---
title: "Meaning & Key Takeaway of: RAND scientists tried to tell their wives…"
description: "\"“RAND scientists tried to tell their wives that the decision whether to buy or not to buy a washing machine was an 'optimization problem'.”\" — Sylvia N..."
image: "https://sms4smile.com/quotes/i/e2c/sylvia-nasar-29953_computers_rand-scientists-tried-to-tell-their-wive_2620093.jpg"
---

#  RAND scientists tried to tell their wives that the…

![“RAND scientists tried to tell their wives that the decision whether to buy or not to buy a washing machine was an 'optimization problem'.” quote by Sylvia Nasar](https://sms4smile.com/quotes/i/e2c/sylvia-nasar-29953_computers_rand-scientists-tried-to-tell-their-wive_2620093.jpg)   [Download](https://sms4smile.com/quotes/i/e2c/sylvia-nasar-29953_computers_rand-scientists-tried-to-tell-their-wive_2620093.jpg) [Open image](https://sms4smile.com/quotes/i/e2c/sylvia-nasar-29953_computers_rand-scientists-tried-to-tell-their-wive_2620093.jpg)

> ““RAND scientists tried to tell their wives that the decision whether to buy or not to buy a washing machine was an 'optimization problem'.””

[Sylvia Nasar](https://sms4smile.com/quotes/author/sylvia-nasar/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

She humorously highlights how technical language can alienate everyday people, using a washing‑machine purchase as an example.

**In simple terms:** Scientists called buying a washing machine an optimization problem.

Key Takeaway

Simplify technical jargon for broader understanding.

Themes

communication technology economics education accessibility

Mood

informative witty

Type

journalistic educational

When to use this quote

- marketing
- product design
- financial planning
- public policy

Key Concepts

optimization decision making consumer behavior technical literacy

Questions to Reflect On

- How does jargon affect your choices?
- When should experts simplify language?

A Different Perspective

Technical terms can obscure practical decisions.

★ ★ ★ ★ ★   No ratings yet

[Computers](https://sms4smile.com/quotes/about/computers/) [Machine Optimization](https://sms4smile.com/quotes/about/machine-optimization-2102348/) [Mathematicians](https://sms4smile.com/quotes/about/mathematicians/) [Optimization](https://sms4smile.com/quotes/about/optimization/) [Optimization Problem](https://sms4smile.com/quotes/about/optimization-problem-2102350/) [Rand Scientists](https://sms4smile.com/quotes/about/rand-scientists-2102347/) [Science](https://sms4smile.com/quotes/about/science/) [Washing machine](https://sms4smile.com/quotes/about/washing-machine/) [Wives Decision](https://sms4smile.com/quotes/about/wives-decision-2102349/)

## Related quotes

> [Simplification seems to be the removal of objects for the goal of making a graphic as clean and uncluttered as possible. Whereas, with optimization,…](https://sms4smile.com/quotes/david-mccandless/simplification-seems-to-be-the-removal-of-objects-for-the-goal-of/)

[David Mccandless](https://sms4smile.com/quotes/author/david-mccandless/)

> [“website optimization, which is the art and science of enhancing the user experience of a website with the goal of converting users into customers.…](https://sms4smile.com/quotes/richard-stokes/website-optimization-which-is-the-art-and-science-of-enhancing-the/)

[Richard Stokes](https://sms4smile.com/quotes/author/richard-stokes/)

> [“If you are on social media, and you are not learning, not laughing, not being inspired or not networking, then you are using it…](https://sms4smile.com/quotes/germany-kent/if-you-are-on-social-media-and-you-are-not-learning-not-laughing-not/)

[Germany Kent](https://sms4smile.com/quotes/author/germany-kent/)

> [“Optimization' means moving toward peak performance.”](https://sms4smile.com/quotes/steven-j-bowen/optimization-means-moving-toward-peak-performance/)

[Steven J. Bowen](https://sms4smile.com/quotes/author/steven-j-bowen/)

