--- title: "Meaning & Key Takeaway of: We're trying to build the largest…" description: "\"We're trying to build the largest start-up ever without becoming a big company.\" — Tobias Lutke" image: "https://sms4smile.com/quotes/i/01b/tobias-lutke-10742_becoming_we-re-trying-to-build-the-largest-start_2027717.jpg" --- # We're trying to build the largest start-up ever without… ![“We're trying to build the largest start-up ever without becoming a big company.” quote by Tobias Lutke](https://sms4smile.com/quotes/i/01b/tobias-lutke-10742_becoming_we-re-trying-to-build-the-largest-start_2027717.jpg) [Download](https://sms4smile.com/quotes/i/01b/tobias-lutke-10742_becoming_we-re-trying-to-build-the-largest-start_2027717.jpg) [Open image](https://sms4smile.com/quotes/i/01b/tobias-lutke-10742_becoming_we-re-trying-to-build-the-largest-start_2027717.jpg) > “We're trying to build the largest start-up ever without becoming a big company.” [Tobias Lutke](https://sms4smile.com/quotes/author/tobias-lutke/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Aiming to be the biggest startup while staying small challenges conventional growth metrics and corporate culture. **In simple terms:** Build big impact without becoming a large corporation. Key Takeaway Prioritize agility over size. Themes entrepreneurship growth culture Mood ambitious strategic Type business motivational When to use this quote - tech startups - product development - team dynamics Key Concepts lean startup scalability Questions to Reflect On - How can you stay nimble as you grow? - What defines “big” for you? A Different Perspective Balancing scale and intimacy can be difficult. ★ ★ ★ ★ ★ No ratings yet [Business](https://sms4smile.com/quotes/about/business/) [Company](https://sms4smile.com/quotes/about/company/) ## Related quotes > [We were trying to build a car that would last, that had the quality of eternity.](https://sms4smile.com/quotes/john-delorean/we-were-trying-to-build-a-car-that-would-last-that-had-the-quality-of/) [John DeLorean](https://sms4smile.com/quotes/author/john-delorean/) > [Smile in the mirror. 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When we…](https://sms4smile.com/quotes/tobias-lutke/to-kick-off-a-merchant-is-to-censor-ideas-and-interfere-with-the-free/) [Tobias Lutke](https://sms4smile.com/quotes/author/tobias-lutke/) > [Shopify has been a perpetually underestimated company at every point of its history.](https://sms4smile.com/quotes/tobias-lutke/shopify-has-been-a-perpetually-underestimated-company-at-every-point/) [Tobias Lutke](https://sms4smile.com/quotes/author/tobias-lutke/) > [We have a lot of really great companies in Canada, and I think there's always been this fear that 'great' in Canada doesn't mean…](https://sms4smile.com/quotes/tobias-lutke/we-have-a-lot-of-really-great-companies-in-canada-and-i-think-there-s/) [Tobias Lutke](https://sms4smile.com/quotes/author/tobias-lutke/) > [I never went to university.](https://sms4smile.com/quotes/tobias-lutke/i-never-went-to-university/) [Tobias Lutke](https://sms4smile.com/quotes/author/tobias-lutke/) > [What could be more Canadian than working hard to figure out something new and sharing it with the world? 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