--- title: "Meaning & Key Takeaway of: Just do something that lights you up, and…" description: "\"Just do something that lights you up, and lights up your customers, and lights up the world and scale to that.\" — Tim O'Reilly" image: "https://sms4smile.com/quotes/i/80d/tim-o-reilly-7147_customers_just-do-something-that-lights-you-up-and_1032111.png" --- # Just do something that lights you up, and lights up your… ![“Just do something that lights you up, and lights up your customers, and lights up the world and scale to that.” quote by Tim O'Reilly](https://sms4smile.com/quotes/i/80d/tim-o-reilly-7147_customers_just-do-something-that-lights-you-up-and_1032111.png) [Download](https://sms4smile.com/quotes/i/80d/tim-o-reilly-7147_customers_just-do-something-that-lights-you-up-and_1032111.png) [Open image](https://sms4smile.com/quotes/i/80d/tim-o-reilly-7147_customers_just-do-something-that-lights-you-up-and_1032111.png) > “Just do something that lights you up, and lights up your customers, and lights up the world and scale to that.” [Tim O'Reilly](https://sms4smile.com/quotes/author/tim-o-reilly/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Creating work that excites you and others fuels growth and scalability. **In simple terms:** Exciting work drives growth. Key Takeaway Focus on passion that inspires. Themes innovation leadership growth Mood enthusiastic hopeful Type motivational inspirational When to use this quote - startup launch - product design - community building - market expansion Key Concepts entrepreneurship customer experience Questions to Reflect On - What excites you most in your work? - How can you keep that excitement as you scale? A Different Perspective Scalability may dilute original passion. ★ ★ ★ ★ ★ No ratings yet [Inspirational](https://sms4smile.com/quotes/about/inspirational/) [Light](https://sms4smile.com/quotes/about/light/) [World](https://sms4smile.com/quotes/about/world/) ## Related quotes > [Don't ask me how I am,' I blurt. 'Please.' I want to keep feeling good. Just because the lights are on doesn't mean I…](https://sms4smile.com/quotes/sara-zarr/don-t-ask-me-how-i-am-i-blurt-please-i-want-to-keep-feeling-good-just/) [Sara Zarr](https://sms4smile.com/quotes/author/sara-zarr/) > [If the whole world were put into one scale, and my mother in the other, the whole world would kick the beam.](https://sms4smile.com/quotes/lord-langdale/if-the-whole-world-were-put-into-one-scale-and-my-mother-in-the-other/) Lord Langdale > [One should see the world, and see himself as a scale with an equal balance of good and evil. When he does one good…](https://sms4smile.com/quotes/maimonides/one-should-see-the-world-and-see-himself-as-a-scale-with-an-equal/) [Maimonides](https://sms4smile.com/quotes/author/maimonides/) > [When we are victorious on a world scale I think we shall use gold for the purpose of building public lavatories in the streets…](https://sms4smile.com/quotes/vladimir-lenin/when-we-are-victorious-on-a-world-scale-i-think-we-shall-use-gold-for/) [Vladimir Lenin](https://sms4smile.com/quotes/author/vladimir-lenin/) > [Love is like a sun that lights up our whole world..](https://sms4smile.com/quotes/liazelf/love-is-like-a-sun-that-lights-up-our-whole-world/) Liazelf > [Your love is a blessing that lights up the whole world.](https://sms4smile.com/quotes/anonymous/your-love-is-a-blessing-that-lights-up-the-whole-world/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [“The goodness that pours out of her lights my world up like she’s a goddamn angel.”](https://sms4smile.com/quotes/michelle-a-valentine/the-goodness-that-pours-out-of-her-lights-my-world-up-like-she-s-a/) [Michelle A. Valentine](https://sms4smile.com/quotes/author/michelle-a-valentine/) > [Music and art are the guiding lights of the world.](https://sms4smile.com/quotes/pablo-picasso/music-and-art-are-the-guiding-lights-of-the-world/) [Pablo Picasso](https://sms4smile.com/quotes/author/pablo-picasso/) > [“Don't you know Yet? It is your light that lights the World.”](https://sms4smile.com/quotes/jalaluddin-rumi/don-t-you-know-yet-it-is-your-light-that-lights-the-world/) [Jalaluddin