---
title: "Meaning & Key Takeaway of: It's hard to edit. It's hard to stay…"
description: "\"It's hard to edit. It's hard to stay focused. And yet, we know we'll only do our best work if we stay focused. And so, you know, the hardest decisions ..."
image: "https://sms4smile.com/quotes/i/7d7/tim-cook-1729_best_it-s-hard-to-edit-it-s-hard-to-stay-focu_68488.png"
---

#  It's hard to edit. It's hard to stay focused. And yet, we…

![“It's hard to edit. It's hard to stay focused. And yet, we know we'll only do our best work if we stay focused. And so, you know, the hardest decisions we made are all the things not to work on, frankly.” quote by Tim Cook](https://sms4smile.com/quotes/i/7d7/tim-cook-1729_best_it-s-hard-to-edit-it-s-hard-to-stay-focu_68488.png)   [Download](https://sms4smile.com/quotes/i/7d7/tim-cook-1729_best_it-s-hard-to-edit-it-s-hard-to-stay-focu_68488.png) [Open image](https://sms4smile.com/quotes/i/7d7/tim-cook-1729_best_it-s-hard-to-edit-it-s-hard-to-stay-focu_68488.png)

> “It's hard to edit. It's hard to stay focused. And yet, we know we'll only do our best work if we stay focused. And so, you know, the hardest decisions we made are all the things not to work on, frankly.”

[Tim Cook](https://sms4smile.com/quotes/author/tim-cook/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Effective work requires disciplined focus; the most challenging choices involve deliberately rejecting projects that dilute effort.

**In simple terms:** Prioritize focus, reject distractions.

Key Takeaway

Focus yields quality; saying no is essential.

Themes

focus decision‑making productivity prioritization discipline

Mood

determined reflective

Type

advice observation

When to use this quote

- startup planning
- project selection
- team meetings

Key Concepts

resource allocation strategic focus

Practical Applications

- product roadmap planning
- personal productivity

Questions to Reflect On

- What criteria guide your decisions to say no?
- How does focus impact your output quality?

★ ★ ★ ★ ★   No ratings yet

[Best](https://sms4smile.com/quotes/about/best/) [Decision making](https://sms4smile.com/quotes/about/decision-making/) [Edit Hard](https://sms4smile.com/quotes/about/edit-hard-905516/) [Focused](https://sms4smile.com/quotes/about/focused/) [Hard](https://sms4smile.com/quotes/about/hard/) [Hard Edit](https://sms4smile.com/quotes/about/hard-edit-905517/) [Hardest Decisions](https://sms4smile.com/quotes/about/hardest-decisions-369803/) [Only](https://sms4smile.com/quotes/about/only/) [Stay focused](https://sms4smile.com/quotes/about/stay-focused/) [Work](https://sms4smile.com/quotes/about/work/)

## Related quotes

> [“I’m working hard to edit my book, so I can get it up for sale so that nobody can rush out and buy it.…](https://sms4smile.com/quotes/jarod-kintz/i-m-working-hard-to-edit-my-book-so-i-can-get-it-up-for-sale-so-that/)

[Jarod Kintz](https://sms4smile.com/quotes/author/jarod-kintz/)

> [I love improvisation. I mean, it's hard to edit, because things don't necessarily fall together - you have to find ways to give it…](https://sms4smile.com/quotes/thelma-schoonmaker/i-love-improvisation-i-mean-it-s-hard-to-edit-because-things-don-t/)

[Thelma Schoonmaker](https://sms4smile.com/quotes/author/thelma-schoonmaker/)

> [One of the hardest decisions youll ever ever face in life is choosing wether to walk away or try harder.](https://sms4smile.com/quotes/nikkie/one-of-the-hardest-decisions-youll-ever-ever-face-in-life-is-choosing/)

[Nikkie](https://sms4smile.com/quotes/author/nikkie/)

