest part.](https://sms4smile.com/quotes/danielle-trussoni/finding-one-s-voice-or-creating-a-narrative-voice-that-has-the-power/) [Danielle Trussoni](https://sms4smile.com/quotes/author/danielle-trussoni/) > [I guess the wildcard here is Terrence Malick. He supervised me while I was writing the script for Beautiful Country, and he is a…](https://sms4smile.com/quotes/sabina-murray/i-guess-the-wildcard-here-is-terrence-malick-he-supervised-me-while-i/) [Sabina Murray](https://sms4smile.com/quotes/author/sabina-murray/) > [What I'm really proud of Beyonce and Solange, they understand the importance of creating the narrative. It's all about the narrative and how you…](https://sms4smile.com/quotes/mathew-knowles/what-i-m-really-proud-of-beyonce-and-solange-they-understand-the/) [Mathew Knowles](https://sms4smile.com/quotes/author/mathew-knowles/) > [That is many poets don't know how to tell a story and they don't have a sense of how to put things in order…](https://sms4smile.com/quotes/edward-hirsch/that-is-many-poets-don-t-know-how-to-tell-a-story-and-they-don-t-have/) [Edward Hirsch](https://sms4smile.com/quotes/author/edward-hirsch/) > [I was in 'Seussical,' and I was in a cage onstage in a purple yarn suit singing backup, and I was like: 'I've had…](https://sms4smile.com/quotes/casey-nicholaw/i-was-in-seussical-and-i-was-in-a-cage-onstage-in-a-purple-yarn-suit/) [Casey Nicholaw](https://sms4smile.com/quotes/author/casey-nicholaw/) > [“All knitterly creation stems from one simple element: yarn. It is the baker’s flour, the jeweler’s gold, the gardener’s soil. Yarn is creation, consolation,…](https://sms4smile.com/quotes/clara-parkes/all-knitterly-creation-stems-from-one-simple-element-yarn-it-is-the/) [Clara Parkes](https://sms4smile.com/quotes/author/clara-parkes/) > [I have my own office, and I'm there during the evenings and weekends. But during the week, I'm sitting in the middle of my…](https://sms4smile.com/quotes/dries-van-noten/i-have-my-own-office-and-i-m-there-during-the-evenings-and-weekends/) [Dries van Noten](https://sms4smile.com/quotes/author/dries-van-noten/) > [A lot of fancier yarns come from people trying to tell the truth. It’s not easy once you’re out of the habit.](https://sms4smile.com/quotes/dashiell-hammett/a-lot-of-fancier-yarns-come-from-people-trying-to-tell-the-truth-it-s/) [Dashiell Hammett](https://sms4smile.com/quotes/author/dashiell-hammett/) > [If upon this earth we ever have a glimpse of heaven,it is when we pass a home in winter, at night,and through the windows,…](https://sms4smile.com/quotes/robert-green-ingersoll/if-upon-this-earth-we-ever-have-a-glimpse-of-heaven-it-is-when-we/) [Robert Green Ingersoll](https://sms4smile.com/quotes/author/robert-green-ingersoll/) > [Achieving the state of SABLE is not, as many people who live with these knitters believe, a reason to stop buying yarn, but for…](https://sms4smile.com/quotes/stephanie-pearl-mcphee/achieving-the-state-of-sable-is-not-as-many-people-who-live-with/) [Stephanie Pearl-McPhee](https://sms4smile.com/quotes/author/stephanie-pearl-mcphee/) ## More by Tom Peters > [The market may never coalesce around one basic design, or even around two or three dominant devices.](https://sms4smile.com/quotes/tom-peters/the-market-may-never-coalesce-around-one-basic-design-or-even-around/) [Tom Peters](https://sms4smile.com/quotes/author/tom-peters/) > [If, as I anticipate, a wide array of personal, portable information/communication devices becomes increasingly important and widespread for information-intensive users, it will be a…](https://sms4smile.com/quotes/tom-peters/if-as-i-anticipate-a-wide-array-of-personal-portable-information/) [Tom Peters](https://sms4smile.com/quotes/author/tom-peters/) > [Anybody who is an entrepreneur is a person who essentially has impaired judgment. The odds of success are zilch.](https://sms4smile.com/quotes/tom-peters/anybody-who-is-an-entrepreneur-is-a-person-who-essentially-has/) [Tom