--- title: "Meaning & Key Takeaway of: We compete with Dell and HP. Now, we are…" description: "\"We compete with Dell and HP. Now, we are going to compete with Sony and Best Buy. Are we going to be like Best Buy? No. Are we going to be a small Dell..." image: "https://sms4smile.com/quotes/i/276/ted-waitt-9480_best_we-compete-with-dell-and-hp-now-we-are-g_1744075.jpg" --- # We compete with Dell and HP. Now, we are going to compete… ![“We compete with Dell and HP. Now, we are going to compete with Sony and Best Buy. Are we going to be like Best Buy? No. Are we going to be a small Dell? No. We are going to be uniquely Gateway.” quote by Ted Waitt](https://sms4smile.com/quotes/i/276/ted-waitt-9480_best_we-compete-with-dell-and-hp-now-we-are-g_1744075.jpg) [Download](https://sms4smile.com/quotes/i/276/ted-waitt-9480_best_we-compete-with-dell-and-hp-now-we-are-g_1744075.jpg) [Open image](https://sms4smile.com/quotes/i/276/ted-waitt-9480_best_we-compete-with-dell-and-hp-now-we-are-g_1744075.jpg) > “We compete with Dell and HP. Now, we are going to compete with Sony and Best Buy. Are we going to be like Best Buy? No. Are we going to be a small Dell? No. We are going to be uniquely Gateway.” [Ted Waitt](https://sms4smile.com/quotes/author/ted-waitt/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. The speaker emphasizes that the company will not mimic competitors but will forge its own distinct identity. **In simple terms:** Gateway will be unique, not a copy of others. Key Takeaway Focus on distinct brand identity. Themes branding strategy competition Mood confident determined Type strategic inspirational When to use this quote - product launches - marketing campaigns - leadership meetings Key Concepts market positioning differentiation corporate identity Questions to Reflect On - How can we maintain uniqueness while scaling? - What differentiators set us apart? A Different Perspective Copying rivals can dilute brand value. ★ ★ ★ ★ ★ No ratings yet ## Related quotes > [If Dell's going to be a fast follower, then we'll continue to innovate.](https://sms4smile.com/quotes/ted-waitt/if-dell-s-going-to-be-a-fast-follower-then-we-ll-continue-to-innovate/) [Ted Waitt](https://sms4smile.com/quotes/author/ted-waitt/) > [Even though it is an apple,dell or hp from outside but from inside ...all of it is 'INTEL'](https://sms4smile.com/quotes/melchor-lim/even-though-it-is-an-apple-dell-or-hp-from-outside-but-from-inside/) [Melchor Lim](https://sms4smile.com/quotes/author/melchor-lim/) > [The customer reaction to Dell going private has been a lot more positive than I would have ever imagined. Customers see it as -…](https://sms4smile.com/quotes/michael-dell/the-customer-reaction-to-dell-going-private-has-been-a-lot-more/) [Michael Dell](https://sms4smile.com/quotes/author/michael-dell/) > [I reject the word 'script' entirely-at any rate in the usual sense. 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