--- title: "Meaning & Key Takeaway of: Invest in the \"process\" rather than the…" description: "\"Invest in the \"process\" rather than the product. Process living neutralizes the depleting and impoverishing effects of chronically living in anticipati..." image: "https://sms4smile.com/quotes/i/b44/theodore-isaac-rubin-26022_anticipation_invest-in-the-process-rather-than-the-pr_3128804.jpg" --- # Invest in the "process" rather than the product. Process… ![“Invest in the "process" rather than the product. Process living neutralizes the depleting and impoverishing effects of chronically living in anticipation. Even when impossible goals occasionally are reached, satisfactions derived from them are invariably disappointing unless the process has given…” quote by Theodore Isaac Rubin](https://sms4smile.com/quotes/i/b44/theodore-isaac-rubin-26022_anticipation_invest-in-the-process-rather-than-the-pr_3128804.jpg) [Download](https://sms4smile.com/quotes/i/b44/theodore-isaac-rubin-26022_anticipation_invest-in-the-process-rather-than-the-pr_3128804.jpg) [Open image](https://sms4smile.com/quotes/i/b44/theodore-isaac-rubin-26022_anticipation_invest-in-the-process-rather-than-the-pr_3128804.jpg) > “Invest in the "process" rather than the product. Process living neutralizes the depleting and impoverishing effects of chronically living in anticipation. Even when impossible goals occasionally are reached, satisfactions derived from them are invariably disappointing unless the process has given ample satisfaction along the way.” [Theodore Isaac Rubin](https://sms4smile.com/quotes/author/theodore-isaac-rubin/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Focusing on the ongoing effort rather than the final outcome reduces anxiety and creates lasting fulfillment. **In simple terms:** Value the journey, not just the end result. Key Takeaway Prioritize daily progress. Themes mindfulness process fulfillment Mood reflective calm Type motivational philosophical When to use this quote - career development - creative projects - personal health - long‑term goals Key Concepts psychology habit formation intrinsic motivation Questions to Reflect On - What daily habits give you the most satisfaction? - How can you redesign a goal to enjoy the steps? A Different Perspective If the process is poorly designed, it can become a source of stress. ★ ★ ★ ★ ★ No ratings yet [Anticipation](https://sms4smile.com/quotes/about/anticipation/) [Chronically Living](https://sms4smile.com/quotes/about/chronically-living-5525396/) [Disappointing](https://sms4smile.com/quotes/about/disappointing/) [Effects](https://sms4smile.com/quotes/about/effects/) [Effects Chronically](https://sms4smile.com/quotes/about/effects-chronically-5525397/) [Given](https://sms4smile.com/quotes/about/given/) [Goal](https://sms4smile.com/quotes/about/goal/) [Impossible](https://sms4smile.com/quotes/about/impossible/) [Life](https://sms4smile.com/quotes/about/life/) [Living Neutralizes](https://sms4smile.com/quotes/about/living-neutralizes-5525395/) [Neutralizes](https://sms4smile.com/quotes/about/neutralizes-4346895/) [Perspective](https://sms4smile.com/quotes/about/perspective/) [Process](https://sms4smile.com/quotes/about/process/) [Process Living](https://sms4smile.com/quotes/about/process-living-964255/) [Products](https://sms4smile.com/quotes/about/products/) [Satisfaction](https://sms4smile.com/quotes/about/satisfaction/) [Way](https://sms4smile.com/quotes/about/way/) ## Related quotes > [“Once you embrace your value, talents and strengths, it neutralizes when others think less of you.”](https://sms4smile.com/quotes/rob-liano/once-you-embrace-your-value-talents-and-strengths-it-neutralizes-when/) [Rob Liano](https://sms4smile.com/quotes/author/rob-liano/) > [Life is simply the reification of the process of living.](https://sms4smile.com/quotes/ernst-mayr/life-is-simply-the-reification-of-the-process-of-living/) [Ernst Mayr](https://sms4smile.com/quotes/author/ernst-mayr/) > [“You can't go from 1-10 without going through 2-3-4-5-6-7-8-9. Learning to respect the process and living to appreciate the result is the formula for…](https://sms4smile.com/quotes/kerry-e-wagner/you-can-t-go-from-1-10-without-going-through-2-3-4-5-6-7-8-9-learning/) [Kerry E. Wagner](https://sms4smile.com/quotes/author/kerry-e-wagner/) > [The process