--- title: "Meaning & Key Takeaway of: Yahoo! is the only company with both…" description: "\"Yahoo! is the only company with both scale and leadership in branded and search advertising.\" — Terry Semel" image: "https://sms4smile.com/quotes/i/874/terry-semel-37318_advertising_yahoo-is-the-only-company-with-both-scal_1794905.jpg" --- # Yahoo! is the only company with both scale and leadership… ![“Yahoo! is the only company with both scale and leadership in branded and search advertising.” quote by Terry Semel](https://sms4smile.com/quotes/i/874/terry-semel-37318_advertising_yahoo-is-the-only-company-with-both-scal_1794905.jpg) [Download](https://sms4smile.com/quotes/i/874/terry-semel-37318_advertising_yahoo-is-the-only-company-with-both-scal_1794905.jpg) [Open image](https://sms4smile.com/quotes/i/874/terry-semel-37318_advertising_yahoo-is-the-only-company-with-both-scal_1794905.jpg) > “Yahoo! is the only company with both scale and leadership in branded and search advertising.” [Terry Semel](https://sms4smile.com/quotes/author/terry-semel/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Claims Yahoo! uniquely combines scale and leadership in both branded and search ads. **In simple terms:** Yahoo! leads in ad scale. Key Takeaway Leverage Yahoo! for broad reach. Themes advertising leadership scale Mood optimistic analytical Type strategic promotional When to use this quote - media buying - campaign planning - budget allocation - competitor analysis - market entry Key Concepts digital marketing brand strategy Questions to Reflect On - Is Yahoo! still a market leader? - How does scale affect ad pricing? A Different Perspective Competition may challenge this dominance. ★ ★ ★ ★ ★ No ratings yet [Advertising](https://sms4smile.com/quotes/about/advertising/) [Branded](https://sms4smile.com/quotes/about/branded/) [Branded Search](https://sms4smile.com/quotes/about/branded-search-1979508/) [Business](https://sms4smile.com/quotes/about/business/) [Company](https://sms4smile.com/quotes/about/company/) [Internet](https://sms4smile.com/quotes/about/internet/) [Leadership](https://sms4smile.com/quotes/about/leadership/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [Search Advertising](https://sms4smile.com/quotes/about/search-advertising-1979507/) [Yahoo](https://sms4smile.com/quotes/about/yahoo/) [Yahoo Company](https://sms4smile.com/quotes/about/yahoo-company-1979506/) ## Related quotes > [I remember working with a guy named Andrew Braccia at Yahoo, and Yahoo was the company that bought Flickr. Everyone on his team was…](https://sms4smile.com/quotes/stewart-butterfield/i-remember-working-with-a-guy-named-andrew-braccia-at-yahoo-and-yahoo/) [Stewart Butterfield](https://sms4smile.com/quotes/author/stewart-butterfield/) > [Yahoo is a company that is very strong in content.](https://sms4smile.com/quotes/carol-bartz/yahoo-is-a-company-that-is-very-strong-in-content/) [Carol Bartz](https://sms4smile.com/quotes/author/carol-bartz/) > [Combining the premium content and reach of Yahoo! as the world's leading digital media company with Facebook provides branded advertisers with unmatched opportunity.](https://sms4smile.com/quotes/ross-levinsohn/combining-the-premium-content-and-reach-of-yahoo-as-the-world-s/) [Ross Levinsohn](https://sms4smile.com/quotes/author/ross-levinsohn/) > [I don't think that Yahoo or any other Internet company should try to become a television network. We will be nowhere if we have…](https://sms4smile.com/quotes/terry-semel/i-don-t-think-that-yahoo-or-any-other-internet-company-should-try-to/) [Terry Semel](https://sms4smile.com/quotes/author/terry-semel/) > [Yahoo is all about content. Deep reservoirs of important content in many, many strong areas.](https://sms4smile.com/quotes/terry-semel/yahoo-is-all-about-content-deep-reservoirs-of-important-content-in/) [Terry Semel](https://sms4smile.com/quotes/author/terry-semel/) > [When I began working in Yahoo, my family moved with me. Despite our efforts, our kids wanted to study in Los Angeles, and