---
title: "Meaning & Key Takeaway of: Our task is to create memes... Launch…"
description: "\"Our task is to create memes... Launch your meme boldly and see if it will replicate.\" — Terence McKenna"
image: "https://sms4smile.com/quotes/i/bc8/terence-mckenna-287_ifs_our-task-is-to-create-memes-launch-your_2449521.png"
---

#  Our task is to create memes... Launch your meme boldly and…

![“Our task is to create memes... Launch your meme boldly and see if it will replicate.” quote by Terence McKenna](https://sms4smile.com/quotes/i/bc8/terence-mckenna-287_ifs_our-task-is-to-create-memes-launch-your_2449521.png)   [Download](https://sms4smile.com/quotes/i/bc8/terence-mckenna-287_ifs_our-task-is-to-create-memes-launch-your_2449521.png) [Open image](https://sms4smile.com/quotes/i/bc8/terence-mckenna-287_ifs_our-task-is-to-create-memes-launch-your_2449521.png)

> “Our task is to create memes... Launch your meme boldly and see if it will replicate.”

[Terence McKenna](https://sms4smile.com/quotes/author/terence-mckenna/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Creating memes is a cultural experiment; bold ideas spread through replication.

**In simple terms:** Meme creation is a way to test ideas.

Key Takeaway

Launch ideas boldly and observe their spread.

Themes

creativity culture viral spread

Mood

experimental innovative

Type

cultural strategic

When to use this quote

- marketing campaigns
- social media trends
- educational content

Key Concepts

memetics innovation social dynamics

Questions to Reflect On

- What meme concept could you test?
- How will you measure its impact?

A Different Perspective

Not all memes succeed; many fail to replicate.

★ ★ ★ ★ ★   No ratings yet

[Boldly Replicate](https://sms4smile.com/quotes/about/boldly-replicate-558720/) [Create Memes](https://sms4smile.com/quotes/about/create-memes-558718/) [Ifs](https://sms4smile.com/quotes/about/ifs/) [Launch Meme](https://sms4smile.com/quotes/about/launch-meme-558716/) [Meme Boldly](https://sms4smile.com/quotes/about/meme-boldly-558719/) [Memes](https://sms4smile.com/quotes/about/memes/) [Memes Launch](https://sms4smile.com/quotes/about/memes-launch-558717/) [Replicate](https://sms4smile.com/quotes/about/replicate/) [Tasks](https://sms4smile.com/quotes/about/tasks/)

## Related quotes

> [ It \[culture\] invites people to diminish themselves, and dehumanize themselves by behaving like machines, meme processors of memes passed down from Madison Avenue, and… ](https://sms4smile.com/quotes/terence-mckenna/it-culture-invites-people-to-diminish-themselves-and-dehumanize/)

[Terence McKenna](https://sms4smile.com/quotes/author/terence-mckenna/)

> [Ideologies are cultural memes. They are the most confining of the cultural memes. That's where culture gets real ugly. It is when you rub…](https://sms4smile.com/quotes/terence-mckenna/ideologies-are-cultural-memes-they-are-the-most-confining-of-the/)

[Terence McKenna](https://sms4smile.com/quotes/author/terence-mckenna/)

> [Subpersonalities can exist at different levels or memes, however, so that one can indeed have a purple subpersonality, a blue subpersonality, and so on.…](https://sms4smile.com/quotes/ken-wilber/subpersonalities-can-exist-at-different-levels-or-memes-however-so/)

[Ken Wilber](https://sms4smile.com/quotes/author/ken-wilber/)

> [The evolutionary biologist Richard Dawkins in 1976 coined the term ‘meme’ for a unit of cultural imitation.](https://sms4smile.com/quotes/matt-ridley/the-evolutionary-biologist-richard-dawkins-in-1976-coined-the-term/)

[Matt Ridley](https://sms4smile.com/quotes/author/matt-ridley/)

> [Minds are in limited supply, and each mind has a limited capacity for memes, and hence there is considerable competition among memes for entry…](https://sms4smile.com/quotes/daniel-dennett/minds-are-in-limited-supply-and-each-mind-has-a-limited-capacity-for/)

