--- title: "Meaning & Key Takeaway of: The most important thing is, Do you have…" description: "\"The most important thing is, Do you have the courage to admit that you're wrong? And do you change? The most important thing to me as a CEO is that we ..." image: "https://sms4smile.com/quotes/i/cea/tim-cook-1729_admit_the-most-important-thing-is-do-you-have_2631845.png" --- # The most important thing is, Do you have the courage to… ![“The most important thing is, Do you have the courage to admit that you're wrong? And do you change? The most important thing to me as a CEO is that we keep the courage.” quote by Tim Cook](https://sms4smile.com/quotes/i/cea/tim-cook-1729_admit_the-most-important-thing-is-do-you-have_2631845.png) [Download](https://sms4smile.com/quotes/i/cea/tim-cook-1729_admit_the-most-important-thing-is-do-you-have_2631845.png) [Open image](https://sms4smile.com/quotes/i/cea/tim-cook-1729_admit_the-most-important-thing-is-do-you-have_2631845.png) > “The most important thing is, Do you have the courage to admit that you're wrong? And do you change? The most important thing to me as a CEO is that we keep the courage.” [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Admitting mistakes and having the courage to change are essential for leadership and personal growth. **In simple terms:** Courage to admit error and change. Key Takeaway Practice humility and adaptability. Themes leadership accountability personal development Mood inspirational confident Type motivational leadership When to use this quote - business meetings - personal relationships - self‑improvement Key Concepts organizational behavior ethical leadership Questions to Reflect On - When did you last admit a mistake? - How did you act on it? A Different Perspective May be idealized in practice. ★ ★ ★ ★ ★ No ratings yet [Change](https://sms4smile.com/quotes/about/change/) [Company](https://sms4smile.com/quotes/about/company/) [Courage](https://sms4smile.com/quotes/about/courage/) ## Related quotes > [“If it takes a lot of courage to admit you don't know all the answers, just imagine how hard it is to admit you…](https://sms4smile.com/quotes/steven-d-levitt/if-it-takes-a-lot-of-courage-to-admit-you-don-t-know-all-the-answers/) [Steven D. Levitt](https://sms4smile.com/quotes/author/steven-d-levitt/) > [It takes true courage to admit fear.](https://sms4smile.com/quotes/anonymous/it-takes-true-courage-to-admit-fear/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [The whole point of courage, to overcome your fear. That's the interesting thing, when courage bleeds through the fear.](https://sms4smile.com/quotes/anthony-hopkins/the-whole-point-of-courage-to-overcome-your-fear-that-s-the/) [Anthony Hopkins](https://sms4smile.com/quotes/author/anthony-hopkins/) > [“The funny thing about courage is that it is often more of an internal journey than it is an external challenge – thought it…](https://sms4smile.com/quotes/rasheed-ogunlaru/the-funny-thing-about-courage-is-that-it-is-often-more-of-an-internal/) [Rasheed Ogunlaru](https://sms4smile.com/quotes/author/rasheed-ogunlaru/) > [“I nodded, pretending to be a hundred times more courageous than I felt. But that was the thing about courage. Sometimes you had to…](https://sms4smile.com/quotes/lisa-tawn-bergren/i-nodded-pretending-to-be-a-hundred-times-more-courageous-than-i-felt/) [Lisa Tawn Bergren](https://sms4smile.com/quotes/author/lisa-tawn-bergren/) > [The thing of courage As rous'd with rage doth sympathise, And, with an accent tun'd in self-same key, Retorts to chiding fortune.](https://sms4smile.com/quotes/william-shakespeare/the-thing-of-courage-as-rous-d-with-rage-doth-sympathise-and-with-an/) [William Shakespeare](https://sms4smile.com/quotes/author/william-shakespeare/) > [“When you’re older, you will realise the only thing that matters, the only thing, is that you had courage and honour. Lose those things…](https://sms4smile.com/quotes/conn-iggulden/when-you-re-older-you-will-realise-the-only-thing-that-matters-the/) [Conn Iggulden](https://sms4smile.com/quotes/author/conn-iggulden/) > [The thing about courage is it’s something that we have to learn and relearn our whole lives. It’s not just in you, it’s in…](https://sms4smile.com/quotes/gerard-butler/the-thing-about-courage-is-it-s-something-that-we-have-to-learn-and/) [Gerard Butler](https://sms4smile.com/quotes/author/gerard-butler/) > [It is a brave thing to have courage to be an individual; it is also, perhaps, a lonely thing. But it is better than…](https://sms4smile.com/quotes/eleanor-roosevelt/it-is-a-brave-thing-to-have-courage-to-be-an-individual-it-is-also/) [Eleanor Roosevelt](https://sms4smile.com/quotes/author/eleanor-roosevelt/) > [There is such a thing as the courage in remaining