---
title: "Meaning & Key Takeaway of: Its intuition that works. Just…"
description: "\"Its intuition that works. Just intuition.\"\"Waterstones was aimed at me. I knew that I wanted, and badly needed in my life, bookshops just like the ones..."
image: "https://sms4smile.com/quotes/i/2f3/tim-waterstone-54613_bookshops_its-intuition-that-works-just-intuition_3008835.jpg"
---

#  Its intuition that works. Just intuition.""Waterstones was…

![“Its intuition that works. Just intuition.&quot;&quot;Waterstones was aimed at me. I knew that I wanted, and badly needed in my life, bookshops just like the ones I was creating. I simply assumed that plenty of other people, no doubt of wildly differing demographics, would find once they saw them that they…” quote by Tim Waterstone](https://sms4smile.com/quotes/i/2f3/tim-waterstone-54613_bookshops_its-intuition-that-works-just-intuition_3008835.jpg)   [Download](https://sms4smile.com/quotes/i/2f3/tim-waterstone-54613_bookshops_its-intuition-that-works-just-intuition_3008835.jpg) [Open image](https://sms4smile.com/quotes/i/2f3/tim-waterstone-54613_bookshops_its-intuition-that-works-just-intuition_3008835.jpg)

> “Its intuition that works. Just intuition.""Waterstones was aimed at me. I knew that I wanted, and badly needed in my life, bookshops just like the ones I was creating. I simply assumed that plenty of other people, no doubt of wildly differing demographics, would find once they saw them that they wanted them too. Well - they did.”

[Tim Waterstone](https://sms4smile.com/quotes/author/tim-waterstone/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

He trusted his gut feeling about market demand and was proven right.

**In simple terms:** Intuition guided his business decisions.

Key Takeaway

Trust your intuition in business.

Themes

intuition entrepreneurship market insight

Mood

confident optimistic

Type

advice motivational

When to use this quote

- launching new stores
- expanding retail
- product development

Key Concepts

gut feeling customer demand risk taking

Questions to Reflect On

- How can intuition be validated?
- When should you trust gut over analysis?

A Different Perspective

Intuition may overlook data; combine with research.

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## Related quotes

> [Its intuition that works. Just intuition.](https://sms4smile.com/quotes/tim-waterstone/its-intuition-that-works-just-intuition/)

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> [“Intuition works closely alongside fate, like they're business partners working together to alter the course of your life.”](https://sms4smile.com/quotes/katie-kacvinsky/intuition-works-closely-alongside-fate-like-they-re-business-partners/)

[Katie Kacvinsky](https://sms4smile.com/quotes/author/katie-kacvinsky/)

> [Intuition works best when you remember that “tuition” is part of it. You need to have paid ahead of time (ie done your prep…](https://sms4smile.com/quotes/jane-yolen/intuition-works-best-when-you-remember-that-tuition-is-part-of-it-you/)

[Jane Yolen](https://sms4smile.com/quotes/author/jane-yolen/)

> [It's actually as simple as this. New authors, building their customer base, need physical bookshops. Physical bookshops are lovely tactile, friendly, expert, welcoming places.…](https://sms4smile.com/quotes/tim-waterstone/it-s-actually-as-simple-as-this-new-authors-building-their-customer/)

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> [I was brought up in a home where I saw my parents read and I was taken to bookshops and libraries, so I grew…](https://sms4smile.com/quotes/michael-scott/i-was-brought-up-in-a-home-where-i-saw-my-parents-read-and-i-was/)

[Michael Scott](https://sms4smile.com/quotes/author/michael-scott/)

> [I travel a lot, so when I arrive in a city, I like to go to good local bookshops and make a selection based…](https://sms4smile.com/quotes/yoko-ono/i-travel-a-lot-so-when-i-arrive-in-a-city-i-like-to-go-to-good-local/)

[Yoko Ono](https://sms4smile.com/quotes/author/yoko-ono/)

> [In a town like London there are always plenty of not quite certifiable lunatics walking the streets, and they tend to gravitate towards bookshops,…](https://sms4smile.com/quotes/george-orwell/in-a-town-like-london-there-are-always-plenty-of-not-quite/)

[George Orwell](https://sms4smile.com/quotes/author/george-orwell/)

> [I am very happy in second-hand bookshops; would a gardener not be happy in a garden?](https://sms4smile.com/quotes/hilary-mantel/i-am-very-happy-in-second-hand-bookshops-would-a-gardener-not-be/)

[Hilary Mantel](https://sms4smile.com/quotes/author/hilary-mantel/)

> [So often, a visit to a bookshop has cheered me, and reminded me that there are good things in the world.](https://sms4smile.com/quotes/vincent-van-gogh/so-often-a-visit-to-a-bookshop-has-cheered-me-and-reminded-me-that/)

[Vincent Van Gogh](https://sms4smile.com/quotes/author/vincent-van-gogh/)

> [My husband claims I have an unhealthy obsession with secondhand bookshops. That I spend too much time daydreaming altogether. But either you intrinsically understand…](https://sms4smile.com/quotes/kathleen-tessaro/my-husband-claims-i-have-an-unhealthy-obsession-with-secondhand/)

[Kathleen Tessaro](https://sms4smile.com/quotes/author/kathleen-tessaro/)

> [A good bookshop is just a genteel Black Hole that knows how to read.](https://sms4smile.com/quotes/terry-pratchett/a-good-bookshop-is-just-a-genteel-black-hole-that-knows-how-to-read/)

[Terry Pratchett](https://sms4smile.com/quotes/author/terry-pratchett/)

> [Well, this is a story about books." About books?" About accursed books, about a man who wrote them, about a character who broke out…](https://sms4smile.com/quotes/carlos-ruiz-zafon/well-this-is-a-story-about-books-about-books-about-accursed-books/)

