--- title: "Meaning & Key Takeaway of: Every phase of building a company is…" description: "\"Every phase of building a company is really hard.\" — Tobias Lutke" image: "https://sms4smile.com/quotes/i/a84/tobias-lutke-10742_building_every-phase-of-building-a-company-is-rea_907422.jpg" --- # Every phase of building a company is really hard. ![“Every phase of building a company is really hard.” quote by Tobias Lutke](https://sms4smile.com/quotes/i/a84/tobias-lutke-10742_building_every-phase-of-building-a-company-is-rea_907422.jpg) [Download](https://sms4smile.com/quotes/i/a84/tobias-lutke-10742_building_every-phase-of-building-a-company-is-rea_907422.jpg) [Open image](https://sms4smile.com/quotes/i/a84/tobias-lutke-10742_building_every-phase-of-building-a-company-is-rea_907422.jpg) > “Every phase of building a company is really hard.” [Tobias Lutke](https://sms4smile.com/quotes/author/tobias-lutke/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Every stage of building a business presents significant challenges. **In simple terms:** Company growth is tough. Key Takeaway Prepare for constant difficulty. Themes entrepreneurship growth resilience Mood determined realistic Type business motivational When to use this quote - startup launch - scaling operations - product development - fundraising Key Concepts business cycles leadership innovation market fit Questions to Reflect On - How to maintain morale during tough phases? - What resources aid perseverance? A Different Perspective Challenges may cause burnout. ★ ★ ★ ★ ★ No ratings yet [Business](https://sms4smile.com/quotes/about/business/) [Company](https://sms4smile.com/quotes/about/company/) ## Related quotes > [Sometimes, when you're building a company, out of necessity there's just a gazillion things you have to learn and figure out.](https://sms4smile.com/quotes/tobias-lutke/sometimes-when-you-re-building-a-company-out-of-necessity-there-s/) [Tobias Lutke](https://sms4smile.com/quotes/author/tobias-lutke/) > [I'd crack up without my music. It's the best company you can have, really. It don't say 'no' or 'maybe,' or ask no questions.](https://sms4smile.com/quotes/terry-mcmillan/i-d-crack-up-without-my-music-it-s-the-best-company-you-can-have/) [Terry McMillan](https://sms4smile.com/quotes/author/terry-mcmillan/) > [I think that's what's thrilling about leadership - when you're holding onto literally the worst possible hand on the planet and you know you're…](https://sms4smile.com/quotes/jensen-huang/i-think-that-s-what-s-thrilling-about-leadership-when-you-re-holding/) [Jensen Huang](https://sms4smile.com/quotes/author/jensen-huang/) > [I like to think I'm quite cocky, and at home in any company. But you're not really, are you?](https://sms4smile.com/quotes/paul-whitehouse/i-like-to-think-i-m-quite-cocky-and-at-home-in-any-company-but-you-re/) [Paul Whitehouse](https://sms4smile.com/quotes/author/paul-whitehouse/) > [I really did enjoy my time at Apple - it's a great company, and I really loved building Apple Music.](https://sms4smile.com/quotes/bozoma-saint-john/i-really-did-enjoy-my-time-at-apple-it-s-a-great-company-and-i-really/) [Bozoma Saint John](https://sms4smile.com/quotes/author/bozoma-saint-john/) > [TNT is a really great company to do a show for. They really believe in their shows and give shows a lot of support.…](https://sms4smile.com/quotes/timothy-hutton/tnt-is-a-really-great-company-to-do-a-show-for-they-really-believe-in/) [Timothy Hutton](https://sms4smile.com/quotes/author/timothy-hutton/) > [If you started as a brick-and-mortar company, that's really who you are. And if you started as a digital company, that's really who you…](https://sms4smile.com/quotes/michael-g-rubin/if-you-started-as-a-brick-and-mortar-company-that-s-really-who-you/) [Michael G. Rubin](https://sms4smile.com/quotes/author/michael-g-rubin/) > [Connecting everyone is going to be something that no single company can do by themselves. So I'm really glad that they and a lot…](https://sms4smile.com/quotes/mark-zuckerberg/connecting-everyone-is-going-to-be-something-that-no-single-company/) [Mark Zuckerberg](https://sms4smile.com/quotes/author/mark-zuckerberg/) > [I