--- title: "Meaning & Key Takeaway of: What's crucial in a High Street store is…" description: "\"What's crucial in a High Street store is a compelling reason for people to shop there. Shops must offer excellent customer service - and 'theatre' is a..." image: "https://sms4smile.com/quotes/i/b98/theo-paphitis-4567_customer-service_what-s-crucial-in-a-high-street-store-is_1753804.png" --- # What's crucial in a High Street store is a compelling… ![“What's crucial in a High Street store is a compelling reason for people to shop there. Shops must offer excellent customer service - and 'theatre' is a must.” quote by Theo Paphitis](https://sms4smile.com/quotes/i/b98/theo-paphitis-4567_customer-service_what-s-crucial-in-a-high-street-store-is_1753804.png) [Download](https://sms4smile.com/quotes/i/b98/theo-paphitis-4567_customer-service_what-s-crucial-in-a-high-street-store-is_1753804.png) [Open image](https://sms4smile.com/quotes/i/b98/theo-paphitis-4567_customer-service_what-s-crucial-in-a-high-street-store-is_1753804.png) > “What's crucial in a High Street store is a compelling reason for people to shop there. Shops must offer excellent customer service - and 'theatre' is a must.” [Theo Paphitis](https://sms4smile.com/quotes/author/theo-paphitis/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Successful street stores need a strong, unique experience, especially excellent service and theatrical elements, to attract shoppers. **In simple terms:** Customers shop where they feel entertained and well served. Key Takeaway Create memorable, service‑driven experiences. Themes retail experience service theatre competition Mood enthusiastic strategic optimistic Type practical inspirational When to use this quote - store design - staff training - event planning - marketing campaigns Key Concepts customer journey experience design brand differentiation Questions to Reflect On - What experience will make your store stand out? - How can you balance cost and entertainment? A Different Perspective Cost of theatrical elements can be high. ★ ★ ★ ★ ★ No ratings yet [Customer service](https://sms4smile.com/quotes/about/customer-service/) [Excellent Customer Service](https://sms4smile.com/quotes/about/excellent-customer-service/) [High Street](https://sms4smile.com/quotes/about/high-street-291013/) [People](https://sms4smile.com/quotes/about/people/) [People Shop](https://sms4smile.com/quotes/about/people-shop-1628398/) [Reason](https://sms4smile.com/quotes/about/reason/) [Service](https://sms4smile.com/quotes/about/service/) [Shop Shops](https://sms4smile.com/quotes/about/shop-shops-901537/) [Shops Offer](https://sms4smile.com/quotes/about/shops-offer-1628396/) [Store Compelling](https://sms4smile.com/quotes/about/store-compelling-1628397/) [Street](https://sms4smile.com/quotes/about/street/) [Theatre](https://sms4smile.com/quotes/about/theatre/) ## Related quotes > [Visiting any shop for the first time is exciting. There's always that buzz as you push open the door; that hope; that belief -…](https://sms4smile.com/quotes/sophie-kinsella/visiting-any-shop-for-the-first-time-is-exciting-there-s-always-that/) [Sophie Kinsella](https://sms4smile.com/quotes/author/sophie-kinsella/) > [Every successful high street needs a catalyst that starts making people want to come there, and independent shops can be that catalyst. If you…](https://sms4smile.com/quotes/theo-paphitis/every-successful-high-street-needs-a-catalyst-that-starts-making/) [Theo Paphitis](https://sms4smile.com/quotes/author/theo-paphitis/) > [Online is not contributing in the same way as the high street in terms of business rates and to the local community.](https://sms4smile.com/quotes/theo-paphitis/online-is-not-contributing-in-the-same-way-as-the-high-street-in/) [Theo Paphitis](https://sms4smile.com/quotes/author/theo-paphitis/) > [The high street is not a retail thing: it's a social thing, part of the British lifestyle. And I say that as someone who…](https://sms4smile.com/quotes/theo-paphitis/the-high-street-is-not-a-retail-thing-it-s-a-social-thing-part-of-the/) [Theo Paphitis](https://sms4smile.com/quotes/author/theo-paphitis/) > [If you really want to sort out the High Street, you ask someone like Kate Swann at WHSmith, who has done a fantastic job…](https://sms4smile.com/quotes/theo-paphitis/if-you-really-want-to-sort-out-the-high-street-you-ask-someone-like/) [Theo Paphitis](https://sms4smile.com/quotes/author/theo-paphitis/) > [For me, the high street is a key part of how we live, what sort of community we are, how