--- title: "Meaning & Key Takeaway of: I spoke at TED Global 2010 about the ways…" description: "\"I spoke at TED Global 2010 about the ways that video games engage the brain, and in particular, the idea of reward structures: how a challenge or task ..." image: "https://sms4smile.com/quotes/i/78f/tom-chatfield-22398_about_i-spoke-at-ted-global-2010-about-the-way_2568493.jpg" --- # I spoke at TED Global 2010 about the ways that video games… ![“I spoke at TED Global 2010 about the ways that video games engage the brain, and in particular, the idea of reward structures: how a challenge or task can be broken down and presented to make it as engaging as possible.” quote by Tom Chatfield](https://sms4smile.com/quotes/i/78f/tom-chatfield-22398_about_i-spoke-at-ted-global-2010-about-the-way_2568493.jpg) [Download](https://sms4smile.com/quotes/i/78f/tom-chatfield-22398_about_i-spoke-at-ted-global-2010-about-the-way_2568493.jpg) [Open image](https://sms4smile.com/quotes/i/78f/tom-chatfield-22398_about_i-spoke-at-ted-global-2010-about-the-way_2568493.jpg) > “I spoke at TED Global 2010 about the ways that video games engage the brain, and in particular, the idea of reward structures: how a challenge or task can be broken down and presented to make it as engaging as possible.” [Tom Chatfield](https://sms4smile.com/quotes/author/tom-chatfield/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Discusses how video games use reward structures to break challenges into engaging tasks, leveraging brain's reward system. **In simple terms:** Games keep us hooked by turning tasks into rewarding steps. Key Takeaway Design experiences that reward progress. Themes motivation engagement game design Mood enthusiastic analytical Type motivational informational When to use this quote - educational apps - fitness gamification - employee training - marketing campaigns Key Concepts behavioral psychology reward systems challenge segmentation Questions to Reflect On - How can we balance extrinsic rewards with intrinsic drive? - What tasks become less engaging when gamified? A Different Perspective Overemphasis on rewards can reduce intrinsic motivation. ★ ★ ★ ★ ★ No ratings yet [Brain](https://sms4smile.com/quotes/about/brain/) [Challenge](https://sms4smile.com/quotes/about/challenge/) [Challenges](https://sms4smile.com/quotes/about/challenges/) [Games](https://sms4smile.com/quotes/about/games/) [Idea](https://sms4smile.com/quotes/about/idea/) [Ideas](https://sms4smile.com/quotes/about/ideas/) [Reward](https://sms4smile.com/quotes/about/reward/) [Rewards](https://sms4smile.com/quotes/about/rewards/) [Structure](https://sms4smile.com/quotes/about/structure/) [Video](https://sms4smile.com/quotes/about/video/) [Video games](https://sms4smile.com/quotes/about/video-games/) ## Related quotes > [We try our best every time to make engaging films that we're interested in, and we just hope the rest of the world likes…](https://sms4smile.com/quotes/lee-unkrich/we-try-our-best-every-time-to-make-engaging-films-that-we-re/) [Lee Unkrich](https://sms4smile.com/quotes/author/lee-unkrich/) > [I guess I'm fortunate in that two things I always wanted to do, since I was 16, were play music and get into news…](https://sms4smile.com/quotes/lauren-mayberry/i-guess-i-m-fortunate-in-that-two-things-i-always-wanted-to-do-since/) [Lauren Mayberry](https://sms4smile.com/quotes/author/lauren-mayberry/) > [When you engage your brain, it just keeps getting fatter and richer and wonderful.](https://sms4smile.com/quotes/rita-moreno/when-you-engage-your-brain-it-just-keeps-getting-fatter-and-richer/) [Rita Moreno](https://sms4smile.com/quotes/author/rita-moreno/) > [Engage your brain before you engage your weapon.](https://sms4smile.com/quotes/jim-mattis/engage-your-brain-before-you-engage-your-weapon/) [Jim Mattis](https://sms4smile.com/quotes/author/jim-mattis/) > [Since functional brain imaging first emerged, we have learned that there aren't very many brain regions uniquely responsible for specific tasks; most complex tasks…](https://sms4smile.com/quotes/joshua-greene/since-functional-brain-imaging-first-emerged-we-have-learned-that/) [Joshua Greene](https://sms4smile.com/quotes/author/joshua-greene/) > [Keep your brain active. 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