--- title: "Meaning & Key Takeaway of: Now if you go exactly where your…" description: "\"Now if you go exactly where your competitors are, you're dead.\" — Thorsten Heins" image: "https://sms4smile.com/quotes/i/a80/thorsten-heins-35950_competitors_now-if-you-go-exactly-where-your-competi_334817.jpg" --- # Now if you go exactly where your competitors are, you're… ![“Now if you go exactly where your competitors are, you're dead.” quote by Thorsten Heins](https://sms4smile.com/quotes/i/a80/thorsten-heins-35950_competitors_now-if-you-go-exactly-where-your-competi_334817.jpg) [Download](https://sms4smile.com/quotes/i/a80/thorsten-heins-35950_competitors_now-if-you-go-exactly-where-your-competi_334817.jpg) [Open image](https://sms4smile.com/quotes/i/a80/thorsten-heins-35950_competitors_now-if-you-go-exactly-where-your-competi_334817.jpg) > “Now if you go exactly where your competitors are, you're dead.” [Thorsten Heins](https://sms4smile.com/quotes/author/thorsten-heins/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Competing directly with rivals leads to stagnation and failure. **In simple terms:** Copying competitors kills you. Key Takeaway Differentiate or die. Themes competition strategy innovation Mood cautious determined Type advisory motivational When to use this quote - product development - marketing campaigns - startup pivots - career planning Key Concepts market positioning disruption risk management Questions to Reflect On - How can you identify unique value? - What risks arise from too much similarity? A Different Perspective May be necessary to benchmark before innovating. ★ ★ ★ ★ ★ No ratings yet ## Related quotes > [“He looked exactly the same when he was alive, only he was vertical.”](https://sms4smile.com/quotes/jack-trevor-story/he-looked-exactly-the-same-when-he-was-alive-only-he-was-vertical/) Jack Trevor Story > [Talented people can predict with great accuracy what's about to happen just a tiny bit ahead of their competitors. It might be two seconds…](https://sms4smile.com/quotes/kevin-maney/talented-people-can-predict-with-great-accuracy-what-s-about-to/) [Kevin Maney](https://sms4smile.com/quotes/author/kevin-maney/) > [Even in the face of massive competition, don't think about the competition. Literally don't think about them. Every time you're in a meeting and…](https://sms4smile.com/quotes/mike-mccue/even-in-the-face-of-massive-competition-don-t-think-about-the/) [Mike McCue](https://sms4smile.com/quotes/author/mike-mccue/) > [We can never have too much preparation and training. We must be a strong competitor. We must adhere staunchly to the basic principle that…](https://sms4smile.com/quotes/ralph-bunche/we-can-never-have-too-much-preparation-and-training-we-must-be-a/) [Ralph Bunche](https://sms4smile.com/quotes/author/ralph-bunche/) > [As a competitor and an athlete, you love that you get to go back and challenge someone, especially the world champs.](https://sms4smile.com/quotes/tony-romo/as-a-competitor-and-an-athlete-you-love-that-you-get-to-go-back-and/) [Tony Romo](https://sms4smile.com/quotes/author/tony-romo/) > [I've got to know my strength and weaknesses and the same for my competitors.](https://sms4smile.com/quotes/caroline-buchanan/i-ve-got-to-know-my-strength-and-weaknesses-and-the-same-for-my/) [Caroline Buchanan](https://sms4smile.com/quotes/author/caroline-buchanan/) > [Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if…](https://sms4smile.com/quotes/david-ogilvy/many-manufacturers-secretly-question-whether-advertising-really-sells/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [I learn from all our major competitors, whether they're in or out of the U.S. Wells Fargo is very actively, very aggressively, and very…](https://sms4smile.com/quotes/jamie-dimon/i-learn-from-all-our-major-competitors-whether-they-re-in-or-out-of/) [Jamie