--- title: "Meaning & Key Takeaway of: I wrote early on about the benefits that…" description: "\"“I wrote early on about the benefits that come from seeking out extreme users and why the most compelling insights often come from looking outward, to ..." image: "https://sms4smile.com/quotes/i/1b4/tim-brown-13359_inspiration_i-wrote-early-on-about-the-benefits-that_3160526.jpg" --- # I wrote early on about the benefits that come from seeking… ![“I wrote early on about the benefits that come from seeking out extreme users and why the most compelling insights often come from looking outward, to the edges of the market. The objective is not so much to design for these marginal, outlying populations as to gain inspiration from their passion…” quote by Tim Brown](https://sms4smile.com/quotes/i/1b4/tim-brown-13359_inspiration_i-wrote-early-on-about-the-benefits-that_3160526.jpg) [Download](https://sms4smile.com/quotes/i/1b4/tim-brown-13359_inspiration_i-wrote-early-on-about-the-benefits-that_3160526.jpg) [Open image](https://sms4smile.com/quotes/i/1b4/tim-brown-13359_inspiration_i-wrote-early-on-about-the-benefits-that_3160526.jpg) > ““I wrote early on about the benefits that come from seeking out extreme users and why the most compelling insights often come from looking outward, to the edges of the market. The objective is not so much to design for these marginal, outlying populations as to gain inspiration from their passion, their knowledge, or simply the extremity of their circumstances.”” [Tim Brown](https://sms4smile.com/quotes/author/tim-brown/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Seeking extreme users provides fresh, powerful insights that can inspire broader design solutions. **In simple terms:** Extreme users inspire broader design Key Takeaway Look to edge users for fresh ideas Themes design thinking innovation user research Mood curious inspired Type observational strategic When to use this quote - product design - marketing strategy - user interviews - service improvement Key Concepts Empathy edge case analysis inspiration Questions to Reflect On - How can you adapt extreme user insights for mass markets? - What biases might limit learning from edge cases? A Different Perspective Insights may not scale directly to mainstream users ★ ★ ★ ★ ★ No ratings yet [Extreme Users](https://sms4smile.com/quotes/about/extreme-users-5711033/) [Inspiration](https://sms4smile.com/quotes/about/inspiration/) [Investing](https://sms4smile.com/quotes/about/investing/) [Market Objective](https://sms4smile.com/quotes/about/market-objective-4191366/) [Objective Design](https://sms4smile.com/quotes/about/objective-design-341438/) [Seeking Extreme](https://sms4smile.com/quotes/about/seeking-extreme-5711034/) [Users Compelling](https://sms4smile.com/quotes/about/users-compelling-5711032/) ## Related quotes > [Interestingly, we have beaten the market quite handsomely over this time frame, although beating the market has never been our objective. Rather, we have…](https://sms4smile.com/quotes/seth-klarman/interestingly-we-have-beaten-the-market-quite-handsomely-over-this/) [Seth Klarman](https://sms4smile.com/quotes/author/seth-klarman/) > [My objective is to design a space that nobody else can come up with while using the material that anyone can use.](https://sms4smile.com/quotes/tadao-ando/my-objective-is-to-design-a-space-that-nobody-else-can-come-up-with/) [Tadao Ando](https://sms4smile.com/quotes/author/tadao-ando/) > [Congress passed the American Rescue Plan Act in a tremendous investment to support millions of workers without a paycheck and behind on bills.](https://sms4smile.com/quotes/jake-auchincloss/congress-passed-the-american-rescue-plan-act-in-a-tremendous/) [Jake Auchincloss](https://sms4smile.com/quotes/author/jake-auchincloss/) > [In China, people are moving from bigger cars to small hatches, and interestingly, the Indian market is graduating to bigger cars and sedans. I…](https://sms4smile.com/quotes/winfried-vahland/in-china-people-are-moving-from-bigger-cars-to-small-hatches-and/) [Winfried