--- title: "Meaning & Key Takeaway of: Our international success started out…" description: "\"Our international success started out first because we became the No. 1 casual wear brand in our home market of Japan. Then, we set up stores in the wo..." image: "https://sms4smile.com/quotes/i/764/tadashi-yanai-17348_became_our-international-success-started-out-fi_2745658.jpg" --- # Our international success started out first because we… ![“Our international success started out first because we became the No. 1 casual wear brand in our home market of Japan. Then, we set up stores in the world's major fashion centers of New York, Paris and London.” quote by Tadashi Yanai](https://sms4smile.com/quotes/i/764/tadashi-yanai-17348_became_our-international-success-started-out-fi_2745658.jpg) [Download](https://sms4smile.com/quotes/i/764/tadashi-yanai-17348_became_our-international-success-started-out-fi_2745658.jpg) [Open image](https://sms4smile.com/quotes/i/764/tadashi-yanai-17348_became_our-international-success-started-out-fi_2745658.jpg) > “Our international success started out first because we became the No. 1 casual wear brand in our home market of Japan. Then, we set up stores in the world's major fashion centers of New York, Paris and London.” [Tadashi Yanai](https://sms4smile.com/quotes/author/tadashi-yanai/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. The brand's global success began by dominating Japan's casual wear market, then expanding to major fashion capitals. **In simple terms:** Success started at home, then went global. Key Takeaway Focus on strong home base before expansion. Themes business strategy globalization branding Mood analytical strategic Type business inspirational When to use this quote - retail planning - brand positioning - market entry Key Concepts market dominance international expansion fashion industry Questions to Reflect On - How to ensure brand consistency worldwide? - What risks arise from rapid international growth? A Different Perspective Overexpansion can strain resources. ★ ★ ★ ★ ★ No ratings yet [Became](https://sms4smile.com/quotes/about/became/) [Because](https://sms4smile.com/quotes/about/because/) [Brand](https://sms4smile.com/quotes/about/brand/) [Casual](https://sms4smile.com/quotes/about/casual/) [Centers](https://sms4smile.com/quotes/about/centers/) [Fashion](https://sms4smile.com/quotes/about/fashion/) [Fashion Centers](https://sms4smile.com/quotes/about/fashion-centers-3060654/) [First](https://sms4smile.com/quotes/about/first/) [Home](https://sms4smile.com/quotes/about/home/) [International](https://sms4smile.com/quotes/about/international/) [International Success](https://sms4smile.com/quotes/about/international-success-458788/) [Investing](https://sms4smile.com/quotes/about/investing/) [Japan](https://sms4smile.com/quotes/about/japan/) [London](https://sms4smile.com/quotes/about/london/) [Major](https://sms4smile.com/quotes/about/major/) [Market](https://sms4smile.com/quotes/about/market/) [New](https://sms4smile.com/quotes/about/new/) [New york](https://sms4smile.com/quotes/about/new-york/) [Our](https://sms4smile.com/quotes/about/our/) [Out](https://sms4smile.com/quotes/about/out/) [Paris](https://sms4smile.com/quotes/about/paris/) [Started](https://sms4smile.com/quotes/about/started/) [Stores](https://sms4smile.com/quotes/about/stores/) [Stores World](https://sms4smile.com/quotes/about/stores-world-3060655/) [Success](https://sms4smile.com/quotes/about/success/) [Success Started](https://sms4smile.com/quotes/about/success-started-3060656/) [Then](https://sms4smile.com/quotes/about/then/) [Up](https://sms4smile.com/quotes/about/up/) [Wear](https://sms4smile.com/quotes/about/wear/) [Wear Brand](https://sms4smile.com/quotes/about/wear-brand-352726/) [World](https://sms4smile.com/quotes/about/world/) [York](https://sms4smile.com/quotes/about/york/) ## Related quotes > [“I stopped paying the price for success and started enjoying the price for success.”](https://sms4smile.com/quotes/orrin-woodward/i-stopped-paying-the-price-for-success-and-started-enjoying-the-price/) [Orrin Woodward](https://sms4smile.com/quotes/author/orrin-woodward/) > [Due to success I started losing friends.](https://sms4smile.com/quotes/ace-hood/due-to-success-i-started-losing-friends/) [Ace Hood](https://sms4smile.com/quotes/author/ace-hood/) > [I think when you wear the brand anyway, why not