of living is the process of reacting to stress.](https://sms4smile.com/quotes/stanley-sarnoff/the-process-of-living-is-the-process-of-reacting-to-stress/) [Stanley Sarnoff](https://sms4smile.com/quotes/author/stanley-sarnoff/) > [If you had to define stress, it would not be far off if you said it was the process of living. The process of…](https://sms4smile.com/quotes/stanley-sarnoff/if-you-had-to-define-stress-it-would-not-be-far-off-if-you-said-it/) [Stanley Sarnoff](https://sms4smile.com/quotes/author/stanley-sarnoff/) > [Everyone is born a genius, but the process of living de-geniuses them.](https://sms4smile.com/quotes/r-buckminster-fuller/everyone-is-born-a-genius-but-the-process-of-living-de-geniuses-them/) [R. Buckminster Fuller](https://sms4smile.com/quotes/author/r-buckminster-fuller/) > [Professional/personal coaching addresses the whole person - with an emphasis on producing action and uncovering learning that can lead to more fulfillment, more balance,…](https://sms4smile.com/quotes/laura-whitworth/professional-personal-coaching-addresses-the-whole-person-with-an/) [Laura Whitworth](https://sms4smile.com/quotes/author/laura-whitworth/) > [Education, therefore, is a process of living and not a preparation for future living.](https://sms4smile.com/quotes/john-dewey/education-therefore-is-a-process-of-living-and-not-a-preparation-for/) [John Dewey](https://sms4smile.com/quotes/author/john-dewey/) > [The creative process is a living thing, implanted, as it were in the souls of men.](https://sms4smile.com/quotes/carl-jung/the-creative-process-is-a-living-thing-implanted-as-it-were-in-the/) [Carl Jung](https://sms4smile.com/quotes/author/carl-jung/) > [Men live, and then they die. It is the quality of the process of living which matters, that and that alone.](https://sms4smile.com/quotes/janet-morris/men-live-and-then-they-die-it-is-the-quality-of-the-process-of-living/) [Janet Morris](https://sms4smile.com/quotes/author/janet-morris/) > [The journey is made easier when we can accept that the process of living is designed for what matters to come through us tenderly.](https://sms4smile.com/quotes/mark-nepo/the-journey-is-made-easier-when-we-can-accept-that-the-process-of/) [Mark Nepo](https://sms4smile.com/quotes/author/mark-nepo/) > [There's plenty of great stuff out there. I think it's just what we do is we all spend our allowance on the thing that…](https://sms4smile.com/quotes/robert-englund/there-s-plenty-of-great-stuff-out-there-i-think-it-s-just-what-we-do/) [Robert Englund](https://sms4smile.com/quotes/author/robert-englund/) > [I was depressed. I knew I was lost, but I had no idea how to find myself again. It was as though I was…](https://sms4smile.com/quotes/yasmina-khadra/i-was-depressed-i-knew-i-was-lost-but-i-had-no-idea-how-to-find/) [Yasmina Khadra](https://sms4smile.com/quotes/author/yasmina-khadra/) > [I never felt I was quite the ticket academically. I always felt I had to put in an enormous amount of effort not to…](https://sms4smile.com/quotes/emily-mortimer/i-never-felt-i-was-quite-the-ticket-academically-i-always-felt-i-had/) [Emily Mortimer](https://sms4smile.com/quotes/author/emily-mortimer/) > [To refer even in passing to unpublished or struggling authors and their problems is to put oneself at some risk, so I will say…](https://sms4smile.com/quotes/kingsley-amis/to-refer-even-in-passing-to-unpublished-or-struggling-authors-and/) [Kingsley Amis](https://sms4smile.com/quotes/author/kingsley-amis/) ## More by Theodore Isaac Rubin > [Television deprives children of their imaginations.](https://sms4smile.com/quotes/theodore-isaac-rubin/television-deprives-children-of-their-imaginations/) [Theodore Isaac Rubin](https://sms4smile.com/quotes/author/theodore-isaac-rubin/) > [To the extent that we honor all aspects of ourselves, we remove revulsion, self-hate, horror, and terror from our lives. As whole human beings…](https://sms4smile.com/quotes/theodore-isaac-rubin/to-the-extent-that-we-honor-all-aspects-of-ourselves-we-remove/) [Theodore Isaac Rubin](https://sms4smile.com/quotes/author/theodore-isaac-rubin/) > [All of us are crazy in one or another way.](https://sms4smile.com/quotes/theodore-isaac-rubin/all-of-us-are-crazy-in-one-or-another-way/) [Theodore Isaac Rubin](https://sms4smile.com/quotes/author/theodore-isaac-rubin/) > [“I