Vahland](https://sms4smile.com/quotes/author/winfried-vahland/) > [That's one of the things about the NFL is that you have small-market teams, big-market teams. I feel like the bigger market teams do…](https://sms4smile.com/quotes/travis-kelce/that-s-one-of-the-things-about-the-nfl-is-that-you-have-small-market/) [Travis Kelce](https://sms4smile.com/quotes/author/travis-kelce/) > [Television series are like the stock market. There's room for bears and bulls but no room for pigs.](https://sms4smile.com/quotes/bob-newhart/television-series-are-like-the-stock-market-there-s-room-for-bears/) [Bob Newhart](https://sms4smile.com/quotes/author/bob-newhart/) > [“Wed don't need to live like the elites of California, New York, or Washington, D.C. We don't need to work a hundred hours a…](https://sms4smile.com/quotes/j-d-vance/wed-don-t-need-to-live-like-the-elites-of-california-new-york-or/) [J.D. Vance](https://sms4smile.com/quotes/author/j-d-vance/) > [The exact details of how you practice value investing will vary investor to investor, but the fundamental principle of scouring the world, looking for…](https://sms4smile.com/quotes/whitney-tilson/the-exact-details-of-how-you-practice-value-investing-will-vary/) [Whitney Tilson](https://sms4smile.com/quotes/author/whitney-tilson/) > [Windmills and solar cells are carbon-free sources of electricity. But they are costly. If you've been investing in those, give it up. That game…](https://sms4smile.com/quotes/kenneth-fisher/windmills-and-solar-cells-are-carbon-free-sources-of-electricity-but/) [Kenneth Fisher](https://sms4smile.com/quotes/author/kenneth-fisher/) > [“The market was king, that much was clear. Share worth had replaced human worth. And it wasn’t so much a question of what that…](https://sms4smile.com/quotes/arne-dahl/the-market-was-king-that-much-was-clear-share-worth-had-replaced/) [Arne Dahl](https://sms4smile.com/quotes/author/arne-dahl/) > [The market may never coalesce around one basic design, or even around two or three dominant devices.](https://sms4smile.com/quotes/tom-peters/the-market-may-never-coalesce-around-one-basic-design-or-even-around/) [Tom Peters](https://sms4smile.com/quotes/author/tom-peters/) > [Personally, I prefer contemporary films, but the market calls for more period choices, especially since China opened up a cinema market in Hong Kong.…](https://sms4smile.com/quotes/donnie-yen/personally-i-prefer-contemporary-films-but-the-market-calls-for-more/) [Donnie Yen](https://sms4smile.com/quotes/author/donnie-yen/) > [Don't think OF the market. Think AS the market.](https://sms4smile.com/quotes/michael-fishman/don-t-think-of-the-market-think-as-the-market/) [Michael Fishman](https://sms4smile.com/quotes/author/michael-fishman/) > [The purpose of this book is to supply, in the form suitable for laymen, guidance in the adoption and execution of an investment policy.](https://sms4smile.com/quotes/benjamin-graham/the-purpose-of-this-book-is-to-supply-in-the-form-suitable-for-laymen/) [Benjamin Graham](https://sms4smile.com/quotes/author/benjamin-graham/) > [Don't let's lose sight of what creates wealth. It is open markets, it is capitalism.](https://sms4smile.com/quotes/rupert-murdoch/don-t-let-s-lose-sight-of-what-creates-wealth-it-is-open-markets-it/) [Rupert Murdoch](https://sms4smile.com/quotes/author/rupert-murdoch/) ## More by Tim Brown > [“The natural evolution from design doing to design thinking reflects the growing recognition on the part of today’s business leaders that design has become…](https://sms4smile.com/quotes/tim-brown/the-natural-evolution-from-design-doing-to-design-thinking-reflects/) [Tim Brown](https://sms4smile.com/quotes/author/tim-brown/) > [“Jim Hackett, the CEO of Steelcase, is one of a small number of enlightened business leaders who understand that a steady flow of innovative…](https://sms4smile.com/quotes/tim-brown/jim-hackett-the-ceo-of-steelcase-is-one-of-a-small-number-of/) [Tim Brown](https://sms4smile.com/quotes/author/tim-brown/) > [For me certainly Earl Campbell and Tony Dorsett