--- title: "Meaning & Key Takeaway of: Good businesses will survive good times…" description: "\"Good businesses will survive good times and bad times.\" — Theo Paphitis" image: "https://sms4smile.com/quotes/i/c6a/theo-paphitis-4567_bad_good-businesses-will-survive-good-times_388423.png" --- # Good businesses will survive good times and bad times. ![“Good businesses will survive good times and bad times.” quote by Theo Paphitis](https://sms4smile.com/quotes/i/c6a/theo-paphitis-4567_bad_good-businesses-will-survive-good-times_388423.png) [Download](https://sms4smile.com/quotes/i/c6a/theo-paphitis-4567_bad_good-businesses-will-survive-good-times_388423.png) [Open image](https://sms4smile.com/quotes/i/c6a/theo-paphitis-4567_bad_good-businesses-will-survive-good-times_388423.png) > “Good businesses will survive good times and bad times.” [Theo Paphitis](https://sms4smile.com/quotes/author/theo-paphitis/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. A good business endures both prosperity and recession, indicating resilience is key. **In simple terms:** Strong businesses survive all economic cycles. Key Takeaway Build resilience into business models. Themes resilience economics business strategy Mood pragmatic inspirational Type strategic advisory When to use this quote - investment decisions - product development - financial planning Key Concepts sustainability risk management long‑term planning Questions to Reflect On - What practices build resilience? - How can firms stay adaptable? A Different Perspective Resilience alone may not guarantee success without innovation. ★ ★ ★ ★ ★ No ratings yet [Bad](https://sms4smile.com/quotes/about/bad/) [Bad time](https://sms4smile.com/quotes/about/bad-time/) [Bad times](https://sms4smile.com/quotes/about/bad-times/) [Business](https://sms4smile.com/quotes/about/business/) [Businesses Survive](https://sms4smile.com/quotes/about/businesses-survive-3509901/) [Good](https://sms4smile.com/quotes/about/good/) [Good Businesses](https://sms4smile.com/quotes/about/good-businesses-369490/) [Good times](https://sms4smile.com/quotes/about/good-times/) [Survive](https://sms4smile.com/quotes/about/survive/) [Survive Good](https://sms4smile.com/quotes/about/survive-good-694969/) [Time](https://sms4smile.com/quotes/about/time/) [Times And Bad Times](https://sms4smile.com/quotes/about/times-and-bad-times/) [Will](https://sms4smile.com/quotes/about/will/) ## Related quotes > [Good businesses can survive a little bad management.](https://sms4smile.com/quotes/charlie-munger/good-businesses-can-survive-a-little-bad-management/) [Charlie Munger](https://sms4smile.com/quotes/author/charlie-munger/) > [“He thought about the difference between good times and bad times, and how funny it was that he could not state the difference, only…](https://sms4smile.com/quotes/tim-o-brien/he-thought-about-the-difference-between-good-times-and-bad-times-and/) [Tim O'Brien](https://sms4smile.com/quotes/author/tim-o-brien/) > [There are always good times and bad times.](https://sms4smile.com/quotes/keylor-navas/there-are-always-good-times-and-bad-times/) [Keylor Navas](https://sms4smile.com/quotes/author/keylor-navas/) > [You have to go through good times and bad times to get where you're trying to go.](https://sms4smile.com/quotes/allen-iverson/you-have-to-go-through-good-times-and-bad-times-to-get-where-you-re/) [Allen Iverson](https://sms4smile.com/quotes/author/allen-iverson/) > [A girlfriends job is to keep her boyfriend on track, hold him down, and have his back through good times and bad times.](https://sms4smile.com/quotes/pretty-ladii/a-girlfriends-job-is-to-keep-her-boyfriend-on-track-hold-him-down-and/) [Pretty