--- title: "Meaning & Key Takeaway of: The iPad remains Apple's second…" description: "\"The iPad remains Apple's second bestselling product - all the more reason why the iPad Pro needs to be \"big\" in every sense of the word.\" — Tim Cook" image: "https://sms4smile.com/quotes/i/c33/tim-cook-1729_apples_the-ipad-remains-apple-s-second-bestsell_2383638.png" --- # The iPad remains Apple's second bestselling product - all… ![“The iPad remains Apple's second bestselling product - all the more reason why the iPad Pro needs to be "big" in every sense of the word.” quote by Tim Cook](https://sms4smile.com/quotes/i/c33/tim-cook-1729_apples_the-ipad-remains-apple-s-second-bestsell_2383638.png) [Download](https://sms4smile.com/quotes/i/c33/tim-cook-1729_apples_the-ipad-remains-apple-s-second-bestsell_2383638.png) [Open image](https://sms4smile.com/quotes/i/c33/tim-cook-1729_apples_the-ipad-remains-apple-s-second-bestsell_2383638.png) > “The iPad remains Apple's second bestselling product - all the more reason why the iPad Pro needs to be "big" in every sense of the word.” [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. The iPad Pro should be larger in size and capability, matching its premium status. **In simple terms:** iPad Pro needs to be big and powerful. Key Takeaway Prioritize size and performance for premium devices. Themes technology design premium market Mood analytical forwardlooking Type business technical When to use this quote - device launch - marketing - user experience Key Concepts product strategy consumer expectations Questions to Reflect On - Is bigger always better for tablets? - How does size affect usability? A Different Perspective May ignore portability concerns for some users. ★ ★ ★ ★ ★ No ratings yet [Apples](https://sms4smile.com/quotes/about/apples/) [Reason](https://sms4smile.com/quotes/about/reason/) [Second best](https://sms4smile.com/quotes/about/second-best/) [Technology](https://sms4smile.com/quotes/about/technology/) ## Related quotes > [Steve Jobs has been right twice. The first time we got Apple. The second time we got NeXT. The Macintosh ruled. NeXT tanked. Still,…](https://sms4smile.com/quotes/gary-wolf/steve-jobs-has-been-right-twice-the-first-time-we-got-apple-the/) [Gary Wolf](https://sms4smile.com/quotes/author/gary-wolf/) > [The iPad is the clearest expression of our vision of the future of personal computing.](https://sms4smile.com/quotes/tim-cook/the-ipad-is-the-clearest-expression-of-our-vision-of-the-future-of/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [That brings us to iPad. We think the iPad is the poster-child of the post-PC world.](https://sms4smile.com/quotes/tim-cook/that-brings-us-to-ipad-we-think-the-ipad-is-the-poster-child-of-the/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [We sold more iPads in the last quarter alone than any PC manufacturer sold in their entire line.](https://sms4smile.com/quotes/tim-cook/we-sold-more-ipads-in-the-last-quarter-alone-than-any-pc-manufacturer/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [We have three post-PC devices: the iPod, the iPhone, and the iPad, the revolutionary device that defined a whole new categoryit's outstripping the wildest…](https://sms4smile.com/quotes/tim-cook/we-have-three-post-pc-devices-the-ipod-the-iphone-and-the-ipad-the/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [I very much want to be in the business of creating content, of doing stories all over the world rather than figuring out what…](https://sms4smile.com/quotes/fareed-zakaria/i-very-much-want-to-be-in-the-business-of-creating-content-of-doing/) [Fareed Zakaria](https://sms4smile.com/quotes/author/fareed-zakaria/) > [My daughter can work on an iPhone and iPad like crazy. That's their world. If you can use that, use it educationally. They can…](https://sms4smile.com/quotes/nancy-o-dell/my-daughter-can-work-on-an-iphone-and-ipad-like-crazy-that-s-their/) [Nancy O'Dell](https://sms4smile.com/quotes/author/nancy-o-dell/) > [Here at home, we need to do