--- title: "Meaning & Key Takeaway of: The biggest mistake we see companies make…" description: "\"The biggest mistake we see companies make when they first hit Twitter is to think about it as a channel to push out information.\" — Tim O'Reilly" image: "https://sms4smile.com/quotes/i/927/tim-o-reilly-7147_biggest-mistake_the-biggest-mistake-we-see-companies-mak_945825.png" --- # The biggest mistake we see companies make when they first… ![“The biggest mistake we see companies make when they first hit Twitter is to think about it as a channel to push out information.” quote by Tim O'Reilly](https://sms4smile.com/quotes/i/927/tim-o-reilly-7147_biggest-mistake_the-biggest-mistake-we-see-companies-mak_945825.png) [Download](https://sms4smile.com/quotes/i/927/tim-o-reilly-7147_biggest-mistake_the-biggest-mistake-we-see-companies-mak_945825.png) [Open image](https://sms4smile.com/quotes/i/927/tim-o-reilly-7147_biggest-mistake_the-biggest-mistake-we-see-companies-mak_945825.png) > “The biggest mistake we see companies make when they first hit Twitter is to think about it as a channel to push out information.” [Tim O'Reilly](https://sms4smile.com/quotes/author/tim-o-reilly/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Companies err by treating Twitter merely as a broadcast channel rather than a two‑way conversation platform. **In simple terms:** Twitter is a conversation, not a billboard. Key Takeaway Engage, don’t just push. Themes marketing social media communication Mood strategic critical Type analysis insight When to use this quote - product launch - customer service - brand building Key Concepts network effects dialogue Questions to Reflect On - Are you listening to your audience? - How can you foster dialogue? A Different Perspective Overemphasis on broadcasting can alienate audience. ★ ★ ★ ★ ★ No ratings yet [Biggest mistake](https://sms4smile.com/quotes/about/biggest-mistake/) [Company](https://sms4smile.com/quotes/about/company/) [Failure](https://sms4smile.com/quotes/about/failure/) [Firsts](https://sms4smile.com/quotes/about/firsts/) [Hit Twitter](https://sms4smile.com/quotes/about/hit-twitter-1650454/) [Information](https://sms4smile.com/quotes/about/information/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [Mistake](https://sms4smile.com/quotes/about/mistake/) [Mistake Companies](https://sms4smile.com/quotes/about/mistake-companies-1650453/) [Think Channel](https://sms4smile.com/quotes/about/think-channel-746940/) [Thinking](https://sms4smile.com/quotes/about/thinking/) [Twitter](https://sms4smile.com/quotes/about/twitter/) [Twitter Think](https://sms4smile.com/quotes/about/twitter-think-279374/) ## Related quotes > [I think Channel One was very integral in my career.](https://sms4smile.com/quotes/maria-menounos/i-think-channel-one-was-very-integral-in-my-career/) [Maria Menounos](https://sms4smile.com/quotes/author/maria-menounos/) > [Don't let the company get distracted or excited about other things. 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I still feel an intimacy on Twitter,…](https://sms4smile.com/quotes/jennifer-ehle/i-started-so-slowly-and-had-so-few-followers-and-then-it-kind-of-sort/) [Jennifer Ehle](https://sms4smile.com/quotes/author/jennifer-ehle/) > [I don't have a Facebook, I never have. I don't have Twitter, I never have. I think my parents are very protective, so they…](https://sms4smile.com/quotes/elle-fanning/i-don-t-have-a-facebook-i-never-have-i-don-t-have-twitter-i-never/) [Elle Fanning](https://sms4smile.com/quotes/author/elle-fanning/) > [Don't get me wrong: I love social websites like Facebook and Twitter, but I think it creates way too many opportunities for young people…](https://sms4smile.com/quotes/jillian-rose-reed/don-t-get-me-wrong-i-love-social-websites-like-facebook-and-twitter/) [Jillian Rose Reed](https://sms4smile.com/quotes/author/jillian-rose-reed/) > [I hate Twitter. I think it's disgusting. It's ridiculous that you as a stranger can type something to me, and I see