come to mind, and Roger Staubach. I've grown up here in Dallas watching Roger and his…](https://sms4smile.com/quotes/tim-brown/for-me-certainly-earl-campbell-and-tony-dorsett-come-to-mind-and/) [Tim Brown](https://sms4smile.com/quotes/author/tim-brown/) > [We can learn that reward comes in creation and re-creation, no just in the consumption of the world around us. Active participation in the…](https://sms4smile.com/quotes/tim-brown/we-can-learn-that-reward-comes-in-creation-and-re-creation-no-just-in/) [Tim Brown](https://sms4smile.com/quotes/author/tim-brown/) > [“Linear thinking is about sequences; mind maps are about connections.”](https://sms4smile.com/quotes/tim-brown/linear-thinking-is-about-sequences-mind-maps-are-about-connections/) [Tim Brown](https://sms4smile.com/quotes/author/tim-brown/) > [“An organization that commits itself to the human-centered tenets of design thinking is practicing enlightened self-interest. 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The”](https://sms4smile.com/quotes/tim-brown/for-design-thinkers-however-behaviors-are-never-right-or-wrong-but/) [Tim Brown](https://sms4smile.com/quotes/author/tim-brown/) > [“we learned that a story needs to be repeated many times before people understand how it applies to them and many more times again…](https://sms4smile.com/quotes/tim-brown/we-learned-that-a-story-needs-to-be-repeated-many-times-before-people/) [Tim Brown](https://sms4smile.com/quotes/author/tim-brown/) > [Thinking like a designer can transform the way you develop products services, processes and even strategy](https://sms4smile.com/quotes/tim-brown/thinking-like-a-designer-can-transform-the-way-you-develop-products/) [Tim Brown](https://sms4smile.com/quotes/author/tim-brown/) > [Most business processes are about making choices from a set of existing alternatives. Clearly, if all your competition is doing the same, then differentiation…](https://sms4smile.com/quotes/tim-brown/most-business-processes-are-about-making-choices-from-a-set-of/) [Tim Brown](https://sms4smile.com/quotes/author/tim-brown/) > [“The mission of design thinking is to translate observations into insights and insights into products and services that will improve lives. Empathy”](https://sms4smile.com/quotes/tim-brown/the-mission-of-design-thinking-is-to-translate-observations-into/) [Tim Brown](https://sms4smile.com/quotes/author/tim-brown/) > [“Convergent thinking is a practical way of deciding among existing alternatives. What convergent thinking is not so good at, however, is probing the future…](https://sms4smile.com/quotes/tim-brown/convergent-thinking-is-a-practical-way-of-deciding-among-existing/) [Tim Brown](https://sms4smile.com/quotes/author/tim-brown/) > [“the experience blueprint takes the form of a physical document that guides the building of an experience. Unlike a prepared script or an operations…](https://sms4smile.com/quotes/tim-brown/the-experience-blueprint-takes-the-form-of-a-physical-document-that/) [Tim Brown](https://sms4smile.com/quotes/author/tim-brown/) > [“I argued that exploring the world with our hands, testing out ideas by building them, role playing, and countless other activities are all natural…](https://sms4smile.com/quotes/tim-brown/i-argued-that-exploring-the-world-with-our-hands-testing-out-ideas-by/) [Tim Brown](https://sms4smile.com/quotes/author/tim-brown/) [Explore all 50 Tim Brown quotes ](https://sms4smile.com/quotes/author/tim-brown/) ## More Inspiration quotes > [We talk to God--that is prayer; God talks to us--that is inspiration.](https://sms4smile.com/quotes/h-emilie-cady/we-talk-to-god-that-is-prayer-god-talks-to-us-that-is-inspiration/) [H. Emilie Cady](https://sms4smile.com/quotes/author/h-emilie-cady/) > [You'll seldom experience regret for anything that you've done. It is what you haven't done that will torment you. The message, therefore, is clear.