learnt earlier on that If you can run one company.You can really run any company.A company is all about finding the right people…](https://sms4smile.com/quotes/richard-branson/i-learnt-earlier-on-that-if-you-can-run-one-company-you-can-really/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [MPC, Moving Picture Company, they're really excellent, they did the majority of the effects.](https://sms4smile.com/quotes/ridley-scott/mpc-moving-picture-company-they-re-really-excellent-they-did-the/) [Ridley Scott](https://sms4smile.com/quotes/author/ridley-scott/) > [It was clear from very early on that I would work in the family company. There was not really ever another option or idea.](https://sms4smile.com/quotes/antoine-arnault/it-was-clear-from-very-early-on-that-i-would-work-in-the-family/) [Antoine Arnault](https://sms4smile.com/quotes/author/antoine-arnault/) > [I think you should invest in a company that you really enjoy working with and being with.](https://sms4smile.com/quotes/donovan-mitchell/i-think-you-should-invest-in-a-company-that-you-really-enjoy-working/) [Donovan Mitchell](https://sms4smile.com/quotes/author/donovan-mitchell/) > [Epic was the first company to really believe in me, to work to help me.](https://sms4smile.com/quotes/johnny-paycheck/epic-was-the-first-company-to-really-believe-in-me-to-work-to-help-me/) [Johnny Paycheck](https://sms4smile.com/quotes/author/johnny-paycheck/) > [What do you really believe makes a difference in the company? For me it's really clear. It's about customers and employees. Everything else follows.…](https://sms4smile.com/quotes/anne-m-mulcahy/what-do-you-really-believe-makes-a-difference-in-the-company-for-me/) [Anne M. Mulcahy](https://sms4smile.com/quotes/author/anne-m-mulcahy/) > [I passionately believe that you should start a company that you really believe in. Don't start something that you have no interest in, start…](https://sms4smile.com/quotes/peter-jones/i-passionately-believe-that-you-should-start-a-company-that-you/) [Peter Jones](https://sms4smile.com/quotes/author/peter-jones/) ## More by Tobias Lutke > [I never cared a lot for school.](https://sms4smile.com/quotes/tobias-lutke/i-never-cared-a-lot-for-school/) [Tobias Lutke](https://sms4smile.com/quotes/author/tobias-lutke/) > [To kick off a merchant is to censor ideas and interfere with the free exchange of products at the core of commerce. When we…](https://sms4smile.com/quotes/tobias-lutke/to-kick-off-a-merchant-is-to-censor-ideas-and-interfere-with-the-free/) [Tobias Lutke](https://sms4smile.com/quotes/author/tobias-lutke/) > [Shopify has been a perpetually underestimated company at every point of its history.](https://sms4smile.com/quotes/tobias-lutke/shopify-has-been-a-perpetually-underestimated-company-at-every-point/) [Tobias Lutke](https://sms4smile.com/quotes/author/tobias-lutke/) > [We have a lot of really great companies in Canada, and I think there's always been this fear that 'great' in Canada doesn't mean…](https://sms4smile.com/quotes/tobias-lutke/we-have-a-lot-of-really-great-companies-in-canada-and-i-think-there-s/) [Tobias Lutke](https://sms4smile.com/quotes/author/tobias-lutke/) > [I never went to university.](https://sms4smile.com/quotes/tobias-lutke/i-never-went-to-university/) [Tobias Lutke](https://sms4smile.com/quotes/author/tobias-lutke/) > [What could be more Canadian than working hard to figure out something new and sharing it with the world? The world wants to hear…](https://sms4smile.com/quotes/tobias-lutke/what-could-be-more-canadian-than-working-hard-to-figure-out-something/) [Tobias Lutke](https://sms4smile.com/quotes/author/tobias-lutke/) > [Being part of something that's growing fast is better than being part of something that isn't growing fast because opportunities are essentially everywhere, and…](https://sms4smile.com/quotes/tobias-lutke/being-part-of-something-that-s-growing-fast-is-better-than-being-part/) [Tobias Lutke](https://sms4smile.com/quotes/author/tobias-lutke/) > [Once you've made peace with the fact that you're hardly ever going to work on anything that you're actually good at, the only