--- title: "Meaning & Key Takeaway of: When making an investment, the people are…" description: "\"When making an investment, the people are more important than the product.\" — Theo Paphitis" image: "https://sms4smile.com/quotes/i/f22/theo-paphitis-4567_important_when-making-an-investment-the-people-are_2494447.png" --- # When making an investment, the people are more important… ![“When making an investment, the people are more important than the product.” quote by Theo Paphitis](https://sms4smile.com/quotes/i/f22/theo-paphitis-4567_important_when-making-an-investment-the-people-are_2494447.png) [Download](https://sms4smile.com/quotes/i/f22/theo-paphitis-4567_important_when-making-an-investment-the-people-are_2494447.png) [Open image](https://sms4smile.com/quotes/i/f22/theo-paphitis-4567_important_when-making-an-investment-the-people-are_2494447.png) > “When making an investment, the people are more important than the product.” [Theo Paphitis](https://sms4smile.com/quotes/author/theo-paphitis/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Success in investing depends more on relationships and trust than on the product itself. **In simple terms:** People matter more than product. Key Takeaway Build strong networks before focusing on product. Themes relationships trust investment people Mood optimistic strategic Type advice business When to use this quote - venture capital meetings - startup pitches - team building - client negotiations Key Concepts social capital networking human factor Questions to Reflect On - How do you cultivate trust with partners? - What signals indicate a strong relationship? A Different Perspective Great products can fail without supportive relationships. ★ ★ ★ ★ ★ No ratings yet [Important](https://sms4smile.com/quotes/about/important/) [Investing](https://sms4smile.com/quotes/about/investing/) [Investment](https://sms4smile.com/quotes/about/investment/) [Investment People](https://sms4smile.com/quotes/about/investment-people-999024/) [Making Investment](https://sms4smile.com/quotes/about/making-investment-833258/) [More](https://sms4smile.com/quotes/about/more/) [People](https://sms4smile.com/quotes/about/people/) [People Important](https://sms4smile.com/quotes/about/people-important/) ## Related quotes > [What's important is passion, investment, and people laughing out loud as they work.](https://sms4smile.com/quotes/dan-harmon/what-s-important-is-passion-investment-and-people-laughing-out-loud/) [Dan Harmon](https://sms4smile.com/quotes/author/dan-harmon/) > [ “\[Peggy Gallagher\] was also appearing once a month for two hours on WGN Radio \[...\] During one summer show, a caller asked, 'Do you… ](https://sms4smile.com/quotes/zac-bissonnette/peggy-gallagher-was-also-appearing-once-a-month-for-two-hours-on-wgn/) [Zac Bissonnette](https://sms4smile.com/quotes/author/zac-bissonnette/) > [To me it's incontrovertible that investment in people, investment in business, creates jobs; they don't destroy jobs.](https://sms4smile.com/quotes/stephen-pagliuca/to-me-it-s-incontrovertible-that-investment-in-people-investment-in/) [Stephen Pagliuca](https://sms4smile.com/quotes/author/stephen-pagliuca/) > [“Too often the investment in people stops there.”](https://sms4smile.com/quotes/ben-horowitz/too-often-the-investment-in-people-stops-there/) [Ben Horowitz](https://sms4smile.com/quotes/author/ben-horowitz/) > [What is the single most important thing for a company? 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