go out and try to promote it and make it as cool as you…](https://sms4smile.com/quotes/jason-aldean/i-think-when-you-wear-the-brand-anyway-why-not-go-out-and-try-to/) [Jason Aldean](https://sms4smile.com/quotes/author/jason-aldean/) > [I don't like fashionistas. They only wear the brand. You want to become a fashionista? Easy! Spend money.](https://sms4smile.com/quotes/franca-sozzani/i-don-t-like-fashionistas-they-only-wear-the-brand-you-want-to-become/) [Franca Sozzani](https://sms4smile.com/quotes/author/franca-sozzani/) > [I'm pretty brand-less. If I wear a brand, then you can't tell. I'm not about the logos.](https://sms4smile.com/quotes/theophilus-london/i-m-pretty-brand-less-if-i-wear-a-brand-then-you-can-t-tell-i-m-not/) [Theophilus London](https://sms4smile.com/quotes/author/theophilus-london/) > [ Sophie \[Kinsella\]'s writing just captivated me. We bought this eight years ago, before it became an international success and was only one book. Now… ](https://sms4smile.com/quotes/jerry-bruckheimer/sophie-kinsella-s-writing-just-captivated-me-we-bought-this-eight/) [Jerry Bruckheimer](https://sms4smile.com/quotes/author/jerry-bruckheimer/) > [All the difficulties surrounding the making of 'Mars et Avril' actually fueled its creativity and contributed to its international success!](https://sms4smile.com/quotes/martin-villeneuve/all-the-difficulties-surrounding-the-making-of-mars-et-avril-actually/) [Martin Villeneuve](https://sms4smile.com/quotes/author/martin-villeneuve/) > [I can only have international success if I am a big player for my club.](https://sms4smile.com/quotes/jesus-navas/i-can-only-have-international-success-if-i-am-a-big-player-for-my-club/) [Jesus Navas](https://sms4smile.com/quotes/author/jesus-navas/) > [Bayern had no international success in the years before I joined, and my goal was actually to play at the best possible level, which…](https://sms4smile.com/quotes/arjen-robben/bayern-had-no-international-success-in-the-years-before-i-joined-and/) [Arjen Robben](https://sms4smile.com/quotes/author/arjen-robben/) > [My goal is to appeal to as many people as I can. I'm not looking to leave country, but I do want to have…](https://sms4smile.com/quotes/shania-twain/my-goal-is-to-appeal-to-as-many-people-as-i-can-i-m-not-looking-to/) [Shania Twain](https://sms4smile.com/quotes/author/shania-twain/) > [I've had international success so whenever you may not have seen me in America, I may have been in Dubai doing something. Technically I…](https://sms4smile.com/quotes/sisqo/i-ve-had-international-success-so-whenever-you-may-not-have-seen-me/) [Sisqo](https://sms4smile.com/quotes/author/sisqo/) > [To me, you have to declare yourself a Chicano in order to be a Chicano. That makes a Chicano a Mexican-American with a defiant…](https://sms4smile.com/quotes/cheech-marin/to-me-you-have-to-declare-yourself-a-chicano-in-order-to-be-a-chicano/) [Cheech Marin](https://sms4smile.com/quotes/author/cheech-marin/) > ['Tempting the Best Man' centers around Madison Daniels, who's had a major crush on her brother's best friend since she was a girl.](https://sms4smile.com/quotes/jennifer-armentrout/tempting-the-best-man-centers-around-madison-daniels-who-s-had-a/) [Jennifer Armentrout](https://sms4smile.com/quotes/author/jennifer-armentrout/) > [First of all, I think that is true, if you are a musician, particularly on the come, that you do have to end up…](https://sms4smile.com/quotes/john-sebastian/first-of-all-i-think-that-is-true-if-you-are-a-musician-particularly/) [John Sebastian](https://sms4smile.com/quotes/author/john-sebastian/) > [“Most centers offer a one-program-fits all type of service, which is rather like a department store that sells one-size fits all clothing.”](https://sms4smile.com/quotes/chris-prentiss/most-centers-offer-a-one-program-fits-all-type-of-service-which-is/) [Chris Prentiss](https://sms4smile.com/quotes/author/chris-prentiss/) ## More by Tadashi Yanai > [As a businessperson, I dont have the power to change the government. 