two fundamental things. Number one, we need to recognize that technology has moved on. The Patriot Act…](https://sms4smile.com/quotes/ted-cruz/here-at-home-we-need-to-do-two-fundamental-things-number-one-we-need/) [Ted Cruz](https://sms4smile.com/quotes/author/ted-cruz/) > [And with iPods and iPads, and Xboxes and PlayStations - none of which I know how to work - information becomes a distraction, a…](https://sms4smile.com/quotes/barack-obama/and-with-ipods-and-ipads-and-xboxes-and-playstations-none-of-which-i/) [Barack Obama](https://sms4smile.com/quotes/author/barack-obama/) > [I first learnt to program a computer when I was nine, when my dad got a ZX80, but I think I would have had…](https://sms4smile.com/quotes/suw-charman-anderson/i-first-learnt-to-program-a-computer-when-i-was-nine-when-my-dad-got/) [Suw Charman-Anderson](https://sms4smile.com/quotes/author/suw-charman-anderson/) > [Until I saw my drawings replayed on the iPad, I'd never seen myself draw. Someone watching me would be concentrating on the exact moment,…](https://sms4smile.com/quotes/david-hockney/until-i-saw-my-drawings-replayed-on-the-ipad-i-d-never-seen-myself/) [David Hockney](https://sms4smile.com/quotes/author/david-hockney/) > [I'm so excited about the new iPad, I just iPeed my iPants.](https://sms4smile.com/quotes/craig-ferguson/i-m-so-excited-about-the-new-ipad-i-just-ipeed-my-ipants/) [Craig Ferguson](https://sms4smile.com/quotes/author/craig-ferguson/) > [The iPad - is that a phone or a computer? If I put it on my wall is it a TV?](https://sms4smile.com/quotes/chad-hurley/the-ipad-is-that-a-phone-or-a-computer-if-i-put-it-on-my-wall-is-it-a/) [Chad Hurley](https://sms4smile.com/quotes/author/chad-hurley/) > [With iPad publishing, you can try new things, experiment, and even launch new magazines without the massive risk normally associated with print publishing. The…](https://sms4smile.com/quotes/scott-kelby/with-ipad-publishing-you-can-try-new-things-experiment-and-even/) [Scott Kelby](https://sms4smile.com/quotes/author/scott-kelby/) > [The reason that Apple is able to create products like iPad is because we always try to be at the intersection of technology and…](https://sms4smile.com/quotes/steve-jobs/the-reason-that-apple-is-able-to-create-products-like-ipad-is-because/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) ## More by Tim Cook > [Maybe law enforcement would like the ability to turn on the camera on your Mac.](https://sms4smile.com/quotes/tim-cook/maybe-law-enforcement-would-like-the-ability-to-turn-on-the-camera-on/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [Televisions are devices with screens that things appear on.](https://sms4smile.com/quotes/tim-cook/televisions-are-devices-with-screens-that-things-appear-on/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [The sidelines are not where you want to live your life. The world needs you in the arena!](https://sms4smile.com/quotes/tim-cook/the-sidelines-are-not-where-you-want-to-live-your-life-the-world/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.](https://sms4smile.com/quotes/tim-cook/honestly-we-ll-compete-with-everybody-i-love-competition-as-long-as/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [Apple is this great American company that could have only happened here.](https://sms4smile.com/quotes/tim-cook/apple-is-this-great-american-company-that-could-have-only-happened/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [Our goal has never been to make the most. It's always been to make the best.](https://sms4smile.com/quotes/tim-cook/our-goal-has-never-been-to-make-the-most-it-s-always-been-to-make-the/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [It's hard to edit. It's hard to stay focused. And yet, we know we'll only do our best work if we stay focused. And…](https://sms4smile.com/quotes/tim-cook/it-s-hard-to-edit-it-s-hard-to-stay-focused-and-yet-we-know-we-ll/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [The reality is, is that we love competition, at