> [I will be engaging myself personally, as the head of the Polish government, in the optimization of conditions for the exploration, research, logistics and…](https://sms4smile.com/quotes/donald-tusk/i-will-be-engaging-myself-personally-as-the-head-of-the-polish/)

[Donald Tusk](https://sms4smile.com/quotes/author/donald-tusk/)

> [We should forget about small efficiencies, say about 97% of the time: premature optimization is the root of all evil.](https://sms4smile.com/quotes/anonymous/we-should-forget-about-small-efficiencies-say-about-97-of-the-time-2/)

[Anonymous](https://sms4smile.com/quotes/author/anonymous/)

> [Programmers waste enormous amounts of time thinking about, or worrying about, the speed of noncritical parts of their programs, and these attempts at efficiency…](https://sms4smile.com/quotes/donald-knuth/programmers-waste-enormous-amounts-of-time-thinking-about-or-worrying/)

[Donald Knuth](https://sms4smile.com/quotes/author/donald-knuth/)

> [True optimization is the revolutionary contribution of modern research to decision processes.](https://sms4smile.com/quotes/george-dantzig/true-optimization-is-the-revolutionary-contribution-of-modern/)

[George Dantzig](https://sms4smile.com/quotes/author/george-dantzig/)

> [Search engine marketing and search engine optimization are critically important to online businesses. You can spend every penny you have on a website, but…](https://sms4smile.com/quotes/marc-ostrofsky/search-engine-marketing-and-search-engine-optimization-are-critically/)

[Marc Ostrofsky](https://sms4smile.com/quotes/author/marc-ostrofsky/)

> [“Dare to rise, when all voices behind you say you can’t get there, ignore them and move on… it’s not about the talents and…](https://sms4smile.com/quotes/israelmore-ayivor/dare-to-rise-when-all-voices-behind-you-say-you-can-t-get-there/)

[Israelmore Ayivor](https://sms4smile.com/quotes/author/israelmore-ayivor/)

> [We should forget about small efficiencies, say about 97% of the time: premature optimization is the root of all evil. Yet we should not…](https://sms4smile.com/quotes/donald-knuth/we-should-forget-about-small-efficiencies-say-about-97-of-the-time/)

[Donald Knuth](https://sms4smile.com/quotes/author/donald-knuth/)

> [Optimization hinders evolution. Everything should be built top-down, except the first time. Simplicity does not precede complexity, but follows it.](https://sms4smile.com/quotes/alan-perlis/optimization-hinders-evolution-everything-should-be-built-top-down/)

[Alan Perlis](https://sms4smile.com/quotes/author/alan-perlis/)

> [Sub-optimization is when everyone is for himself. Optimization is when everyone is working to help the company.](https://sms4smile.com/quotes/w-edwards-deming/sub-optimization-is-when-everyone-is-for-himself-optimization-is-when/)

[W. Edwards Deming](https://sms4smile.com/quotes/author/w-edwards-deming/)

> [The biggest risk is not taking any risk.](https://sms4smile.com/quotes/mark-zuckerberg/the-biggest-risk-is-not-taking-any-risk/)

[Mark Zuckerberg](https://sms4smile.com/quotes/author/mark-zuckerberg/)

> [“Tweet others the way you want to be tweeted.”](https://sms4smile.com/quotes/germany-kent/tweet-others-the-way-you-want-to-be-tweeted/)

[Germany Kent](https://sms4smile.com/quotes/author/germany-kent/)

## More by Sylvia Nasar

> [“I've made the most important discovery of my life. It's only in the mysterious equation of love that any logic or reasons can be…](https://sms4smile.com/quotes/sylvia-nasar/i-ve-made-the-most-important-discovery-of-my-life-it-s-only-in-the/)

[Sylvia Nasar](https://sms4smile.com/quotes/author/sylvia-nasar/)

> [“People look to the order of numbers when the world falls apart.”](https://sms4smile.com/quotes/sylvia-nasar/people-look-to-the-order-of-numbers-when-the-world-falls-apart/)

[Sylvia Nasar](https://sms4smile.com/quotes/author/sylvia-nasar/)