Dimon](https://sms4smile.com/quotes/author/jamie-dimon/) > [If you want to gain market share at your competitor's expense - look for a customer that's suffering from too much complexity and simplify…](https://sms4smile.com/quotes/peter-cohan/if-you-want-to-gain-market-share-at-your-competitor-s-expense-look/) Peter Cohan > [As they grow, companies saturate their markets, become more complex and difficult to manage, and face larger and more entrenched competitors.](https://sms4smile.com/quotes/alex-berenson/as-they-grow-companies-saturate-their-markets-become-more-complex-and/) [Alex Berenson](https://sms4smile.com/quotes/author/alex-berenson/) > [Every coercive monopoly was created by government intervention into the economy: by special privileges, such as franchises or subsidies, which closed the entry of…](https://sms4smile.com/quotes/ayn-rand/every-coercive-monopoly-was-created-by-government-intervention-into/) [Ayn Rand](https://sms4smile.com/quotes/author/ayn-rand/) > [Business is always a struggle. There are always obstacles and competitors. There is never an open road, except the wide road that leads to…](https://sms4smile.com/quotes/chris-kirubi/business-is-always-a-struggle-there-are-always-obstacles-and/) Chris Kirubi > [Sports have always been a huge part of my life and my conversations. It is a thrill and an honor to be a part…](https://sms4smile.com/quotes/summer-sanders/sports-have-always-been-a-huge-part-of-my-life-and-my-conversations/) [Summer Sanders](https://sms4smile.com/quotes/author/summer-sanders/) > [You want to remain hungry and stay in a good place as a competitor; at the same time, you want to be confident but…](https://sms4smile.com/quotes/lamar-odom/you-want-to-remain-hungry-and-stay-in-a-good-place-as-a-competitor-at/) [Lamar Odom](https://sms4smile.com/quotes/author/lamar-odom/) > [In the United States businessmen often do not trust their colleagues. If you trust your colleague today, he may be your competitor tomorrow, because…](https://sms4smile.com/quotes/akio-morita/in-the-united-states-businessmen-often-do-not-trust-their-colleagues/) [Akio Morita](https://sms4smile.com/quotes/author/akio-morita/) ## More by Thorsten Heins > [In five years I don't think there'll be a reason to have a tablet anymore. Maybe a big screen in your workspace, but not…](https://sms4smile.com/quotes/thorsten-heins/in-five-years-i-don-t-think-there-ll-be-a-reason-to-have-a-tablet/) [Thorsten Heins](https://sms4smile.com/quotes/author/thorsten-heins/) > [History repeats itself again I guess the rate of innovation is so high in our industry that if you don’t innovate at that speed…](https://sms4smile.com/quotes/thorsten-heins/history-repeats-itself-again-i-guess-the-rate-of-innovation-is-so/) [Thorsten Heins](https://sms4smile.com/quotes/author/thorsten-heins/) > [The user interface on the iPhone, with all due respect for what this invention was all about is now five years old.](https://sms4smile.com/quotes/thorsten-heins/the-user-interface-on-the-iphone-with-all-due-respect-for-what-this/) [Thorsten Heins](https://sms4smile.com/quotes/author/thorsten-heins/) > [When you say we're bringing a product to market, you make sure you execute.](https://sms4smile.com/quotes/thorsten-heins/when-you-say-we-re-bringing-a-product-to-market-you-make-sure-you/) [Thorsten Heins](https://sms4smile.com/quotes/author/thorsten-heins/) > [At the very core of RIM is the innovation. We always think ahead. We always think forward. We sometimes think the unthinkable. And that…](https://sms4smile.com/quotes/thorsten-heins/at-the-very-core-of-rim-is-the-innovation-we-always-think-ahead-we/) [Thorsten Heins](https://sms4smile.com/quotes/author/thorsten-heins/) > [In a maturing market it's not advisable to be always everybody's darling, because you get too thin.](https://sms4smile.com/quotes/thorsten-heins/in-a-maturing-market-it-s-not-advisable-to-be-always-everybody-s/) [Thorsten