--- title: "Meaning & Key Takeaway of: We're talking about a world where the PC…" description: "\"We're talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.\" — T..." image: "https://sms4smile.com/quotes/i/bb5/tim-cook-1729_devices_we-re-talking-about-a-world-where-the-pc_2236988.png" --- # We're talking about a world where the PC is no longer the… ![“We're talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.” quote by Tim Cook](https://sms4smile.com/quotes/i/bb5/tim-cook-1729_devices_we-re-talking-about-a-world-where-the-pc_2236988.png) [Download](https://sms4smile.com/quotes/i/bb5/tim-cook-1729_devices_we-re-talking-about-a-world-where-the-pc_2236988.png) [Open image](https://sms4smile.com/quotes/i/bb5/tim-cook-1729_devices_we-re-talking-about-a-world-where-the-pc_2236988.png) > “We're talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.” [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. The focus shifts from computers as central hubs to a ecosystem of portable, personal devices. **In simple terms:** Devices become more personal and portable. Key Takeaway Design for mobility and personal relevance. Themes technology design mobility personalization ecosystem Mood optimistic forward‑looking Type visionary strategic When to use this quote - product development - marketing strategy - consumer adoption - hardware design Key Concepts user‑centered design device convergence human‑computer interaction Questions to Reflect On - How will device portability affect user productivity? - What trade‑offs exist between portability and performance? A Different Perspective May overlook the need for powerful, centralized computing tasks. ★ ★ ★ ★ ★ No ratings yet [Technology](https://sms4smile.com/quotes/about/technology/) [World](https://sms4smile.com/quotes/about/world/) ## Related quotes > [The futures of Crackle and Hulu and so forth become more and more important as we connect to more and more devices. 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I carry a laptop and a little recording studio on my back.](https://sms4smile.com/quotes/abbie-cornish/i-m-portable-i-carry-a-laptop-and-a-little-recording-studio-on-my-back/) [Abbie Cornish](https://sms4smile.com/quotes/author/abbie-cornish/) > [The harfoots are nomadic. And if a society is on the move, its instruments have to be portable.](https://sms4smile.com/quotes/bear-mccreary/the-harfoots-are-nomadic-and-if-a-society-is-on-the-move-its/) [Bear McCreary](https://sms4smile.com/quotes/author/bear-mccreary/) > [Whatever people thought the first time they held a portable phone the size of a shoe in their hands, it was nothing like where…](https://sms4smile.com/quotes/nancy-gibbs/whatever-people-thought-the-first-time-they-held-a-portable-phone-the/) [Nancy Gibbs](https://sms4smile.com/quotes/author/nancy-gibbs/) > [We should all have the legal right to purchase health insurance from any insurance company in any state, and we should be able use…](https://sms4smile.com/quotes/john-mackey/we-should-all-have-the-legal-right-to-purchase-health-insurance-from/) [John Mackey](https://sms4smile.com/quotes/author/john-mackey/) > [My guiding star always is, Get hold of portable property.](https://sms4smile.com/quotes/charles-dickens/my-guiding-star-always-is-get-hold-of-portable-property/) [Charles Dickens](https://sms4smile.com/quotes/author/charles-dickens/) > [“The portable device is the future of digital media—at least in the short term—and there is nothing more portable than good audio content. 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There is some extra work involved in…](https://sms4smile.com/quotes/hope-sandoval/we-re-really-lucky-because-we-have-a-portable-studio-which-enables-us/) [Hope Sandoval](https://sms4smile.com/quotes/author/hope-sandoval/) > [The way I see it, if you declare something portable, you'll always be wrong, and if you declare it non-portable, you'll always be right.](https://sms4smile.com/quotes/larry-wall/the-way-i-see-it-if-you-declare-something-portable-you-ll-always-be/) [Larry Wall](https://sms4smile.com/quotes/author/larry-wall/) > [I was mugged when I was 12. I had a portable radio, and I ran into this building and these two guys came in…](https://sms4smile.com/quotes/freddie-prinze/i-was-mugged-when-i-was-12-i-had-a-portable-radio-and-i-ran-into-this/) [Freddie Prinze](https://sms4smile.com/quotes/author/freddie-prinze/) ## More by Tim Cook > [Maybe law enforcement would like the ability to turn on the camera on your Mac.](https://sms4smile.com/quotes/tim-cook/maybe-law-enforcement-would-like-the-ability-to-turn-on-the-camera-on/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [Televisions are devices with screens that things appear