> [“You are all my reasons.”](https://sms4smile.com/quotes/sylvia-nasar/you-are-all-my-reasons/)

[Sylvia Nasar](https://sms4smile.com/quotes/author/sylvia-nasar/)

> [A profound dislike for merely absorbing knowledge and a compulsion to learn by doing are among the most reliable signs of genius.](https://sms4smile.com/quotes/sylvia-nasar/a-profound-dislike-for-merely-absorbing-knowledge-and-a-compulsion-to/)

[Sylvia Nasar](https://sms4smile.com/quotes/author/sylvia-nasar/)

> [“Among the students, the Phantom was often held up as a cautionary figure: Anybody who was too much of a grind or who lacked…](https://sms4smile.com/quotes/sylvia-nasar/among-the-students-the-phantom-was-often-held-up-as-a-cautionary/)

[Sylvia Nasar](https://sms4smile.com/quotes/author/sylvia-nasar/)

> [“42 A few months after Nash got out, Baumecker called the Institute for Advanced Study and asked to speak to Oppenheimer about whether Nash…](https://sms4smile.com/quotes/sylvia-nasar/42-a-few-months-after-nash-got-out-baumecker-called-the-institute-for/)

[Sylvia Nasar](https://sms4smile.com/quotes/author/sylvia-nasar/)

> [A profile, a look, a voice, can capture a heart in no time at all.](https://sms4smile.com/quotes/sylvia-nasar/a-profile-a-look-a-voice-can-capture-a-heart-in-no-time-at-all/)

[Sylvia Nasar](https://sms4smile.com/quotes/author/sylvia-nasar/)

> [“It was the great Hungarian-born polymath John von Neumann who first recognized that social behavior could be analyzed as games.”](https://sms4smile.com/quotes/sylvia-nasar/it-was-the-great-hungarian-born-polymath-john-von-neumann-who-first/)

[Sylvia Nasar](https://sms4smile.com/quotes/author/sylvia-nasar/)

> [“I thought I could save a very worthwhile person.”](https://sms4smile.com/quotes/sylvia-nasar/i-thought-i-could-save-a-very-worthwhile-person/)

[Sylvia Nasar](https://sms4smile.com/quotes/author/sylvia-nasar/)

> [“Hey Nash! You scared?' 'Terrified,mortified,petrified...stupefied by you!”](https://sms4smile.com/quotes/sylvia-nasar/hey-nash-you-scared-terrified-mortified-petrified-stupefied-by-you/)

[Sylvia Nasar](https://sms4smile.com/quotes/author/sylvia-nasar/)

> [“several studies have since shown that basic military training during peacetime can precipitate schizophrenia in men with a hitherto unsuspected vulnerability to the illness.15”](https://sms4smile.com/quotes/sylvia-nasar/several-studies-have-since-shown-that-basic-military-training-during/)

[Sylvia Nasar](https://sms4smile.com/quotes/author/sylvia-nasar/)

> [“...his condition in Roanoke is a strong testament that lassitude, indifference and the peculiarities of his thought were primarily the consequences of his illness…](https://sms4smile.com/quotes/sylvia-nasar/his-condition-in-roanoke-is-a-strong-testament-that-lassitude/)

[Sylvia Nasar](https://sms4smile.com/quotes/author/sylvia-nasar/)

> [“James Glass, a political scientist at the University of Maryland who has studied the delusions of schizophrenia, writes, “Delusion provides a certain, often unbreakable…](https://sms4smile.com/quotes/sylvia-nasar/james-glass-a-political-scientist-at-the-university-of-maryland-who/)

[Sylvia Nasar](https://sms4smile.com/quotes/author/sylvia-nasar/)

> [“Hopes of putting their sad history behind them was bound to be bittersweet.”](https://sms4smile.com/quotes/sylvia-nasar/hopes-of-putting-their-sad-history-behind-them-was-bound-to-be/)

[Sylvia Nasar](https://sms4smile.com/quotes/author/sylvia-nasar/)

> [“Delusion is not just fantasy but compulsion.”](https://sms4smile.com/quotes/sylvia-nasar/delusion-is-not-just-fantasy-but-compulsion/)

