--- title: "Meaning & Key Takeaway of: I don't view Apple or myself as an…" description: "\"I don't view Apple or myself as an activist. What we do is for some things where we think we have deep knowledge, or think we do, or a strong point of ..." image: "https://sms4smile.com/quotes/i/372/tim-cook-1729_activist_i-don-t-view-apple-or-myself-as-an-activ_1384570.png" --- # I don't view Apple or myself as an activist. What we do is… ![“I don't view Apple or myself as an activist. What we do is for some things where we think we have deep knowledge, or think we do, or a strong point of view, we're not shy. We'll stand up, speak out - even when our voice shakes.” quote by Tim Cook](https://sms4smile.com/quotes/i/372/tim-cook-1729_activist_i-don-t-view-apple-or-myself-as-an-activ_1384570.png) [Download](https://sms4smile.com/quotes/i/372/tim-cook-1729_activist_i-don-t-view-apple-or-myself-as-an-activ_1384570.png) [Open image](https://sms4smile.com/quotes/i/372/tim-cook-1729_activist_i-don-t-view-apple-or-myself-as-an-activ_1384570.png) > “I don't view Apple or myself as an activist. What we do is for some things where we think we have deep knowledge, or think we do, or a strong point of view, we're not shy. We'll stand up, speak out - even when our voice shakes.” [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. He emphasizes speaking out on issues where he feels knowledgeable, even if nervous, rejecting activist label. **In simple terms:** He speaks up on knowledgeable topics despite fear. Key Takeaway Speak up when you have expertise. Themes courage expertise activism voice Mood determined reflective Type leadership inspirational When to use this quote - Corporate meetings - public policy debates - media interviews Key Concepts Leadership public discourse confidence Questions to Reflect On - When have you hesitated to speak despite expertise? - How can you balance humility and advocacy? A Different Perspective May be perceived as corporate overreach. ★ ★ ★ ★ ★ No ratings yet [Activist](https://sms4smile.com/quotes/about/activist/) [Activist Things](https://sms4smile.com/quotes/about/activist-things-4806828/) [Apple](https://sms4smile.com/quotes/about/apple/) [Apple Activist](https://sms4smile.com/quotes/about/apple-activist-4806827/) [Deep](https://sms4smile.com/quotes/about/deep/) [Knowledge](https://sms4smile.com/quotes/about/knowledge/) [Myself](https://sms4smile.com/quotes/about/myself/) [Point of view](https://sms4smile.com/quotes/about/point-of-view/) [Stand up](https://sms4smile.com/quotes/about/stand-up/) [Technology](https://sms4smile.com/quotes/about/technology/) [View Apple](https://sms4smile.com/quotes/about/view-apple-4806829/) [Voice](https://sms4smile.com/quotes/about/voice/) ## Related quotes > [I always have been an activist for things that were just authentically a part of my life, that I felt connected to.](https://sms4smile.com/quotes/lady-gaga/i-always-have-been-an-activist-for-things-that-were-just/) [Lady Gaga](https://sms4smile.com/quotes/author/lady-gaga/) > [People may be prepared to buy services from Apple and Amazon if they feel these companies do a good job, but we need to…](https://sms4smile.com/quotes/charles-leadbeater/people-may-be-prepared-to-buy-services-from-apple-and-amazon-if-they/) [Charles Leadbeater](https://sms4smile.com/quotes/author/charles-leadbeater/) > [When Apple looks at what categories to enter, we ask these kinds of questions: What are the primary technologies behind this? What do we…](https://sms4smile.com/quotes/tim-cook/when-apple-looks-at-what-categories-to-enter-we-ask-these-kinds-of/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine…](https://sms4smile.com/quotes/tim-cook/our-whole-goal-in-life-is-to-give-you-something-you-didn-t-know-you/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [It's not what Apple and Beats are doing today. It's what we believe pairing the two together can produce for the future.](https://sms4smile.com/quotes/tim-cook/it-s-not-what-apple-and-beats-are-doing-today-it-s-what-we-believe/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [France has always had a special place for Apple. This is the best place to discover and chat with all musicians, graphic designers, designers,…](https://sms4smile.com/quotes/tim-cook/france-has-always-had-a-special-place-for-apple-this-is-the-best/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [Apple doesn't do hobbies as a general rule.](https://sms4smile.com/quotes/tim-cook/apple-doesn-t-do-hobbies-as-a-general-rule/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [We're very simple people at Apple. We focus on making the world's best products and enriching people's lives.](https://sms4smile.com/quotes/tim-cook/we-re-very-simple-people-at-apple-we-focus-on-making-the-world-s-best/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [Apple has a culture of excellence that is, I think, so unique and so special. I'm not going to witness or permit the change…](https://sms4smile.com/quotes/tim-cook/apple-has-a-culture-of-excellence-that-is-i-think-so-unique-and-so/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [From our point of view it's important that Apple not be the developer for the world. We can't take all of our energy and…](https://sms4smile.com/quotes/tim-cook/from-our-point-of-view-it-s-important-that-apple-not-be-the-developer/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [Apple is the only company that can take hardware, software, and services and integrate those into an experience that's an 'aha' for the customer.