Ladii](https://sms4smile.com/quotes/author/pretty-ladii/) > [I think by the time you're grown you're as happy as you're goin to be. You'll have good times and bad times, but in…](https://sms4smile.com/quotes/cormac-mccarthy/i-think-by-the-time-you-re-grown-you-re-as-happy-as-you-re-goin-to-be/) [Cormac McCarthy](https://sms4smile.com/quotes/author/cormac-mccarthy/) > [I appreciate everything that happend in my past.There were good times and bad times.It made me to the person I am today and I…](https://sms4smile.com/quotes/ewshy/i-appreciate-everything-that-happend-in-my-past-there-were-good-times/) [Ewshy](https://sms4smile.com/quotes/author/ewshy/) > [In good times and bad times, I'll be on your side for ever more...that's what friends are for.](https://sms4smile.com/quotes/steve-jobs/in-good-times-and-bad-times-i-ll-be-on-your-side-for-ever-more-that-s/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [“There’s going to be good times and bad times and heart ache and joy. Don’t ever think that because of what happened before that…](https://sms4smile.com/quotes/katie-ashley/there-s-going-to-be-good-times-and-bad-times-and-heart-ache-and-joy/) [Katie Ashley](https://sms4smile.com/quotes/author/katie-ashley/) > [Life is like a flower, there are good times and bad times, just like a flower when it opens and close.](https://sms4smile.com/quotes/anonymous/life-is-like-a-flower-there-are-good-times-and-bad-times-just-like-a/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Both political parties have their good times and bad times, only they have them at different times.](https://sms4smile.com/quotes/will-rogers/both-political-parties-have-their-good-times-and-bad-times-only-they/) [Will Rogers](https://sms4smile.com/quotes/author/will-rogers/) > [A girlfriend's job is to keep her boyfriend on track, hold him down, and have his back through good times and bad times.](https://sms4smile.com/quotes/anonymous/a-girlfriend-s-job-is-to-keep-her-boyfriend-on-track-hold-him-down/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [The best advice I've ever been given is being handed a Bible. That's the blueprint for marriage that we go by, and that's what…](https://sms4smile.com/quotes/candace-cameron/the-best-advice-i-ve-ever-been-given-is-being-handed-a-bible-that-s/) [Candace Cameron](https://sms4smile.com/quotes/author/candace-cameron/) > [When you are in business for a long time, you go through good times and bad times. When you go through bad times, you…](https://sms4smile.com/quotes/n-r-narayana-murthy/when-you-are-in-business-for-a-long-time-you-go-through-good-times/) [N. R. Narayana Murthy](https://sms4smile.com/quotes/author/n-r-narayana-murthy/) > [If you went to all those little towns in America, JPMorgan was there in good times and bad times, and, in fact, helped a…](https://sms4smile.com/quotes/jamie-dimon/if-you-went-to-all-those-little-towns-in-america-jpmorgan-was-there/) [Jamie Dimon](https://sms4smile.com/quotes/author/jamie-dimon/) ## More by Theo Paphitis > [The Internet means everything to everybody and it's growing by the day. You can't survive as a business, especially a small business, without having…](https://sms4smile.com/quotes/theo-paphitis/the-internet-means-everything-to-everybody-and-it-s-growing-by-the/) [Theo Paphitis](https://sms4smile.com/quotes/author/theo-paphitis/) > [I didn't have a great childhood, and neither did Debbie, my wife, so we both try to give the kids not only the material…](https://sms4smile.com/quotes/theo-paphitis/i-didn-t-have-a-great-childhood-and-neither-did-debbie-my-wife-so-we/) [Theo Paphitis](https://sms4smile.com/quotes/author/theo-paphitis/) > [There are huge misconceptions about people on benefits. They are