[Sylvia Nasar](https://sms4smile.com/quotes/author/sylvia-nasar/)

[Explore all 18 Sylvia Nasar quotes ](https://sms4smile.com/quotes/author/sylvia-nasar/)

## More Computers quotes

> [I don't understand why we're all connected wirelessly via a little machine that goes in our pocket, to everybody in the world, and you…](https://sms4smile.com/quotes/jon-m-chu/i-don-t-understand-why-we-re-all-connected-wirelessly-via-a-little/)

[Jon M. Chu](https://sms4smile.com/quotes/author/jon-m-chu/)

> [“Probably it goes without saying, but time machine guys don't get a lot of action. Had a one night stand with something cute a…](https://sms4smile.com/quotes/charles-yu/probably-it-goes-without-saying-but-time-machine-guys-don-t-get-a-lot/)

[Charles Yu](https://sms4smile.com/quotes/author/charles-yu/)

> [The time that one gains cannot be accumulated in a storehouse; it is contradictory to want to save up existence, which, the fact is,…](https://sms4smile.com/quotes/simone-de-beauvoir/the-time-that-one-gains-cannot-be-accumulated-in-a-storehouse-it-is/)

[Simone de Beauvoir](https://sms4smile.com/quotes/author/simone-de-beauvoir/)

> [Issac:"I dislike living in a world without Augustus Waters." Computer: "I don't understand-" Issac: "Me neither. Pause](https://sms4smile.com/quotes/john-green/issac-i-dislike-living-in-a-world-without-augustus-waters-computer-i/)

[John Green](https://sms4smile.com/quotes/author/john-green/)

> [“Note found in the patron suggestion box: "You have SIGNS up near the computers that say BE QUIET, but people don't be quiet. They…](https://sms4smile.com/quotes/gina-sheridan/note-found-in-the-patron-suggestion-box-you-have-signs-up-near-the/)

[Gina Sheridan](https://sms4smile.com/quotes/author/gina-sheridan/)

> [“You weren't born to be a cog in the giant industrial machine. You were trained to become a cog. There's an alternative available to…](https://sms4smile.com/quotes/seth-godin/you-weren-t-born-to-be-a-cog-in-the-giant-industrial-machine-you-were/)

[Seth Godin](https://sms4smile.com/quotes/author/seth-godin/)

> [If you stood me in a costume next to a computer graphic of the same-looking character, I think there would be a difference. And…](https://sms4smile.com/quotes/warwick-davis/if-you-stood-me-in-a-costume-next-to-a-computer-graphic-of-the-same/)

[Warwick Davis](https://sms4smile.com/quotes/author/warwick-davis/)

> [The corporate state is an immensely powerful machine, ordered, legalistic, rational, yet utterly out of human control, wholly and perfectly indifferent to any human…](https://sms4smile.com/quotes/charles-a-reich/the-corporate-state-is-an-immensely-powerful-machine-ordered/)

[Charles A. Reich](https://sms4smile.com/quotes/author/charles-a-reich/)

> [The display is the computer.](https://sms4smile.com/quotes/jen-hsun-huang/the-display-is-the-computer/)

[Jen-Hsun Huang](https://sms4smile.com/quotes/author/jen-hsun-huang/)

> [The popular mind often pictures gigantic flying machines speeding across the Atlantic carrying innumerable passengers in a way analogous to our modern steam ships.…](https://sms4smile.com/quotes/william-henry-pickering/the-popular-mind-often-pictures-gigantic-flying-machines-speeding/)

[William Henry Pickering](https://sms4smile.com/quotes/author/william-henry-pickering/)

> [“Alan Turing proposed the Turing Test: a computer is intelligent if you can't tell it from a human when you talk with it. No…](https://sms4smile.com/quotes/cjs-hayward/alan-turing-proposed-the-turing-test-a-computer-is-intelligent-if-you/)

[CJS Hayward](https://sms4smile.com/quotes/author/cjs-hayward/)

