---
title: "Meaning & Key Takeaway of: Being a smaller, nimbler company is…"
description: "\"Being a smaller, nimbler company is better for our customers, employees and shareholders.\" — Ted Waitt"
image: "https://sms4smile.com/quotes/i/a52/ted-waitt-9480_being_being-a-smaller-nimbler-company-is-bette_377691.jpg"
---

#  Being a smaller, nimbler company is better for our…

![“Being a smaller, nimbler company is better for our customers, employees and shareholders.” quote by Ted Waitt](https://sms4smile.com/quotes/i/a52/ted-waitt-9480_being_being-a-smaller-nimbler-company-is-bette_377691.jpg)   [Download](https://sms4smile.com/quotes/i/a52/ted-waitt-9480_being_being-a-smaller-nimbler-company-is-bette_377691.jpg) [Open image](https://sms4smile.com/quotes/i/a52/ted-waitt-9480_being_being-a-smaller-nimbler-company-is-bette_377691.jpg)

> “Being a smaller, nimbler company is better for our customers, employees and shareholders.”

[Ted Waitt](https://sms4smile.com/quotes/author/ted-waitt/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

A lean, agile organization can serve stakeholders more effectively than a large, cumbersome one.

**In simple terms:** Small, agile firms benefit customers, staff, and owners.

Key Takeaway

Prioritize agility over size.

Themes

agility customer focus employee empowerment shareholder value

Mood

optimistic pragmatic

Type

business strategic

When to use this quote

- startup scaling
- product development
- service delivery
- team restructuring

Key Concepts

Lean management organizational design stakeholder theory

Questions to Reflect On

- How can a small firm maintain agility while growing?
- What trade‑offs exist between speed and capacity?

A Different Perspective

Agility may limit economies of scale and resource depth.

★ ★ ★ ★ ★   No ratings yet

[Being](https://sms4smile.com/quotes/about/being/) [Business](https://sms4smile.com/quotes/about/business/) [Company](https://sms4smile.com/quotes/about/company/)

## Related quotes

> [If we get better our customers will demand we get bigger.](https://sms4smile.com/quotes/s-truett-cathy/if-we-get-better-our-customers-will-demand-we-get-bigger/)

[S. Truett Cathy](https://sms4smile.com/quotes/author/s-truett-cathy/)

> [And also, more and more businesses really want to do the right thing. They feel better about themselves, their workers feel better, and so…](https://sms4smile.com/quotes/paul-hawken/and-also-more-and-more-businesses-really-want-to-do-the-right-thing/)

[Paul Hawken](https://sms4smile.com/quotes/author/paul-hawken/)

> [The outlook of the world today is for the greatest era of commercial expansion in history. The rest of the world will become better…](https://sms4smile.com/quotes/herbert-hoover/the-outlook-of-the-world-today-is-for-the-greatest-era-of-commercial/)

[Herbert Hoover](https://sms4smile.com/quotes/author/herbert-hoover/)

> [Often, very talented technical people find it extraordinarily difficult to take the viewpoint of customers, who are often ignorant about the technology and who…](https://sms4smile.com/quotes/barbara-bund/often-very-talented-technical-people-find-it-extraordinarily/)

[Barbara Bund](https://sms4smile.com/quotes/author/barbara-bund/)

> [It is better that one's customers come to one's shop than to have to look for them abroad.](https://sms4smile.com/quotes/manfred-von-richthofen/it-is-better-that-one-s-customers-come-to-one-s-shop-than-to-have-to/)

[Manfred von Richthofen](https://sms4smile.com/quotes/author/manfred-von-richthofen/)

> [“Food was good, company better, and if I had been a cat, I'd have preferred.”](https://sms4smile.com/quotes/patricia-briggs/food-was-good-company-better-and-if-i-had-been-a-cat-i-d-have/)

[Patricia Briggs](https://sms4smile.com/quotes/author/patricia-briggs/)

> [Uber is a better company with better math, better predictive supply, better brand, lower pickup times, higher quality of service. They'll absolutely win.](https://sms4smile.com/quotes/chris-sacca/uber-is-a-better-company-with-better-math-better-predictive-supply/)

[Chris Sacca](https://sms4smile.com/quotes/author/chris-sacca/)

> [I'm the ninth CEO of IBM. Every one of my predecessors has steered through a technological shift, and every one left the company in…](https://sms4smile.com/quotes/ginni-rometty/i-m-the-ninth-ceo-of-ibm-every-one-of-my-predecessors-has-steered/)

[Ginni Rometty](https://sms4smile.com/quotes/author/ginni-rometty/)

