--- title: "Meaning & Key Takeaway of: I think we have to recognize as an…" description: "\"I think we have to recognize as an industry that users have a lot more choices and can click away to a lot more media. As a result, the advertising we ..." image: "https://sms4smile.com/quotes/i/d4f/susan-wojcicki-7599_advertising_i-think-we-have-to-recognize-as-an-indus_2358905.png" --- # I think we have to recognize as an industry that users… ![“I think we have to recognize as an industry that users have a lot more choices and can click away to a lot more media. As a result, the advertising we create really needs to be something users want to see.” quote by Susan Wojcicki](https://sms4smile.com/quotes/i/d4f/susan-wojcicki-7599_advertising_i-think-we-have-to-recognize-as-an-indus_2358905.png) [Download](https://sms4smile.com/quotes/i/d4f/susan-wojcicki-7599_advertising_i-think-we-have-to-recognize-as-an-indus_2358905.png) [Open image](https://sms4smile.com/quotes/i/d4f/susan-wojcicki-7599_advertising_i-think-we-have-to-recognize-as-an-indus_2358905.png) > “I think we have to recognize as an industry that users have a lot more choices and can click away to a lot more media. As a result, the advertising we create really needs to be something users want to see.” [Susan Wojcicki](https://sms4smile.com/quotes/author/susan-wojcicki/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Advertisers must adapt to abundant user choice, creating content that genuinely appeals to viewers. **In simple terms:** Ads need to be desirable to viewers. Key Takeaway Focus on user‑centred advertising. Themes marketing media choice digital culture consumer behavior Mood strategic optimistic Type practical inspirational When to use this quote - ad creation - media strategy - platform design - brand communication Key Concepts attention economics user experience design content relevance Questions to Reflect On - What makes an ad truly desirable? - How can we balance user preference with brand messaging? A Different Perspective It may ignore the need for creative risk‑taking. ★ ★ ★ ★ ★ No ratings yet [Advertising](https://sms4smile.com/quotes/about/advertising/) [Advertising Create](https://sms4smile.com/quotes/about/advertising-create-5768665/) [Away](https://sms4smile.com/quotes/about/away/) [Choices](https://sms4smile.com/quotes/about/choices/) [Click](https://sms4smile.com/quotes/about/click/) [Create](https://sms4smile.com/quotes/about/create/) [I think](https://sms4smile.com/quotes/about/i-think/) [Industry](https://sms4smile.com/quotes/about/industry/) [Industry Users](https://sms4smile.com/quotes/about/industry-users-5768664/) [Lot](https://sms4smile.com/quotes/about/lot/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [Media](https://sms4smile.com/quotes/about/media/) [More](https://sms4smile.com/quotes/about/more/) [Needs](https://sms4smile.com/quotes/about/needs/) [Needs Users](https://sms4smile.com/quotes/about/needs-users-5713373/) [Really](https://sms4smile.com/quotes/about/really/) [Recognize](https://sms4smile.com/quotes/about/recognize/) [Result](https://sms4smile.com/quotes/about/result/) [See](https://sms4smile.com/quotes/about/see/) [Something](https://sms4smile.com/quotes/about/something/) [Think](https://sms4smile.com/quotes/about/think/) [Users](https://sms4smile.com/quotes/about/users/) [Users Want](https://sms4smile.com/quotes/about/users-want-826593/) [Want](https://sms4smile.com/quotes/about/want/) ## Related quotes > [A modern health and social care system has to be completely focussed on the needs of its users.](https://sms4smile.com/quotes/patricia-hewitt/a-modern-health-and-social-care-system-has-to-be-completely-focussed/) [Patricia Hewitt](https://sms4smile.com/quotes/author/patricia-hewitt/) > [What users want is convenience and results.](https://sms4smile.com/quotes/jef-raskin/what-users-want-is-convenience-and-results/) [Jef Raskin](https://sms4smile.com/quotes/author/jef-raskin/) > [The office is the laboratory and meeting your users is like going into the field. You can't just stay in the lab. And