…](https://sms4smile.com/quotes/tim-cook/apple-is-the-only-company-that-can-take-hardware-software-and/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [Apple Stores Offer the Best Buying Experience and Customer Service On The Planet](https://sms4smile.com/quotes/tim-cook/apple-stores-offer-the-best-buying-experience-and-customer-service-on/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [The pre-owned market allows us to reach customers who really want an Apple device but can't really reach that point. I think it is…](https://sms4smile.com/quotes/tim-cook/the-pre-owned-market-allows-us-to-reach-customers-who-really-want-an/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [The reality is, is that we love competition, at Apple. We think it makes us all better. But we want people to invent their…](https://sms4smile.com/quotes/tim-cook/the-reality-is-is-that-we-love-competition-at-apple-we-think-it-makes/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [Apple is this great American company that could have only happened here.](https://sms4smile.com/quotes/tim-cook/apple-is-this-great-american-company-that-could-have-only-happened/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) ## More by Tim Cook > [Maybe law enforcement would like the ability to turn on the camera on your Mac.](https://sms4smile.com/quotes/tim-cook/maybe-law-enforcement-would-like-the-ability-to-turn-on-the-camera-on/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [Televisions are devices with screens that things appear on.](https://sms4smile.com/quotes/tim-cook/televisions-are-devices-with-screens-that-things-appear-on/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [The sidelines are not where you want to live your life. The world needs you in the arena!](https://sms4smile.com/quotes/tim-cook/the-sidelines-are-not-where-you-want-to-live-your-life-the-world/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.](https://sms4smile.com/quotes/tim-cook/honestly-we-ll-compete-with-everybody-i-love-competition-as-long-as/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [Apple is this great American company that could have only happened here.](https://sms4smile.com/quotes/tim-cook/apple-is-this-great-american-company-that-could-have-only-happened/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [Our goal has never been to make the most. It's always been to make the best.](https://sms4smile.com/quotes/tim-cook/our-goal-has-never-been-to-make-the-most-it-s-always-been-to-make-the/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [It's hard to edit. It's hard to stay focused. And yet, we know we'll only do our best work if we stay focused. And…](https://sms4smile.com/quotes/tim-cook/it-s-hard-to-edit-it-s-hard-to-stay-focused-and-yet-we-know-we-ll/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [The reality is, is that we love competition, at Apple. We think it makes us all better. But we want people to invent their…](https://sms4smile.com/quotes/tim-cook/the-reality-is-is-that-we-love-competition-at-apple-we-think-it-makes/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [I love museums. But I don't want to live in one.](https://sms4smile.com/quotes/tim-cook/i-love-museums-but-i-don-t-want-to-live-in-one/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [From an app point of view, if you looked at innovation on the PC, you'd be hard pressed to find companies innovating. The list…](https://sms4smile.com/quotes/tim-cook/from-an-app-point-of-view-if-you-looked-at-innovation-on-the-pc-you-d/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [Without encryption, you and I wouldn't be able to do our banking online. We wouldn't be able to buy things online, because your credit…](https://sms4smile.com/quotes/tim-cook/without-encryption-you-and-i-wouldn-t-be-able-to-do-our-banking/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [We have never said that we're perfect. We've said that we seek that. But we sometimes fall short.](https://sms4smile.com/quotes/tim-cook/we-have-never-said-that-we-re-perfect-we-ve-said-that-we-seek-that/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.](https://sms4smile.com/quotes/tim-cook/those-who-try-to-achieve-success-without-hard-work-ultimately-deceive/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [The pre-owned market allows us to reach customers who really want an Apple device but can't really reach that point. I think it is…](https://sms4smile.com/quotes/tim-cook/the-pre-owned-market-allows-us-to-reach-customers-who-really-want-an/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [America is always stronger when we do things together.](https://sms4smile.com/quotes/tim-cook/america-is-always-stronger-when-we-do-things-together/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) [Explore all 213 Tim Cook quotes ](https://sms4smile.com/quotes/author/tim-cook/) ## More Activist quotes > [The image of blacks usually is one of people who are suffering from hunger, unemployment, and poverty. 