…](https://sms4smile.com/quotes/anonymous/you-ll-seldom-experience-regret-for-anything-that-you-ve-done-it-is/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Balance suggests a perfect equilibrium. There is no such thing. That is a false expectation… There are going to be priorities and dimensions of…](https://sms4smile.com/quotes/denise-morrison/balance-suggests-a-perfect-equilibrium-there-is-no-such-thing-that-is/) [Denise Morrison](https://sms4smile.com/quotes/author/denise-morrison/) > [“Success is for a man whose stories of sruggles and chalenges are inspirations to and up coming generation..”](https://sms4smile.com/quotes/nelly-sanaba-c/success-is-for-a-man-whose-stories-of-sruggles-and-chalenges-are/) [Nelly sanaba .c](https://sms4smile.com/quotes/author/nelly-sanaba-c/) > [Loving you is the best feeling have ever had, and you loving me is the greater gift I have..I will be brave, I wont…](https://sms4smile.com/quotes/fash/loving-you-is-the-best-feeling-have-ever-had-and-you-loving-me-is-the/) [Fash](https://sms4smile.com/quotes/author/fash/) > [Eternal Trinity... mystery deep as the sea, You could give me no greater gift than the gift of Yourself. For You are a fire…](https://sms4smile.com/quotes/st-catherine-of-siena/eternal-trinity-mystery-deep-as-the-sea-you-could-give-me-no-greater/) [St. Catherine of Siena](https://sms4smile.com/quotes/author/st-catherine-of-siena/) > [Don't judge me because I'm stupid. Don't judge me because I'm, mean. Don't judge me because I'm weird. Don't judge me for mistakes. Because…](https://sms4smile.com/quotes/isaiah-harden-me/don-t-judge-me-because-i-m-stupid-don-t-judge-me-because-i-m-mean-don/) [Isaiah Harden (Me](https://sms4smile.com/quotes/author/isaiah-harden-me/) > [You make me feel brand new today. Even my day is full of trials and pain…Thanks for everything...](https://sms4smile.com/quotes/richard-lantapi/you-make-me-feel-brand-new-today-even-my-day-is-full-of-trials-and/) [Richard Lantapi](https://sms4smile.com/quotes/author/richard-lantapi/) > [I have learned that you can go anywhere you want to go and do anything you want to do and buy all the things…](https://sms4smile.com/quotes/c-joybell-c-2/i-have-learned-that-you-can-go-anywhere-you-want-to-go-and-do/) [C JoyBell C](https://sms4smile.com/quotes/author/c-joybell-c-2/) > [Every human creates his own problems. Problems are ones private property and we shouldnt meddle into them self-initiatively.](https://sms4smile.com/quotes/ruben-papian/every-human-creates-his-own-problems-problems-are-ones-private/) [Ruben Papian](https://sms4smile.com/quotes/author/ruben-papian/) > [“Serve in the grace of strength within thy soul.”](https://sms4smile.com/quotes/lailah-gifty-akita/serve-in-the-grace-of-strength-within-thy-soul/) [Lailah Gifty Akita](https://sms4smile.com/quotes/author/lailah-gifty-akita/) > [Be proud of who you are & who you represent.You are unique, there is no other exactly like you.](https://sms4smile.com/quotes/abhishek-tiwari/be-proud-of-who-you-are-who-you-represent-you-are-unique-there-is-no/) [Abhishek Tiwari](https://sms4smile.com/quotes/author/abhishek-tiwari/) > [Have a Blast; Life wont last! Make the best of the journey before it is over!](https://sms4smile.com/quotes/anonymous/have-a-blast-life-wont-last-make-the-best-of-the-journey-before-it-is/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [I'm just always looking forwards. I spend very little time, looking backwards.](https://sms4smile.com/quotes/gary-vaynerchuk/i-m-just-always-looking-forwards-i-spend-very-little-time-looking/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [“Complete - Yourself! Others may only enhance your completeness.”](https://sms4smile.com/quotes/lashauna-d-hinton/complete-yourself-others-may-only-enhance-your-completeness/) [Lashauna D. Hinton](https://sms4smile.com/quotes/author/lashauna-d-hinton/) [Browse all 17,129 Inspiration quotes ](https://sms4smile.com/quotes/about/inspiration/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "“I wrote early on about the benefits that come from seeking out extreme users and why the most compelling insights often come from looking outward, to the edges of the market. 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