--- title: "Meaning & Key Takeaway of: Myth # 2: The unchurched are turned off…" description: "\"“Myth # 2: The unchurched are turned off by denominational names in the church name.”\" — Thom S. Rainer" image: "https://sms4smile.com/quotes/i/31e/thom-s-rainer-23177_religion_myth-2-the-unchurched-are-turned-off-by_1511714.png" --- # Myth # 2: The unchurched are turned off by denominational… ![“Myth # 2: The unchurched are turned off by denominational names in the church name.” quote by Thom S. Rainer](https://sms4smile.com/quotes/i/31e/thom-s-rainer-23177_religion_myth-2-the-unchurched-are-turned-off-by_1511714.png) [Download](https://sms4smile.com/quotes/i/31e/thom-s-rainer-23177_religion_myth-2-the-unchurched-are-turned-off-by_1511714.png) [Open image](https://sms4smile.com/quotes/i/31e/thom-s-rainer-23177_religion_myth-2-the-unchurched-are-turned-off-by_1511714.png) > ““Myth # 2: The unchurched are turned off by denominational names in the church name.”” [Thom S. Rainer](https://sms4smile.com/quotes/author/thom-s-rainer/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. The second myth claims that people avoid churches because denominational names are off-putting, suggesting branding affects attendance. **In simple terms:** Denominational names deter some potential attendees. Key Takeaway Simplify church branding to be more inclusive. Themes religion branding attendance Mood analytical thoughtful Type sociology marketing When to use this quote - church services - community outreach - advertising Key Concepts church identity marketing cultural perception Questions to Reflect On - What other factors deter people from churches? - How can churches convey values without heavy labels? A Different Perspective Not all unchurched are influenced by names alone. ★ ★ ★ ★ ★ No ratings yet [Religion](https://sms4smile.com/quotes/about/religion/) ## Related quotes > [“When high expectations are communicated to members, the unchurched are attracted to these churches that have meaningful membership. One such church among the churches…](https://sms4smile.com/quotes/thom-s-rainer/when-high-expectations-are-communicated-to-members-the-unchurched-are/) [Thom S. Rainer](https://sms4smile.com/quotes/author/thom-s-rainer/) > [“Yet in my role as a church consultant, I find a lot of confusion about the lost and unchurched population. Many Christians do not…](https://sms4smile.com/quotes/thom-s-rainer/yet-in-my-role-as-a-church-consultant-i-find-a-lot-of-confusion-about/) [Thom S. Rainer](https://sms4smile.com/quotes/author/thom-s-rainer/) > [“The growing ranks of the unchurched are not due to problems limited to certain geographical areas. 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You cannot…](https://sms4smile.com/quotes/rick-warren/the-ground-we-have-in-common-with-unbelievers-is-not-the-bible-but/) [Rick Warren](https://sms4smile.com/quotes/author/rick-warren/) > [“God’s downward descent to us in grace reversed by our upward ascent in pragmatic enthusiasm, we are increasingly becoming a sheep without a Shepherd—and…](https://sms4smile.com/quotes/michael-s-horton/god-s-downward-descent-to-us-in-grace-reversed-by-our-upward-ascent/) [Michael S. Horton](https://sms4smile.com/quotes/author/michael-s-horton/) > [What is to be gained if we are so intent in reaching out to the unchurched that we then unchurch the reached?](https://sms4smile.com/quotes/david-f-wells/what-is-to-be-gained-if-we-are-so-intent-in-reaching-out-to-the/) [David F. Wells](https://sms4smile.com/quotes/author/david-f-wells/) ## More by Thom S. Rainer > [Weak leaders of churches blame people and circumstances. Breakout church leaders accept responsibility and see God's possibilities in even difficult situations.](https://sms4smile.com/quotes/thom-s-rainer/weak-leaders-of-churches-blame-people-and-circumstances-breakout/) [Thom S. Rainer](https://sms4smile.com/quotes/author/thom-s-rainer/) > [Churches should evaluate everything they do to determine how it can be done better.](https://sms4smile.com/quotes/thom-s-rainer/churches-should-evaluate-everything-they-do-to-determine-how-it-can/) [Thom S. Rainer](https://sms4smile.com/quotes/author/thom-s-rainer/) > [We will never find joy in church membership when we are constantly seeking things our way. But paradoxically, we will find the greatest joy…](https://sms4smile.com/quotes/thom-s-rainer/we-will-never-find-joy-in-church-membership-when-we-are-constantly/) [Thom S. Rainer](https://sms4smile.com/quotes/author/thom-s-rainer/) > [“Simple church leaders are designers. They design opportunities for spiritual growth. 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Rainer](https://sms4smile.com/quotes/author/thom-s-rainer/) > [Church membership is a gift. A gift must be treasured. It should not be taken for granted or considered lightly. Because it is a…](https://sms4smile.com/quotes/thom-s-rainer/church-membership-is-a-gift-a-gift-must-be-treasured-it-should-not-be/) [Thom S. Rainer](https://sms4smile.com/quotes/author/thom-s-rainer/) > [If outside forces and culture were the reasons behind declining and non-influential churches, we would likely have no churches today. The greatest periods of…](https://sms4smile.com/quotes/thom-s-rainer/if-outside-forces-and-culture-were-the-reasons-behind-declining-and/) [Thom S. Rainer](https://sms4smile.com/quotes/author/thom-s-rainer/) [Explore all 25 Thom S. 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