Apple. We think it makes us all better. But we want people to invent their…](https://sms4smile.com/quotes/tim-cook/the-reality-is-is-that-we-love-competition-at-apple-we-think-it-makes/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [I love museums. But I don't want to live in one.](https://sms4smile.com/quotes/tim-cook/i-love-museums-but-i-don-t-want-to-live-in-one/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [From an app point of view, if you looked at innovation on the PC, you'd be hard pressed to find companies innovating. The list…](https://sms4smile.com/quotes/tim-cook/from-an-app-point-of-view-if-you-looked-at-innovation-on-the-pc-you-d/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [Without encryption, you and I wouldn't be able to do our banking online. We wouldn't be able to buy things online, because your credit…](https://sms4smile.com/quotes/tim-cook/without-encryption-you-and-i-wouldn-t-be-able-to-do-our-banking/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [We have never said that we're perfect. We've said that we seek that. But we sometimes fall short.](https://sms4smile.com/quotes/tim-cook/we-have-never-said-that-we-re-perfect-we-ve-said-that-we-seek-that/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.](https://sms4smile.com/quotes/tim-cook/those-who-try-to-achieve-success-without-hard-work-ultimately-deceive/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [The pre-owned market allows us to reach customers who really want an Apple device but can't really reach that point. I think it is…](https://sms4smile.com/quotes/tim-cook/the-pre-owned-market-allows-us-to-reach-customers-who-really-want-an/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [America is always stronger when we do things together.](https://sms4smile.com/quotes/tim-cook/america-is-always-stronger-when-we-do-things-together/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) [Explore all 213 Tim Cook quotes ](https://sms4smile.com/quotes/author/tim-cook/) ## More Apples quotes > [The reason that Apple is able to create products like iPad is because we always try to be at the intersection of technology and…](https://sms4smile.com/quotes/steve-jobs/the-reason-that-apple-is-able-to-create-products-like-ipad-is-because/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [I named my son Noah for the same reason Chris Martin named his apple: we're asses.](https://sms4smile.com/quotes/thom-yorke/i-named-my-son-noah-for-the-same-reason-chris-martin-named-his-apple/) [Thom Yorke](https://sms4smile.com/quotes/author/thom-yorke/) > [I think, however, that Astaire's coordination is better than Kelly's... his sense of rhythm is uncanny. Kelly, on the other hand, is the stronger…](https://sms4smile.com/quotes/cyd-charisse/i-think-however-that-astaire-s-coordination-is-better-than-kelly-s/) [Cyd Charisse](https://sms4smile.com/quotes/author/cyd-charisse/) > [“In the back of the fridge I checked out some stewed apples destined to fester. I examined them closely and reckoned they had only…](https://sms4smile.com/quotes/helen-brown/in-the-back-of-the-fridge-i-checked-out-some-stewed-apples-destined/) [Helen Brown](https://sms4smile.com/quotes/author/helen-brown/) > [Fortunately, like most children, I had learned what is most valuable, most indispensable for life before school years began, taught by apple trees, by…](https://sms4smile.com/quotes/hermann-hesse/fortunately-like-most-children-i-had-learned-what-is-most-valuable/) [Hermann Hesse](https://sms4smile.com/quotes/author/hermann-hesse/) > [I'm not only a fan of Apple products, I have stock in the company. I think Steve Jobs has started one of the greatest…](https://sms4smile.com/quotes/kid-rock/i-m-not-only-a-fan-of-apple-products-i-have-stock-in-the-company-i/) [Kid Rock](https://sms4smile.com/quotes/author/kid-rock/) > [I love to eat an apple after a meal, just to cleanse my teeth - they always look polished afterwards.](https://sms4smile.com/quotes/catherine-zeta-jones/i-love-to-eat-an-apple-after-a-meal-just-to-cleanse-my-teeth-they/) [Catherine