--- title: "Meaning & Key Takeaway of: It is in the contest that Fred Friendly…" description: "\"“It is in the contest that Fred Friendly, onetime CBS News president, made it clear that before any questions of \"who controls the master switch.”\" — T..." image: "https://sms4smile.com/quotes/i/1d0/tim-wu-7845_cbs-news_it-is-in-the-contest-that-fred-friendly_2580649.png" --- # It is in the contest that Fred Friendly, onetime CBS News… ![“It is in the contest that Fred Friendly, onetime CBS News president, made it clear that before any questions of "who controls the master switch.” quote by Tim Wu](https://sms4smile.com/quotes/i/1d0/tim-wu-7845_cbs-news_it-is-in-the-contest-that-fred-friendly_2580649.png) [Download](https://sms4smile.com/quotes/i/1d0/tim-wu-7845_cbs-news_it-is-in-the-contest-that-fred-friendly_2580649.png) [Open image](https://sms4smile.com/quotes/i/1d0/tim-wu-7845_cbs-news_it-is-in-the-contest-that-fred-friendly_2580649.png) > ““It is in the contest that Fred Friendly, onetime CBS News president, made it clear that before any questions of "who controls the master switch.”” [Tim Wu](https://sms4smile.com/quotes/author/tim-wu/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Control over information flow is contested; questioning who holds power is essential **In simple terms:** Question who controls the media network Key Takeaway Stay vigilant about media ownership and influence Themes media control power Mood critical informed Type analytical activist When to use this quote - journalism - policy advocacy - digital literacy Key Concepts information theory media studies Questions to Reflect On - Who benefits from current media control? - How can citizens promote transparent information flow? A Different Perspective Complex power structures can be opaque and resistant to change ★ ★ ★ ★ ★ No ratings yet ## Related quotes > [The good news is that the president gets another chance. The bad news is that he'll be two weeks older.](https://sms4smile.com/quotes/johnny-carson/the-good-news-is-that-the-president-gets-another-chance-the-bad-news/) [Johnny Carson](https://sms4smile.com/quotes/author/johnny-carson/) > [The question is now do you have the authority in the hands of someone that other media is going to cooperate with, that he's…](https://sms4smile.com/quotes/donald-trump/the-question-is-now-do-you-have-the-authority-in-the-hands-of-someone/) [Donald Trump](https://sms4smile.com/quotes/author/donald-trump/) > [“Here, courtesy of Dan Rather, anchor and managing editor of the CBS Evening News, is a prime example of how an editorial edge is…](https://sms4smile.com/quotes/tammy-bruce/here-courtesy-of-dan-rather-anchor-and-managing-editor-of-the-cbs/) [Tammy Bruce](https://sms4smile.com/quotes/author/tammy-bruce/) > [When I came to CBS it was the mother church. I mean that was - everybody wanted to go to work for CBS News.](https://sms4smile.com/quotes/mike-wallace/when-i-came-to-cbs-it-was-the-mother-church-i-mean-that-was-everybody/) [Mike Wallace](https://sms4smile.com/quotes/author/mike-wallace/) > [I would listen to how they told the story, to what elements they used, to how it sounded, and that's who I patterned myself…](https://sms4smile.com/quotes/ed-bradley/i-would-listen-to-how-they-told-the-story-to-what-elements-they-used/) [Ed Bradley](https://sms4smile.com/quotes/author/ed-bradley/) > [I always wanted to be an anchorman, but after college I wound up working behind the scenes at CBS News for 10 years.](https://sms4smile.com/quotes/andy-cohen/i-always-wanted-to-be-an-anchorman-but-after-college-i-wound-up/) [Andy Cohen](https://sms4smile.com/quotes/author/andy-cohen/) > [You know, I was at CBS News for 28 years. I may have run an unidentified source. Frankly, I don't remember.](https://sms4smile.com/quotes/bernard-goldberg/you-know-i-was-at-cbs-news-for-28-years-i-may-have-run-an/) [Bernard Goldberg](https://sms4smile.com/quotes/author/bernard-goldberg/) > [Stay with CBS