baffled.](https://sms4smile.com/quotes/donald-antrim/there-is-such-a-thing-as-the-courage-in-remaining-baffled/) [Donald Antrim](https://sms4smile.com/quotes/author/donald-antrim/) > [Being able to allow people to be who they are without trying to change them is important.](https://sms4smile.com/quotes/tina-weymouth/being-able-to-allow-people-to-be-who-they-are-without-trying-to/) [Tina Weymouth](https://sms4smile.com/quotes/author/tina-weymouth/) > [By 2007, 85% of Americans cited climate change as an important issue, compared with just 33% in prior years. The phrase we invented, 'An…](https://sms4smile.com/quotes/jeffrey-skoll/by-2007-85-of-americans-cited-climate-change-as-an-important-issue/) [Jeffrey Skoll](https://sms4smile.com/quotes/author/jeffrey-skoll/) > [ \[Fighting Climate Change\] is important for every single person on the planet, which is why it has to be the greatest grassroots movement of… ](https://sms4smile.com/quotes/emma-thompson/fighting-climate-change-is-important-for-every-single-person-on-the/) [Emma Thompson](https://sms4smile.com/quotes/author/emma-thompson/) > [You're more responsible ethically for being there with your interconnection to the world, but the you now is an always changing one, and you're…](https://sms4smile.com/quotes/robert-thurman/you-re-more-responsible-ethically-for-being-there-with-your/) [Robert Thurman](https://sms4smile.com/quotes/author/robert-thurman/) > [In a world without Chevron, very little would change except perhaps the most important things.](https://sms4smile.com/quotes/neil-gorsuch/in-a-world-without-chevron-very-little-would-change-except-perhaps/) Neil Gorsuch ## More by Tim Cook > [Maybe law enforcement would like the ability to turn on the camera on your Mac.](https://sms4smile.com/quotes/tim-cook/maybe-law-enforcement-would-like-the-ability-to-turn-on-the-camera-on/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [Televisions are devices with screens that things appear on.](https://sms4smile.com/quotes/tim-cook/televisions-are-devices-with-screens-that-things-appear-on/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [The sidelines are not where you want to live your life. The world needs you in the arena!](https://sms4smile.com/quotes/tim-cook/the-sidelines-are-not-where-you-want-to-live-your-life-the-world/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.](https://sms4smile.com/quotes/tim-cook/honestly-we-ll-compete-with-everybody-i-love-competition-as-long-as/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [Apple is this great American company that could have only happened here.](https://sms4smile.com/quotes/tim-cook/apple-is-this-great-american-company-that-could-have-only-happened/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [Our goal has never been to make the most. It's always been to make the best.](https://sms4smile.com/quotes/tim-cook/our-goal-has-never-been-to-make-the-most-it-s-always-been-to-make-the/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [It's hard to edit. It's hard to stay focused. And yet, we know we'll only do our best work if we stay focused. And…](https://sms4smile.com/quotes/tim-cook/it-s-hard-to-edit-it-s-hard-to-stay-focused-and-yet-we-know-we-ll/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [The reality is, is that we love competition, at Apple. We think it makes us all better. But we want people to invent their…](https://sms4smile.com/quotes/tim-cook/the-reality-is-is-that-we-love-competition-at-apple-we-think-it-makes/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [I love museums. But I don't want to live in one.](https://sms4smile.com/quotes/tim-cook/i-love-museums-but-i-don-t-want-to-live-in-one/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [From an app point of view, if you looked at innovation on the PC, you'd be hard pressed to find companies innovating. The list…](https://sms4smile.com/quotes/tim-cook/from-an-app-point-of-view-if-you-looked-at-innovation-on-the-pc-you-d/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [Without encryption, you and I wouldn't be able to do our banking online. We wouldn't be able to buy things online, because your credit…](https://sms4smile.com/quotes/tim-cook/without-encryption-you-and-i-wouldn-t-be-able-to-do-our-banking/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [We have never said that we're perfect. We've said that we seek that. But we sometimes fall short.](https://sms4smile.com/quotes/tim-cook/we-have-never-said-that-we-re-perfect-we-ve-said-that-we-seek-that/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.](https://sms4smile.com/quotes/tim-cook/those-who-try-to-achieve-success-without-hard-work-ultimately-deceive/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [The pre-owned market