--- title: "Meaning & Key Takeaway of: Starting with radio, starting with…" description: "\"Starting with radio, starting with television, we got used to this idea of stuff being free as long as you just watch a few ads.\" — Tim Wu" image: "https://sms4smile.com/quotes/i/fab/tim-wu-7845_ads_starting-with-radio-starting-with-televi_880607.png" --- # Starting with radio, starting with television, we got used… ![“Starting with radio, starting with television, we got used to this idea of stuff being free as long as you just watch a few ads.” quote by Tim Wu](https://sms4smile.com/quotes/i/fab/tim-wu-7845_ads_starting-with-radio-starting-with-televi_880607.png) [Download](https://sms4smile.com/quotes/i/fab/tim-wu-7845_ads_starting-with-radio-starting-with-televi_880607.png) [Open image](https://sms4smile.com/quotes/i/fab/tim-wu-7845_ads_starting-with-radio-starting-with-televi_880607.png) > “Starting with radio, starting with television, we got used to this idea of stuff being free as long as you just watch a few ads.” [Tim Wu](https://sms4smile.com/quotes/author/tim-wu/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Free content is funded by ads; the model is shifting. **In simple terms:** Free content relies on advertising. Key Takeaway Consider sustainable media models. Themes media economics advertising Mood analytical forward‑looking Type media business When to use this quote - online news - streaming services - content creation Key Concepts ad‑supported revenue digital platforms Questions to Reflect On - How can creators monetize without ads? - What alternatives exist for free content? A Different Perspective Ad fatigue reduces effectiveness. ★ ★ ★ ★ ★ No ratings yet [Being free](https://sms4smile.com/quotes/about/being-free/) [Ideas](https://sms4smile.com/quotes/about/ideas/) [Radio](https://sms4smile.com/quotes/about/radio/) [Television](https://sms4smile.com/quotes/about/television/) ## Related quotes > [I always wanted to work on films, and when I was starting in television in this country, in Great Britain, there really wasn't any…](https://sms4smile.com/quotes/mike-newell/i-always-wanted-to-work-on-films-and-when-i-was-starting-in/) [Mike Newell](https://sms4smile.com/quotes/author/mike-newell/) > [Am I famous? Sometimes I get really great shampoo for free. The more stuff I do the more free stuff I get, which is…](https://sms4smile.com/quotes/aubrey-plaza/am-i-famous-sometimes-i-get-really-great-shampoo-for-free-the-more/) [Aubrey Plaza](https://sms4smile.com/quotes/author/aubrey-plaza/) > [When you get stuff for free, you have no self-worth.](https://sms4smile.com/quotes/stacey-dash/when-you-get-stuff-for-free-you-have-no-self-worth/) [Stacey Dash](https://sms4smile.com/quotes/author/stacey-dash/) > [People go back to the stuff that doesn't cost a lot of money and the stuff that you don't have to hand money to…](https://sms4smile.com/quotes/anonymous/people-go-back-to-the-stuff-that-doesn-t-cost-a-lot-of-money-and-the/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [The challenge of email is that people send you stuff for free, and it becomes items on your to-do list.](https://sms4smile.com/quotes/esther-dyson/the-challenge-of-email-is-that-people-send-you-stuff-for-free-and-it/) [Esther Dyson](https://sms4smile.com/quotes/author/esther-dyson/) > [You don't need money to be free. 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