--- title: "Meaning & Key Takeaway of: We started putting '2000' at the end of…" description: "\"We started putting '2000' at the end of our name. That was in 1985, and 2000 seemed very futuristic.\" — Ted Waitt" image: "https://sms4smile.com/quotes/i/647/ted-waitt-9480_end_we-started-putting-2000-at-the-end-of-ou_1210168.jpg" --- # We started putting '2000' at the end of our name. That was… ![“We started putting '2000' at the end of our name. That was in 1985, and 2000 seemed very futuristic.” quote by Ted Waitt](https://sms4smile.com/quotes/i/647/ted-waitt-9480_end_we-started-putting-2000-at-the-end-of-ou_1210168.jpg) [Download](https://sms4smile.com/quotes/i/647/ted-waitt-9480_end_we-started-putting-2000-at-the-end-of-ou_1210168.jpg) [Open image](https://sms4smile.com/quotes/i/647/ted-waitt-9480_end_we-started-putting-2000-at-the-end-of-ou_1210168.jpg) > “We started putting '2000' at the end of our name. That was in 1985, and 2000 seemed very futuristic.” [Ted Waitt](https://sms4smile.com/quotes/author/ted-waitt/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Choosing a numeric suffix gave the brand a futuristic image, signaling forward‑thinking and modernity. **In simple terms:** Adding "2000" made the name feel ahead of its time. Key Takeaway Use naming to convey vision. Themes branding future image Mood optimistic strategic Type marketing branding When to use this quote - product launch - rebranding - tech startups - advertising campaigns Key Concepts marketing perception innovation Questions to Reflect On - How does a name affect consumer expectations? - What future‑oriented branding works today? 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