[Daniel Dennett](https://sms4smile.com/quotes/author/daniel-dennett/)

> [Very interestingly in a movement that I call now the hijab lobby, sadly promulgated by women that some of us refer to as Muslim…](https://sms4smile.com/quotes/asra-nomani/very-interestingly-in-a-movement-that-i-call-now-the-hijab-lobby/)

[Asra Nomani](https://sms4smile.com/quotes/author/asra-nomani/)

> [“The idea that memes exist is a meme meme. ”](https://sms4smile.com/quotes/steven-wise/the-idea-that-memes-exist-is-a-meme-meme/)

[Steven Wise](https://sms4smile.com/quotes/author/steven-wise/)

> [“There are many fake memes floating about the internet, one of them misquotes me saying - 'spare the toilet, spoil the floor.' I turn…](https://sms4smile.com/quotes/abhijit-naskar/there-are-many-fake-memes-floating-about-the-internet-one-of-them/)

[Abhijit Naskar](https://sms4smile.com/quotes/author/abhijit-naskar/)

> [Hauntings are memes, especially pernicious thought contagions, social contagions that need no viral or bacterial host and are transmitted in a thousand different ways.…](https://sms4smile.com/quotes/caitl-n-r-kiernan/hauntings-are-memes-especially-pernicious-thought-contagions-social/)

[Caitlín R. Kiernan](https://sms4smile.com/quotes/author/caitl-n-r-kiernan/)

> [The haven all memes depend on reaching is the human mind, but a human mind is itself an artifact created when memes restructure a…](https://sms4smile.com/quotes/daniel-dennett/the-haven-all-memes-depend-on-reaching-is-the-human-mind-but-a-human/)

[Daniel Dennett](https://sms4smile.com/quotes/author/daniel-dennett/)

> [For memes, I have an entire iPhone folder of photos that I've taken or saved because I find something about them hilarious.](https://sms4smile.com/quotes/jaboukie-young-white/for-memes-i-have-an-entire-iphone-folder-of-photos-that-i-ve-taken-or/)

[Jaboukie Young-White](https://sms4smile.com/quotes/author/jaboukie-young-white/)

> [We are built as gene machines and cultured as meme machines, but we have the power to turn against our creators. We, alone on…](https://sms4smile.com/quotes/richard-dawkins/we-are-built-as-gene-machines-and-cultured-as-meme-machines-but-we/)

[Richard Dawkins](https://sms4smile.com/quotes/author/richard-dawkins/)

> [ We're \[also\] trying to talk to a generation who grew up on the Internet. They're digital natives, and, essentially, they speak through sequential storytelling.… ](https://sms4smile.com/quotes/andrew-aydin/we-re-also-trying-to-talk-to-a-generation-who-grew-up-on-the-internet/)

[Andrew Aydin](https://sms4smile.com/quotes/author/andrew-aydin/)

> [Would you want people walking up to you and pointing at your d--k? I can't believe I'm still talking about this. But I've worn…](https://sms4smile.com/quotes/jon-hamm/would-you-want-people-walking-up-to-you-and-pointing-at-your-d-k-i/)

[Jon Hamm](https://sms4smile.com/quotes/author/jon-hamm/)

> [All religious vows, codes, and commitments are null &amp; void herein. Please refrain from contaminating the ideosphere with harmful memes through prayer, reverence, holy…](https://sms4smile.com/quotes/greg-erwin/all-religious-vows-codes-and-commitments-are-null-void-herein-please/)

[Greg Erwin](https://sms4smile.com/quotes/author/greg-erwin/)

## More by Terence McKenna

> [History was an incredibly damaging experience, and now it's over . . . in a sense.](https://sms4smile.com/quotes/terence-mckenna/history-was-an-incredibly-damaging-experience-and-now-it-s-over-in-a/)

[Terence McKenna](https://sms4smile.com/quotes/author/terence-mckenna/)

