--- title: "Meaning & Key Takeaway of: We shouldn't build a technology to…" description: "\"We shouldn't build a technology to colour, or grey out, what people say. The media in general is balanced, although there are a lot of issues to be add..." image: "https://sms4smile.com/quotes/i/450/tim-berners-lee-3302_balanced_we-shouldn-t-build-a-technology-to-colou_583450.png" --- # We shouldn't build a technology to colour, or grey out… ![“We shouldn't build a technology to colour, or grey out, what people say. The media in general is balanced, although there are a lot of issues to be addressed that the media rightly pick up on.” quote by Tim Berners-Lee](https://sms4smile.com/quotes/i/450/tim-berners-lee-3302_balanced_we-shouldn-t-build-a-technology-to-colou_583450.png) [Download](https://sms4smile.com/quotes/i/450/tim-berners-lee-3302_balanced_we-shouldn-t-build-a-technology-to-colou_583450.png) [Open image](https://sms4smile.com/quotes/i/450/tim-berners-lee-3302_balanced_we-shouldn-t-build-a-technology-to-colou_583450.png) > “We shouldn't build a technology to colour, or grey out, what people say. The media in general is balanced, although there are a lot of issues to be addressed that the media rightly pick up on.” [Tim Berners-Lee](https://sms4smile.com/quotes/author/tim-berners-lee/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Technology should not censor or bias speech; media should aim for balanced coverage. **In simple terms:** Avoid tech that skews what people hear. Key Takeaway Promote neutral platforms and responsible journalism. Themes media ethics technology speech Mood critical thoughtful Type philosophical analytical When to use this quote - social media policy - newsroom standards - public discourse - regulation Key Concepts information theory media studies Questions to Reflect On - How can platforms stay neutral yet factual? - What responsibilities do journalists have? A Different Perspective Balancing neutrality with truth can be complex. ★ ★ ★ ★ ★ No ratings yet [Colour](https://sms4smile.com/quotes/about/colour/) [Grey](https://sms4smile.com/quotes/about/grey/) [Issues](https://sms4smile.com/quotes/about/issues/) [Journalism](https://sms4smile.com/quotes/about/journalism/) [Media](https://sms4smile.com/quotes/about/media/) [People](https://sms4smile.com/quotes/about/people/) [Technology](https://sms4smile.com/quotes/about/technology/) ## Related quotes > [I think that everyone is kind of confused about the information they get from the media and rightly so. I'm confused about the information…](https://sms4smile.com/quotes/bob-woodward/i-think-that-everyone-is-kind-of-confused-about-the-information-they/) [Bob Woodward](https://sms4smile.com/quotes/author/bob-woodward/) > [Here's a certainty: When you play out your personal dramas, hurt and self-interest in the media, it's a confection. 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They don't care as much about attractive sites and pretty design.](https://sms4smile.com/quotes/tim-berners-lee/web-users-ultimately-want-to-get-at-data-quickly-and-easily-they-don/) [Tim Berners-Lee](https://sms4smile.com/quotes/author/tim-berners-lee/) > [Physicists analyse systems. Web scientists, however, can create the systems.](https://sms4smile.com/quotes/tim-berners-lee/physicists-analyse-systems-web-scientists-however-can-create-the/) [Tim Berners-Lee](https://sms4smile.com/quotes/author/tim-berners-lee/) > [AI is not just heading for our industry, it will radically change the machinery we use in marketing.](https://sms4smile.com/quotes/tim-berners-lee/ai-is-not-just-heading-for-our-industry-it-will-radically-change-the/) [Tim Berners-Lee](https://sms4smile.com/quotes/author/tim-berners-lee/) > [Web pages are designed for people. 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