Heins](https://sms4smile.com/quotes/author/thorsten-heins/) > [In five years I don’t think there’ll be a reason to have a tablet anymore,](https://sms4smile.com/quotes/thorsten-heins/in-five-years-i-don-t-think-there-ll-be-a-reason-to-have-a-tablet-2/) [Thorsten Heins](https://sms4smile.com/quotes/author/thorsten-heins/) > [One of the misconceptions about BlackBerry is that it's your parents' smartphone.](https://sms4smile.com/quotes/thorsten-heins/one-of-the-misconceptions-about-blackberry-is-that-it-s-your-parents/) [Thorsten Heins](https://sms4smile.com/quotes/author/thorsten-heins/) > [Future is mobile computing - smartphones and tablets are just elements of it. The industry is on the verge of a whole new paradigm.](https://sms4smile.com/quotes/thorsten-heins/future-is-mobile-computing-smartphones-and-tablets-are-just-elements/) [Thorsten Heins](https://sms4smile.com/quotes/author/thorsten-heins/) > [A good browser, apps, good camera, and fast networking in your smartphone is just expected today.](https://sms4smile.com/quotes/thorsten-heins/a-good-browser-apps-good-camera-and-fast-networking-in-your/) [Thorsten Heins](https://sms4smile.com/quotes/author/thorsten-heins/) > [You have to respect all your competitors.](https://sms4smile.com/quotes/thorsten-heins/you-have-to-respect-all-your-competitors/) [Thorsten Heins](https://sms4smile.com/quotes/author/thorsten-heins/) > [Never lose this innovation spirit.](https://sms4smile.com/quotes/thorsten-heins/never-lose-this-innovation-spirit/) [Thorsten Heins](https://sms4smile.com/quotes/author/thorsten-heins/) [Explore all 13 Thorsten Heins quotes ](https://sms4smile.com/quotes/author/thorsten-heins/) ## More Competitors quotes > [Talented people can predict with great accuracy what's about to happen just a tiny bit ahead of their competitors. It might be two seconds…](https://sms4smile.com/quotes/kevin-maney/talented-people-can-predict-with-great-accuracy-what-s-about-to/) [Kevin Maney](https://sms4smile.com/quotes/author/kevin-maney/) > [You want to remain hungry and stay in a good place as a competitor; at the same time, you want to be confident but…](https://sms4smile.com/quotes/lamar-odom/you-want-to-remain-hungry-and-stay-in-a-good-place-as-a-competitor-at/) [Lamar Odom](https://sms4smile.com/quotes/author/lamar-odom/) > [Sports have always been a huge part of my life and my conversations. It is a thrill and an honor to be a part…](https://sms4smile.com/quotes/summer-sanders/sports-have-always-been-a-huge-part-of-my-life-and-my-conversations/) [Summer Sanders](https://sms4smile.com/quotes/author/summer-sanders/) > [Business is always a struggle. There are always obstacles and competitors. There is never an open road, except the wide road that leads to…](https://sms4smile.com/quotes/chris-kirubi/business-is-always-a-struggle-there-are-always-obstacles-and/) Chris Kirubi > [Every coercive monopoly was created by government intervention into the economy: by special privileges, such as franchises or subsidies, which closed the entry of…](https://sms4smile.com/quotes/ayn-rand/every-coercive-monopoly-was-created-by-government-intervention-into/) [Ayn Rand](https://sms4smile.com/quotes/author/ayn-rand/) > [As they grow, companies saturate their markets, become more complex and difficult to manage, and face larger and more entrenched competitors.](https://sms4smile.com/quotes/alex-berenson/as-they-grow-companies-saturate-their-markets-become-more-complex-and/) [Alex Berenson](https://sms4smile.com/quotes/author/alex-berenson/) > [If you want to gain market share at your competitor's expense - look for a customer that's suffering from too much complexity and simplify…](https://sms4smile.com/quotes/peter-cohan/if-you-want-to-gain-market-share-at-your-competitor-s-expense-look/) Peter Cohan > [I learn