it. Technology…](https://sms4smile.com/quotes/gabourey-sidibe/i-hate-twitter-i-think-it-s-disgusting-it-s-ridiculous-that-you-as-a/) [Gabourey Sidibe](https://sms4smile.com/quotes/author/gabourey-sidibe/) ## More by Tim O'Reilly > [Empowerment of individuals is a key part of what makes open source work, since in the end, innovations tend to come from small groups,…](https://sms4smile.com/quotes/tim-o-reilly/empowerment-of-individuals-is-a-key-part-of-what-makes-open-source/) [Tim O'Reilly](https://sms4smile.com/quotes/author/tim-o-reilly/) > [In social networks, you gain and bestow status through those you associate with.](https://sms4smile.com/quotes/tim-o-reilly/in-social-networks-you-gain-and-bestow-status-through-those-you/) [Tim O'Reilly](https://sms4smile.com/quotes/author/tim-o-reilly/) > [Programming is how we talk to the machines that are increasingly woven into our lives. 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It's a little bit like building the transcontinental railroad.](https://sms4smile.com/quotes/tim-o-reilly/it-s-hard-to-make-something-as-large-as-a-government-change-it-s-a/) [Tim O'Reilly](https://sms4smile.com/quotes/author/tim-o-reilly/) > [The problem for most artists isn't piracy, it's obscurity.](https://sms4smile.com/quotes/tim-o-reilly/the-problem-for-most-artists-isn-t-piracy-it-s-obscurity/) [Tim O'Reilly](https://sms4smile.com/quotes/author/tim-o-reilly/) > [We were the first people to do advertising on the Web. I actually saw in 1993 that the ad could be the content, the destination.](https://sms4smile.com/quotes/tim-o-reilly/we-were-the-first-people-to-do-advertising-on-the-web-i-actually-saw/) [Tim O'Reilly](https://sms4smile.com/quotes/author/tim-o-reilly/) > [Obscurity is a far greater threat to authors and creative artists than piracy.](https://sms4smile.com/quotes/tim-o-reilly/obscurity-is-a-far-greater-threat-to-authors-and-creative-artists/) [Tim O'Reilly](https://sms4smile.com/quotes/author/tim-o-reilly/) > [You have to pay attention to money, but it shouldn't be about the money.](https://sms4smile.com/quotes/tim-o-reilly/you-have-to-pay-attention-to-money-but-it-shouldn-t-be-about-the-money/) [Tim O'Reilly](https://sms4smile.com/quotes/author/tim-o-reilly/) > [The thing we should all be looking for are people who want to make a difference. I'm a big believer in the Silicon Valley…](https://sms4smile.com/quotes/tim-o-reilly/the-thing-we-should-all-be-looking-for-are-people-who-want-to-make-a/) [Tim O'Reilly](https://sms4smile.com/quotes/author/tim-o-reilly/) > [Amazon is now the definitive source for data about whole sets of products - fungible consumer products. EBay is the authoritative source for the…](https://sms4smile.com/quotes/tim-o-reilly/amazon-is-now-the-definitive-source-for-data-about-whole-sets-of/) [Tim O'Reilly](https://sms4smile.com/quotes/author/tim-o-reilly/) > [Everybody's enamored of the iPhone, the Google phone. But the applications are going to change. You know, we're going to start using our phones…](https://sms4smile.com/quotes/tim-o-reilly/everybody-s-enamored-of-the-iphone-the-google-phone-but-the/) [Tim O'Reilly](https://sms4smile.com/quotes/author/tim-o-reilly/) > [Being too early is indistinguishable from being wrong.](https://sms4smile.com/quotes/tim-o-reilly/being-too-early-is-indistinguishable-from-being-wrong/) [Tim O'Reilly](https://sms4smile.com/quotes/author/tim-o-reilly/) [Explore all 94 Tim O'Reilly quotes ](https://sms4smile.com/quotes/author/tim-o-reilly/) ## More Biggest mistake quotes > [The biggest mistake girls make is thinking the guy who hurt them once wont do it again.](https://sms4smile.com/quotes/anonymous/the-biggest-mistake-girls-make-is-thinking-the-guy-who-hurt-them-once/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [The biggest mistake I see with people who are new to CrossFit is trying to advance too quickly. 