> [In a relationship, one of the hardest decisions youll ever face is deciding if to give up or give it one more try.](https://sms4smile.com/quotes/rashida-rowe/in-a-relationship-one-of-the-hardest-decisions-youll-ever-face-is/)

[Rashida Rowe](https://sms4smile.com/quotes/author/rashida-rowe/)

> [Letting go of randomness is one of the hardest decisions a person can make.](https://sms4smile.com/quotes/douglas-coupland/letting-go-of-randomness-is-one-of-the-hardest-decisions-a-person-can/)

[Douglas Coupland](https://sms4smile.com/quotes/author/douglas-coupland/)

> [The hardest decisions in life are not between good and bad or right and wrong, but between two goods or two rights.](https://sms4smile.com/quotes/joe-andrew/the-hardest-decisions-in-life-are-not-between-good-and-bad-or-right/)

[Joe Andrew](https://sms4smile.com/quotes/author/joe-andrew/)

> [One of the hardest decisions you'll ever face in life is choosing whether to walk away or try harder.](https://sms4smile.com/quotes/anonymous/one-of-the-hardest-decisions-you-ll-ever-face-in-life-is-choosing/)

[Anonymous](https://sms4smile.com/quotes/author/anonymous/)

> [Taking a deep breathe, I made one of the hardest decisions of my life. I walked away.](https://sms4smile.com/quotes/richelle-mead/taking-a-deep-breathe-i-made-one-of-the-hardest-decisions-of-my-life/)

[Richelle Mead](https://sms4smile.com/quotes/author/richelle-mead/)

> [Deciding to be honest was one of the hardest decisions I have ever made, and also the most important.](https://sms4smile.com/quotes/nadia-murad/deciding-to-be-honest-was-one-of-the-hardest-decisions-i-have-ever/)

[Nadia Murad](https://sms4smile.com/quotes/author/nadia-murad/)

> [One of the hardest decisions you will ever have to make is when to stay and try harder and when to just take your…](https://sms4smile.com/quotes/anonymous/one-of-the-hardest-decisions-you-will-ever-have-to-make-is-when-to/)

[Anonymous](https://sms4smile.com/quotes/author/anonymous/)

> [In life, the hardest decisions often have to be made more than once. But each time, it gets easier.](https://sms4smile.com/quotes/matthew-j-kirby/in-life-the-hardest-decisions-often-have-to-be-made-more-than-once/)

[Matthew J. Kirby](https://sms4smile.com/quotes/author/matthew-j-kirby/)

> [Pause and remember - The more you stay focused on your blessings the less stressed your life will be!](https://sms4smile.com/quotes/jennifer-young/pause-and-remember-the-more-you-stay-focused-on-your-blessings-the/)

[Jennifer Young](https://sms4smile.com/quotes/author/jennifer-young/)

> [You've got to stay focused without being boring - because all work and no play makes Jack a dull boy. Skinny, but dull.](https://sms4smile.com/quotes/ll-cool-j/you-ve-got-to-stay-focused-without-being-boring-because-all-work-and/)

[LL Cool J](https://sms4smile.com/quotes/author/ll-cool-j/)

> [I make time to exercise. It's not being indulgent. I think it's got a lot to do with your ability to manage properly and…](https://sms4smile.com/quotes/ginni-rometty/i-make-time-to-exercise-it-s-not-being-indulgent-i-think-it-s-got-a/)

[Ginni Rometty](https://sms4smile.com/quotes/author/ginni-rometty/)

> [Focus on the things you want and not on the things you fear. Always stay focused, be optimistic and confident.](https://sms4smile.com/quotes/anurag-prakash-ray/focus-on-the-things-you-want-and-not-on-the-things-you-fear-always/)

[Anurag Prakash Ray](https://sms4smile.com/quotes/author/anurag-prakash-ray/)

## More by Tim Cook

> [Maybe law enforcement would like the ability to turn on the camera on your Mac.](https://sms4smile.com/quotes/tim-cook/maybe-law-enforcement-would-like-the-ability-to-turn-on-the-camera-on/)