> [Computers can be taught that certain tune or certain chords changes will sound pleasant together, but I don't think it's going to reach a…](https://sms4smile.com/quotes/bonobo/computers-can-be-taught-that-certain-tune-or-certain-chords-changes/)

[Bonobo](https://sms4smile.com/quotes/author/bonobo/)

> [Can you imagine any better example of divine creative accomplishment that the consummate flying machine that is a bird? The skeleton, very flexible and…](https://sms4smile.com/quotes/guy-murchie/can-you-imagine-any-better-example-of-divine-creative-accomplishment/)

[Guy Murchie](https://sms4smile.com/quotes/author/guy-murchie/)

> [“According to this model, human beings are, at least in one aspect, sensation-receiving machines; and although our receptory apparatus is competent to select and…](https://sms4smile.com/quotes/cruce-stark/according-to-this-model-human-beings-are-at-least-in-one-aspect/)

[Cruce Stark](https://sms4smile.com/quotes/author/cruce-stark/)

> [As in any machine, all the wires must be connected to the mains through one main wire. In the same way, you all must…](https://sms4smile.com/quotes/nirmala-srivastava/as-in-any-machine-all-the-wires-must-be-connected-to-the-mains/)

[Nirmala Srivastava](https://sms4smile.com/quotes/author/nirmala-srivastava/)

[Browse all 9,389 Computers quotes ](https://sms4smile.com/quotes/about/computers/)

```json
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Quotation",
            "text": "“RAND scientists tried to tell their wives that the decision whether to buy or not to buy a washing machine was an 'optimization problem'.”",
            "creator": {
                "@type": "Person",
                "name": "Sylvia Nasar"
            },
            "isPartOf": {
                "@id": "https://sms4smile.com/quotes/#website"
            },
            "url": "https://sms4smile.com/quotes/sylvia-nasar/rand-scientists-tried-to-tell-their-wives-that-the-decision-whether/",
            "about": {
                "@type": "Thing",
                "name": "Computers"
            },
            "@id": "https://sms4smile.com/quotes/sylvia-nasar/rand-scientists-tried-to-tell-their-wives-that-the-decision-whether/#quotation",
            "image": {
                "@type": "ImageObject",
                "@id": "https://sms4smile.com/quotes/i/e2c/sylvia-nasar-29953_computers_rand-scientists-tried-to-tell-their-wive_2620093.jpg",
                "contentUrl": "https://sms4smile.com/quotes/i/e2c/sylvia-nasar-29953_computers_rand-scientists-tried-to-tell-their-wive_2620093.jpg",
                "url": "https://sms4smile.com/quotes/i/e2c/sylvia-nasar-29953_computers_rand-scientists-tried-to-tell-their-wive_2620093.jpg",
                "width": 1080,
                "height": 1080,
                "caption": "“RAND scientists tried to tell their wives that the decision whether to buy or not to buy a washing machine…” — Sylvia Nasar",
                "creditText": "SMS4Smile Quotes",
                "creator": {
                    "@id": "https://sms4smile.com/quotes/#organization"
                }
            }
        },
        {
            "@type": "BreadcrumbList",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://sms4smile.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Quotes",
                    "item": "https://sms4smile.com/quotes/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Sylvia Nasar",
                    "item": "https://sms4smile.com/quotes/author/sylvia-nasar/"
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "name": "“RAND scientists tried to tell their...",
                    "item": "https://sms4smile.com/quotes/sylvia-nasar/rand-scientists-tried-to-tell-their-wives-that-the-decision-whether/"
                }
            ],
            "@id": "https://sms4smile.com/quotes/sylvia-nasar/rand-scientists-tried-to-tell-their-wives-that-the-decision-whether/#breadcrumb"
        },
        {
            "@type": "WebSite",
            "@id": "https://sms4smile.com/quotes/#website",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "publisher": {
                "@id": "https://sms4smile.com/quotes/#organization"
            }
        },
        {
            "@type": "Organization",
            "@id": "https://sms4smile.com/quotes/#organization",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "logo": {
                "@type": "ImageObject",
                "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png",
                "width": 512,
                "height": 512
            }
        }
    ]
}
```