now for more news, including: Is there a pall over the mall as holiday shoppers think small?](https://sms4smile.com/quotes/dan-rather/stay-with-cbs-now-for-more-news-including-is-there-a-pall-over-the/) [Dan Rather](https://sms4smile.com/quotes/author/dan-rather/) > [I was at CBS News on a fluke. I replaced somebody who was on vacation. I worked as a copy boy, then became a…](https://sms4smile.com/quotes/james-l-brooks/i-was-at-cbs-news-on-a-fluke-i-replaced-somebody-who-was-on-vacation/) [James L. Brooks](https://sms4smile.com/quotes/author/james-l-brooks/) > [CBS News finally received anthrax in the mail. As usual, we're number three.](https://sms4smile.com/quotes/david-letterman/cbs-news-finally-received-anthrax-in-the-mail-as-usual-we-re-number/) [David Letterman](https://sms4smile.com/quotes/author/david-letterman/) > [I was really lucky to work at CBS news. I was blessed to be able to live my dream in many ways at CBS…](https://sms4smile.com/quotes/dan-rather/i-was-really-lucky-to-work-at-cbs-news-i-was-blessed-to-be-able-to/) [Dan Rather](https://sms4smile.com/quotes/author/dan-rather/) > [I don't know of anybody's political bias at CBS News. We try very hard to get any opinion that we have out of our…](https://sms4smile.com/quotes/lesley-stahl/i-don-t-know-of-anybody-s-political-bias-at-cbs-news-we-try-very-hard/) [Lesley Stahl](https://sms4smile.com/quotes/author/lesley-stahl/) > [I worked for CBS News in the aftermath of all the greatness. I actually brought coffee to Edward R. Murrow.](https://sms4smile.com/quotes/james-l-brooks/i-worked-for-cbs-news-in-the-aftermath-of-all-the-greatness-i/) [James L. Brooks](https://sms4smile.com/quotes/author/james-l-brooks/) > [Events in the early 1990s in New York City, Texas, and Florida appear to have raised, in the eyes of CBS News, for example,…](https://sms4smile.com/quotes/harold-o-j-brown/events-in-the-early-1990s-in-new-york-city-texas-and-florida-appear/) Harold O. J. Brown > [I always knew I wanted to be in front of the camera. But even after 10 years behind the scenes at CBS News producing…](https://sms4smile.com/quotes/andy-cohen/i-always-knew-i-wanted-to-be-in-front-of-the-camera-but-even-after-10/) [Andy Cohen](https://sms4smile.com/quotes/author/andy-cohen/) ## More by Tim Wu > [Google has - at least at this point - maintained the line where it keeps organic results separate from the advertisements. But over time…](https://sms4smile.com/quotes/tim-wu/google-has-at-least-at-this-point-maintained-the-line-where-it-keeps/) [Tim Wu](https://sms4smile.com/quotes/author/tim-wu/) > [When you pay for stuff, it has more of your interests in heart.](https://sms4smile.com/quotes/tim-wu/when-you-pay-for-stuff-it-has-more-of-your-interests-in-heart/) [Tim Wu](https://sms4smile.com/quotes/author/tim-wu/) > [“JUST WHAT IS GOOGLE? In 1902, the New York Telephone Company opened the world’s first school for “telephone girls.” It was an exclusive institution…](https://sms4smile.com/quotes/tim-wu/just-what-is-google-in-1902-the-new-york-telephone-company-opened-the/) [Tim Wu](https://sms4smile.com/quotes/author/tim-wu/) > [“When we speak of living environments and their effects on us, then, we are often speaking too broadly—of the city, the countryside, and so…](https://sms4smile.com/quotes/tim-wu/when-we-speak-of-living-environments-and-their-effects-on-us-then-we/) [Tim Wu](https://sms4smile.com/quotes/author/tim-wu/) > [Now, he doesn't control the media, but Donald Trump has been incredibly successful in having his face appear everywhere. 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Paradoxically,”](https://sms4smile.com/quotes/tim-wu/markets-are-born-free-yet-no-sooner-are-they-born-than-some-would-be/) [Tim Wu](https://sms4smile.com/quotes/author/tim-wu/) > [I want to say, however, one thing our media in America has done which didn't happen in other totalitarian states is it has very…](https://sms4smile.com/quotes/tim-wu/i-want-to-say-however-one-thing-our-media-in-america-has-done-which/) [Tim Wu](https://sms4smile.com/quotes/author/tim-wu/) > [Advertising just keeps getting heavier and heavier and heavier. It doesn't have any natural limit, and we haven't found the place for the limit.