--- title: "Meaning & Key Takeaway of: I think, year in, year out, Google is…" description: "\"I think, year in, year out, Google is starting to get worse instead of better. I think this is happening to a lot of the web companies, is as their dem..." image: "https://sms4smile.com/quotes/i/1b7/tim-wu-7845_ads_i-think-year-in-year-out-google-is-start_1969076.png" --- # I think, year in, year out, Google is starting to get… ![“I think, year in, year out, Google is starting to get worse instead of better. I think this is happening to a lot of the web companies, is as their demand to increase the payload they deliver in ads increases, they end up degrading and corrupting their own services. And you can see it with Google…” quote by Tim Wu](https://sms4smile.com/quotes/i/1b7/tim-wu-7845_ads_i-think-year-in-year-out-google-is-start_1969076.png) [Download](https://sms4smile.com/quotes/i/1b7/tim-wu-7845_ads_i-think-year-in-year-out-google-is-start_1969076.png) [Open image](https://sms4smile.com/quotes/i/1b7/tim-wu-7845_ads_i-think-year-in-year-out-google-is-start_1969076.png) > “I think, year in, year out, Google is starting to get worse instead of better. I think this is happening to a lot of the web companies, is as their demand to increase the payload they deliver in ads increases, they end up degrading and corrupting their own services. And you can see it with Google Maps, you can see it with Google Directions, where somehow Uber is, you know, always one of the options. And it's becoming exactly what they said was what they never wanted, which is a pay-for service where the highest bidder gets the best results.” [Tim Wu](https://sms4smile.com/quotes/author/tim-wu/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. The drive for higher ad revenue pushes services to degrade, turning them into pay‑for‑priority platforms that favor the highest bidder. **In simple terms:** Ad pressure degrades services, favoring pay‑for‑priority. Key Takeaway Advocate for fair, non‑pay‑for‑service models. Themes technology economics ethics Mood concerned analytical Type technological sociopolitical When to use this quote - online navigation - digital advertising - consumer choice Key Concepts advertising platform design market dynamics Questions to Reflect On - How can we balance revenue with service quality? - What alternatives exist to pay‑for‑priority? A Different Perspective It may overlook technical constraints and user demand. ★ ★ ★ ★ ★ No ratings yet [Company](https://sms4smile.com/quotes/about/company/) [Demand](https://sms4smile.com/quotes/about/demand/) [Thinking](https://sms4smile.com/quotes/about/thinking/) [Uber](https://sms4smile.com/quotes/about/uber/) ## Related quotes > [I do want to emphasize that we've seen an explosion in the use of Google Maps and Google Earth for education. The earth is…](https://sms4smile.com/quotes/eric-schmidt/i-do-want-to-emphasize-that-we-ve-seen-an-explosion-in-the-use-of/) [Eric Schmidt](https://sms4smile.com/quotes/author/eric-schmidt/) > [It's become something of a ritual - every year, Google publishes its year-end summary of what the world wants, and every year I complain…](https://sms4smile.com/quotes/john-battelle/it-s-become-something-of-a-ritual-every-year-google-publishes-its/) [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) > [Uber exists because of mobile telephones.](https://sms4smile.com/quotes/travis-kalanick/uber-exists-because-of-mobile-telephones/) [Travis Kalanick](https://sms4smile.com/quotes/author/travis-kalanick/) > [I don't need a driver's license, my Uber driver needs a driver's license.](https://sms4smile.com/quotes/jaboukie-young-white/i-don-t-need-a-driver-s-license-my-uber-driver-needs-a-driver-s/) [Jaboukie Young-White](https://sms4smile.com/quotes/author/jaboukie-young-white/) > [Create content that satisfies your uber goals and desires.](https://sms4smile.com/quotes/tom-webster/create-content-that-satisfies-your-uber-goals-and-desires/) Tom Webster > [I invested in Uber in 2011 when it was only in San Francisco.](https://sms4smile.com/quotes/troy-carter/i-invested-in-uber-in-2011-when-it-was-only-in-san-francisco/) [Troy Carter](https://sms4smile.com/quotes/author/troy-carter/) > [Our whole goal is to drive the cost of taking an Uber BELOW the cost of owning a car.](https://sms4smile.com/quotes/travis-kalanick/our-whole-goal-is-to-drive-the-cost-of-taking-an-uber-below-the-cost/) [Travis