--- title: "Meaning & Key Takeaway of: Our goal has never been to make the most…" description: "\"Our goal has never been to make the most. It's always been to make the best.\" — Tim Cook" image: "https://sms4smile.com/quotes/i/ec7/tim-cook-1729_always_our-goal-has-never-been-to-make-the-most_59066.png" --- # Our goal has never been to make the most. It's always been… ![“Our goal has never been to make the most. It's always been to make the best.” quote by Tim Cook](https://sms4smile.com/quotes/i/ec7/tim-cook-1729_always_our-goal-has-never-been-to-make-the-most_59066.png) [Download](https://sms4smile.com/quotes/i/ec7/tim-cook-1729_always_our-goal-has-never-been-to-make-the-most_59066.png) [Open image](https://sms4smile.com/quotes/i/ec7/tim-cook-1729_always_our-goal-has-never-been-to-make-the-most_59066.png) > “Our goal has never been to make the most. It's always been to make the best.” [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Prioritizes quality over quantity, emphasizing excellence rather than sheer output. **In simple terms:** Quality over quantity Key Takeaway Excellence beats volume Themes quality excellence leadership values performance Mood determined inspired Type motivational leadership When to use this quote - product development - team management - strategic planning - brand building Key Concepts goal setting prioritization standards Practical Applications - defining quality metrics - guiding product design Questions to Reflect On - How does focusing on quality affect long‑term success? - What trade‑offs arise when quantity is de‑emphasized? ★ ★ ★ ★ ★ No ratings yet [Goal](https://sms4smile.com/quotes/about/goal/) [Goals](https://sms4smile.com/quotes/about/goals/) ## Related quotes > [Life is what you make it so make the best of it.](https://sms4smile.com/quotes/anonymous/life-is-what-you-make-it-so-make-the-best-of-it/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Goal of mine is to make first team All-Defense. The way you do that is guarding the best players.](https://sms4smile.com/quotes/tristan-thompson/goal-of-mine-is-to-make-first-team-all-defense-the-way-you-do-that-is/) [Tristan Thompson](https://sms4smile.com/quotes/author/tristan-thompson/) > [My goal is to make that must-see television so that you have to have the Network. My goal is to make 205 Live the…](https://sms4smile.com/quotes/triple-h/my-goal-is-to-make-that-must-see-television-so-that-you-have-to-have/) [Triple H](https://sms4smile.com/quotes/author/triple-h/) > [We make the best phone, we don't make the most phones.](https://sms4smile.com/quotes/tim-cook/we-make-the-best-phone-we-don-t-make-the-most-phones/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [Any position I was going to be in, I was going to make the best of it. I always do.](https://sms4smile.com/quotes/eric-bledsoe/any-position-i-was-going-to-be-in-i-was-going-to-make-the-best-of-it/) [Eric Bledsoe](https://sms4smile.com/quotes/author/eric-bledsoe/) > [“Make it?" Fred echoed. "Make what? The team? The chick? Make good? Make out? Make sense? Make money? Make time? Define your turns. The…](https://sms4smile.com/quotes/philip-k-dick/make-it-fred-echoed-make-what-the-team-the-chick-make-good-make-out/) [Philip K. Dick](https://sms4smile.com/quotes/author/philip-k-dick/) > [I try to make a name off someone before they make a name off me.](https://sms4smile.com/quotes/brandon-ingram/i-try-to-make-a-name-off-someone-before-they-make-a-name-off-me/) [Brandon Ingram](https://sms4smile.com/quotes/author/brandon-ingram/) > [The day is what you make it! So why not make it a great one?](https://sms4smile.com/quotes/steve-schulte/the-day-is-what-you-make-it-so-why-not-make-it-a-great-one/) Steve Schulte > [Love is what you make it and who you make it with.](https://sms4smile.com/quotes/mae-west/love-is-what-you-make-it-and-who-you-make-it-with/) [Mae West](https://sms4smile.com/quotes/author/mae-west/) > [“Make move or Make excuses”](https://sms4smile.com/quotes/olawoyeo/make-move-or-make-excuses/) [OlawoyeO](https://sms4smile.com/quotes/author/olawoyeo/) > [Life is what you make it, not what others make it for you.](https://sms4smile.com/quotes/anonymous/life-is-what-you-make-it-not-what-others-make-it-for-you/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [“...words don't make what I make with him...”](https://sms4smile.com/quotes/kate-walsh/words-don-t-make-what-i-make-with-him/) [Kate Walsh](https://sms4smile.com/quotes/author/kate-walsh/) > [Money doesn't