labelled scroungers or cheats. The reality is that many who need that level of…](https://sms4smile.com/quotes/theo-paphitis/there-are-huge-misconceptions-about-people-on-benefits-they-are/) [Theo Paphitis](https://sms4smile.com/quotes/author/theo-paphitis/) > [My whole business philosophy is based on a risk-reward ratio. But it's got to stack up. If it doesn't, don't do it. You might…](https://sms4smile.com/quotes/theo-paphitis/my-whole-business-philosophy-is-based-on-a-risk-reward-ratio-but-it-s/) [Theo Paphitis](https://sms4smile.com/quotes/author/theo-paphitis/) > [Immigration has been good for this country; I know the value of it - hopefully I've given something back.](https://sms4smile.com/quotes/theo-paphitis/immigration-has-been-good-for-this-country-i-know-the-value-of-it/) [Theo Paphitis](https://sms4smile.com/quotes/author/theo-paphitis/) > [Entrepreneurship can be taught to people with average academic abilities - the proof of that is everywhere you look.](https://sms4smile.com/quotes/theo-paphitis/entrepreneurship-can-be-taught-to-people-with-average-academic/) [Theo Paphitis](https://sms4smile.com/quotes/author/theo-paphitis/) > [Young people are the entrepreneurs of the future, and we should be looking to them as one of our sources of innovation for the…](https://sms4smile.com/quotes/theo-paphitis/young-people-are-the-entrepreneurs-of-the-future-and-we-should-be/) [Theo Paphitis](https://sms4smile.com/quotes/author/theo-paphitis/) > [The more we learn about dyslexia, the more able we will be to help those with it.](https://sms4smile.com/quotes/theo-paphitis/the-more-we-learn-about-dyslexia-the-more-able-we-will-be-to-help/) [Theo Paphitis](https://sms4smile.com/quotes/author/theo-paphitis/) > [The great virtue of the web, its ease of communication, has also become its Achilles' heel in that it has polluted the air with…](https://sms4smile.com/quotes/theo-paphitis/the-great-virtue-of-the-web-its-ease-of-communication-has-also-become/) [Theo Paphitis](https://sms4smile.com/quotes/author/theo-paphitis/) > [Entrepreneurship is just one thing that needs to be in schools.](https://sms4smile.com/quotes/theo-paphitis/entrepreneurship-is-just-one-thing-that-needs-to-be-in-schools/) [Theo Paphitis](https://sms4smile.com/quotes/author/theo-paphitis/) > [If you look at all the investments made during 'Dragons' Den,' the ratio of those that make it to those that don't is actually…](https://sms4smile.com/quotes/theo-paphitis/if-you-look-at-all-the-investments-made-during-dragons-den-the-ratio/) [Theo Paphitis](https://sms4smile.com/quotes/author/theo-paphitis/) > [A small business can survive for a while without making a profit, but if its cashflow dries up, the impact is fatal.](https://sms4smile.com/quotes/theo-paphitis/a-small-business-can-survive-for-a-while-without-making-a-profit-but/) [Theo Paphitis](https://sms4smile.com/quotes/author/theo-paphitis/) > [The Internet has heralded a revolution in our society. It has transformed the way we do business, entertain, communicate, and travel. In many ways,…](https://sms4smile.com/quotes/theo-paphitis/the-internet-has-heralded-a-revolution-in-our-society-it-has/) [Theo Paphitis](https://sms4smile.com/quotes/author/theo-paphitis/) > [One of the things I preach to all my staff is never be frightened to make a decision.](https://sms4smile.com/quotes/theo-paphitis/one-of-the-things-i-preach-to-all-my-staff-is-never-be-frightened-to/) [Theo Paphitis](https://sms4smile.com/quotes/author/theo-paphitis/) > [A lot of multinationals have long, drawn-out processes and are pretty useless at putting products on the shelves quickly.](https://sms4smile.com/quotes/theo-paphitis/a-lot-of-multinationals-have-long-drawn-out-processes-and-are-pretty/) [Theo