> [Our mantra has been, 'We will not buy a company unless we think the people that make up the company have a better job…](https://sms4smile.com/quotes/tobias-lutke/our-mantra-has-been-we-will-not-buy-a-company-unless-we-think-the/)

[Tobias Lutke](https://sms4smile.com/quotes/author/tobias-lutke/)

> [“Yes, yoga may make your company a better place to work for people who like yoga. It may also be a great team-building exercise…](https://sms4smile.com/quotes/ben-horowitz/yes-yoga-may-make-your-company-a-better-place-to-work-for-people-who/)

[Ben Horowitz](https://sms4smile.com/quotes/author/ben-horowitz/)

> [It's important my daughters learn from the hard work my wife and I put into this company. Who better to look out for your…](https://sms4smile.com/quotes/do-won-chang/it-s-important-my-daughters-learn-from-the-hard-work-my-wife-and-i/)

[Do Won Chang](https://sms4smile.com/quotes/author/do-won-chang/)

> [Being sued by your own record company, that's even better than receiving a Grammy](https://sms4smile.com/quotes/neil-young/being-sued-by-your-own-record-company-that-s-even-better-than/)

[Neil Young](https://sms4smile.com/quotes/author/neil-young/)

> [“I visited with every customer it made sense to see. I sought to discover what they liked and disliked about their current situation and…](https://sms4smile.com/quotes/mike-weinberg/i-visited-with-every-customer-it-made-sense-to-see-i-sought-to/)

[Mike Weinberg](https://sms4smile.com/quotes/author/mike-weinberg/)

> [All you can do is every day, try to solve a problem and make your company better](https://sms4smile.com/quotes/larry-ellison/all-you-can-do-is-every-day-try-to-solve-a-problem-and-make-your/)

[Larry Ellison](https://sms4smile.com/quotes/author/larry-ellison/)

> [... fire fast when it's not working. It's better for the company, it's also better for the employee.](https://sms4smile.com/quotes/sam-altman/fire-fast-when-it-s-not-working-it-s-better-for-the-company-it-s-also/)

[Sam Altman](https://sms4smile.com/quotes/author/sam-altman/)

## More by Ted Waitt

> [The complexity increases exponentially when you try and combine two companies that both need to be restructured in their own right.](https://sms4smile.com/quotes/ted-waitt/the-complexity-increases-exponentially-when-you-try-and-combine-two/)

[Ted Waitt](https://sms4smile.com/quotes/author/ted-waitt/)

> [I kind of became apolitical.](https://sms4smile.com/quotes/ted-waitt/i-kind-of-became-apolitical/)

[Ted Waitt](https://sms4smile.com/quotes/author/ted-waitt/)

> [PCs will go the cell-phone subsidy route.](https://sms4smile.com/quotes/ted-waitt/pcs-will-go-the-cell-phone-subsidy-route/)

[Ted Waitt](https://sms4smile.com/quotes/author/ted-waitt/)

> [Intel's a great company, and Microsoft is a great company. Everybody seems to do a lot better when there is competition.](https://sms4smile.com/quotes/ted-waitt/intel-s-a-great-company-and-microsoft-is-a-great-company-everybody/)

[Ted Waitt](https://sms4smile.com/quotes/author/ted-waitt/)

> [We think the right categorization for digital devices is something you hold in your hand, a mobile-type product, and something you sit two feet…](https://sms4smile.com/quotes/ted-waitt/we-think-the-right-categorization-for-digital-devices-is-something/)

[Ted Waitt](https://sms4smile.com/quotes/author/ted-waitt/)

> [We have to have a successful box business if we are going to go beyond the box.](https://sms4smile.com/quotes/ted-waitt/we-have-to-have-a-successful-box-business-if-we-are-going-to-go/)

[Ted Waitt](https://sms4smile.com/quotes/author/ted-waitt/)

> [Our biggest risk is ourselves.](https://sms4smile.com/quotes/ted-waitt/our-biggest-risk-is-ourselves/)

[Ted Waitt](https://sms4smile.com/quotes/author/ted-waitt/)

> [If you buy a CD and want to put your favorite songs on one CD, you should be able to do that.](https://sms4smile.com/quotes/ted-waitt/if-you-buy-a-cd-and-want-to-put-your-favorite-songs-on-one-cd-you/)

[Ted Waitt](https://sms4smile.com/quotes/author/ted-waitt/)

> [We hope to be a leader in the convergence of consumer electronics and communications.](https://sms4smile.com/quotes/ted-waitt/we-hope-to-be-a-leader-in-the-convergence-of-consumer-electronics-and/)

[Ted Waitt](https://sms4smile.com/quotes/author/ted-waitt/)