must learn to love the fool in me--the one who feels too much, talks too much, takes too many chances, wins sometimes and…](https://sms4smile.com/quotes/theodore-isaac-rubin/i-must-learn-to-love-the-fool-in-me-the-one-who-feels-too-much-talks/) [Theodore Isaac Rubin](https://sms4smile.com/quotes/author/theodore-isaac-rubin/) > [The question is not whether we are able to change but whether we are changing fast enough.](https://sms4smile.com/quotes/theodore-isaac-rubin/the-question-is-not-whether-we-are-able-to-change-but-whether-we-are/) [Theodore Isaac Rubin](https://sms4smile.com/quotes/author/theodore-isaac-rubin/) > [“I learned to love the fool in me. The one who feels too much, talks too much, takes too many chances, wins sometimes &…](https://sms4smile.com/quotes/theodore-isaac-rubin/i-learned-to-love-the-fool-in-me-the-one-who-feels-too-much-talks-too/) [Theodore Isaac Rubin](https://sms4smile.com/quotes/author/theodore-isaac-rubin/) > [The process of writing a book is infinitely more important than the book that is completed as a result of the writing, let alone…](https://sms4smile.com/quotes/theodore-isaac-rubin/the-process-of-writing-a-book-is-infinitely-more-important-than-the/) [Theodore Isaac Rubin](https://sms4smile.com/quotes/author/theodore-isaac-rubin/) > [Treat yourself at least as well as you treat other people.](https://sms4smile.com/quotes/theodore-isaac-rubin/treat-yourself-at-least-as-well-as-you-treat-other-people/) [Theodore Isaac Rubin](https://sms4smile.com/quotes/author/theodore-isaac-rubin/) > [Sometimes the routes leading to feelings of anger are so convoluted and circuitous that it takes enormous skill to discern their original source, or…](https://sms4smile.com/quotes/theodore-isaac-rubin/sometimes-the-routes-leading-to-feelings-of-anger-are-so-convoluted/) [Theodore Isaac Rubin](https://sms4smile.com/quotes/author/theodore-isaac-rubin/) > [The artist is a receptacle for emotions that come from all over the place: from the sky, from the earth, from a scrap of…](https://sms4smile.com/quotes/theodore-isaac-rubin/the-artist-is-a-receptacle-for-emotions-that-come-from-all-over-the/) [Theodore Isaac Rubin](https://sms4smile.com/quotes/author/theodore-isaac-rubin/) > [The problem is not that there are problems. The problem is expecting otherwise and thinking that having problems is a problem.](https://sms4smile.com/quotes/theodore-isaac-rubin/the-problem-is-not-that-there-are-problems-the-problem-is-expecting-2/) [Theodore Isaac Rubin](https://sms4smile.com/quotes/author/theodore-isaac-rubin/) > [Feeling angry is a universal human phenomenon. It is as basic as feeling hungry, lonely, loving, or tired. The capacity to feel angry and…](https://sms4smile.com/quotes/theodore-isaac-rubin/feeling-angry-is-a-universal-human-phenomenon-it-is-as-basic-as/) [Theodore Isaac Rubin](https://sms4smile.com/quotes/author/theodore-isaac-rubin/) > [Have you considered that if you don't make waves, nobody including yourself will know that you are alive?](https://sms4smile.com/quotes/theodore-isaac-rubin/have-you-considered-that-if-you-don-t-make-waves-nobody-including/) [Theodore Isaac Rubin](https://sms4smile.com/quotes/author/theodore-isaac-rubin/) > [Compassion for myself is the most powerful healer of them all.](https://sms4smile.com/quotes/theodore-isaac-rubin/compassion-for-myself-is-the-most-powerful-healer-of-them-all/) [Theodore Isaac Rubin](https://sms4smile.com/quotes/author/theodore-isaac-rubin/) > [Health is relative. There is no such thing as an absolute state of health or sickness. Everyone's physical, mental, and emotional condition is a…](https://sms4smile.com/quotes/theodore-isaac-rubin/health-is-relative-there-is-no-such-thing-as-an-absolute-state-of/) [Theodore Isaac Rubin](https://sms4smile.com/quotes/author/theodore-isaac-rubin/) [Explore all 22 Theodore Isaac Rubin quotes ](https://sms4smile.com/quotes/author/theodore-isaac-rubin/) ## More Anticipation quotes > [There is something to be said though when you have 4 or 5 guys playing with no net, there is a sense of urgency,…](https://sms4smile.com/quotes/marco-mendoza/there-is-something-to-be-said-though-when-you-have-4-or-5-guys/) [Marco Mendoza](https://sms4smile.com/quotes/author/marco-mendoza/) > [Long intros are cool because there's a little bit of anticipation, you