it's…](https://sms4smile.com/quotes/brian-chesky/the-office-is-the-laboratory-and-meeting-your-users-is-like-going/) [Brian Chesky](https://sms4smile.com/quotes/author/brian-chesky/) > [Google is a business that gets paid when users want to see - want to click on - the ad. If we show ads…](https://sms4smile.com/quotes/susan-wojcicki/google-is-a-business-that-gets-paid-when-users-want-to-see-want-to/) [Susan Wojcicki](https://sms4smile.com/quotes/author/susan-wojcicki/) > [Imagine you're watching '30 Rock' and an ad comes on, but you don't like it. With Hulu Ad Swap, you can actually click the…](https://sms4smile.com/quotes/jason-kilar/imagine-you-re-watching-30-rock-and-an-ad-comes-on-but-you-don-t-like/) [Jason Kilar](https://sms4smile.com/quotes/author/jason-kilar/) > [Authors and publishers want fair compensation and a means of protecting content through digital rights management. Vendors and technology companies want new markets for…](https://sms4smile.com/quotes/tom-peters/authors-and-publishers-want-fair-compensation-and-a-means-of/) [Tom Peters](https://sms4smile.com/quotes/author/tom-peters/) > [“Why Many Users Want Custom Products (Chapter 3) Why do so many users develop or modify products for their own use?”](https://sms4smile.com/quotes/eric-von-hippel/why-many-users-want-custom-products-chapter-3-why-do-so-many-users/) [Eric von Hippel](https://sms4smile.com/quotes/author/eric-von-hippel/) > [Our criteria for good data feeds are that they need to be dynamic enough to be interesting, something that users want to attune to…](https://sms4smile.com/quotes/david-rose/our-criteria-for-good-data-feeds-are-that-they-need-to-be-dynamic/) [David Rose](https://sms4smile.com/quotes/author/david-rose/) > [If a whole bunch of users want a specific feature, and we think that feature is pretty cool, too, that that's just what we'll…](https://sms4smile.com/quotes/alan-schaaf/if-a-whole-bunch-of-users-want-a-specific-feature-and-we-think-that/) [Alan Schaaf](https://sms4smile.com/quotes/author/alan-schaaf/) > [We obviously try to be in tune with what our users want.](https://sms4smile.com/quotes/jan-koum/we-obviously-try-to-be-in-tune-with-what-our-users-want/) [Jan Koum](https://sms4smile.com/quotes/author/jan-koum/) > [Think of Slide as a giant media network for people to transmit information. The content that's in there now has been provided by users…](https://sms4smile.com/quotes/max-levchin/think-of-slide-as-a-giant-media-network-for-people-to-transmit/) [Max Levchin](https://sms4smile.com/quotes/author/max-levchin/) > [Advertising is very simple in a lot of ways. Advertisers go where the users go, and users are choosing to spend a lot more…](https://sms4smile.com/quotes/susan-wojcicki/advertising-is-very-simple-in-a-lot-of-ways-advertisers-go-where-the/) [Susan Wojcicki](https://sms4smile.com/quotes/author/susan-wojcicki/) > [We are a consumer company and our success is directly linked to our users trusting us. Therefore we have the same incentive as the…](https://sms4smile.com/quotes/susan-wojcicki/we-are-a-consumer-company-and-our-success-is-directly-linked-to-our/) [Susan Wojcicki](https://sms4smile.com/quotes/author/susan-wojcicki/) > [Sometime when u meet somone u just click i don't believe in love at first sight, but I sure believe in the click](https://sms4smile.com/quotes/kiz/sometime-when-u-meet-somone-u-just-click-i-don-t-believe-in-love-at/) [Kiz](https://sms4smile.com/quotes/author/kiz/) > [When you're a songwriter and you click with someone, you tend to want to keep writing with that person.](https://sms4smile.com/quotes/billy-sherwood/when-you-re-a-songwriter-and-you-click-with-someone-you-tend-to-want/) [Billy Sherwood](https://sms4smile.com/quotes/author/billy-sherwood/) ## More by Susan Wojcicki > [I think I've always been able to see what's coming, and when I was joining Google, people always said, 'Why are you joining this…](https://sms4smile.com/quotes/susan-wojcicki/i-think-i-ve-always-been-able-to-see-what-s-coming-and-when-i-was/) [Susan Wojcicki](https://sms4smile.com/quotes/author/susan-wojcicki/) > [I see tech as... a force that is changing pretty much all parts of our society. It's