> [We want a Gateway to be the last computer our clients will ever buy.](https://sms4smile.com/quotes/ted-waitt/we-want-a-gateway-to-be-the-last-computer-our-clients-will-ever-buy/)

[Ted Waitt](https://sms4smile.com/quotes/author/ted-waitt/)

> [You don't know the impact of Windows XP. You don't know what the economic impact is going to be.](https://sms4smile.com/quotes/ted-waitt/you-don-t-know-the-impact-of-windows-xp-you-don-t-know-what-the/)

[Ted Waitt](https://sms4smile.com/quotes/author/ted-waitt/)

> [The entertainment industry always chooses to fight things out through the courts and legislation. Technology people always think there's a business solution.](https://sms4smile.com/quotes/ted-waitt/the-entertainment-industry-always-chooses-to-fight-things-out-through/)

[Ted Waitt](https://sms4smile.com/quotes/author/ted-waitt/)

> [I was fascinated to see that if you knew what you were doing, you could sell a $3,000 computer system over the phone.](https://sms4smile.com/quotes/ted-waitt/i-was-fascinated-to-see-that-if-you-knew-what-you-were-doing-you/)

[Ted Waitt](https://sms4smile.com/quotes/author/ted-waitt/)

> [I'd be lying to you if I said I had not done some soul searching.](https://sms4smile.com/quotes/ted-waitt/i-d-be-lying-to-you-if-i-said-i-had-not-done-some-soul-searching/)

[Ted Waitt](https://sms4smile.com/quotes/author/ted-waitt/)

> [The PC is an important part of our business and will continue to be for a long, long time.](https://sms4smile.com/quotes/ted-waitt/the-pc-is-an-important-part-of-our-business-and-will-continue-to-be/)

[Ted Waitt](https://sms4smile.com/quotes/author/ted-waitt/)

[Explore all 72 Ted Waitt quotes ](https://sms4smile.com/quotes/author/ted-waitt/)

## More Being quotes

> [Because of the womb being a central phenomenon in the feminine body, the whole psychology of woman differs: she is non-aggressive, non-inquiring, non-questioning, non-doubting,…](https://sms4smile.com/quotes/rajneesh/because-of-the-womb-being-a-central-phenomenon-in-the-feminine-body/)

[Rajneesh](https://sms4smile.com/quotes/author/rajneesh/)

> [Philosopher is a dictator who modifies accepted standards with his thoughts.](https://sms4smile.com/quotes/ilkin-santak/philosopher-is-a-dictator-who-modifies-accepted-standards-with-his/)

[Ilkin Santak](https://sms4smile.com/quotes/author/ilkin-santak/)

> [There is something magical about being able to feel somebody. And that is something that has always moved me with music.](https://sms4smile.com/quotes/maria-brink/there-is-something-magical-about-being-able-to-feel-somebody-and-that/)

[Maria Brink](https://sms4smile.com/quotes/author/maria-brink/)

> [I love being in Malibu. It's so cool there, and the water is just, it's nice and, and I love the beach. And I…](https://sms4smile.com/quotes/jackie-evancho/i-love-being-in-malibu-it-s-so-cool-there-and-the-water-is-just-it-s/)

[Jackie Evancho](https://sms4smile.com/quotes/author/jackie-evancho/)

> [I talk to my mates about our kids, being too tired and being worn out.](https://sms4smile.com/quotes/holly-willoughby/i-talk-to-my-mates-about-our-kids-being-too-tired-and-being-worn-out/)

[Holly Willoughby](https://sms4smile.com/quotes/author/holly-willoughby/)

> [I love to fish. I love the peacefulness of being around the water.](https://sms4smile.com/quotes/evonne-goolagong-cawley/i-love-to-fish-i-love-the-peacefulness-of-being-around-the-water/)

[Evonne Goolagong Cawley](https://sms4smile.com/quotes/author/evonne-goolagong-cawley/)

> [When you're in your twenties and starting out, the problem is that you care about being cool. Being older, I can care less about…](https://sms4smile.com/quotes/james-righton/when-you-re-in-your-twenties-and-starting-out-the-problem-is-that-you/)

[James Righton](https://sms4smile.com/quotes/author/james-righton/)

> [I am tired of our characters being so incomplete. When do we ever save the day in a film? When does a Latino actor…](https://sms4smile.com/quotes/esai-morales/i-am-tired-of-our-characters-being-so-incomplete-when-do-we-ever-save/)

[Esai Morales](https://sms4smile.com/quotes/author/esai-morales/)

> [Being a new mother is a blessing.](https://sms4smile.com/quotes/phaedra-parks/being-a-new-mother-is-a-blessing/)