make me - I make the money.](https://sms4smile.com/quotes/rick-ross/money-doesn-t-make-me-i-make-the-money/) [Rick Ross](https://sms4smile.com/quotes/author/rick-ross/) > [Everyone asks, Will he make it, will she make it? You never make it.](https://sms4smile.com/quotes/isaac-mizrahi/everyone-asks-will-he-make-it-will-she-make-it-you-never-make-it/) [Isaac Mizrahi](https://sms4smile.com/quotes/author/isaac-mizrahi/) > [You want to know what I make? I make kids work harder than they ever thought they could. I can make a C+ feel…](https://sms4smile.com/quotes/taylor-mali/you-want-to-know-what-i-make-i-make-kids-work-harder-than-they-ever/) [Taylor Mali](https://sms4smile.com/quotes/author/taylor-mali/) ## More by Tim Cook > [Maybe law enforcement would like the ability to turn on the camera on your Mac.](https://sms4smile.com/quotes/tim-cook/maybe-law-enforcement-would-like-the-ability-to-turn-on-the-camera-on/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [Televisions are devices with screens that things appear on.](https://sms4smile.com/quotes/tim-cook/televisions-are-devices-with-screens-that-things-appear-on/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [The sidelines are not where you want to live your life. The world needs you in the arena!](https://sms4smile.com/quotes/tim-cook/the-sidelines-are-not-where-you-want-to-live-your-life-the-world/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.](https://sms4smile.com/quotes/tim-cook/honestly-we-ll-compete-with-everybody-i-love-competition-as-long-as/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [Apple is this great American company that could have only happened here.](https://sms4smile.com/quotes/tim-cook/apple-is-this-great-american-company-that-could-have-only-happened/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [It's hard to edit. It's hard to stay focused. And yet, we know we'll only do our best work if we stay focused. And…](https://sms4smile.com/quotes/tim-cook/it-s-hard-to-edit-it-s-hard-to-stay-focused-and-yet-we-know-we-ll/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [The reality is, is that we love competition, at Apple. We think it makes us all better. But we want people to invent their…](https://sms4smile.com/quotes/tim-cook/the-reality-is-is-that-we-love-competition-at-apple-we-think-it-makes/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [I love museums. But I don't want to live in one.](https://sms4smile.com/quotes/tim-cook/i-love-museums-but-i-don-t-want-to-live-in-one/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [From an app point of view, if you looked at innovation on the PC, you'd be hard pressed to find companies innovating. The list…](https://sms4smile.com/quotes/tim-cook/from-an-app-point-of-view-if-you-looked-at-innovation-on-the-pc-you-d/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [Without encryption, you and I wouldn't be able to do our banking online. We wouldn't be able to buy things online, because your credit…](https://sms4smile.com/quotes/tim-cook/without-encryption-you-and-i-wouldn-t-be-able-to-do-our-banking/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [We have never said that we're perfect. We've said that we seek that. But we sometimes fall short.](https://sms4smile.com/quotes/tim-cook/we-have-never-said-that-we-re-perfect-we-ve-said-that-we-seek-that/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.](https://sms4smile.com/quotes/tim-cook/those-who-try-to-achieve-success-without-hard-work-ultimately-deceive/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [The pre-owned market allows us to reach customers who really want an Apple device but can't really reach that point. I think it is…](https://sms4smile.com/quotes/tim-cook/the-pre-owned-market-allows-us-to-reach-customers-who-really-want-an/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [America is always stronger when we do things together.](https://sms4smile.com/quotes/tim-cook/america-is-always-stronger-when-we-do-things-together/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [You can converge a toaster and a refrigerator, but those things are probably not going to be pleasing to the user.](https://sms4smile.com/quotes/tim-cook/you-can-converge-a-toaster-and-a-refrigerator-but-those-things-are/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) [Explore all 213 Tim Cook quotes ](https://sms4smile.com/quotes/author/tim-cook/) ## More Always quotes > [I think performing has pretty much always