on.](https://sms4smile.com/quotes/tim-cook/televisions-are-devices-with-screens-that-things-appear-on/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [The sidelines are not where you want to live your life. The world needs you in the arena!](https://sms4smile.com/quotes/tim-cook/the-sidelines-are-not-where-you-want-to-live-your-life-the-world/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.](https://sms4smile.com/quotes/tim-cook/honestly-we-ll-compete-with-everybody-i-love-competition-as-long-as/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [Apple is this great American company that could have only happened here.](https://sms4smile.com/quotes/tim-cook/apple-is-this-great-american-company-that-could-have-only-happened/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [Our goal has never been to make the most. It's always been to make the best.](https://sms4smile.com/quotes/tim-cook/our-goal-has-never-been-to-make-the-most-it-s-always-been-to-make-the/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [It's hard to edit. It's hard to stay focused. And yet, we know we'll only do our best work if we stay focused. And…](https://sms4smile.com/quotes/tim-cook/it-s-hard-to-edit-it-s-hard-to-stay-focused-and-yet-we-know-we-ll/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [The reality is, is that we love competition, at Apple. We think it makes us all better. But we want people to invent their…](https://sms4smile.com/quotes/tim-cook/the-reality-is-is-that-we-love-competition-at-apple-we-think-it-makes/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [I love museums. But I don't want to live in one.](https://sms4smile.com/quotes/tim-cook/i-love-museums-but-i-don-t-want-to-live-in-one/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [From an app point of view, if you looked at innovation on the PC, you'd be hard pressed to find companies innovating. The list…](https://sms4smile.com/quotes/tim-cook/from-an-app-point-of-view-if-you-looked-at-innovation-on-the-pc-you-d/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [Without encryption, you and I wouldn't be able to do our banking online. We wouldn't be able to buy things online, because your credit…](https://sms4smile.com/quotes/tim-cook/without-encryption-you-and-i-wouldn-t-be-able-to-do-our-banking/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [We have never said that we're perfect. We've said that we seek that. But we sometimes fall short.](https://sms4smile.com/quotes/tim-cook/we-have-never-said-that-we-re-perfect-we-ve-said-that-we-seek-that/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.](https://sms4smile.com/quotes/tim-cook/those-who-try-to-achieve-success-without-hard-work-ultimately-deceive/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [The pre-owned market allows us to reach customers who really want an Apple device but can't really reach that point. I think it is…](https://sms4smile.com/quotes/tim-cook/the-pre-owned-market-allows-us-to-reach-customers-who-really-want-an/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [America is always stronger when we do things together.](https://sms4smile.com/quotes/tim-cook/america-is-always-stronger-when-we-do-things-together/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) [Explore all 213 Tim Cook quotes ](https://sms4smile.com/quotes/author/tim-cook/) ## More Devices quotes > [The market may never coalesce around one basic design, or even around two or three dominant devices.](https://sms4smile.com/quotes/tom-peters/the-market-may-never-coalesce-around-one-basic-design-or-even-around/) [Tom Peters](https://sms4smile.com/quotes/author/tom-peters/) > [Televisions are devices with screens that things appear on.](https://sms4smile.com/quotes/tim-cook/televisions-are-devices-with-screens-that-things-appear-on/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [If, as I anticipate, a wide array of personal, portable information/communication devices becomes increasingly important and widespread for information-intensive users, it will be a…](https://sms4smile.com/quotes/tom-peters/if-as-i-anticipate-a-wide-array-of-personal-portable-information/) [Tom Peters](https://sms4smile.com/quotes/author/tom-peters/) > [I would warn against holsters with devices for quick-draw. Devices always fail when you need them most.](https://sms4smile.com/quotes/william-powell/i-would-warn-against-holsters-with-devices-for-quick-draw-devices/) [William Powell](https://sms4smile.com/quotes/author/william-powell/) > [As we go through this transition where a lot more people will be reading on devices, nobody is paying enough attention to make sure…](https://sms4smile.com/quotes/james-patterson/as-we-go-through-this-transition-where-a-lot-more-people-will-be/) [James