[Phaedra Parks](https://sms4smile.com/quotes/author/phaedra-parks/)

> [I think I've had the longest career of strength, focus, and still being able to sell records. I think I'm that guy. I'm still…](https://sms4smile.com/quotes/nas/i-think-i-ve-had-the-longest-career-of-strength-focus-and-still-being/)

[Nas](https://sms4smile.com/quotes/author/nas/)

> [If we accept being talked to any kind of a way, then we are telling ourselves we are not quite worth the best. And…](https://sms4smile.com/quotes/maya-angelou/if-we-accept-being-talked-to-any-kind-of-a-way-then-we-are-telling/)

[Maya Angelou](https://sms4smile.com/quotes/author/maya-angelou/)

> [Having small children and being an investigative reporter would seem like a difficult mix, but it worked well for me. I was often working…](https://sms4smile.com/quotes/jill-abramson/having-small-children-and-being-an-investigative-reporter-would-seem/)

[Jill Abramson](https://sms4smile.com/quotes/author/jill-abramson/)

> [I am just enjoying the dream of being Milan coach at the age of 40.](https://sms4smile.com/quotes/gennaro-gattuso/i-am-just-enjoying-the-dream-of-being-milan-coach-at-the-age-of-40/)

[Gennaro Gattuso](https://sms4smile.com/quotes/author/gennaro-gattuso/)

> [America, you're sending girls a mixed message. On one hand, you're saying to have positive body image and love who we are; on the…](https://sms4smile.com/quotes/adora-svitak/america-you-re-sending-girls-a-mixed-message-on-one-hand-you-re/)

[Adora Svitak](https://sms4smile.com/quotes/author/adora-svitak/)

> [We should not live in fear, we should all enjoy being able to express our views freely and openly, challenge each other on issues.](https://sms4smile.com/quotes/tan-cheng-bock/we-should-not-live-in-fear-we-should-all-enjoy-being-able-to-express/)

[Tan Cheng Bock](https://sms4smile.com/quotes/author/tan-cheng-bock/)

[Browse all 18,139 Being quotes ](https://sms4smile.com/quotes/about/being/)

```json
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Quotation",
            "text": "Being a smaller, nimbler company is better for our customers, employees and shareholders.",
            "creator": {
                "@type": "Person",
                "name": "Ted Waitt"
            },
            "isPartOf": {
                "@id": "https://sms4smile.com/quotes/#website"
            },
            "url": "https://sms4smile.com/quotes/ted-waitt/being-a-smaller-nimbler-company-is-better-for-our-customers-employees/",
            "about": {
                "@type": "Thing",
                "name": "Being"
            },
            "@id": "https://sms4smile.com/quotes/ted-waitt/being-a-smaller-nimbler-company-is-better-for-our-customers-employees/#quotation",
            "image": {
                "@type": "ImageObject",
                "@id": "https://sms4smile.com/quotes/i/a52/ted-waitt-9480_being_being-a-smaller-nimbler-company-is-bette_377691.jpg",
                "contentUrl": "https://sms4smile.com/quotes/i/a52/ted-waitt-9480_being_being-a-smaller-nimbler-company-is-bette_377691.jpg",
                "url": "https://sms4smile.com/quotes/i/a52/ted-waitt-9480_being_being-a-smaller-nimbler-company-is-bette_377691.jpg",
                "width": 1080,
                "height": 1080,
                "caption": "“Being a smaller, nimbler company is better for our customers, employees and shareholders.” — Ted Waitt",
                "creditText": "SMS4Smile Quotes",
                "creator": {
                    "@id": "https://sms4smile.com/quotes/#organization"
                }
            }
        },
        {
            "@type": "BreadcrumbList",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://sms4smile.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Quotes",
                    "item": "https://sms4smile.com/quotes/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Ted Waitt",
                    "item": "https://sms4smile.com/quotes/author/ted-waitt/"
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "name": "Being a smaller, nimbler company is...",
                    "item": "https://sms4smile.com/quotes/ted-waitt/being-a-smaller-nimbler-company-is-better-for-our-customers-employees/"
                }
            ],
            "@id": "https://sms4smile.com/quotes/ted-waitt/being-a-smaller-nimbler-company-is-better-for-our-customers-employees/#breadcrumb"
        },
        {
            "@type": "WebSite",
            "@id": "https://sms4smile.com/quotes/#website",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "publisher": {
                "@id": "https://sms4smile.com/quotes/#organization"
            }
        },
        {
            "@type": "Organization",
            "@id": "https://sms4smile.com/quotes/#organization",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "logo": {
                "@type": "ImageObject",
                "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png",
                "width": 512,
                "height": 512
            }
        }
    ]
}
```