[Tim Cook](https://sms4smile.com/quotes/author/tim-cook/)

> [Televisions are devices with screens that things appear on.](https://sms4smile.com/quotes/tim-cook/televisions-are-devices-with-screens-that-things-appear-on/)

[Tim Cook](https://sms4smile.com/quotes/author/tim-cook/)

> [The sidelines are not where you want to live your life. The world needs you in the arena!](https://sms4smile.com/quotes/tim-cook/the-sidelines-are-not-where-you-want-to-live-your-life-the-world/)

[Tim Cook](https://sms4smile.com/quotes/author/tim-cook/)

> [Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.](https://sms4smile.com/quotes/tim-cook/honestly-we-ll-compete-with-everybody-i-love-competition-as-long-as/)

[Tim Cook](https://sms4smile.com/quotes/author/tim-cook/)

> [Apple is this great American company that could have only happened here.](https://sms4smile.com/quotes/tim-cook/apple-is-this-great-american-company-that-could-have-only-happened/)

[Tim Cook](https://sms4smile.com/quotes/author/tim-cook/)

> [Our goal has never been to make the most. It's always been to make the best.](https://sms4smile.com/quotes/tim-cook/our-goal-has-never-been-to-make-the-most-it-s-always-been-to-make-the/)

[Tim Cook](https://sms4smile.com/quotes/author/tim-cook/)

> [The reality is, is that we love competition, at Apple. We think it makes us all better. But we want people to invent their…](https://sms4smile.com/quotes/tim-cook/the-reality-is-is-that-we-love-competition-at-apple-we-think-it-makes/)

[Tim Cook](https://sms4smile.com/quotes/author/tim-cook/)

> [I love museums. But I don't want to live in one.](https://sms4smile.com/quotes/tim-cook/i-love-museums-but-i-don-t-want-to-live-in-one/)

[Tim Cook](https://sms4smile.com/quotes/author/tim-cook/)

> [From an app point of view, if you looked at innovation on the PC, you'd be hard pressed to find companies innovating. The list…](https://sms4smile.com/quotes/tim-cook/from-an-app-point-of-view-if-you-looked-at-innovation-on-the-pc-you-d/)

[Tim Cook](https://sms4smile.com/quotes/author/tim-cook/)

> [Without encryption, you and I wouldn't be able to do our banking online. We wouldn't be able to buy things online, because your credit…](https://sms4smile.com/quotes/tim-cook/without-encryption-you-and-i-wouldn-t-be-able-to-do-our-banking/)

[Tim Cook](https://sms4smile.com/quotes/author/tim-cook/)

> [We have never said that we're perfect. We've said that we seek that. But we sometimes fall short.](https://sms4smile.com/quotes/tim-cook/we-have-never-said-that-we-re-perfect-we-ve-said-that-we-seek-that/)

[Tim Cook](https://sms4smile.com/quotes/author/tim-cook/)

> [Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.](https://sms4smile.com/quotes/tim-cook/those-who-try-to-achieve-success-without-hard-work-ultimately-deceive/)

[Tim Cook](https://sms4smile.com/quotes/author/tim-cook/)

> [The pre-owned market allows us to reach customers who really want an Apple device but can't really reach that point. I think it is…](https://sms4smile.com/quotes/tim-cook/the-pre-owned-market-allows-us-to-reach-customers-who-really-want-an/)

[Tim Cook](https://sms4smile.com/quotes/author/tim-cook/)

> [America is always stronger when we do things together.](https://sms4smile.com/quotes/tim-cook/america-is-always-stronger-when-we-do-things-together/)

[Tim Cook](https://sms4smile.com/quotes/author/tim-cook/)

> [You can converge a toaster and a refrigerator, but those things are probably not going to be pleasing to the user.](https://sms4smile.com/quotes/tim-cook/you-can-converge-a-toaster-and-a-refrigerator-but-those-things-are/)