I…](https://sms4smile.com/quotes/terry-semel/when-i-began-working-in-yahoo-my-family-moved-with-me-despite-our/) [Terry Semel](https://sms4smile.com/quotes/author/terry-semel/) > [At Yahoo, we were one of the early proponents of the power of content showcased through new media. SnagFilms, with its large library and…](https://sms4smile.com/quotes/terry-semel/at-yahoo-we-were-one-of-the-early-proponents-of-the-power-of-content/) [Terry Semel](https://sms4smile.com/quotes/author/terry-semel/) > [As anyone who has covered the company for any length of time knows, Yahoo's record on major decision-making has been akin to a hippie…](https://sms4smile.com/quotes/kara-swisher/as-anyone-who-has-covered-the-company-for-any-length-of-time-knows/) [Kara Swisher](https://sms4smile.com/quotes/author/kara-swisher/) > [Facebook, Google, Apple, Yahoo - there's a common theme. None of these companies ever sold. By staying independent, they were able to build a…](https://sms4smile.com/quotes/jan-koum/facebook-google-apple-yahoo-there-s-a-common-theme-none-of-these/) [Jan Koum](https://sms4smile.com/quotes/author/jan-koum/) > ['Dependent web' platforms such as Twitter, Facebook, Google and Yahoo are where people go to discover and share new content. Independent sites are the…](https://sms4smile.com/quotes/john-battelle/dependent-web-platforms-such-as-twitter-facebook-google-and-yahoo-are/) [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) > [I truly believe that Yahoo! is one of the most compelling and dominant companies in the world.](https://sms4smile.com/quotes/ross-levinsohn/i-truly-believe-that-yahoo-is-one-of-the-most-compelling-and-dominant/) [Ross Levinsohn](https://sms4smile.com/quotes/author/ross-levinsohn/) > [I'm very grateful and proud of the progress Yahoo! has made over the past year. When I took the position as chairman, I told…](https://sms4smile.com/quotes/alfred-amoroso/i-m-very-grateful-and-proud-of-the-progress-yahoo-has-made-over-the/) [Alfred Amoroso](https://sms4smile.com/quotes/author/alfred-amoroso/) > [My time at Yahoo, from its founding to the present, has encompassed some of the most exciting and rewarding experiences of my life.](https://sms4smile.com/quotes/jerry-yang/my-time-at-yahoo-from-its-founding-to-the-present-has-encompassed/) [Jerry Yang](https://sms4smile.com/quotes/author/jerry-yang/) > [Yahoo! is committed to building the richest set of premium and personalized content experiences for our users.](https://sms4smile.com/quotes/ross-levinsohn/yahoo-is-committed-to-building-the-richest-set-of-premium-and/) [Ross Levinsohn](https://sms4smile.com/quotes/author/ross-levinsohn/) > [While it is often true that the enemy of my enemy is my friend, it seems like Yahoo's almost obsessive focus on Google is…](https://sms4smile.com/quotes/kara-swisher/while-it-is-often-true-that-the-enemy-of-my-enemy-is-my-friend-it/) [Kara Swisher](https://sms4smile.com/quotes/author/kara-swisher/) ## More by Terry Semel > [While more great films are being made every year, it is increasingly difficult to get indies into theaters or on TV.](https://sms4smile.com/quotes/terry-semel/while-more-great-films-are-being-made-every-year-it-is-increasingly/) [Terry Semel](https://sms4smile.com/quotes/author/terry-semel/) > [There is nothing to be embarrassed about being profitable.](https://sms4smile.com/quotes/terry-semel/there-is-nothing-to-be-embarrassed-about-being-profitable/) [Terry Semel](https://sms4smile.com/quotes/author/terry-semel/) > [At Yahoo, we were one of the early proponents of the power of content showcased through new media. SnagFilms, with its large library and…](https://sms4smile.com/quotes/terry-semel/at-yahoo-we-were-one-of-the-early-proponents-of-the-power-of-content/) [Terry Semel](https://sms4smile.com/quotes/author/terry-semel/) > [Our new attitude is how can we put you in front of our customer.](https://sms4smile.com/quotes/terry-semel/our-new-attitude-is-how-can-we-put-you-in-front-of-our-customer/) [Terry Semel](https://sms4smile.com/quotes/author/terry-semel/) > [The