Kalanick](https://sms4smile.com/quotes/author/travis-kalanick/) > [I wish I had invested in the series A of Snapchat and Uber.](https://sms4smile.com/quotes/chamath-palihapitiya/i-wish-i-had-invested-in-the-series-a-of-snapchat-and-uber/) [Chamath Palihapitiya](https://sms4smile.com/quotes/author/chamath-palihapitiya/) > [When you think about Uber and Airbnb and the other companies that are turning things upside down, Uber isn't big 'cause they ran a…](https://sms4smile.com/quotes/seth-godin/when-you-think-about-uber-and-airbnb-and-the-other-companies-that-are/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [Uber is efficiency with elegance on top. That’s why I buy an iPhone instead of an average cell phone, why I go to a…](https://sms4smile.com/quotes/travis-kalanick/uber-is-efficiency-with-elegance-on-top-that-s-why-i-buy-an-iphone/) [Travis Kalanick](https://sms4smile.com/quotes/author/travis-kalanick/) > [I think I'm not uber into the comedy scene, but I love to laugh, especially in our business, where you're always front and center…](https://sms4smile.com/quotes/john-cena/i-think-i-m-not-uber-into-the-comedy-scene-but-i-love-to-laugh/) [John Cena](https://sms4smile.com/quotes/author/john-cena/) > [I myself have invested in Uber and Hailo, I think they offer great alternatives to disrupt markets that have remained unchanged for many years.](https://sms4smile.com/quotes/richard-branson/i-myself-have-invested-in-uber-and-hailo-i-think-they-offer-great/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [“Interviewing one of Uber’s earliest executives, who demonstrated the company’s route-finding algorithms with the unbridled enthusiasm of a small child at Christmas, I couldn’t…](https://sms4smile.com/quotes/omar-el-akkad/interviewing-one-of-uber-s-earliest-executives-who-demonstrated-the/) [Omar El Akkad](https://sms4smile.com/quotes/author/omar-el-akkad/) > [When theres no other dude in the car, the cost of taking an Uber anywhere becomes cheaper than owning a vehicle. So the magic…](https://sms4smile.com/quotes/travis-kalanick/when-theres-no-other-dude-in-the-car-the-cost-of-taking-an-uber/) [Travis Kalanick](https://sms4smile.com/quotes/author/travis-kalanick/) > [We need to shed our unearthly and nonsocial and idealistic and romantic and uber-spiritual visions of kingdom and get back to what Jesus meant.…](https://sms4smile.com/quotes/scot-mcknight/we-need-to-shed-our-unearthly-and-nonsocial-and-idealistic-and/) [Scot McKnight](https://sms4smile.com/quotes/author/scot-mcknight/) ## More by Tim Wu > [Google has - at least at this point - maintained the line where it keeps organic results separate from the advertisements. 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In 1902, the New York Telephone Company opened the world’s first school for “telephone girls.” It was an exclusive institution…](https://sms4smile.com/quotes/tim-wu/just-what-is-google-in-1902-the-new-york-telephone-company-opened-the/) [Tim Wu](https://sms4smile.com/quotes/author/tim-wu/) > [“When we speak of living environments and their effects on us, then, we are often speaking too broadly—of the city, the countryside, and so…](https://sms4smile.com/quotes/tim-wu/when-we-speak-of-living-environments-and-their-effects-on-us-then-we/) [Tim Wu](https://sms4smile.com/quotes/author/tim-wu/) > [Now, he doesn't control the media, but Donald Trump has been incredibly successful in having his face appear everywhere. 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Paradoxically,”](https://sms4smile.com/quotes/tim-wu/markets-are-born-free-yet-no-sooner-are-they-born-than-some-would-be/) [Tim Wu](https://sms4smile.com/quotes/author/tim-wu/) > [I want to say, however, one thing our media in America has done which didn't happen in other totalitarian states is it has very…](https://sms4smile.com/quotes/tim-wu/i-want-to-say-however-one-thing-our-media-in-america-has-done-which/) [Tim Wu](https://sms4smile.com/quotes/author/tim-wu/) > [Advertising just keeps getting heavier and heavier and heavier. It doesn't have any natural limit, and we haven't found the place for the limit.…](https://sms4smile.com/quotes/tim-wu/advertising-just-keeps-getting-heavier-and-heavier-and-heavier-it/) [Tim Wu](https://sms4smile.com/quotes/author/tim-wu/) > [I wish more of the web had stayed nonprofit. 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