[Tim Cook](https://sms4smile.com/quotes/author/tim-cook/)

[Explore all 213 Tim Cook quotes ](https://sms4smile.com/quotes/author/tim-cook/)

## More Best quotes

> [Failures happen. You can't cry over them. You just take it in your stride because you know that you have done your best... Sometimes,…](https://sms4smile.com/quotes/divya-dutta/failures-happen-you-can-t-cry-over-them-you-just-take-it-in-your/)

[Divya Dutta](https://sms4smile.com/quotes/author/divya-dutta/)

> [Scepticism and cynicism about politics is so great that one of the best counters to it is what you can do at a local…](https://sms4smile.com/quotes/ed-miliband/scepticism-and-cynicism-about-politics-is-so-great-that-one-of-the/)

[Ed Miliband](https://sms4smile.com/quotes/author/ed-miliband/)

> [Amongst the financial Twitterati, the term 'muppets' has come to describe any client used and abused by some financial predator. I've adopted the term…](https://sms4smile.com/quotes/barry-ritholtz/amongst-the-financial-twitterati-the-term-muppets-has-come-to/)

[Barry Ritholtz](https://sms4smile.com/quotes/author/barry-ritholtz/)

> [It's no wonder Pep is one of the best coaches in the world. When I knew I could work with him I was very…](https://sms4smile.com/quotes/ederson/it-s-no-wonder-pep-is-one-of-the-best-coaches-in-the-world-when-i/)

[Ederson](https://sms4smile.com/quotes/author/ederson/)

> [“Before you were my enemy, you were my best friend.”](https://sms4smile.com/quotes/kresley-cole/before-you-were-my-enemy-you-were-my-best-friend/)

[Kresley Cole](https://sms4smile.com/quotes/author/kresley-cole/)

> [If we accept being talked to any kind of a way, then we are telling ourselves we are not quite worth the best. And…](https://sms4smile.com/quotes/maya-angelou/if-we-accept-being-talked-to-any-kind-of-a-way-then-we-are-telling/)

[Maya Angelou](https://sms4smile.com/quotes/author/maya-angelou/)

> [I want to be perceived as a guy who played his best in all facets, not just scoring. A guy who loved challenges.](https://sms4smile.com/quotes/michael-jordan/i-want-to-be-perceived-as-a-guy-who-played-his-best-in-all-facets-not/)

[Michael Jordan](https://sms4smile.com/quotes/author/michael-jordan/)

> [I feel like I'm the best, but you're not going to get me to say that.](https://sms4smile.com/quotes/jerry-rice/i-feel-like-i-m-the-best-but-you-re-not-going-to-get-me-to-say-that/)

[Jerry Rice](https://sms4smile.com/quotes/author/jerry-rice/)

> [Life is where you love people and use things not use people and love things.](https://sms4smile.com/quotes/babloo/life-is-where-you-love-people-and-use-things-not-use-people-and-love/)

[Babloo](https://sms4smile.com/quotes/author/babloo/)

> [With every product, the delta between the brand and the reality determines its power over the minds of consumers, and with Trump, that delta…](https://sms4smile.com/quotes/rick-wilson/with-every-product-the-delta-between-the-brand-and-the-reality/)

[Rick Wilson](https://sms4smile.com/quotes/author/rick-wilson/)

> [The human element should be the two players on the court, not the officials. The best officials are the ones you never notice. The…](https://sms4smile.com/quotes/gene-scott/the-human-element-should-be-the-two-players-on-the-court-not-the/)

[Gene Scott](https://sms4smile.com/quotes/author/gene-scott/)

> [I'm looking to fight the best guys in the world.](https://sms4smile.com/quotes/yair-rodriguez/i-m-looking-to-fight-the-best-guys-in-the-world/)

[Yair Rodriguez](https://sms4smile.com/quotes/author/yair-rodriguez/)