know?](https://sms4smile.com/quotes/miranda-lambert/long-intros-are-cool-because-there-s-a-little-bit-of-anticipation-you/) [Miranda Lambert](https://sms4smile.com/quotes/author/miranda-lambert/) > [Playing shortstop is 75 to 80 percent anticipation, knowing the hitter and the pitch being thrown.](https://sms4smile.com/quotes/lou-boudreau/playing-shortstop-is-75-to-80-percent-anticipation-knowing-the-hitter/) [Lou Boudreau](https://sms4smile.com/quotes/author/lou-boudreau/) > [Marriages are always moving from one season to another. Sometimes we find ourselves in winter--discouraged, detached, and dissatisfied; other times we experience springtime, with…](https://sms4smile.com/quotes/gary-chapman/marriages-are-always-moving-from-one-season-to-another-sometimes-we/) [Gary Chapman](https://sms4smile.com/quotes/author/gary-chapman/) > [“O I'm so afraid that it's true about to travel hopefully being better than to arrive. It might be all in the quest, all…](https://sms4smile.com/quotes/brigid-brophy/o-i-m-so-afraid-that-it-s-true-about-to-travel-hopefully-being-better/) [Brigid Brophy](https://sms4smile.com/quotes/author/brigid-brophy/) > [“If you come at four in the afternoon, I'll begin to be happy by three.”](https://sms4smile.com/quotes/antoine-de-saint-exup-ry/if-you-come-at-four-in-the-afternoon-i-ll-begin-to-be-happy-by-three/) [Antoine de Saint-Exupéry](https://sms4smile.com/quotes/author/antoine-de-saint-exup-ry/) > [Science is not a system of certain, or -established, statements; nor is it a system which steadily advances towards a state of finality... And…](https://sms4smile.com/quotes/karl-popper/science-is-not-a-system-of-certain-or-established-statements-nor-is/) [Karl Popper](https://sms4smile.com/quotes/author/karl-popper/) > [\[It is hard to know what is good luck and what isn't and therefore whether we should be happy or sad about it. Only…](https://sms4smile.com/quotes/zelig-pliskin/it-is-hard-to-know-what-is-good-luck-and-what-isn-t-and-therefore/) [Zelig Pliskin](https://sms4smile.com/quotes/author/zelig-pliskin/) > [The so called unconscious inferences can be traced back to the all-preserving memory, which presents us with parallel experiences and hence already knows the…](https://sms4smile.com/quotes/friedrich-nietzsche/the-so-called-unconscious-inferences-can-be-traced-back-to-the-all/) [Friedrich Nietzsche](https://sms4smile.com/quotes/author/friedrich-nietzsche/) > [ The only thing is that ordinarily when I do dance with \[women\] they think I am suddenly going to throw them over a table… ](https://sms4smile.com/quotes/gene-kelly/the-only-thing-is-that-ordinarily-when-i-do-dance-with-women-they/) [Gene Kelly](https://sms4smile.com/quotes/author/gene-kelly/) > [Many live in dread of what is coming. Why should we? The unknown puts adventure into life. ... The unexpected around the corner gives…](https://sms4smile.com/quotes/e-stanley-jones/many-live-in-dread-of-what-is-coming-why-should-we-the-unknown-puts/) [E. Stanley Jones](https://sms4smile.com/quotes/author/e-stanley-jones/) > [The pilot who is always dreading a rock or a tempest must not complain if he remain a poor fisherman. We must at times…](https://sms4smile.com/quotes/pietro-metastasio/the-pilot-who-is-always-dreading-a-rock-or-a-tempest-must-not/) [Pietro Metastasio](https://sms4smile.com/quotes/author/pietro-metastasio/) > [I am honoured to be asked to take on this role, especially as it comes at such an integral time for our relationship with…](https://sms4smile.com/quotes/paul-boateng/i-am-honoured-to-be-asked-to-take-on-this-role-especially-as-it-comes/) [Paul Boateng](https://sms4smile.com/quotes/author/paul-boateng/) > [“I can handle Evil, but I cannot handle Anticipation.”](https://sms4smile.com/quotes/gabbo-de-la-parra/i-can-handle-evil-but-i-cannot-handle-anticipation/) [Gabbo De La Parra](https://sms4smile.com/quotes/author/gabbo-de-la-parra/) > [Hope is itself a species of happiness...](https://sms4smile.com/quotes/samuel-johnson/hope-is-itself-a-species-of-happiness/) [Samuel Johnson](https://sms4smile.com/quotes/author/samuel-johnson/) [Browse all 758 Anticipation quotes ](https://sms4smile.com/quotes/about/anticipation/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Invest in the \"process\" rather than the product. 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