we get our news,…](https://sms4smile.com/quotes/theo-paphitis/for-me-the-high-street-is-a-key-part-of-how-we-live-what-sort-of/) [Theo Paphitis](https://sms4smile.com/quotes/author/theo-paphitis/) > [“Even though we get a lot of people into the shop, only a small percentage of them buy anything. The best customers are the…](https://sms4smile.com/quotes/nick-hornby/even-though-we-get-a-lot-of-people-into-the-shop-only-a-small/) [Nick Hornby](https://sms4smile.com/quotes/author/nick-hornby/) > [People shop and learn in a whole new way compared to just a few years ago, so marketers need to adapt or risk extinction.](https://sms4smile.com/quotes/brian-halligan/people-shop-and-learn-in-a-whole-new-way-compared-to-just-a-few-years/) [Brian Halligan](https://sms4smile.com/quotes/author/brian-halligan/) > [Businesses are going to innovate in how they bring prices down so people can shop the way they want.](https://sms4smile.com/quotes/john-gerzema/businesses-are-going-to-innovate-in-how-they-bring-prices-down-so/) [John Gerzema](https://sms4smile.com/quotes/author/john-gerzema/) > [You have to create reasons for people to shop.](https://sms4smile.com/quotes/kendra-scott/you-have-to-create-reasons-for-people-to-shop/) [Kendra Scott](https://sms4smile.com/quotes/author/kendra-scott/) > [“It would be nice if ALL police officers would engage in excellent customer service with ALL members of the public they interact with.”](https://sms4smile.com/quotes/steven-magee/it-would-be-nice-if-all-police-officers-would-engage-in-excellent/) [Steven Magee](https://sms4smile.com/quotes/author/steven-magee/) > [I wish all fast food chains could have excellent customer service like chick-fil-A...](https://sms4smile.com/quotes/anonymous/i-wish-all-fast-food-chains-could-have-excellent-customer-service/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [In every company which I have done strategic planning, the number-one value people choose is always integrity. The second values may be quality of…](https://sms4smile.com/quotes/brian-tracy/in-every-company-which-i-have-done-strategic-planning-the-number-one/) [Brian Tracy](https://sms4smile.com/quotes/author/brian-tracy/) > [Always do what is best for your customer...if the business doesn't agree...start looking for a new place to provide excellent customer service.](https://sms4smile.com/quotes/anonymous/always-do-what-is-best-for-your-customer-if-the-business-doesn-t/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [“When employees lack passion, it is nearly impossible to deliver excellent customer service. Doesn’t it make you less inclined to want to do business…](https://sms4smile.com/quotes/susan-c-young/when-employees-lack-passion-it-is-nearly-impossible-to-deliver/) [Susan C. Young](https://sms4smile.com/quotes/author/susan-c-young/) ## More by Theo Paphitis > [The Internet means everything to everybody and it's growing by the day. 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It has transformed the way we do business, entertain, communicate, and travel. 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Thompson](https://sms4smile.com/quotes/author/robert-g-thompson/) > [Alright look, our policy is, if for any reason you're not completely satisfied, I hate you.](https://sms4smile.com/quotes/goodmanb/alright-look-our-policy-is-if-for-any-reason-you-re-not-completely/) [Goodmanb](https://sms4smile.com/quotes/author/goodmanb/) > [The best feature of a product should really be the customer service.](https://sms4smile.com/quotes/jason-fried/the-best-feature-of-a-product-should-really-be-the-customer-service/) [Jason Fried](https://sms4smile.com/quotes/author/jason-fried/) > [“Customer service is greatly impacted by whether or not employees enjoy working with each other. Its important that employees enjoy working with each other…](https://sms4smile.com/quotes/hendrith-vanlon-smith-jr-ceo-of-mayflower-plymouth/customer-service-is-greatly-impacted-by-whether-or-not-employees/) [Hendrith Vanlon Smith Jr, CEO of Mayflower-Plymouth](https://sms4smile.com/quotes/author/hendrith-vanlon-smith-jr-ceo-of-mayflower-plymouth/) > [Southwest Airlines is successful because the company understands it's a customer service company. It also happens to be an airline.](https://sms4smile.com/quotes/harvey-mackay/southwest-airlines-is-successful-because-the-company-understands-it-s/) [Harvey Mackay](https://sms4smile.com/quotes/author/harvey-mackay/) > [Most customer service people are great. 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