Peters](https://sms4smile.com/quotes/author/tom-peters/) > [Remember my mantra: distinct... or extinct.](https://sms4smile.com/quotes/tom-peters/remember-my-mantra-distinct-or-extinct/) [Tom Peters](https://sms4smile.com/quotes/author/tom-peters/) > [A good collection is more than just the sum of its parts.](https://sms4smile.com/quotes/tom-peters/a-good-collection-is-more-than-just-the-sum-of-its-parts/) [Tom Peters](https://sms4smile.com/quotes/author/tom-peters/) > [Leaders' careers will usually be determined by their handling of one or two critical events that no one could possibly anticipate or plan for.](https://sms4smile.com/quotes/tom-peters/leaders-careers-will-usually-be-determined-by-their-handling-of-one/) [Tom Peters](https://sms4smile.com/quotes/author/tom-peters/) > [I don't know what it means to manage the human imagination, but I do know that imagination is the main source of value in…](https://sms4smile.com/quotes/tom-peters/i-don-t-know-what-it-means-to-manage-the-human-imagination-but-i-do/) [Tom Peters](https://sms4smile.com/quotes/author/tom-peters/) > [Hire disrespectful people.](https://sms4smile.com/quotes/tom-peters/hire-disrespectful-people/) [Tom Peters](https://sms4smile.com/quotes/author/tom-peters/) > [Hire for attitude. Train for skill... More](https://sms4smile.com/quotes/tom-peters/hire-for-attitude-train-for-skill-more/) [Tom Peters](https://sms4smile.com/quotes/author/tom-peters/) > [If there is a single tragic flaw that mars our biggest enterprises, it is conservatism - the failure to fail, and fail big, in…](https://sms4smile.com/quotes/tom-peters/if-there-is-a-single-tragic-flaw-that-mars-our-biggest-enterprises-it/) [Tom Peters](https://sms4smile.com/quotes/author/tom-peters/) > [Think about the market, think about the design, and think about who is going to design for that market. Hit the mark.](https://sms4smile.com/quotes/tom-peters/think-about-the-market-think-about-the-design-and-think-about-who-is/) [Tom Peters](https://sms4smile.com/quotes/author/tom-peters/) > [“The “Excellence Standard” is not about Grand Outcomes. In Zenlike terms, all we have is today. If the day’s work cannot be assessed as…](https://sms4smile.com/quotes/tom-peters/the-excellence-standard-is-not-about-grand-outcomes-in-zenlike-terms/) [Tom Peters](https://sms4smile.com/quotes/author/tom-peters/) > [The day firing becomes easy is the day to fire yourself.](https://sms4smile.com/quotes/tom-peters/the-day-firing-becomes-easy-is-the-day-to-fire-yourself/) [Tom Peters](https://sms4smile.com/quotes/author/tom-peters/) > [Only pissed-off people change the world.](https://sms4smile.com/quotes/tom-peters/only-pissed-off-people-change-the-world/) [Tom Peters](https://sms4smile.com/quotes/author/tom-peters/) > [What you decide not to do is probably more important that what you decide to do.](https://sms4smile.com/quotes/tom-peters/what-you-decide-not-to-do-is-probably-more-important-that-what-you/) [Tom Peters](https://sms4smile.com/quotes/author/tom-peters/) [Explore all 316 Tom Peters quotes ](https://sms4smile.com/quotes/author/tom-peters/) ## More Chiefs quotes > [In every province, the chief occupations, in order of importance, are lovemaking, malicious gossip, and talking nonsense.](https://sms4smile.com/quotes/voltaire/in-every-province-the-chief-occupations-in-order-of-importance-are/) [Voltaire](https://sms4smile.com/quotes/author/voltaire/) > [I have no hesitation in saying that although the American woman never leaves her domestic sphere and is in some respects very dependent within…](https://sms4smile.com/quotes/alexis-de-tocqueville/i-have-no-hesitation-in-saying-that-although-the-american-woman-never/) [Alexis de Tocqueville](https://sms4smile.com/quotes/author/alexis-de-tocqueville/) > [I always wanted to be a fireman, a cop, an Indian chief, a doctor, a lawyer. I always wanted to