Rumi](https://sms4smile.com/quotes/author/jalaluddin-rumi/) > [Lights of the world, and stars of human race.](https://sms4smile.com/quotes/william-cowper/lights-of-the-world-and-stars-of-human-race/) [William Cowper](https://sms4smile.com/quotes/author/william-cowper/) > [In this world we've created Where this place that we live in a blink of an eye the darkness slips in Love lights the…](https://sms4smile.com/quotes/vanessa-l-williams/in-this-world-we-ve-created-where-this-place-that-we-live-in-a-blink/) [Vanessa L. Williams](https://sms4smile.com/quotes/author/vanessa-l-williams/) > [Anything that lights your world leaves it dark once it's gone.](https://sms4smile.com/quotes/ashly-lorenzana/anything-that-lights-your-world-leaves-it-dark-once-it-s-gone/) [Ashly Lorenzana](https://sms4smile.com/quotes/author/ashly-lorenzana/) > [What is meant by reality? It would seem to be something very erratic, very undependable - now to be found in a dusty road,…](https://sms4smile.com/quotes/virginia-woolf/what-is-meant-by-reality-it-would-seem-to-be-something-very-erratic/) [Virginia Woolf](https://sms4smile.com/quotes/author/virginia-woolf/) > [Seeing my children makes me come most alive. I come home and I see my kids' faces light up when they see me at…](https://sms4smile.com/quotes/richard-patrick/seeing-my-children-makes-me-come-most-alive-i-come-home-and-i-see-my/) [Richard Patrick](https://sms4smile.com/quotes/author/richard-patrick/) > [Meanwhile someone is shining my head to get it dry to attach my top-hat to my head with toupee tape. I get into microphone…](https://sms4smile.com/quotes/tituss-burgess/meanwhile-someone-is-shining-my-head-to-get-it-dry-to-attach-my-top/) [Tituss Burgess](https://sms4smile.com/quotes/author/tituss-burgess/) ## More by Tim O'Reilly > [Empowerment of individuals is a key part of what makes open source work, since in the end, innovations tend to come from small groups,…](https://sms4smile.com/quotes/tim-o-reilly/empowerment-of-individuals-is-a-key-part-of-what-makes-open-source/) [Tim O'Reilly](https://sms4smile.com/quotes/author/tim-o-reilly/) > [In social networks, you gain and bestow status through those you associate with.](https://sms4smile.com/quotes/tim-o-reilly/in-social-networks-you-gain-and-bestow-status-through-those-you/) [Tim O'Reilly](https://sms4smile.com/quotes/author/tim-o-reilly/) > [Programming is how we talk to the machines that are increasingly woven into our lives. If you aren't a programmer, you're like one of…](https://sms4smile.com/quotes/tim-o-reilly/programming-is-how-we-talk-to-the-machines-that-are-increasingly/) [Tim O'Reilly](https://sms4smile.com/quotes/author/tim-o-reilly/) > [When you have to prove the value of your ideas by persuading other people to pay for them, it clears out an awful lot…](https://sms4smile.com/quotes/tim-o-reilly/when-you-have-to-prove-the-value-of-your-ideas-by-persuading-other/) [Tim O'Reilly](https://sms4smile.com/quotes/author/tim-o-reilly/) > [Anyone who puts a small gloss on a fundamental technology, calls it proprietary, and then tries to keep others from building on it, is…](https://sms4smile.com/quotes/tim-o-reilly/anyone-who-puts-a-small-gloss-on-a-fundamental-technology-calls-it/) [Tim O'Reilly](https://sms4smile.com/quotes/author/tim-o-reilly/) > [We often get blinded by the forms in which content is produced, rather than the job that the content does.](https://sms4smile.com/quotes/tim-o-reilly/we-often-get-blinded-by-the-forms-in-which-content-is-produced-rather/) [Tim O'Reilly](https://sms4smile.com/quotes/author/tim-o-reilly/) > [It's hard to make something as large as a government change. It's a little bit like building the transcontinental railroad.](https://sms4smile.com/quotes/tim-o-reilly/it-s-hard-to-make-something-as-large-as-a-government-change-it-s-a/) [Tim O'Reilly](https://sms4smile.com/quotes/author/tim-o-reilly/) > [The problem for most artists isn't piracy, it's obscurity.](https://sms4smile.com/quotes/tim-o-reilly/the-problem-for-most-artists-isn-t-piracy-it-s-obscurity/) [Tim O'Reilly](https://sms4smile.com/quotes/author/tim-o-reilly/) > [We