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In comparison, we're just starting, but I believe that we…](https://sms4smile.com/quotes/tadashi-yanai/the-asian-brand-which-i-admire-for-having-become-a-global-success-is/) [Tadashi Yanai](https://sms4smile.com/quotes/author/tadashi-yanai/) > [Japan's biggest problems are conservatism and cowardice.](https://sms4smile.com/quotes/tadashi-yanai/japan-s-biggest-problems-are-conservatism-and-cowardice/) [Tadashi Yanai](https://sms4smile.com/quotes/author/tadashi-yanai/) > [We are a country of artisans and a country of manufacturing. I think Japanese textile technology is the best in the world.](https://sms4smile.com/quotes/tadashi-yanai/we-are-a-country-of-artisans-and-a-country-of-manufacturing-i-think/) [Tadashi Yanai](https://sms4smile.com/quotes/author/tadashi-yanai/) > [As a businessperson, I don't have the power to change the government. That is in the hands of the political leaders. However, as a…](https://sms4smile.com/quotes/tadashi-yanai/as-a-businessperson-i-don-t-have-the-power-to-change-the-government/) [Tadashi Yanai](https://sms4smile.com/quotes/author/tadashi-yanai/) > [The biggest part of my job now is to quickly develop successors, and around the world I am working to develop new business leaders…](https://sms4smile.com/quotes/tadashi-yanai/the-biggest-part-of-my-job-now-is-to-quickly-develop-successors-and/) [Tadashi Yanai](https://sms4smile.com/quotes/author/tadashi-yanai/) > [The air of the English is down-to-earth. They care about details; there's a tradition, but there's also a counter-culture: the younger generation versus the…](https://sms4smile.com/quotes/tadashi-yanai/the-air-of-the-english-is-down-to-earth-they-care-about-details-there/) [Tadashi Yanai](https://sms4smile.com/quotes/author/tadashi-yanai/) [Explore all 37 Tadashi Yanai quotes ](https://sms4smile.com/quotes/author/tadashi-yanai/) ## More Became quotes > [My sketchbook became everything to me.](https://sms4smile.com/quotes/steve-carr/my-sketchbook-became-everything-to-me/) [Steve Carr](https://sms4smile.com/quotes/author/steve-carr/) > [In that sense, I became politicized because the people in the coal mining villages who were involved in the struggle knew why they were…](https://sms4smile.com/quotes/billy-bragg/in-that-sense-i-became-politicized-because-the-people-in-the-coal/) [Billy Bragg](https://sms4smile.com/quotes/author/billy-bragg/) > [Moses became America's true founding father because he evangelized action; he justified risk. He gave ordinary people the courage to live with uncertainty.](https://sms4smile.com/quotes/bruce-feiler/moses-became-america-s-true-founding-father-because-he-evangelized/) [Bruce Feiler](https://sms4smile.com/quotes/author/bruce-feiler/) > [I have never really been fond of animals. I certainly wasn't an 'animal lover' when I became involved in the movement. I just came…](https://sms4smile.com/quotes/peter-singer/i-have-never-really-been-fond-of-animals-i-certainly-wasn-t-an-animal/) [Peter Singer](https://sms4smile.com/quotes/author/peter-singer/) > [In the Machine Age, the company itself became a machine - a machine for making money.](https://sms4smile.com/quotes/peter-senge/in-the-machine-age-the-company-itself-became-a-machine-a-machine-for/) [Peter Senge](https://sms4smile.com/quotes/author/peter-senge/) > [I felt cheated by the way grown-ups told me that the future of the world was bleak when I became a teenager in the…](https://sms4smile.com/quotes/matt-ridley/i-felt-cheated-by-the-way-grown-ups-told-me-that-the-future-of-the/) [Matt Ridley](https://sms4smile.com/quotes/author/matt-ridley/) > [In my relationship, I was giving myself away to make the relationship better, but in actuality, wasn't doing better by doing that. 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I didn't…](https://sms4smile.com/quotes/spike-lee/mike-tyson-is-the-most-complex-person-i-ve-ever-met-in-my-life-i-ve/) [Spike Lee](https://sms4smile.com/quotes/author/spike-lee/) > [With \*NSYNC, we shopped our deal for a year in America, sang a capella in everybody's office, then moved to Germany for almost two…](https://sms4smile.com/quotes/jc-chasez/with-nsync-we-shopped-our-deal-for-a-year-in-america-sang-a-capella/) [JC Chasez](https://sms4smile.com/quotes/author/jc-chasez/) > [Let's assume for the moment that the logic behind Presidents Day is actually sound for certain presidents. Why not have a separate holiday for…](https://sms4smile.com/quotes/ben-shapiro/let-s-assume-for-the-moment-that-the-logic-behind-presidents-day-is/) [Ben Shapiro](https://sms4smile.com/quotes/author/ben-shapiro/) > ['Lost Boys' is one of my all-time faves. I just thought it would be great to be a vampire. 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