Patterson](https://sms4smile.com/quotes/author/james-patterson/) > [In early drafts, one of the trickiest things for me to do was to realize that the techniques and devices that make readable and…](https://sms4smile.com/quotes/kathleen-rooney/in-early-drafts-one-of-the-trickiest-things-for-me-to-do-was-to/) [Kathleen Rooney](https://sms4smile.com/quotes/author/kathleen-rooney/) > [We are beginning to see intimations of this in the implantation of computer devices into the human body.](https://sms4smile.com/quotes/ray-kurzweil/we-are-beginning-to-see-intimations-of-this-in-the-implantation-of/) [Ray Kurzweil](https://sms4smile.com/quotes/author/ray-kurzweil/) > [Truth is, people like buying things for $0.99 and $1.99 for their digital devices. We know that from iTunes. We know that from the…](https://sms4smile.com/quotes/jennifer-lee/truth-is-people-like-buying-things-for-0-99-and-1-99-for-their/) [Jennifer Lee](https://sms4smile.com/quotes/author/jennifer-lee/) > [I think we're probably only about halfway through the number of revelations. I'm pretty certain there will be quite detailed stuff on other uses…](https://sms4smile.com/quotes/tom-a-watson/i-think-we-re-probably-only-about-halfway-through-the-number-of/) [Tom A. Watson](https://sms4smile.com/quotes/author/tom-a-watson/) > [The documentary style is an incredibly flexible and useful one. It's a wonderful tool for establishing the credibility of the version of things that's…](https://sms4smile.com/quotes/frank-gohlke/the-documentary-style-is-an-incredibly-flexible-and-useful-one-it-s-a/) [Frank Gohlke](https://sms4smile.com/quotes/author/frank-gohlke/) > [The sense of tragedy - according to Aristotle - comes, ironically enough, not from the protagonist's weak points but from his good qualities. Do…](https://sms4smile.com/quotes/haruki-murakami/the-sense-of-tragedy-according-to-aristotle-comes-ironically-enough/) [Haruki Murakami](https://sms4smile.com/quotes/author/haruki-murakami/) > [All the problems of the world could be settled easily if men were only willing to think. The trouble is that men very often…](https://sms4smile.com/quotes/thomas-j-watson/all-the-problems-of-the-world-could-be-settled-easily-if-men-were/) [Thomas J. Watson](https://sms4smile.com/quotes/author/thomas-j-watson/) > [Prayer is not a convenient device for imposing our will upon God, or bending his will to ours, but the prescribed way of subordinating…](https://sms4smile.com/quotes/john-stott/prayer-is-not-a-convenient-device-for-imposing-our-will-upon-god-or/) [John Stott](https://sms4smile.com/quotes/author/john-stott/) > [The Hope, Love & Healing necklace is the perfect embodiment of what we are trying to bring to Haiti through safe and sustainable housing,…](https://sms4smile.com/quotes/patricia-arquette/the-hope-love-healing-necklace-is-the-perfect-embodiment-of-what-we/) [Patricia Arquette](https://sms4smile.com/quotes/author/patricia-arquette/) > [Reading is sometimes an ingenious device for avoiding thought.](https://sms4smile.com/quotes/arthur-helps/reading-is-sometimes-an-ingenious-device-for-avoiding-thought/) [Arthur Helps](https://sms4smile.com/quotes/author/arthur-helps/) Browse all 1,075 Devices quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "We're talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.", "creator": { "@type": "Person", "name": "Tim Cook" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/tim-cook/we-re-talking-about-a-world-where-the-pc-is-no-longer-the-center-but/", "about": { "@type": "Thing", "name": "Devices" }, "@id": "https://sms4smile.com/quotes/tim-cook/we-re-talking-about-a-world-where-the-pc-is-no-longer-the-center-but/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/bb5/tim-cook-1729_devices_we-re-talking-about-a-world-where-the-pc_2236988.png", "contentUrl": "https://sms4smile.com/quotes/i/bb5/tim-cook-1729_devices_we-re-talking-about-a-world-where-the-pc_2236988.png", "url": "https://sms4smile.com/quotes/i/bb5/tim-cook-1729_devices_we-re-talking-about-a-world-where-the-pc_2236988.png", "width": 1080, "height": 1080, "caption": "“We're talking about a world where the PC is no longer the center, but just a devicewhere your new devices…” — Tim Cook", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Tim Cook", "item": "https://sms4smile.com/quotes/author/tim-cook/" }, { "@type": "ListItem", "position": 4, "name": "We're talking about a world where...", "item": "https://sms4smile.com/quotes/tim-cook/we-re-talking-about-a-world-where-the-pc-is-no-longer-the-center-but/" } ], "@id": "https://sms4smile.com/quotes/tim-cook/we-re-talking-about-a-world-where-the-pc-is-no-longer-the-center-but/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```