> [We are somehow the children of the planet, we are somehow its finest hour; we bind time, we bind the past, we anticipate the…](https://sms4smile.com/quotes/terence-mckenna/we-are-somehow-the-children-of-the-planet-we-are-somehow-its-finest/)

[Terence McKenna](https://sms4smile.com/quotes/author/terence-mckenna/)

> [The history of man that you don't know is what your unconscious is made out of. Just as the history of yourself that you…](https://sms4smile.com/quotes/terence-mckenna/the-history-of-man-that-you-don-t-know-is-what-your-unconscious-is/)

[Terence McKenna](https://sms4smile.com/quotes/author/terence-mckenna/)

> [We are consciousness. We may not always be monkeys.](https://sms4smile.com/quotes/terence-mckenna/we-are-consciousness-we-may-not-always-be-monkeys/)

[Terence McKenna](https://sms4smile.com/quotes/author/terence-mckenna/)

> [What is happening here is we are living past the age, by the millions, living past the age where cultural values make any sense…](https://sms4smile.com/quotes/terence-mckenna/what-is-happening-here-is-we-are-living-past-the-age-by-the-millions/)

[Terence McKenna](https://sms4smile.com/quotes/author/terence-mckenna/)

> [What history is, essentially, is a careening, out-of-control effort to find our way back to this state of primordial balance.](https://sms4smile.com/quotes/terence-mckenna/what-history-is-essentially-is-a-careening-out-of-control-effort-to/)

[Terence McKenna](https://sms4smile.com/quotes/author/terence-mckenna/)

> [And what is the primary datum? It's the felt presence of immediate experience. In other words, being here now is the primary datum.](https://sms4smile.com/quotes/terence-mckenna/and-what-is-the-primary-datum-it-s-the-felt-presence-of-immediate/)

[Terence McKenna](https://sms4smile.com/quotes/author/terence-mckenna/)

> [Our culture difinitely takes an egocentric dominator view. The fear of the psychedelic experience is quite literally the fear of losing control. Dominator types…](https://sms4smile.com/quotes/terence-mckenna/our-culture-difinitely-takes-an-egocentric-dominator-view-the-fear-of/)

[Terence McKenna](https://sms4smile.com/quotes/author/terence-mckenna/)

> [Every step into freedom contains within it the potential for greater bondage.](https://sms4smile.com/quotes/terence-mckenna/every-step-into-freedom-contains-within-it-the-potential-for-greater/)

[Terence McKenna](https://sms4smile.com/quotes/author/terence-mckenna/)

> [This is the message of your life and my life - it’s that nothing lasts. Heraclitus said it: Panta Rhei. All flows, nothing lasts.…](https://sms4smile.com/quotes/terence-mckenna/this-is-the-message-of-your-life-and-my-life-it-s-that-nothing-lasts/)

[Terence McKenna](https://sms4smile.com/quotes/author/terence-mckenna/)

> [I often like to think that our map of the world is wrong, that where we have centered physics, we should actually place literature…](https://sms4smile.com/quotes/terence-mckenna/i-often-like-to-think-that-our-map-of-the-world-is-wrong-that-where/)

[Terence McKenna](https://sms4smile.com/quotes/author/terence-mckenna/)

> [Knowledge, or verbal facility, is no proof that you know what you're talking about.](https://sms4smile.com/quotes/terence-mckenna/knowledge-or-verbal-facility-is-no-proof-that-you-know-what-you-re/)

[Terence McKenna](https://sms4smile.com/quotes/author/terence-mckenna/)

> [No culture on earth is as heavily narcotized as the industrial West in terms of being inured to the consequences of maladaptive behavior. We…](https://sms4smile.com/quotes/terence-mckenna/no-culture-on-earth-is-as-heavily-narcotized-as-the-industrial-west/)

[Terence McKenna](https://sms4smile.com/quotes/author/terence-mckenna/)

> [Man was not put on this planet to toil in the mud. Or the god who put us on this planet to toil in…](https://sms4smile.com/quotes/terence-mckenna/man-was-not-put-on-this-planet-to-toil-in-the-mud-or-the-god-who-put/)