[Carlos Ruiz Zafon](https://sms4smile.com/quotes/author/carlos-ruiz-zafon/)

> [Quite often I can be in a bookshop, standing beneath a great big picture of myself and paying for a book with a credit…](https://sms4smile.com/quotes/john-grisham/quite-often-i-can-be-in-a-bookshop-standing-beneath-a-great-big/)

[John Grisham](https://sms4smile.com/quotes/author/john-grisham/)

> [If your memory was OK you could descend upon on a bookshop – a big enough one so that the staff wouldn’t hassle a…](https://sms4smile.com/quotes/francis-spufford/if-your-memory-was-ok-you-could-descend-upon-on-a-bookshop-a-big/)

[Francis Spufford](https://sms4smile.com/quotes/author/francis-spufford/)

> [“A bookshop is a peaceful sanctuary of silent voices waiting to heard”](https://sms4smile.com/quotes/mala-naidoo/a-bookshop-is-a-peaceful-sanctuary-of-silent-voices-waiting-to-heard/)

[Mala Naidoo](https://sms4smile.com/quotes/author/mala-naidoo/)

## More by Tim Waterstone

> [Anyone who tells you they know the future is telling you the most grotesque lie, because none of us do,](https://sms4smile.com/quotes/tim-waterstone/anyone-who-tells-you-they-know-the-future-is-telling-you-the-most/)

[Tim Waterstone](https://sms4smile.com/quotes/author/tim-waterstone/)

> [Its intuition that works. Just intuition.](https://sms4smile.com/quotes/tim-waterstone/its-intuition-that-works-just-intuition/)

[Tim Waterstone](https://sms4smile.com/quotes/author/tim-waterstone/)

> [It's actually as simple as this. New authors, building their customer base, need physical bookshops. Physical bookshops are lovely tactile, friendly, expert, welcoming places.…](https://sms4smile.com/quotes/tim-waterstone/it-s-actually-as-simple-as-this-new-authors-building-their-customer/)

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> [Ignore the received wisdom of any industry you’re entering. Never be trapped by dogma. Never let other people’s opinions drown out your own inner…](https://sms4smile.com/quotes/tim-waterstone/ignore-the-received-wisdom-of-any-industry-you-re-entering-never-be/)

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> [I believe that the mindset that allows you to spend your working life thanking and congratulating people rather than being unpleasant to them is…](https://sms4smile.com/quotes/tim-waterstone/i-believe-that-the-mindset-that-allows-you-to-spend-your-working-life/)

[Tim Waterstone](https://sms4smile.com/quotes/author/tim-waterstone/)

[Explore all 6 Tim Waterstone quotes ](https://sms4smile.com/quotes/author/tim-waterstone/)

## More Bookshops quotes

> [“A bookshop is a peaceful sanctuary of silent voices waiting to heard”](https://sms4smile.com/quotes/mala-naidoo/a-bookshop-is-a-peaceful-sanctuary-of-silent-voices-waiting-to-heard/)

[Mala Naidoo](https://sms4smile.com/quotes/author/mala-naidoo/)

> [If your memory was OK you could descend upon on a bookshop – a big enough one so that the staff wouldn’t hassle a…](https://sms4smile.com/quotes/francis-spufford/if-your-memory-was-ok-you-could-descend-upon-on-a-bookshop-a-big/)

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> [Quite often I can be in a bookshop, standing beneath a great big picture of myself and paying for a book with a credit…](https://sms4smile.com/quotes/john-grisham/quite-often-i-can-be-in-a-bookshop-standing-beneath-a-great-big/)

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> [I am very happy in second-hand bookshops; would a gardener not be happy in a garden?](https://sms4smile.com/quotes/hilary-mantel/i-am-very-happy-in-second-hand-bookshops-would-a-gardener-not-be/)

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[George Orwell](https://sms4smile.com/quotes/author/george-orwell/)

> [I travel a lot, so when I arrive in a city, I like to go to good local bookshops and make a selection based…](https://sms4smile.com/quotes/yoko-ono/i-travel-a-lot-so-when-i-arrive-in-a-city-i-like-to-go-to-good-local/)

[Yoko Ono](https://sms4smile.com/quotes/author/yoko-ono/)

> [I was brought up in a home where I saw my parents read and I was taken to bookshops and libraries, so I grew…](https://sms4smile.com/quotes/michael-scott/i-was-brought-up-in-a-home-where-i-saw-my-parents-read-and-i-was/)

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> [When my first novel was published, I went in great excitement round bookshops in central London to see if they had stocked it.](https://sms4smile.com/quotes/antony-beevor/when-my-first-novel-was-published-i-went-in-great-excitement-round/)

[Antony Beevor](https://sms4smile.com/quotes/author/antony-beevor/)

> [The tradition I was born into was essentially nomadic, a herdsmen tradition, following animals across the earth. The bookshops are a form of ranching;…](https://sms4smile.com/quotes/larry-mcmurtry/the-tradition-i-was-born-into-was-essentially-nomadic-a-herdsmen/)

[Larry McMurtry](https://sms4smile.com/quotes/author/larry-mcmurtry/)

> [Because there is nothing I would rather do than rummage through bookshops, I went at once to Hastings &amp; Sons Bookshop upon receiving your…](https://sms4smile.com/quotes/mary-ann-shaffer/because-there-is-nothing-i-would-rather-do-than-rummage-through/)

[Mary Ann Shaffer](https://sms4smile.com/quotes/author/mary-ann-shaffer/)

[Browse all 116 Bookshops quotes ](https://sms4smile.com/quotes/about/bookshops/)

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