really sad for me that we don't…](https://sms4smile.com/quotes/susan-wojcicki/i-see-tech-as-a-force-that-is-changing-pretty-much-all-parts-of-our/) [Susan Wojcicki](https://sms4smile.com/quotes/author/susan-wojcicki/) > [Even in a culture where people are well meaning, there are sometimes 'microaggressions.' People who will just cut you off. You'll be talking, and…](https://sms4smile.com/quotes/susan-wojcicki/even-in-a-culture-where-people-are-well-meaning-there-are-sometimes/) [Susan Wojcicki](https://sms4smile.com/quotes/author/susan-wojcicki/) > [Learning to code makes kids feel empowered, creative, and confident. If we want our young women to retain these traits into adulthood, a great…](https://sms4smile.com/quotes/susan-wojcicki/learning-to-code-makes-kids-feel-empowered-creative-and-confident-if/) [Susan Wojcicki](https://sms4smile.com/quotes/author/susan-wojcicki/) > [The fact that women represent such a small portion of the tech workforce shouldn't just be a wake-up call - it should be a…](https://sms4smile.com/quotes/susan-wojcicki/the-fact-that-women-represent-such-a-small-portion-of-the-tech/) [Susan Wojcicki](https://sms4smile.com/quotes/author/susan-wojcicki/) > [Employing more women at all levels of a company, from new hires to senior leaders, creates a virtuous cycle. Companies become more attuned to…](https://sms4smile.com/quotes/susan-wojcicki/employing-more-women-at-all-levels-of-a-company-from-new-hires-to/) [Susan Wojcicki](https://sms4smile.com/quotes/author/susan-wojcicki/) > [I don't feel like I'm a perfect mom, and then there are times at work where I feel like maybe I wasn't perfect here…](https://sms4smile.com/quotes/susan-wojcicki/i-don-t-feel-like-i-m-a-perfect-mom-and-then-there-are-times-at-work/) [Susan Wojcicki](https://sms4smile.com/quotes/author/susan-wojcicki/) > [Don't overplan your life. Joining Google when I was four months pregnant was a bit of a leap, but sometimes you have to do…](https://sms4smile.com/quotes/susan-wojcicki/don-t-overplan-your-life-joining-google-when-i-was-four-months/) [Susan Wojcicki](https://sms4smile.com/quotes/author/susan-wojcicki/) > [People don't understand the logistics of advertising.](https://sms4smile.com/quotes/susan-wojcicki/people-don-t-understand-the-logistics-of-advertising/) [Susan Wojcicki](https://sms4smile.com/quotes/author/susan-wojcicki/) > [YouTube is growing up, is basically my view of it. Growing up means our creators are growing up; they're getting more well known. We're…](https://sms4smile.com/quotes/susan-wojcicki/youtube-is-growing-up-is-basically-my-view-of-it-growing-up-means-our/) [Susan Wojcicki](https://sms4smile.com/quotes/author/susan-wojcicki/) > [Work smart. Get things done.](https://sms4smile.com/quotes/susan-wojcicki/work-smart-get-things-done/) [Susan Wojcicki](https://sms4smile.com/quotes/author/susan-wojcicki/) > [If a third of Americans' time is being spent online, why is only a quarter of ad dollars spent there? It's not proportional.](https://sms4smile.com/quotes/susan-wojcicki/if-a-third-of-americans-time-is-being-spent-online-why-is-only-a/) [Susan Wojcicki](https://sms4smile.com/quotes/author/susan-wojcicki/) > [Having a child is a big life change, but the really hectic period is relatively short. You can get through it.](https://sms4smile.com/quotes/susan-wojcicki/having-a-child-is-a-big-life-change-but-the-really-hectic-period-is/) [Susan Wojcicki](https://sms4smile.com/quotes/author/susan-wojcicki/) > [If you are working 24/7, you're not going to have any interesting ideas.](https://sms4smile.com/quotes/susan-wojcicki/if-you-are-working-24-7-you-re-not-going-to-have-any-interesting-ideas/) [Susan Wojcicki](https://sms4smile.com/quotes/author/susan-wojcicki/) > [Paid leave is a not just a mother and child issue, it's a societal issue we have.](https://sms4smile.com/quotes/susan-wojcicki/paid-leave-is-a-not-just-a-mother-and-child-issue-it-s-a-societal/) [Susan Wojcicki](https://sms4smile.com/quotes/author/susan-wojcicki/) [Explore all 89 Susan Wojcicki quotes ](https://sms4smile.com/quotes/author/susan-wojcicki/) ## More Advertising quotes > [I saw