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They see these role models of what an "authentic"…](https://sms4smile.com/quotes/vironika-tugaleva/the-biggest-mistake-people-make-when-trying-to-be-authentic-is-just/) [Vironika Tugaleva](https://sms4smile.com/quotes/author/vironika-tugaleva/) > [I had a couple of agents, but then I went on my own. I thought I could negotiate my own deals and it was…](https://sms4smile.com/quotes/bruce-grobbelaar/i-had-a-couple-of-agents-but-then-i-went-on-my-own-i-thought-i-could/) [Bruce Grobbelaar](https://sms4smile.com/quotes/author/bruce-grobbelaar/) > [The biggest mistake I've seen people make with their careers is, when they're good, after two or three years - and they happen to…](https://sms4smile.com/quotes/stephen-a-schwarzman/the-biggest-mistake-i-ve-seen-people-make-with-their-careers-is-when/) [Stephen A. Schwarzman](https://sms4smile.com/quotes/author/stephen-a-schwarzman/) > [The press keep asking me, 'What was your biggest mistake?' But if I had made a big mistake, they'd all be writing about it,…](https://sms4smile.com/quotes/ken-livingstone/the-press-keep-asking-me-what-was-your-biggest-mistake-but-if-i-had/) [Ken Livingstone](https://sms4smile.com/quotes/author/ken-livingstone/) > [The galleries are full of critics. They play no ball, they fight no fights. They make no mistakes because they attempt nothing. Down in…](https://sms4smile.com/quotes/david-m-shoup/the-galleries-are-full-of-critics-they-play-no-ball-they-fight-no/) [David M. Shoup](https://sms4smile.com/quotes/author/david-m-shoup/) > [“I’m sorry, babe. I’m sorry I hurt you. I was stupid. I fucked up. I thought I was doing you a favor by keeping…](https://sms4smile.com/quotes/e-m-abel/i-m-sorry-babe-i-m-sorry-i-hurt-you-i-was-stupid-i-fucked-up-i/) [E.M. Abel](https://sms4smile.com/quotes/author/e-m-abel/) > [“The biggest mistake we commit in life is to think that others will get affected by our action and we shall leave some effect…](https://sms4smile.com/quotes/himmilicious/the-biggest-mistake-we-commit-in-life-is-to-think-that-others-will/) [Himmilicious](https://sms4smile.com/quotes/author/himmilicious/) > [“At the beginning of the semester, when you asked who I loved the most, an image of my mother popped in my head. 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No, that's the biggest mistake of my life.](https://sms4smile.com/quotes/brandon-martin/is-that-your-ex-no-that-s-the-biggest-mistake-of-my-life/) [Brandon Martin](https://sms4smile.com/quotes/author/brandon-martin/) [Browse all 337 Biggest mistake quotes ](https://sms4smile.com/quotes/about/biggest-mistake/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "The biggest mistake we see companies make when they first hit Twitter is to think about it as a channel to push out information.", "creator": { "@type": "Person", "name": "Tim O'Reilly" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/tim-o-reilly/the-biggest-mistake-we-see-companies-make-when-they-first-hit-twitter/", "about": { "@type": "Thing", "name": "Biggest mistake" }, "@id": "https://sms4smile.com/quotes/tim-o-reilly/the-biggest-mistake-we-see-companies-make-when-they-first-hit-twitter/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/927/tim-o-reilly-7147_biggest-mistake_the-biggest-mistake-we-see-companies-mak_945825.png", "contentUrl": "https://sms4smile.com/quotes/i/927/tim-o-reilly-7147_biggest-mistake_the-biggest-mistake-we-see-companies-mak_945825.png", "url": "https://sms4smile.com/quotes/i/927/tim-o-reilly-7147_biggest-mistake_the-biggest-mistake-we-see-companies-mak_945825.png", "width": 1080, "height": 1080, "caption": "“The biggest mistake we see companies make when they first hit Twitter is to think about it as a channel to…” — Tim O'Reilly", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Tim O'Reilly", "item": "https://sms4smile.com/quotes/author/tim-o-reilly/" }, { "@type": "ListItem", "position": 4, "name": "The biggest mistake we see companies...", "item": "https://sms4smile.com/quotes/tim-o-reilly/the-biggest-mistake-we-see-companies-make-when-they-first-hit-twitter/" } ], "@id": "https://sms4smile.com/quotes/tim-o-reilly/the-biggest-mistake-we-see-companies-make-when-they-first-hit-twitter/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```