were the first people to do advertising on the Web. I actually saw in 1993 that the ad could be the content, the destination.](https://sms4smile.com/quotes/tim-o-reilly/we-were-the-first-people-to-do-advertising-on-the-web-i-actually-saw/) [Tim O'Reilly](https://sms4smile.com/quotes/author/tim-o-reilly/) > [Obscurity is a far greater threat to authors and creative artists than piracy.](https://sms4smile.com/quotes/tim-o-reilly/obscurity-is-a-far-greater-threat-to-authors-and-creative-artists/) [Tim O'Reilly](https://sms4smile.com/quotes/author/tim-o-reilly/) > [You have to pay attention to money, but it shouldn't be about the money.](https://sms4smile.com/quotes/tim-o-reilly/you-have-to-pay-attention-to-money-but-it-shouldn-t-be-about-the-money/) [Tim O'Reilly](https://sms4smile.com/quotes/author/tim-o-reilly/) > [The thing we should all be looking for are people who want to make a difference. I'm a big believer in the Silicon Valley…](https://sms4smile.com/quotes/tim-o-reilly/the-thing-we-should-all-be-looking-for-are-people-who-want-to-make-a/) [Tim O'Reilly](https://sms4smile.com/quotes/author/tim-o-reilly/) > [Amazon is now the definitive source for data about whole sets of products - fungible consumer products. EBay is the authoritative source for the…](https://sms4smile.com/quotes/tim-o-reilly/amazon-is-now-the-definitive-source-for-data-about-whole-sets-of/) [Tim O'Reilly](https://sms4smile.com/quotes/author/tim-o-reilly/) > [Everybody's enamored of the iPhone, the Google phone. But the applications are going to change. You know, we're going to start using our phones…](https://sms4smile.com/quotes/tim-o-reilly/everybody-s-enamored-of-the-iphone-the-google-phone-but-the/) [Tim O'Reilly](https://sms4smile.com/quotes/author/tim-o-reilly/) > [Being too early is indistinguishable from being wrong.](https://sms4smile.com/quotes/tim-o-reilly/being-too-early-is-indistinguishable-from-being-wrong/) [Tim O'Reilly](https://sms4smile.com/quotes/author/tim-o-reilly/) [Explore all 94 Tim O'Reilly quotes ](https://sms4smile.com/quotes/author/tim-o-reilly/) ## More Customers quotes > [The best way to hold customers is to constantly figure out how to give them more for less.](https://sms4smile.com/quotes/philip-kotler/the-best-way-to-hold-customers-is-to-constantly-figure-out-how-to/) [Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/) > [Corporations invest in sophisticated CRM, or Customer Relationship Management, programs to effectively oversee their relationship with their customers at every point during the buying…](https://sms4smile.com/quotes/marc-ostrofsky/corporations-invest-in-sophisticated-crm-or-customer-relationship/) [Marc Ostrofsky](https://sms4smile.com/quotes/author/marc-ostrofsky/) > [One of the Internet's highest-profile companies, Priceline once dreamed of transforming the way consumer goods are bought and sold by offering customers the chance…](https://sms4smile.com/quotes/alex-berenson/one-of-the-internet-s-highest-profile-companies-priceline-once/) [Alex Berenson](https://sms4smile.com/quotes/author/alex-berenson/) > [If we get better our customers will demand we get bigger.](https://sms4smile.com/quotes/s-truett-cathy/if-we-get-better-our-customers-will-demand-we-get-bigger/) [S. Truett Cathy](https://sms4smile.com/quotes/author/s-truett-cathy/) > [Research is an organized method of trying to find out what you are going to do after you cannot do what you are doing…](https://sms4smile.com/quotes/charles-kettering/research-is-an-organized-method-of-trying-to-find-out-what-you-are/) [Charles Kettering](https://sms4smile.com/quotes/author/charles-kettering/) > [Without a customer, you don't have a business - all you have is a hobby.](https://sms4smile.com/quotes/don-peppers/without-a-customer-you-don-t-have-a-business-all-you-have-is-a-hobby/) [Don Peppers](https://sms4smile.com/quotes/author/don-peppers/) > [In open source, you really have to be near the watershed to have an impact on the source code. Customers want to be near…](https://sms4smile.com/quotes/peter-fenton/in-open-source-you-really-have-to-be-near-the-watershed-to-have-an/) [Peter