Paphitis](https://sms4smile.com/quotes/author/theo-paphitis/) [Explore all 109 Theo Paphitis quotes ](https://sms4smile.com/quotes/author/theo-paphitis/) ## More Bad quotes > [If I am going to be phased out by whatever powers, then I want people to know that it is not because I am…](https://sms4smile.com/quotes/parvathy/if-i-am-going-to-be-phased-out-by-whatever-powers-then-i-want-people/) [Parvathy](https://sms4smile.com/quotes/author/parvathy/) > [Sometimes I'm in a bad mood, sometimes I'm in a good mood. It's like everyone else.](https://sms4smile.com/quotes/tricky/sometimes-i-m-in-a-bad-mood-sometimes-i-m-in-a-good-mood-it-s-like/) [Tricky](https://sms4smile.com/quotes/author/tricky/) > [Unfortunately, we all go through bad phases.](https://sms4smile.com/quotes/sushmita-sen/unfortunately-we-all-go-through-bad-phases/) [Sushmita Sen](https://sms4smile.com/quotes/author/sushmita-sen/) > [The Derby experience had not been good for me and the way it finished left a very bad taste in my mouth so I…](https://sms4smile.com/quotes/nigel-pearson/the-derby-experience-had-not-been-good-for-me-and-the-way-it-finished/) [Nigel Pearson](https://sms4smile.com/quotes/author/nigel-pearson/) > [What people tend to forget is the journey that I had getting to Formula One. There were plenty of years where I had to…](https://sms4smile.com/quotes/lewis-hamilton/what-people-tend-to-forget-is-the-journey-that-i-had-getting-to/) [Lewis Hamilton](https://sms4smile.com/quotes/author/lewis-hamilton/) > [Television, radio, social media. The 24/7 news cycle plows forward mercilessly on our desks, in our cars and in our pockets. Thousands and thousands…](https://sms4smile.com/quotes/joseph-prince/television-radio-social-media-the-24-7-news-cycle-plows-forward/) [Joseph Prince](https://sms4smile.com/quotes/author/joseph-prince/) > [I listen to heavy metal thanks to my son. When I argue with him on the kind of music he is listening to, he…](https://sms4smile.com/quotes/zeenat-aman/i-listen-to-heavy-metal-thanks-to-my-son-when-i-argue-with-him-on-the/) [Zeenat Aman](https://sms4smile.com/quotes/author/zeenat-aman/) > [I've said it before, good people are forced to do bad things.](https://sms4smile.com/quotes/angus-cloud/i-ve-said-it-before-good-people-are-forced-to-do-bad-things/) [Angus Cloud](https://sms4smile.com/quotes/author/angus-cloud/) > [“If any woman opens her legs for you, don't feel so lucky to be fed with nonsense, she has been a bitch for a…](https://sms4smile.com/quotes/michael-bassey-johnson/if-any-woman-opens-her-legs-for-you-don-t-feel-so-lucky-to-be-fed/) [Michael Bassey Johnson](https://sms4smile.com/quotes/author/michael-bassey-johnson/) > [One thing I always tell players is that there are three bad things: Nothing good happens after midnight, nothing good happens when you're around…](https://sms4smile.com/quotes/nick-saban/one-thing-i-always-tell-players-is-that-there-are-three-bad-things/) [Nick Saban](https://sms4smile.com/quotes/author/nick-saban/) > [Everybody has bad days, but how you respond to it is a testament to whether you are a winner or a loser.](https://sms4smile.com/quotes/aaron-gordon/everybody-has-bad-days-but-how-you-respond-to-it-is-a-testament-to/) [Aaron Gordon](https://sms4smile.com/quotes/author/aaron-gordon/) > [Obviously I'm very grateful 'Bad Guy' is doing so well - it's shocking and surprising and gratifying - but I do think it's important…](https://sms4smile.com/quotes/finneas/obviously-i-m-very-grateful-bad-guy-is-doing-so-well-it-s-shocking/) [Finneas](https://sms4smile.com/quotes/author/finneas/) > [I felt pretty good growing up. 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