from all our major competitors, whether they're in or out of the U.S. Wells Fargo is very actively, very aggressively, and very…](https://sms4smile.com/quotes/jamie-dimon/i-learn-from-all-our-major-competitors-whether-they-re-in-or-out-of/) [Jamie Dimon](https://sms4smile.com/quotes/author/jamie-dimon/) > [Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if…](https://sms4smile.com/quotes/david-ogilvy/many-manufacturers-secretly-question-whether-advertising-really-sells/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [I've got to know my strength and weaknesses and the same for my competitors.](https://sms4smile.com/quotes/caroline-buchanan/i-ve-got-to-know-my-strength-and-weaknesses-and-the-same-for-my/) [Caroline Buchanan](https://sms4smile.com/quotes/author/caroline-buchanan/) > [As a competitor and an athlete, you love that you get to go back and challenge someone, especially the world champs.](https://sms4smile.com/quotes/tony-romo/as-a-competitor-and-an-athlete-you-love-that-you-get-to-go-back-and/) [Tony Romo](https://sms4smile.com/quotes/author/tony-romo/) > [We can never have too much preparation and training. We must be a strong competitor. We must adhere staunchly to the basic principle that…](https://sms4smile.com/quotes/ralph-bunche/we-can-never-have-too-much-preparation-and-training-we-must-be-a/) [Ralph Bunche](https://sms4smile.com/quotes/author/ralph-bunche/) > [Even in the face of massive competition, don't think about the competition. Literally don't think about them. Every time you're in a meeting and…](https://sms4smile.com/quotes/mike-mccue/even-in-the-face-of-massive-competition-don-t-think-about-the/) [Mike McCue](https://sms4smile.com/quotes/author/mike-mccue/) > [In the United States businessmen often do not trust their colleagues. If you trust your colleague today, he may be your competitor tomorrow, because…](https://sms4smile.com/quotes/akio-morita/in-the-united-states-businessmen-often-do-not-trust-their-colleagues/) [Akio Morita](https://sms4smile.com/quotes/author/akio-morita/) > [We're not competitor obsessed, we're customer obsessed. We start with the customer and we work backwards.](https://sms4smile.com/quotes/jeff-bezos/we-re-not-competitor-obsessed-we-re-customer-obsessed-we-start-with/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) Browse all 613 Competitors quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Now if you go exactly where your competitors are, you're dead.", "creator": { "@type": "Person", "name": "Thorsten Heins" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/thorsten-heins/now-if-you-go-exactly-where-your-competitors-are-you-re-dead/", "about": { "@type": "Thing", "name": "Competitors" }, "@id": "https://sms4smile.com/quotes/thorsten-heins/now-if-you-go-exactly-where-your-competitors-are-you-re-dead/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/a80/thorsten-heins-35950_competitors_now-if-you-go-exactly-where-your-competi_334817.jpg", "contentUrl": "https://sms4smile.com/quotes/i/a80/thorsten-heins-35950_competitors_now-if-you-go-exactly-where-your-competi_334817.jpg", "url": "https://sms4smile.com/quotes/i/a80/thorsten-heins-35950_competitors_now-if-you-go-exactly-where-your-competi_334817.jpg", "width": 1080, "height": 1080, "caption": "“Now if you go exactly where your competitors are, you're dead.” — Thorsten Heins", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Thorsten Heins", "item": "https://sms4smile.com/quotes/author/thorsten-heins/" }, { "@type": "ListItem", "position": 4, "name": "Now if you go exactly where...", "item": "https://sms4smile.com/quotes/thorsten-heins/now-if-you-go-exactly-where-your-competitors-are-you-re-dead/" } ], "@id": "https://sms4smile.com/quotes/thorsten-heins/now-if-you-go-exactly-where-your-competitors-are-you-re-dead/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```