thing…](https://sms4smile.com/quotes/tobias-lutke/once-you-ve-made-peace-with-the-fact-that-you-re-hardly-ever-going-to/) [Tobias Lutke](https://sms4smile.com/quotes/author/tobias-lutke/) > [We need a lot more technically literate people. The computers are the tools that are going to solve essentially all problems, and the people…](https://sms4smile.com/quotes/tobias-lutke/we-need-a-lot-more-technically-literate-people-the-computers-are-the/) [Tobias Lutke](https://sms4smile.com/quotes/author/tobias-lutke/) > [It took about 10 years' time for Shopify to be an overnight success.](https://sms4smile.com/quotes/tobias-lutke/it-took-about-10-years-time-for-shopify-to-be-an-overnight-success/) [Tobias Lutke](https://sms4smile.com/quotes/author/tobias-lutke/) > [I find the strongest predictor of people who do well at Shopify is whether they see opportunity as something to compete for, or do…](https://sms4smile.com/quotes/tobias-lutke/i-find-the-strongest-predictor-of-people-who-do-well-at-shopify-is/) [Tobias Lutke](https://sms4smile.com/quotes/author/tobias-lutke/) > [I'm against exclusion of any kind - whether that's restricting people from Muslim-majority nations from entering the U.S. or kicking merchants off our platform…](https://sms4smile.com/quotes/tobias-lutke/i-m-against-exclusion-of-any-kind-whether-that-s-restricting-people/) [Tobias Lutke](https://sms4smile.com/quotes/author/tobias-lutke/) > [We are at our best when we are at our proudest. Canadians need to harness that confidence in every arena, not just the ice…](https://sms4smile.com/quotes/tobias-lutke/we-are-at-our-best-when-we-are-at-our-proudest-canadians-need-to/) [Tobias Lutke](https://sms4smile.com/quotes/author/tobias-lutke/) > [If you go into business school and suggest firing a customer, they'll kick you out of the building. But it's so true in my…](https://sms4smile.com/quotes/tobias-lutke/if-you-go-into-business-school-and-suggest-firing-a-customer-they-ll/) [Tobias Lutke](https://sms4smile.com/quotes/author/tobias-lutke/) > [More and more people are opening online stores and online retail businesses. This market is expanding very, very quickly.](https://sms4smile.com/quotes/tobias-lutke/more-and-more-people-are-opening-online-stores-and-online-retail/) [Tobias Lutke](https://sms4smile.com/quotes/author/tobias-lutke/) [Explore all 63 Tobias Lutke quotes ](https://sms4smile.com/quotes/author/tobias-lutke/) ## More Building quotes > [You, of Canada, are building a magnificent record of achievement. My country rejoices in it.](https://sms4smile.com/quotes/dwight-d-eisenhower/you-of-canada-are-building-a-magnificent-record-of-achievement-my/) [Dwight D. Eisenhower](https://sms4smile.com/quotes/author/dwight-d-eisenhower/) > [One of the things the United States does well is building coalitions. What the U.S. knows is that if you don't have a coalition…](https://sms4smile.com/quotes/shimon-peres/one-of-the-things-the-united-states-does-well-is-building-coalitions/) [Shimon Peres](https://sms4smile.com/quotes/author/shimon-peres/) > [Surely, if Mother Nature had been consulted, she would never have consented to building a city in New Orleans.](https://sms4smile.com/quotes/mortimer-zuckerman/surely-if-mother-nature-had-been-consulted-she-would-never-have/) [Mortimer Zuckerman](https://sms4smile.com/quotes/author/mortimer-zuckerman/) > [Believing with you that religion is a matter which lies solely between man and his God, that he owes account to none other for…](https://sms4smile.com/quotes/thomas-jefferson/believing-with-you-that-religion-is-a-matter-which-lies-solely/) [Thomas Jefferson](https://sms4smile.com/quotes/author/thomas-jefferson/) > [Peace is an ongoing process. It begins with the first step and it does not end. We, all of us alive today, are the…](https://sms4smile.com/quotes/david-krieger/peace-is-an-ongoing-process-it-begins-with-the-first-step-and-it-does/) [David Krieger](https://sms4smile.com/quotes/author/david-krieger/) > [I've done so many other projects where you're in a room with a reader and you're acting your lines out: 'We have to get…](https://sms4smile.com/quotes/jim-cummings/i-ve-done-so-many-other-projects-where-you-re-in-a-room-with-a-reader/) [Jim