Fenton](https://sms4smile.com/quotes/author/peter-fenton/) > [Get a minimum viable product out there, test it out, see how customers respond.](https://sms4smile.com/quotes/shira-goodman/get-a-minimum-viable-product-out-there-test-it-out-see-how-customers/) [Shira Goodman](https://sms4smile.com/quotes/author/shira-goodman/) > [Tachyon OPC+ is a natural extension of our market-winning Tachyon platform, giving customers a clear path to minimizing the OPC error budget and producing…](https://sms4smile.com/quotes/bill-vaughan/tachyon-opc-is-a-natural-extension-of-our-market-winning-tachyon/) [Bill Vaughan](https://sms4smile.com/quotes/author/bill-vaughan/) > [I think technology advanced faster than anticipated. In that whirlwind, a lot of companies didn't survive. The reason we have done well is because,…](https://sms4smile.com/quotes/jeff-bezos/i-think-technology-advanced-faster-than-anticipated-in-that-whirlwind/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [In a very real sense, there are only two roles in organisations: customers and suppliers. Everybody functions simultaneously in both roles, whether inside or…](https://sms4smile.com/quotes/stephen-covey/in-a-very-real-sense-there-are-only-two-roles-in-organisations/) [Stephen Covey](https://sms4smile.com/quotes/author/stephen-covey/) > [Why is Caterpillar bad if we create a new job in India or China to receive U.S. exports? It makes no sense to me.…](https://sms4smile.com/quotes/douglas-r-oberhelman/why-is-caterpillar-bad-if-we-create-a-new-job-in-india-or-china-to/) [Douglas R. Oberhelman](https://sms4smile.com/quotes/author/douglas-r-oberhelman/) > [Enthusiastic service providers create enthusiastic customers.](https://sms4smile.com/quotes/ron-kaufman/enthusiastic-service-providers-create-enthusiastic-customers/) [Ron Kaufman](https://sms4smile.com/quotes/author/ron-kaufman/) > [The more a prospective customer clicks on you and your stuff, the easier it is for them to make a buying decision in your…](https://sms4smile.com/quotes/jeffrey-gitomer/the-more-a-prospective-customer-clicks-on-you-and-your-stuff-the/) [Jeffrey Gitomer](https://sms4smile.com/quotes/author/jeffrey-gitomer/) > [You have to treat your employees like your customers. When you treat them right they will treat your outside customers right.](https://sms4smile.com/quotes/herb-kelleher/you-have-to-treat-your-employees-like-your-customers-when-you-treat/) [Herb Kelleher](https://sms4smile.com/quotes/author/herb-kelleher/) Browse all 2,036 Customers quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Just do something that lights you up, and lights up your customers, and lights up the world and scale to that.", "creator": { "@type": "Person", "name": "Tim O'Reilly" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/tim-o-reilly/just-do-something-that-lights-you-up-and-lights-up-your-customers-and/", "about": { "@type": "Thing", "name": "Customers" }, "@id": "https://sms4smile.com/quotes/tim-o-reilly/just-do-something-that-lights-you-up-and-lights-up-your-customers-and/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/80d/tim-o-reilly-7147_customers_just-do-something-that-lights-you-up-and_1032111.png", "contentUrl": "https://sms4smile.com/quotes/i/80d/tim-o-reilly-7147_customers_just-do-something-that-lights-you-up-and_1032111.png", "url": "https://sms4smile.com/quotes/i/80d/tim-o-reilly-7147_customers_just-do-something-that-lights-you-up-and_1032111.png", "width": 1080, "height": 1080, "caption": "“Just do something that lights you up, and lights up your customers, and lights up the world and scale to that.” — Tim O'Reilly", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Tim O'Reilly", "item": "https://sms4smile.com/quotes/author/tim-o-reilly/" }, { "@type": "ListItem", "position": 4, "name": "Just do something that lights you...", "item": "https://sms4smile.com/quotes/tim-o-reilly/just-do-something-that-lights-you-up-and-lights-up-your-customers-and/" } ], "@id": "https://sms4smile.com/quotes/tim-o-reilly/just-do-something-that-lights-you-up-and-lights-up-your-customers-and/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```