allows us to reach customers who really want an Apple device but can't really reach that point. I think it is…](https://sms4smile.com/quotes/tim-cook/the-pre-owned-market-allows-us-to-reach-customers-who-really-want-an/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [America is always stronger when we do things together.](https://sms4smile.com/quotes/tim-cook/america-is-always-stronger-when-we-do-things-together/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) [Explore all 213 Tim Cook quotes ](https://sms4smile.com/quotes/author/tim-cook/) ## More Admit quotes > [It is hard to admit to someone that you love him..](https://sms4smile.com/quotes/misherie/it-is-hard-to-admit-to-someone-that-you-love-him/) [Misherie](https://sms4smile.com/quotes/author/misherie/) > [I am not perfect by any means and ill be the first to admit I make plenty of mistakes but I wont make them…](https://sms4smile.com/quotes/anonymous/i-am-not-perfect-by-any-means-and-ill-be-the-first-to-admit-i-make/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [I think it takes a lot for you to admit you made a mistake and correct it right away, especially on live television.](https://sms4smile.com/quotes/pia-wurtzbach/i-think-it-takes-a-lot-for-you-to-admit-you-made-a-mistake-and/) [Pia Wurtzbach](https://sms4smile.com/quotes/author/pia-wurtzbach/) > [I'll admit a little something: If I go to one of those hotels where there's, like, a $50 omelet, I'm taking the silverware home…](https://sms4smile.com/quotes/timothy-olyphant/i-ll-admit-a-little-something-if-i-go-to-one-of-those-hotels-where/) [Timothy Olyphant](https://sms4smile.com/quotes/author/timothy-olyphant/) > [Most celebrities are not going to admit they had work done.](https://sms4smile.com/quotes/paul-nassif/most-celebrities-are-not-going-to-admit-they-had-work-done/) [Paul Nassif](https://sms4smile.com/quotes/author/paul-nassif/) > [If you're in rock 'n' roll, you're not supposed to admit to liking theatre stuff, but I'm a big theatregoer.](https://sms4smile.com/quotes/dennis-deyoung/if-you-re-in-rock-n-roll-you-re-not-supposed-to-admit-to-liking/) [Dennis DeYoung](https://sms4smile.com/quotes/author/dennis-deyoung/) > [No one likes to admit they are racist or bear prejudices. Nor do they even like to be open and honest when they witness…](https://sms4smile.com/quotes/martin-jacques/no-one-likes-to-admit-they-are-racist-or-bear-prejudices-nor-do-they/) [Martin Jacques](https://sms4smile.com/quotes/author/martin-jacques/) > [I love you. But I have no right to admit it to myself](https://sms4smile.com/quotes/brittany-snyder/i-love-you-but-i-have-no-right-to-admit-it-to-myself/) Brittany\_Snyder > [There is something in me-I just can't stand to admit defeat.](https://sms4smile.com/quotes/beverly-sills/there-is-something-in-me-i-just-can-t-stand-to-admit-defeat/) [Beverly Sills](https://sms4smile.com/quotes/author/beverly-sills/) > [As far as I can tell, the only unambiguous consequence of the claimed invasion of Earth by beings from another star system has been…](https://sms4smile.com/quotes/seth-shostak/as-far-as-i-can-tell-the-only-unambiguous-consequence-of-the-claimed/) [Seth Shostak](https://sms4smile.com/quotes/author/seth-shostak/) > [My first exposure to sanitation issues occurred when I got admission into an engineering college. They probably didn't want to admit me and informed…](https://sms4smile.com/quotes/sudha-murty/my-first-exposure-to-sanitation-issues-occurred-when-i-got-admission/) [Sudha Murty](https://sms4smile.com/quotes/author/sudha-murty/) > [I have to admit that I get quite emotional listening to the amazing talent that exists in the New York subways.](https://sms4smile.com/quotes/lisa-o-hare/i-have-to-admit-that-i-get-quite-emotional-listening-to-the-amazing/) [Lisa O'Hare](https://sms4smile.com/quotes/author/lisa-o-hare/) > [I was ashamed to admit I was hipped to the idea of acting. That's why I started in with the props.](https://sms4smile.com/quotes/john-wayne/i-was-ashamed-to-admit-i-was-hipped-to-the-idea-of-acting-that-s-why/) [John Wayne](https://sms4smile.com/quotes/author/john-wayne/) > [I admit that I am very possessive.](https://sms4smile.com/quotes/kunal-khemu/i-admit-that-i-am-very-possessive/) [Kunal Khemu](https://sms4smile.com/quotes/author/kunal-khemu/) > [Some people need to grow up and learn how to admit when they're wrong.](https://sms4smile.com/quotes/anonymous/some-people-need-to-grow-up-and-learn-how-to-admit-when-they-re-wrong/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) Browse all 816 Admit quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "The most important thing is, Do you have the courage to admit that you're wrong? And do you change? 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