--- title: "Meaning & Key Takeaway of: To make a bestseller, there are more…" description: "\"To make a bestseller, there are more customers than just your customers: Selling to the end-user is just one piece of the puzzle. In my case, I needed ..." image: "https://sms4smile.com/quotes/i/445/tim-ferriss-1877_case_to-make-a-bestseller-there-are-more-cust_1656610.jpg" --- # To make a bestseller, there are more customers than just… ![“To make a bestseller, there are more customers than just your customers: Selling to the end-user is just one piece of the puzzle. In my case, I needed to first sell myself to the publisher to get marketing support and national retail distribution.” quote by Tim Ferriss](https://sms4smile.com/quotes/i/445/tim-ferriss-1877_case_to-make-a-bestseller-there-are-more-cust_1656610.jpg) [Download](https://sms4smile.com/quotes/i/445/tim-ferriss-1877_case_to-make-a-bestseller-there-are-more-cust_1656610.jpg) [Open image](https://sms4smile.com/quotes/i/445/tim-ferriss-1877_case_to-make-a-bestseller-there-are-more-cust_1656610.jpg) > “To make a bestseller, there are more customers than just your customers: Selling to the end-user is just one piece of the puzzle. In my case, I needed to first sell myself to the publisher to get marketing support and national retail distribution.” [Tim Ferriss](https://sms4smile.com/quotes/author/tim-ferriss/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Success in publishing requires convincing both the publisher and the market, not just the end‑user. **In simple terms:** You must sell yourself to the publisher before selling the book. Key Takeaway First win the publisher’s trust. Themes marketing publishing entrepreneurship Mood strategic optimistic Type advice business When to use this quote - Book proposals - author pitches - marketing campaigns - distribution deals Key Concepts Value proposition networking branding Questions to Reflect On - How can you demonstrate value to a publisher? - What steps build credibility before a book launch? A Different Perspective Publishers may reject even great ideas without a strong personal brand. ★ ★ ★ ★ ★ No ratings yet [Marketing](https://sms4smile.com/quotes/about/marketing/) [Piece Of The Puzzle](https://sms4smile.com/quotes/about/piece-of-the-puzzle/) [Puzzle](https://sms4smile.com/quotes/about/puzzle/) [Puzzles](https://sms4smile.com/quotes/about/puzzles/) [Retail](https://sms4smile.com/quotes/about/retail/) [Selling](https://sms4smile.com/quotes/about/selling/) [Support](https://sms4smile.com/quotes/about/support/) [Writer](https://sms4smile.com/quotes/about/writer/) ## Related quotes > [When a colleague of mine had a notable New York Times book, I said, turn one of the chapters in the collection into a…](https://sms4smile.com/quotes/julianna-baggott/when-a-colleague-of-mine-had-a-notable-new-york-times-book-i-said/) [Julianna Baggott](https://sms4smile.com/quotes/author/julianna-baggott/) > [No, my publisher has always done the marketing.](https://sms4smile.com/quotes/jean-m-auel/no-my-publisher-has-always-done-the-marketing/) [Jean M. 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