--- title: "Meaning & Key Takeaway of: We make the best phone, we don't make the…" description: "\"We make the best phone, we don't make the most phones.\" — Tim Cook" image: "https://sms4smile.com/quotes/i/dd6/tim-cook-1729_funny_we-make-the-best-phone-we-don-t-make-the_2668744.png" --- # We make the best phone, we don't make the most phones. ![“We make the best phone, we don't make the most phones.” quote by Tim Cook](https://sms4smile.com/quotes/i/dd6/tim-cook-1729_funny_we-make-the-best-phone-we-don-t-make-the_2668744.png) [Download](https://sms4smile.com/quotes/i/dd6/tim-cook-1729_funny_we-make-the-best-phone-we-don-t-make-the_2668744.png) [Open image](https://sms4smile.com/quotes/i/dd6/tim-cook-1729_funny_we-make-the-best-phone-we-don-t-make-the_2668744.png) > “We make the best phone, we don't make the most phones.” [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Prioritizing product excellence over sheer quantity of releases. **In simple terms:** Make great products, not many. Key Takeaway Focus on quality. Themes innovation product design market strategy leadership Mood optimistic confident Type business leadership When to use this quote - product development - marketing - sales planning Key Concepts quality over quantity brand reputation consumer trust Questions to Reflect On - Is it better to lead with fewer, superior products? - How does this approach affect competition? A Different Perspective High standards can limit market share if demand for variety is high. ★ ★ ★ ★ ★ No ratings yet [Best Phone](https://sms4smile.com/quotes/about/best-phone-2486761/) [Funny](https://sms4smile.com/quotes/about/funny/) [Inspirational](https://sms4smile.com/quotes/about/inspirational/) [Love](https://sms4smile.com/quotes/about/love/) [Make Best](https://sms4smile.com/quotes/about/make-best/) [Make Phones](https://sms4smile.com/quotes/about/make-phones-2486760/) [Phone](https://sms4smile.com/quotes/about/phone/) [Phones](https://sms4smile.com/quotes/about/phones/) [Technology](https://sms4smile.com/quotes/about/technology/) ## Related quotes > [No matter how advanced games on phones get, the classic Nokia Snake will be the best phone game of all time.](https://sms4smile.com/quotes/anonymous/no-matter-how-advanced-games-on-phones-get-the-classic-nokia-snake/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [You can have an Apple in the phone business, or a RIM, and they can do very well, but when 1.3 billion phones a…](https://sms4smile.com/quotes/steve-ballmer/you-can-have-an-apple-in-the-phone-business-or-a-rim-and-they-can-do/) [Steve Ballmer](https://sms4smile.com/quotes/author/steve-ballmer/) > [The iPad - is that a phone or a computer? If I put it on my wall is it a TV?](https://sms4smile.com/quotes/chad-hurley/the-ipad-is-that-a-phone-or-a-computer-if-i-put-it-on-my-wall-is-it-a/) [Chad Hurley](https://sms4smile.com/quotes/author/chad-hurley/) > [Millennials are always on their phones and it's running their lives, but you know who is also on their phones? Moms and Dads and…](https://sms4smile.com/quotes/adam-conover/millennials-are-always-on-their-phones-and-it-s-running-their-lives/) [Adam Conover](https://sms4smile.com/quotes/author/adam-conover/) > [Our goal has never been to make the most. It's always been to make the best.](https://sms4smile.com/quotes/tim-cook/our-goal-has-never-been-to-make-the-most-it-s-always-been-to-make-the/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [I am interested in levels of brain discourse. How articulate are the voices in your head? You know, there's a different voice for the…](https://sms4smile.com/quotes/anne-enright/i-am-interested-in-levels-of-brain-discourse-how-articulate-are-the/) [Anne Enright](https://sms4smile.com/quotes/author/anne-enright/) > [I don't text, I don't have a Blackberry. Literally, I just have a cell phone that I haven't programmed and the whole Bluetooth. No.…](https://sms4smile.com/quotes/steve-carell/i-don-t-text-i-don-t-have-a-blackberry-literally-i-just-have-a-cell/) [Steve Carell](https://sms4smile.com/quotes/author/steve-carell/) > [I'll call you," he repeated. "If you call me, I won't pick up the phone." 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I am in a phone booth, got the phone in my hand and a man…](https://sms4smile.com/quotes/bill-engvall/i-am-out-in-public-and-using-the-phone-i-am-in-a-phone-booth-got-the/) [Bill Engvall](https://sms4smile.com/quotes/author/bill-engvall/) ## More by Tim Cook > [Maybe law enforcement would like the ability to turn on the camera on your Mac.](https://sms4smile.com/quotes/tim-cook/maybe-law-enforcement-would-like-the-ability-to-turn-on-the-camera-on/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [Televisions are devices with screens that things appear on.](https://sms4smile.com/quotes/tim-cook/televisions-are-devices-with-screens-that-things-appear-on/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [The sidelines are not where you want to live your life. 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