this anti-drug commercial that showed a kid smoking pot in his dad's room with his friend. This kid finds a gun, the…](https://sms4smile.com/quotes/bill-maher/i-saw-this-anti-drug-commercial-that-showed-a-kid-smoking-pot-in-his/) [Bill Maher](https://sms4smile.com/quotes/author/bill-maher/) > [“Salesmanship is usually the art of making it the prospect’s problem, the salesperson’s need or desire to earn money.”](https://sms4smile.com/quotes/mokokoma-mokhonoana/salesmanship-is-usually-the-art-of-making-it-the-prospect-s-problem/) [Mokokoma Mokhonoana](https://sms4smile.com/quotes/author/mokokoma-mokhonoana/) > [Advertising justifies its existence when used in the public interest-it is much too powerful a tool to use solely for commercial purposes.](https://sms4smile.com/quotes/howard-gossage/advertising-justifies-its-existence-when-used-in-the-public-interest/) [Howard Gossage](https://sms4smile.com/quotes/author/howard-gossage/) > [“Don't wait, just sweat.”](https://sms4smile.com/quotes/amit-kalantri/don-t-wait-just-sweat/) [Amit Kalantri](https://sms4smile.com/quotes/author/amit-kalantri/) > [We have the capital, the resources, and the technology that we need to build a mobile advertising platform across the planet.](https://sms4smile.com/quotes/naveen-tewari/we-have-the-capital-the-resources-and-the-technology-that-we-need-to/) [Naveen Tewari](https://sms4smile.com/quotes/author/naveen-tewari/) > [“Never run advertising until the major publicity possibilities have been exploited.”](https://sms4smile.com/quotes/al-ries/never-run-advertising-until-the-major-publicity-possibilities-have/) [Al Ries](https://sms4smile.com/quotes/author/al-ries/) > [God never talks. But the devil keeps advertising, Father. The devil does a lot of commercials.](https://sms4smile.com/quotes/william-peter-blatty/god-never-talks-but-the-devil-keeps-advertising-father-the-devil-does/) [William Peter Blatty](https://sms4smile.com/quotes/author/william-peter-blatty/) > [I like Valentine's Day. The trouble is the florists and the candy-makers and the card people are all advertising so much, you don't dare…](https://sms4smile.com/quotes/andy-rooney/i-like-valentine-s-day-the-trouble-is-the-florists-and-the-candy/) [Andy Rooney](https://sms4smile.com/quotes/author/andy-rooney/) > [I happened to be spotted by a modeling agent who offered me a part-time job at 16. Everything happened very quickly after that -…](https://sms4smile.com/quotes/dia-mirza/i-happened-to-be-spotted-by-a-modeling-agent-who-offered-me-a-part/) [Dia Mirza](https://sms4smile.com/quotes/author/dia-mirza/) > [They say that Madison Avenue will only pay high dollars in advertising if they get the 18-35 age range.](https://sms4smile.com/quotes/sharon-gless/they-say-that-madison-avenue-will-only-pay-high-dollars-in/) [Sharon Gless](https://sms4smile.com/quotes/author/sharon-gless/) > [“There's not a branch of publishing or broadcasting that doesn't depend in some way on advertising. It'd be like an aquarium without water. Why,…](https://sms4smile.com/quotes/haruki-murakami/there-s-not-a-branch-of-publishing-or-broadcasting-that-doesn-t/) [Haruki Murakami](https://sms4smile.com/quotes/author/haruki-murakami/) > [I've driven people mad on films that I've made - I want more takes; I want to try new lines. 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But I'm still writing and I have this Gap advert lined up.](https://sms4smile.com/quotes/joss-stone/i-m-supposed-to-be-taking-time-off-but-i-m-still-writing-and-i-have/) [Joss Stone](https://sms4smile.com/quotes/author/joss-stone/) > [Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the…](https://sms4smile.com/quotes/john-wanamaker/any-seeming-deception-in-a-statement-is-costly-not-only-in-the/) [John Wanamaker](https://sms4smile.com/quotes/author/john-wanamaker/) [Browse all 1,942 Advertising quotes ](https://sms4smile.com/quotes/about/advertising/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "I think we have to recognize as an industry that users have a lot more choices and can click away to a lot more media. 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