…](https://sms4smile.com/quotes/tim-wu/advertising-just-keeps-getting-heavier-and-heavier-and-heavier-it/) [Tim Wu](https://sms4smile.com/quotes/author/tim-wu/) > [I wish more of the web had stayed nonprofit. But the advertising model took over and I think has delivered us to where we…](https://sms4smile.com/quotes/tim-wu/i-wish-more-of-the-web-had-stayed-nonprofit-but-the-advertising-model/) [Tim Wu](https://sms4smile.com/quotes/author/tim-wu/) > [There's always people - it doesn't take many - who have a different psychological makeup than most of us who really get joy out…](https://sms4smile.com/quotes/tim-wu/there-s-always-people-it-doesn-t-take-many-who-have-a-different/) [Tim Wu](https://sms4smile.com/quotes/author/tim-wu/) > [In the media, traditional media like print, we had boundaries. You know, we had spaces that ads didn't leave. They stayed where they were…](https://sms4smile.com/quotes/tim-wu/in-the-media-traditional-media-like-print-we-had-boundaries-you-know/) [Tim Wu](https://sms4smile.com/quotes/author/tim-wu/) > [Google - and some of the other sites, YouTube and, you know - Google has an amazing search engine. The map product is incredible.…](https://sms4smile.com/quotes/tim-wu/google-and-some-of-the-other-sites-youtube-and-you-know-google-has-an/) [Tim Wu](https://sms4smile.com/quotes/author/tim-wu/) > [One thing that all the totalitarian states did was make the great leader's face everywhere.](https://sms4smile.com/quotes/tim-wu/one-thing-that-all-the-totalitarian-states-did-was-make-the-great/) [Tim Wu](https://sms4smile.com/quotes/author/tim-wu/) [Explore all 87 Tim Wu quotes ](https://sms4smile.com/quotes/author/tim-wu/) ## More Cbs News quotes > [When I came to CBS it was the mother church. I mean that was - everybody wanted to go to work for CBS News.](https://sms4smile.com/quotes/mike-wallace/when-i-came-to-cbs-it-was-the-mother-church-i-mean-that-was-everybody/) [Mike Wallace](https://sms4smile.com/quotes/author/mike-wallace/) > [Events in the early 1990s in New York City, Texas, and Florida appear to have raised, in the eyes of CBS News, for example,…](https://sms4smile.com/quotes/harold-o-j-brown/events-in-the-early-1990s-in-new-york-city-texas-and-florida-appear/) Harold O. J. Brown > [I worked for CBS News in the aftermath of all the greatness. I actually brought coffee to Edward R. Murrow.](https://sms4smile.com/quotes/james-l-brooks/i-worked-for-cbs-news-in-the-aftermath-of-all-the-greatness-i/) [James L. Brooks](https://sms4smile.com/quotes/author/james-l-brooks/) > [I don't know of anybody's political bias at CBS News. We try very hard to get any opinion that we have out of our…](https://sms4smile.com/quotes/lesley-stahl/i-don-t-know-of-anybody-s-political-bias-at-cbs-news-we-try-very-hard/) [Lesley Stahl](https://sms4smile.com/quotes/author/lesley-stahl/) > [I was really lucky to work at CBS news. I was blessed to be able to live my dream in many ways at CBS…](https://sms4smile.com/quotes/dan-rather/i-was-really-lucky-to-work-at-cbs-news-i-was-blessed-to-be-able-to/) [Dan Rather](https://sms4smile.com/quotes/author/dan-rather/) > [CBS News finally received anthrax in the mail. As usual, we're number three.](https://sms4smile.com/quotes/david-letterman/cbs-news-finally-received-anthrax-in-the-mail-as-usual-we-re-number/) [David Letterman](https://sms4smile.com/quotes/author/david-letterman/) > [I was at CBS News on a fluke. I replaced somebody who was on vacation. I worked as a copy boy, then became a…](https://sms4smile.com/quotes/james-l-brooks/i-was-at-cbs-news-on-a-fluke-i-replaced-somebody-who-was-on-vacation/) [James L. Brooks](https://sms4smile.com/quotes/author/james-l-brooks/) > [Stay with CBS now