been a part of me.](https://sms4smile.com/quotes/isa-briones/i-think-performing-has-pretty-much-always-been-a-part-of-me/) [Isa Briones](https://sms4smile.com/quotes/author/isa-briones/) > [I always thought if I was born 2000 years earlier, I would be a monk, probably carving a monastery or some giant pantheon buildings.](https://sms4smile.com/quotes/jenova-chen/i-always-thought-if-i-was-born-2000-years-earlier-i-would-be-a-monk/) [Jenova Chen](https://sms4smile.com/quotes/author/jenova-chen/) > [I always like a character who makes me laugh.](https://sms4smile.com/quotes/rachael-stirling/i-always-like-a-character-who-makes-me-laugh/) [Rachael Stirling](https://sms4smile.com/quotes/author/rachael-stirling/) > [It's always great to see old friends, especially those I have not been able to see in 15 months.](https://sms4smile.com/quotes/william-regal/it-s-always-great-to-see-old-friends-especially-those-i-have-not-been/) [William Regal](https://sms4smile.com/quotes/author/william-regal/) > [When you step out and do a song in a musical, the easier thing to do is make it funny. But when those transitions…](https://sms4smile.com/quotes/kelli-o-hara/when-you-step-out-and-do-a-song-in-a-musical-the-easier-thing-to-do/) [Kelli O'Hara](https://sms4smile.com/quotes/author/kelli-o-hara/) > [I have really good lateral movement. I've always had quick lateral movement.](https://sms4smile.com/quotes/austin-rivers/i-have-really-good-lateral-movement-i-ve-always-had-quick-lateral/) [Austin Rivers](https://sms4smile.com/quotes/author/austin-rivers/) > [There is something magical about being able to feel somebody. And that is something that has always moved me with music.](https://sms4smile.com/quotes/maria-brink/there-is-something-magical-about-being-able-to-feel-somebody-and-that/) [Maria Brink](https://sms4smile.com/quotes/author/maria-brink/) > [Mythology is something that always has opportunities to explore. 'It' has been on Earth for millions of years. He's been in contact with humans…](https://sms4smile.com/quotes/andy-muschietti/mythology-is-something-that-always-has-opportunities-to-explore-it/) [Andy Muschietti](https://sms4smile.com/quotes/author/andy-muschietti/) > [It's not writing in the traditional sense, but I've always said that the writing process continues on the set and even into the editing…](https://sms4smile.com/quotes/robert-b-weide/it-s-not-writing-in-the-traditional-sense-but-i-ve-always-said-that/) [Robert B. Weide](https://sms4smile.com/quotes/author/robert-b-weide/) > [I always watch my matches back 100 times afterwards because that's how I improve. This is something I've always done, even in NXT.](https://sms4smile.com/quotes/mandy-rose/i-always-watch-my-matches-back-100-times-afterwards-because-that-s/) [Mandy Rose](https://sms4smile.com/quotes/author/mandy-rose/) > [I've always been of the idea that is doesn't really matter where you are geographically - with 'Lonerism,' we made half the album in…](https://sms4smile.com/quotes/kevin-parker/i-ve-always-been-of-the-idea-that-is-doesn-t-really-matter-where-you/) [Kevin Parker](https://sms4smile.com/quotes/author/kevin-parker/) > [It's very easy to fool yourself that you're working, you know, when you're really not working very hard. I mean, I'm very lazy. So…](https://sms4smile.com/quotes/robert-caro/it-s-very-easy-to-fool-yourself-that-you-re-working-you-know-when-you/) [Robert Caro](https://sms4smile.com/quotes/author/robert-caro/) > [Whether it was Little League or playing with your brothers or sisters, that was always a problem. If I would lose - because I…](https://sms4smile.com/quotes/cal-ripken-jr/whether-it-was-little-league-or-playing-with-your-brothers-or-sisters/) [Cal Ripken, Jr](https://sms4smile.com/quotes/author/cal-ripken-jr/) > [I always say if you put someone from a small town into a big city for ten years, then when they go back, they'll…](https://sms4smile.com/quotes/mike-colter/i-always-say-if-you-put-someone-from-a-small-town-into-a-big-city-for/) [Mike Colter](https://sms4smile.com/quotes/author/mike-colter/) > [Bayern is always a team that can win the Champions League title in Europe.](https://sms4smile.com/quotes/lothar-matthaus/bayern-is-always-a-team-that-can-win-the-champions-league-title-in/) [Lothar Matthaus](https://sms4smile.com/quotes/author/lothar-matthaus/) Browse all 36,048 Always quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Our goal has never been to make the most. 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