[Terence McKenna](https://sms4smile.com/quotes/author/terence-mckenna/)

> [If you take psychedelics and the Internet and music and put all of that together you have the basis for a new community that…](https://sms4smile.com/quotes/terence-mckenna/if-you-take-psychedelics-and-the-internet-and-music-and-put-all-of/)

[Terence McKenna](https://sms4smile.com/quotes/author/terence-mckenna/)

[Explore all 745 Terence McKenna quotes ](https://sms4smile.com/quotes/author/terence-mckenna/)

## More Ifs quotes

> [Women still, when they have breast cancer, go to work; they still lead their lives. They have to. I just did what I was…](https://sms4smile.com/quotes/monica-potter/women-still-when-they-have-breast-cancer-go-to-work-they-still-lead/)

[Monica Potter](https://sms4smile.com/quotes/author/monica-potter/)

> [Most of us are convinced that we are our egos, which is who we think we are. The ego is part of our incarnation.…](https://sms4smile.com/quotes/ram-dass/most-of-us-are-convinced-that-we-are-our-egos-which-is-who-we-think/)

[Ram Dass](https://sms4smile.com/quotes/author/ram-dass/)

> [Histories never conclude; they just pause their prose. Their stories are, if they are truthful, untidy affairs, resistant to windings-up and sortings-out. They beat…](https://sms4smile.com/quotes/simon-schama/histories-never-conclude-they-just-pause-their-prose-their-stories/)

[Simon Schama](https://sms4smile.com/quotes/author/simon-schama/)

> [If you ask an introvert a question, wait until she thinks about it. Introverts think before speaking, not through speaking. If you want to…](https://sms4smile.com/quotes/laurie-helgoe/if-you-ask-an-introvert-a-question-wait-until-she-thinks-about-it/)

[Laurie Helgoe](https://sms4smile.com/quotes/author/laurie-helgoe/)

> [Many individuals spend a considerable portion of their lifetimes in terror of one imagined catastrophe or another. The classic is that your immortal soul…](https://sms4smile.com/quotes/l-neil-smith/many-individuals-spend-a-considerable-portion-of-their-lifetimes-in/)

[L. Neil Smith](https://sms4smile.com/quotes/author/l-neil-smith/)

> [Obviously, if you don't love life, you can't enjoy an oyster.](https://sms4smile.com/quotes/eleanor-clark/obviously-if-you-don-t-love-life-you-can-t-enjoy-an-oyster/)

[Eleanor Clark](https://sms4smile.com/quotes/author/eleanor-clark/)

> [If I don't have pressure, I don't function.](https://sms4smile.com/quotes/ferran-adria/if-i-don-t-have-pressure-i-don-t-function/)

[Ferran Adria](https://sms4smile.com/quotes/author/ferran-adria/)

> [If you restore a car, and you're making money, then you're doing it wrong.](https://sms4smile.com/quotes/jay-leno/if-you-restore-a-car-and-you-re-making-money-then-you-re-doing-it/)

[Jay Leno](https://sms4smile.com/quotes/author/jay-leno/)

> [I understand that it's the music that keeps me alive... That's my lifeblood. And to give that up for, like, the TV, the cars,…](https://sms4smile.com/quotes/bruce-springsteen/i-understand-that-it-s-the-music-that-keeps-me-alive-that-s-my/)

[Bruce Springsteen](https://sms4smile.com/quotes/author/bruce-springsteen/)

> [If we gave up our freedom as the price of security, we would no longer be the great nation that we are.](https://sms4smile.com/quotes/ruth-bader-ginsburg/if-we-gave-up-our-freedom-as-the-price-of-security-we-would-no-longer/)

[Ruth Bader Ginsburg](https://sms4smile.com/quotes/author/ruth-bader-ginsburg/)

> [If my campaign is not in the debate, we will not be talking about how we really fix this problem of endless and expanding…](https://sms4smile.com/quotes/jill-stein/if-my-campaign-is-not-in-the-debate-we-will-not-be-talking-about-how/)

[Jill Stein](https://sms4smile.com/quotes/author/jill-stein/)