Zeta-Jones](https://sms4smile.com/quotes/author/catherine-zeta-jones/) > [I have a friend who is a juggler. If I'm at his house, I don't like to take food from him, if it's in…](https://sms4smile.com/quotes/mitch-hedberg/i-have-a-friend-who-is-a-juggler-if-i-m-at-his-house-i-don-t-like-to/) [Mitch Hedberg](https://sms4smile.com/quotes/author/mitch-hedberg/) > [A comely sight indeed it is to see, a world of blossoms on an apple tree.](https://sms4smile.com/quotes/john-bunyan/a-comely-sight-indeed-it-is-to-see-a-world-of-blossoms-on-an-apple/) [John Bunyan](https://sms4smile.com/quotes/author/john-bunyan/) > [Like a satellite in orbit, Apple is perpetually falling. It just happens to miss Earth every time.](https://sms4smile.com/quotes/horace-dediu/like-a-satellite-in-orbit-apple-is-perpetually-falling-it-just/) Horace Dediu > [I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple's CEO, I…](https://sms4smile.com/quotes/steve-jobs/i-have-always-said-if-there-ever-came-a-day-when-i-could-no-longer/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [Positive thinking is so firmly enshrined in our culture that knocking it is a little like attacking motherhood or apple pie.](https://sms4smile.com/quotes/srikumar-rao/positive-thinking-is-so-firmly-enshrined-in-our-culture-that-knocking/) [Srikumar Rao](https://sms4smile.com/quotes/author/srikumar-rao/) > [Therein lies the rub of a place like Berkeley Bowl. You get seduced by an 11-pound apple that turns out to be a fake…](https://sms4smile.com/quotes/jad-abumrad/therein-lies-the-rub-of-a-place-like-berkeley-bowl-you-get-seduced-by/) [Jad Abumrad](https://sms4smile.com/quotes/author/jad-abumrad/) > [Now it is autumn and the falling fruit and the long journey towards oblivion. The apples falling like great drops of dew to bruise…](https://sms4smile.com/quotes/d-h-lawrence/now-it-is-autumn-and-the-falling-fruit-and-the-long-journey-towards/) [D. H. Lawrence](https://sms4smile.com/quotes/author/d-h-lawrence/) > [The next time you're looking at a charity, don't ask about the rate of their overhead; ask about the scale of their dreams -…](https://sms4smile.com/quotes/dan-pallotta/the-next-time-you-re-looking-at-a-charity-don-t-ask-about-the-rate-of-2/) [Dan Pallotta](https://sms4smile.com/quotes/author/dan-pallotta/) [Browse all 1,262 Apples quotes ](https://sms4smile.com/quotes/about/apples/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "The iPad remains Apple's second bestselling product - all the more reason why the iPad Pro needs to be \"big\" in every sense of the word.", "creator": { "@type": "Person", "name": "Tim Cook" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/tim-cook/the-ipad-remains-apple-s-second-bestselling-product-all-the-more/", "about": { "@type": "Thing", "name": "Apples" }, "@id": "https://sms4smile.com/quotes/tim-cook/the-ipad-remains-apple-s-second-bestselling-product-all-the-more/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/c33/tim-cook-1729_apples_the-ipad-remains-apple-s-second-bestsell_2383638.png", "contentUrl": "https://sms4smile.com/quotes/i/c33/tim-cook-1729_apples_the-ipad-remains-apple-s-second-bestsell_2383638.png", "url": "https://sms4smile.com/quotes/i/c33/tim-cook-1729_apples_the-ipad-remains-apple-s-second-bestsell_2383638.png", "width": 1080, "height": 1080, "caption": "“The iPad remains Apple's second bestselling product - all the more reason why the iPad Pro needs to be \"big\"…” — Tim Cook", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Tim Cook", "item": "https://sms4smile.com/quotes/author/tim-cook/" }, { "@type": "ListItem", "position": 4, "name": "The iPad remains Apple's second bestselling...", "item": "https://sms4smile.com/quotes/tim-cook/the-ipad-remains-apple-s-second-bestselling-product-all-the-more/" } ], "@id": "https://sms4smile.com/quotes/tim-cook/the-ipad-remains-apple-s-second-bestselling-product-all-the-more/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```