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Alder](https://sms4smile.com/quotes/author/shannon-l-alder/) > [Social media is not just another way to connect feminist and activist voices - it amplifies our messages as well.](https://sms4smile.com/quotes/jessica-valenti/social-media-is-not-just-another-way-to-connect-feminist-and-activist/) [Jessica Valenti](https://sms4smile.com/quotes/author/jessica-valenti/) > [We must always refill and ensure there is a critical mass of leaders and activists committed to nonviolence and racial and economic justice who…](https://sms4smile.com/quotes/marian-wright-edelman/we-must-always-refill-and-ensure-there-is-a-critical-mass-of-leaders/) [Marian Wright Edelman](https://sms4smile.com/quotes/author/marian-wright-edelman/) > [I have never been an activist for anything.](https://sms4smile.com/quotes/jim-parsons/i-have-never-been-an-activist-for-anything/) [Jim Parsons](https://sms4smile.com/quotes/author/jim-parsons/) > [When we criticize in Iran the actions of the government, the fundamentalists say that we and the Bush Administration are in the same camp.…](https://sms4smile.com/quotes/shirin-ebadi/when-we-criticize-in-iran-the-actions-of-the-government-the/) [Shirin Ebadi](https://sms4smile.com/quotes/author/shirin-ebadi/) > [Because my graduate academic training at law school was not one that included most of the intellectual traditions I find useful for understanding the…](https://sms4smile.com/quotes/dean-spade/because-my-graduate-academic-training-at-law-school-was-not-one-that/) [Dean Spade](https://sms4smile.com/quotes/author/dean-spade/) > [I've been an activist in the LGBT community for a long time. I think nothing's changed, I'm just a little bit more focused on…](https://sms4smile.com/quotes/chaz-bono/i-ve-been-an-activist-in-the-lgbt-community-for-a-long-time-i-think/) [Chaz Bono](https://sms4smile.com/quotes/author/chaz-bono/) > [I've been an activist since I was a teenager. I was always curious about what we would now call social justice. I remember just…](https://sms4smile.com/quotes/patrisse-cullors/i-ve-been-an-activist-since-i-was-a-teenager-i-was-always-curious/) [Patrisse Cullors](https://sms4smile.com/quotes/author/patrisse-cullors/) > [I think that compared to other politicians who have been put in jail in the past, compared to the human-rights activists in history who…](https://sms4smile.com/quotes/joshua-wong/i-think-that-compared-to-other-politicians-who-have-been-put-in-jail/) [Joshua Wong](https://sms4smile.com/quotes/author/joshua-wong/) > [Some kinds of activists are more willing to try stuff out, see if works and think on their feet, but some of the people…](https://sms4smile.com/quotes/duncan-green/some-kinds-of-activists-are-more-willing-to-try-stuff-out-see-if/) [Duncan Green](https://sms4smile.com/quotes/author/duncan-green/) > [Black gay activists should try to build coalitions of people for the elimination of all injustice.](https://sms4smile.com/quotes/bayard-rustin/black-gay-activists-should-try-to-build-coalitions-of-people-for-the/) [Bayard Rustin](https://sms4smile.com/quotes/author/bayard-rustin/) > [You do what you know is good, because it's good, and then you have a certain peace of mind, saying, you've been an activist…](https://sms4smile.com/quotes/ray-mcgovern/you-do-what-you-know-is-good-because-it-s-good-and-then-you-have-a/) [Ray McGovern](https://sms4smile.com/quotes/author/ray-mcgovern/) > [Obviously the transgender movement has not progressed in the way that the gay and lesbian movement has. But Im an activist - thats just…](https://sms4smile.com/quotes/chaz-bono/obviously-the-transgender-movement-has-not-progressed-in-the-way-that/) [Chaz Bono](https://sms4smile.com/quotes/author/chaz-bono/) > [“If you teach your children how to bully, or do nothing to stop them, teach them also how to die for their cause.”](https://sms4smile.com/quotes/darnell-lamont-walker/if-you-teach-your-children-how-to-bully-or-do-nothing-to-stop-them/) [Darnell Lamont Walker](https://sms4smile.com/quotes/author/darnell-lamont-walker/) [Browse all 773 Activist quotes ](https://sms4smile.com/quotes/about/activist/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "I don't view Apple or myself as an activist. What we do is for some things where we think we have deep knowledge, or think we do, or a strong point of view, we're not shy. 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