be all these things,…](https://sms4smile.com/quotes/morgan-freeman/i-always-wanted-to-be-a-fireman-a-cop-an-indian-chief-a-doctor-a/) [Morgan Freeman](https://sms4smile.com/quotes/author/morgan-freeman/) > [The chief wonder of education is that it does not ruin everybody concerned in it, teachers and taught.](https://sms4smile.com/quotes/henry-adams/the-chief-wonder-of-education-is-that-it-does-not-ruin-everybody/) [Henry Adams](https://sms4smile.com/quotes/author/henry-adams/) > [Las Vegas is a resort whose two chief sources of income are seven and eleven.](https://sms4smile.com/quotes/evan-esar/las-vegas-is-a-resort-whose-two-chief-sources-of-income-are-seven-and/) [Evan Esar](https://sms4smile.com/quotes/author/evan-esar/) > [There is no one force, no group, and no class that is the preserver of liberty. Liberty is preserved by those who are against…](https://sms4smile.com/quotes/james-burnham/there-is-no-one-force-no-group-and-no-class-that-is-the-preserver-of/) [James Burnham](https://sms4smile.com/quotes/author/james-burnham/) > [Remember chief of staff Rahm Emanuel's callous enjoinder 'you never want a serious crisis to go to waste'? This White House is a serious…](https://sms4smile.com/quotes/bob-tyrrell/remember-chief-of-staff-rahm-emanuel-s-callous-enjoinder-you-never/) [Bob Tyrrell](https://sms4smile.com/quotes/author/bob-tyrrell/) > [There is a wealth of unexpressed love in the world. It is one of the chief causes of sorrow evoked by death: what might…](https://sms4smile.com/quotes/arthur-hopkins/there-is-a-wealth-of-unexpressed-love-in-the-world-it-is-one-of-the/) Arthur Hopkins > [Pure love is the chief manifestation of education.](https://sms4smile.com/quotes/sai-baba/pure-love-is-the-chief-manifestation-of-education/) [Sai Baba](https://sms4smile.com/quotes/author/sai-baba/) > [The chief beneficiary of life insurance policies for young, single people is the life insurance agent.](https://sms4smile.com/quotes/wes-smith/the-chief-beneficiary-of-life-insurance-policies-for-young-single/) [Wes Smith](https://sms4smile.com/quotes/author/wes-smith/) > [Most of my writer friends are women, and they're all extremely talented, so of course I think the state of contemporary fiction for women…](https://sms4smile.com/quotes/jami-attenberg/most-of-my-writer-friends-are-women-and-they-re-all-extremely/) [Jami Attenberg](https://sms4smile.com/quotes/author/jami-attenberg/) > [No commander in chief would ever say, 'I'm not going to listen to the guys on the ground.](https://sms4smile.com/quotes/claire-mccaskill/no-commander-in-chief-would-ever-say-i-m-not-going-to-listen-to-the/) [Claire McCaskill](https://sms4smile.com/quotes/author/claire-mccaskill/) > [I'm going to be specific so you can render your verdict. Let's go to North Africa, she was the chief engineer of the disastrous…](https://sms4smile.com/quotes/chris-christie/i-m-going-to-be-specific-so-you-can-render-your-verdict-let-s-go-to/) [Chris Christie](https://sms4smile.com/quotes/author/chris-christie/) > [...virtue is attended by more peace of mind than vice, and meets with a more favourable reception from the world. I am sensible, that,…](https://sms4smile.com/quotes/david-hume/virtue-is-attended-by-more-peace-of-mind-than-vice-and-meets-with-a/) [David Hume](https://sms4smile.com/quotes/author/david-hume/) > [When you have the Chief of Staff of the Republican National Committee and the political director of the Romney campaign, and their two companies…](https://sms4smile.com/quotes/patrick-caddell/when-you-have-the-chief-of-staff-of-the-republican-national-committee/) [Patrick Caddell](https://sms4smile.com/quotes/author/patrick-caddell/) [Browse all 1,428 Chiefs quotes ](https://sms4smile.com/quotes/about/chiefs/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "As project chief you are creating a narrative, a story, a good yarn. 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