> [Batley and Spen has a high proportion of people working in manufacturing, and we can boast the full range of industries, including high-skilled, precision…](https://sms4smile.com/quotes/jo-cox/batley-and-spen-has-a-high-proportion-of-people-working-in/)

[Jo Cox](https://sms4smile.com/quotes/author/jo-cox/)

> [It is no secret that I have read 'The Da Vinci Code' several times. I genuinely believe that 'The Da Vinci Code' and 'Angels…](https://sms4smile.com/quotes/ashwin-sanghi/it-is-no-secret-that-i-have-read-the-da-vinci-code-several-times-i/)

[Ashwin Sanghi](https://sms4smile.com/quotes/author/ashwin-sanghi/)

> [Any position I was going to be in, I was going to make the best of it. I always do.](https://sms4smile.com/quotes/eric-bledsoe/any-position-i-was-going-to-be-in-i-was-going-to-make-the-best-of-it/)

[Eric Bledsoe](https://sms4smile.com/quotes/author/eric-bledsoe/)

[Browse all 21,674 Best quotes ](https://sms4smile.com/quotes/about/best/)

```json
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Quotation",
            "text": "It's hard to edit. It's hard to stay focused. And yet, we know we'll only do our best work if we stay focused. And so, you know, the hardest decisions we made are all the things not to work on, frankly.",
            "creator": {
                "@type": "Person",
                "name": "Tim Cook"
            },
            "isPartOf": {
                "@id": "https://sms4smile.com/quotes/#website"
            },
            "url": "https://sms4smile.com/quotes/tim-cook/it-s-hard-to-edit-it-s-hard-to-stay-focused-and-yet-we-know-we-ll/",
            "about": {
                "@type": "Thing",
                "name": "Best"
            },
            "@id": "https://sms4smile.com/quotes/tim-cook/it-s-hard-to-edit-it-s-hard-to-stay-focused-and-yet-we-know-we-ll/#quotation",
            "image": {
                "@type": "ImageObject",
                "@id": "https://sms4smile.com/quotes/i/7d7/tim-cook-1729_best_it-s-hard-to-edit-it-s-hard-to-stay-focu_68488.png",
                "contentUrl": "https://sms4smile.com/quotes/i/7d7/tim-cook-1729_best_it-s-hard-to-edit-it-s-hard-to-stay-focu_68488.png",
                "url": "https://sms4smile.com/quotes/i/7d7/tim-cook-1729_best_it-s-hard-to-edit-it-s-hard-to-stay-focu_68488.png",
                "width": 1080,
                "height": 1080,
                "caption": "“It's hard to edit. It's hard to stay focused. And yet, we know we'll only do our best work if we stay…” — Tim Cook",
                "creditText": "SMS4Smile Quotes",
                "creator": {
                    "@id": "https://sms4smile.com/quotes/#organization"
                }
            }
        },
        {
            "@type": "BreadcrumbList",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://sms4smile.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Quotes",
                    "item": "https://sms4smile.com/quotes/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Tim Cook",
                    "item": "https://sms4smile.com/quotes/author/tim-cook/"
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "name": "It's hard to edit. It's hard...",
                    "item": "https://sms4smile.com/quotes/tim-cook/it-s-hard-to-edit-it-s-hard-to-stay-focused-and-yet-we-know-we-ll/"
                }
            ],
            "@id": "https://sms4smile.com/quotes/tim-cook/it-s-hard-to-edit-it-s-hard-to-stay-focused-and-yet-we-know-we-ll/#breadcrumb"
        },
        {
            "@type": "WebSite",
            "@id": "https://sms4smile.com/quotes/#website",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "publisher": {
                "@id": "https://sms4smile.com/quotes/#organization"
            }
        },
        {
            "@type": "Organization",
            "@id": "https://sms4smile.com/quotes/#organization",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "logo": {
                "@type": "ImageObject",
                "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png",
                "width": 512,
                "height": 512
            }
        }
    ]
}
```