Internet and Yahoo are firmly established as 'must buys' for brand advertising.](https://sms4smile.com/quotes/terry-semel/the-internet-and-yahoo-are-firmly-established-as-must-buys-for-brand/) [Terry Semel](https://sms4smile.com/quotes/author/terry-semel/) > [When I began working in Yahoo, my family moved with me. Despite our efforts, our kids wanted to study in Los Angeles, and I…](https://sms4smile.com/quotes/terry-semel/when-i-began-working-in-yahoo-my-family-moved-with-me-despite-our/) [Terry Semel](https://sms4smile.com/quotes/author/terry-semel/) > [Sometimes, on a personal level, I wince.](https://sms4smile.com/quotes/terry-semel/sometimes-on-a-personal-level-i-wince/) [Terry Semel](https://sms4smile.com/quotes/author/terry-semel/) > [Yahoo is all about content. Deep reservoirs of important content in many, many strong areas.](https://sms4smile.com/quotes/terry-semel/yahoo-is-all-about-content-deep-reservoirs-of-important-content-in/) [Terry Semel](https://sms4smile.com/quotes/author/terry-semel/) > [I don't think that Yahoo or any other Internet company should try to become a television network. We will be nowhere if we have…](https://sms4smile.com/quotes/terry-semel/i-don-t-think-that-yahoo-or-any-other-internet-company-should-try-to/) [Terry Semel](https://sms4smile.com/quotes/author/terry-semel/) > [Search, which is extremely important, represents about 5% of the page views on the Internet and 40% of the revenue. So, highly monetized.](https://sms4smile.com/quotes/terry-semel/search-which-is-extremely-important-represents-about-5-of-the-page/) [Terry Semel](https://sms4smile.com/quotes/author/terry-semel/) > [I myself am a builder and get totally excited about building Yahoo! as a brand and building it into a bigger and better company.…](https://sms4smile.com/quotes/terry-semel/i-myself-am-a-builder-and-get-totally-excited-about-building-yahoo-as/) [Terry Semel](https://sms4smile.com/quotes/author/terry-semel/) [Explore all 12 Terry Semel quotes ](https://sms4smile.com/quotes/author/terry-semel/) ## More Advertising quotes > [I saw this anti-drug commercial that showed a kid smoking pot in his dad's room with his friend. This kid finds a gun, the…](https://sms4smile.com/quotes/bill-maher/i-saw-this-anti-drug-commercial-that-showed-a-kid-smoking-pot-in-his/) [Bill Maher](https://sms4smile.com/quotes/author/bill-maher/) > [“Salesmanship is usually the art of making it the prospect’s problem, the salesperson’s need or desire to earn money.”](https://sms4smile.com/quotes/mokokoma-mokhonoana/salesmanship-is-usually-the-art-of-making-it-the-prospect-s-problem/) [Mokokoma Mokhonoana](https://sms4smile.com/quotes/author/mokokoma-mokhonoana/) > [Advertising justifies its existence when used in the public interest-it is much too powerful a tool to use solely for commercial purposes.](https://sms4smile.com/quotes/howard-gossage/advertising-justifies-its-existence-when-used-in-the-public-interest/) [Howard Gossage](https://sms4smile.com/quotes/author/howard-gossage/) > [“Don't wait, just sweat.”](https://sms4smile.com/quotes/amit-kalantri/don-t-wait-just-sweat/) [Amit Kalantri](https://sms4smile.com/quotes/author/amit-kalantri/) > [We have the capital, the resources, and the technology that we need to build a mobile advertising platform across the planet.](https://sms4smile.com/quotes/naveen-tewari/we-have-the-capital-the-resources-and-the-technology-that-we-need-to/) [Naveen Tewari](https://sms4smile.com/quotes/author/naveen-tewari/) > [“Never run advertising until the major publicity possibilities have been exploited.”](https://sms4smile.com/quotes/al-ries/never-run-advertising-until-the-major-publicity-possibilities-have/) [Al Ries](https://sms4smile.com/quotes/author/al-ries/) > [God never talks. But the devil keeps advertising, Father. The devil does a lot of commercials.](https://sms4smile.com/quotes/william-peter-blatty/god-never-talks-but-the-devil-keeps-advertising-father-the-devil-does/) [William Peter Blatty](https://sms4smile.com/quotes/author/william-peter-blatty/) > [I