> [Nothing is so powerful as an insight into human nature... what compulsions drive a man, what instincts dominate his action. If you know these…](https://sms4smile.com/quotes/william-bernbach/nothing-is-so-powerful-as-an-insight-into-human-nature-what/)

[William Bernbach](https://sms4smile.com/quotes/author/william-bernbach/)

> [But we are convinced that if we are to play a meaningful role nationally, and in the community of nations, we must be second…](https://sms4smile.com/quotes/vikram-sarabhai/but-we-are-convinced-that-if-we-are-to-play-a-meaningful-role/)

[Vikram Sarabhai](https://sms4smile.com/quotes/author/vikram-sarabhai/)

> [The thing about hitting kids is, think about if you were doing the same thing to another adult. Hitting your kid is really the…](https://sms4smile.com/quotes/zach-braff/the-thing-about-hitting-kids-is-think-about-if-you-were-doing-the/)

[Zach Braff](https://sms4smile.com/quotes/author/zach-braff/)

> [Reader, if you are gifted with nerves like mine, aspire to any character but that of a wit.](https://sms4smile.com/quotes/charles-lamb/reader-if-you-are-gifted-with-nerves-like-mine-aspire-to-any/)

[Charles Lamb](https://sms4smile.com/quotes/author/charles-lamb/)

[Browse all 94,303 Ifs quotes ](https://sms4smile.com/quotes/about/ifs/)

```json
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Quotation",
            "text": "Our task is to create memes... Launch your meme boldly and see if it will replicate.",
            "creator": {
                "@type": "Person",
                "name": "Terence McKenna"
            },
            "isPartOf": {
                "@id": "https://sms4smile.com/quotes/#website"
            },
            "url": "https://sms4smile.com/quotes/terence-mckenna/our-task-is-to-create-memes-launch-your-meme-boldly-and-see-if-it/",
            "about": {
                "@type": "Thing",
                "name": "Ifs"
            },
            "@id": "https://sms4smile.com/quotes/terence-mckenna/our-task-is-to-create-memes-launch-your-meme-boldly-and-see-if-it/#quotation",
            "image": {
                "@type": "ImageObject",
                "@id": "https://sms4smile.com/quotes/i/bc8/terence-mckenna-287_ifs_our-task-is-to-create-memes-launch-your_2449521.png",
                "contentUrl": "https://sms4smile.com/quotes/i/bc8/terence-mckenna-287_ifs_our-task-is-to-create-memes-launch-your_2449521.png",
                "url": "https://sms4smile.com/quotes/i/bc8/terence-mckenna-287_ifs_our-task-is-to-create-memes-launch-your_2449521.png",
                "width": 1080,
                "height": 1080,
                "caption": "“Our task is to create memes... Launch your meme boldly and see if it will replicate.” — Terence McKenna",
                "creditText": "SMS4Smile Quotes",
                "creator": {
                    "@id": "https://sms4smile.com/quotes/#organization"
                }
            }
        },
        {
            "@type": "BreadcrumbList",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://sms4smile.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Quotes",
                    "item": "https://sms4smile.com/quotes/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Terence McKenna",
                    "item": "https://sms4smile.com/quotes/author/terence-mckenna/"
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "name": "Our task is to create memes......",
                    "item": "https://sms4smile.com/quotes/terence-mckenna/our-task-is-to-create-memes-launch-your-meme-boldly-and-see-if-it/"
                }
            ],
            "@id": "https://sms4smile.com/quotes/terence-mckenna/our-task-is-to-create-memes-launch-your-meme-boldly-and-see-if-it/#breadcrumb"
        },
        {
            "@type": "WebSite",
            "@id": "https://sms4smile.com/quotes/#website",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "publisher": {
                "@id": "https://sms4smile.com/quotes/#organization"
            }
        },
        {
            "@type": "Organization",
            "@id": "https://sms4smile.com/quotes/#organization",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "logo": {
                "@type": "ImageObject",
                "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png",
                "width": 512,
                "height": 512
            }
        }
    ]
}
```