for more news, including: Is there a pall over the mall as holiday shoppers think small?](https://sms4smile.com/quotes/dan-rather/stay-with-cbs-now-for-more-news-including-is-there-a-pall-over-the/) [Dan Rather](https://sms4smile.com/quotes/author/dan-rather/) > [You know, I was at CBS News for 28 years. I may have run an unidentified source. Frankly, I don't remember.](https://sms4smile.com/quotes/bernard-goldberg/you-know-i-was-at-cbs-news-for-28-years-i-may-have-run-an/) [Bernard Goldberg](https://sms4smile.com/quotes/author/bernard-goldberg/) > [I always wanted to be an anchorman, but after college I wound up working behind the scenes at CBS News for 10 years.](https://sms4smile.com/quotes/andy-cohen/i-always-wanted-to-be-an-anchorman-but-after-college-i-wound-up/) [Andy Cohen](https://sms4smile.com/quotes/author/andy-cohen/) > [I would listen to how they told the story, to what elements they used, to how it sounded, and that's who I patterned myself…](https://sms4smile.com/quotes/ed-bradley/i-would-listen-to-how-they-told-the-story-to-what-elements-they-used/) [Ed Bradley](https://sms4smile.com/quotes/author/ed-bradley/) > [I always knew I wanted to be in front of the camera. But even after 10 years behind the scenes at CBS News producing…](https://sms4smile.com/quotes/andy-cohen/i-always-knew-i-wanted-to-be-in-front-of-the-camera-but-even-after-10/) [Andy Cohen](https://sms4smile.com/quotes/author/andy-cohen/) > [I cannot improve on those spoken for many years by a true legend who preceded me at CBS News. He would say, simply, 'good…](https://sms4smile.com/quotes/mike-wallace/i-cannot-improve-on-those-spoken-for-many-years-by-a-true-legend-who/) [Mike Wallace](https://sms4smile.com/quotes/author/mike-wallace/) > [I'd been fired by CBS News in a semipublic way, and as the months went by, there was a perception that I was damaged…](https://sms4smile.com/quotes/mika-brzezinski/i-d-been-fired-by-cbs-news-in-a-semipublic-way-and-as-the-months-went/) [Mika Brzezinski](https://sms4smile.com/quotes/author/mika-brzezinski/) > [When I stepped down from the evening news at the age of 65, in '81, things were still going well. Immediately after that, the…](https://sms4smile.com/quotes/walter-cronkite/when-i-stepped-down-from-the-evening-news-at-the-age-of-65-in-81/) [Walter Cronkite](https://sms4smile.com/quotes/author/walter-cronkite/) Browse all 16 Cbs News quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "“It is in the contest that Fred Friendly, onetime CBS News president, made it clear that before any questions of \"who controls the master switch.”", "creator": { "@type": "Person", "name": "Tim Wu" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/tim-wu/it-is-in-the-contest-that-fred-friendly-onetime-cbs-news-president/", "about": { "@type": "Thing", "name": "Cbs News" }, "@id": "https://sms4smile.com/quotes/tim-wu/it-is-in-the-contest-that-fred-friendly-onetime-cbs-news-president/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/1d0/tim-wu-7845_cbs-news_it-is-in-the-contest-that-fred-friendly_2580649.png", "contentUrl": "https://sms4smile.com/quotes/i/1d0/tim-wu-7845_cbs-news_it-is-in-the-contest-that-fred-friendly_2580649.png", "url": "https://sms4smile.com/quotes/i/1d0/tim-wu-7845_cbs-news_it-is-in-the-contest-that-fred-friendly_2580649.png", "width": 1080, "height": 1080, "caption": "“It is in the contest that Fred Friendly, onetime CBS News president, made it clear that before any questions…” — Tim Wu", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Tim Wu", "item": "https://sms4smile.com/quotes/author/tim-wu/" }, { "@type": "ListItem", "position": 4, "name": "“It is in the contest that...", "item": "https://sms4smile.com/quotes/tim-wu/it-is-in-the-contest-that-fred-friendly-onetime-cbs-news-president/" } ], "@id": "https://sms4smile.com/quotes/tim-wu/it-is-in-the-contest-that-fred-friendly-onetime-cbs-news-president/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```