like Valentine's Day. The trouble is the florists and the candy-makers and the card people are all advertising so much, you don't dare…](https://sms4smile.com/quotes/andy-rooney/i-like-valentine-s-day-the-trouble-is-the-florists-and-the-candy/) [Andy Rooney](https://sms4smile.com/quotes/author/andy-rooney/) > [I happened to be spotted by a modeling agent who offered me a part-time job at 16. Everything happened very quickly after that -…](https://sms4smile.com/quotes/dia-mirza/i-happened-to-be-spotted-by-a-modeling-agent-who-offered-me-a-part/) [Dia Mirza](https://sms4smile.com/quotes/author/dia-mirza/) > [They say that Madison Avenue will only pay high dollars in advertising if they get the 18-35 age range.](https://sms4smile.com/quotes/sharon-gless/they-say-that-madison-avenue-will-only-pay-high-dollars-in/) [Sharon Gless](https://sms4smile.com/quotes/author/sharon-gless/) > [“There's not a branch of publishing or broadcasting that doesn't depend in some way on advertising. It'd be like an aquarium without water. Why,…](https://sms4smile.com/quotes/haruki-murakami/there-s-not-a-branch-of-publishing-or-broadcasting-that-doesn-t/) [Haruki Murakami](https://sms4smile.com/quotes/author/haruki-murakami/) > [I've driven people mad on films that I've made - I want more takes; I want to try new lines. Then I want to…](https://sms4smile.com/quotes/hugh-grant/i-ve-driven-people-mad-on-films-that-i-ve-made-i-want-more-takes-i/) [Hugh Grant](https://sms4smile.com/quotes/author/hugh-grant/) > [This hype word bothers me though It always sounds like an accusation, what does it mean, advertising, column inches in the press? Bands themselves…](https://sms4smile.com/quotes/holly-johnson/this-hype-word-bothers-me-though-it-always-sounds-like-an-accusation/) [Holly Johnson](https://sms4smile.com/quotes/author/holly-johnson/) > [I'm supposed to be taking time off. But I'm still writing and I have this Gap advert lined up.](https://sms4smile.com/quotes/joss-stone/i-m-supposed-to-be-taking-time-off-but-i-m-still-writing-and-i-have/) [Joss Stone](https://sms4smile.com/quotes/author/joss-stone/) > [Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the…](https://sms4smile.com/quotes/john-wanamaker/any-seeming-deception-in-a-statement-is-costly-not-only-in-the/) [John Wanamaker](https://sms4smile.com/quotes/author/john-wanamaker/) [Browse all 1,942 Advertising quotes ](https://sms4smile.com/quotes/about/advertising/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Yahoo! is the only company with both scale and leadership in branded and search advertising.", "creator": { "@type": "Person", "name": "Terry Semel" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/terry-semel/yahoo-is-the-only-company-with-both-scale-and-leadership-in-branded/", "about": { "@type": "Thing", "name": "Advertising" }, "@id": "https://sms4smile.com/quotes/terry-semel/yahoo-is-the-only-company-with-both-scale-and-leadership-in-branded/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/874/terry-semel-37318_advertising_yahoo-is-the-only-company-with-both-scal_1794905.jpg", "contentUrl": "https://sms4smile.com/quotes/i/874/terry-semel-37318_advertising_yahoo-is-the-only-company-with-both-scal_1794905.jpg", "url": "https://sms4smile.com/quotes/i/874/terry-semel-37318_advertising_yahoo-is-the-only-company-with-both-scal_1794905.jpg", "width": 1080, "height": 1080, "caption": "“Yahoo! is the only company with both scale and leadership in branded and search advertising.” — Terry Semel", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Terry Semel", "item": "https://sms4smile.com/quotes/author/terry-semel/" }, { "@type": "ListItem", "position": 4, "name": "Yahoo! is the only company with...", "item": "https://sms4smile.com/quotes/terry-semel/yahoo-is-the-only-company-with-both-scale-and-leadership-in-branded/" } ], "@id": "https://sms4smile.com/quotes/terry-semel/yahoo-is-the-only-company-with-both-scale-and-leadership-in-branded/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```