Cummings](https://sms4smile.com/quotes/author/jim-cummings/) > [Absolutely, you can improve and become better at toughness. It's a talent, but it can be acquired, too. I think of it like building…](https://sms4smile.com/quotes/jim-harbaugh/absolutely-you-can-improve-and-become-better-at-toughness-it-s-a/) [Jim Harbaugh](https://sms4smile.com/quotes/author/jim-harbaugh/) > [ T\]he church is not a place. It's not a building. It's not a preaching point. It's not a spiritual service provider. It's a people… ](https://sms4smile.com/quotes/mark-dever/t-he-church-is-not-a-place-it-s-not-a-building-it-s-not-a-preaching/) [Mark Dever](https://sms4smile.com/quotes/author/mark-dever/) > [I'd like to play Ian Paisley, actually. I'd need building up, though he's very frail now.](https://sms4smile.com/quotes/liam-neeson/i-d-like-to-play-ian-paisley-actually-i-d-need-building-up-though-he/) [Liam Neeson](https://sms4smile.com/quotes/author/liam-neeson/) > [Death is but an aspect of life, and the destruction of one material form is but a prelude to building up of another.](https://sms4smile.com/quotes/anonymous/death-is-but-an-aspect-of-life-and-the-destruction-of-one-material/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Some architects have a preconceived notion of what a building should be](https://sms4smile.com/quotes/curtis-w-fentress/some-architects-have-a-preconceived-notion-of-what-a-building-should/) [Curtis W. Fentress](https://sms4smile.com/quotes/author/curtis-w-fentress/) > [As for the forces, electromagnetism and gravity we experience in everyday life. But the weak and strong forces are beyond our ordinary experience. So…](https://sms4smile.com/quotes/edward-witten/as-for-the-forces-electromagnetism-and-gravity-we-experience-in/) [Edward Witten](https://sms4smile.com/quotes/author/edward-witten/) > [I'm 30. I'm about to hit my prime now. I need to act and keep building.](https://sms4smile.com/quotes/dillian-whyte/i-m-30-i-m-about-to-hit-my-prime-now-i-need-to-act-and-keep-building/) [Dillian Whyte](https://sms4smile.com/quotes/author/dillian-whyte/) > [The essential functions of the mind consist in understanding and in inventing, in other words, in building up structures by structuring reality.](https://sms4smile.com/quotes/jean-piaget/the-essential-functions-of-the-mind-consist-in-understanding-and-in/) [Jean Piaget](https://sms4smile.com/quotes/author/jean-piaget/) > [Practically every time I speak up at a school conference, a political event, or my apartment building association's annual meeting, I'm met with a…](https://sms4smile.com/quotes/pamela-druckerman/practically-every-time-i-speak-up-at-a-school-conference-a-political/) [Pamela Druckerman](https://sms4smile.com/quotes/author/pamela-druckerman/) Browse all 5,974 Building quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Every phase of building a company is really hard.", "creator": { "@type": "Person", "name": "Tobias Lutke" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/tobias-lutke/every-phase-of-building-a-company-is-really-hard/", "about": { "@type": "Thing", "name": "Building" }, "@id": "https://sms4smile.com/quotes/tobias-lutke/every-phase-of-building-a-company-is-really-hard/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/a84/tobias-lutke-10742_building_every-phase-of-building-a-company-is-rea_907422.jpg", "contentUrl": "https://sms4smile.com/quotes/i/a84/tobias-lutke-10742_building_every-phase-of-building-a-company-is-rea_907422.jpg", "url": "https://sms4smile.com/quotes/i/a84/tobias-lutke-10742_building_every-phase-of-building-a-company-is-rea_907422.jpg", "width": 1080, "height": 1080, "caption": "“Every phase of building a company is really hard.” — Tobias Lutke", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Tobias Lutke", "item": "https://sms4smile.com/quotes/author/tobias-lutke/" }, { "@type": "ListItem", "position": 4, "name": "Every phase of building a company...", "item": "https://sms4smile.com/quotes/tobias-lutke/every-phase-of-building-a-company-is-really-hard/" } ], "@id": "https://sms4smile.com/quotes/tobias-lutke/every-phase-of-building-a-company-is-really-hard/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```