--- title: "Meaning & Key Takeaway of: Google is a consumer brand and people…" description: "\"Google is a consumer brand and people need to be comfortable. If we were just an advertising brand we wouldn't have the same concerns. We've always tri..." image: "https://sms4smile.com/quotes/i/ed9/susan-wojcicki-7599_advertising_google-is-a-consumer-brand-and-people-ne_2678492.png" --- # Google is a consumer brand and people need to be… ![“Google is a consumer brand and people need to be comfortable. If we were just an advertising brand we wouldn't have the same concerns. We've always tried to promote transparency and choice among our users.” quote by Susan Wojcicki](https://sms4smile.com/quotes/i/ed9/susan-wojcicki-7599_advertising_google-is-a-consumer-brand-and-people-ne_2678492.png) [Download](https://sms4smile.com/quotes/i/ed9/susan-wojcicki-7599_advertising_google-is-a-consumer-brand-and-people-ne_2678492.png) [Open image](https://sms4smile.com/quotes/i/ed9/susan-wojcicki-7599_advertising_google-is-a-consumer-brand-and-people-ne_2678492.png) > “Google is a consumer brand and people need to be comfortable. If we were just an advertising brand we wouldn't have the same concerns. We've always tried to promote transparency and choice among our users.” [Susan Wojcicki](https://sms4smile.com/quotes/author/susan-wojcicki/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Google must be seen as a trustworthy consumer brand, not just an ad platform, emphasizing transparency and user choice. **In simple terms:** Google focuses on trust and user control, not just ads. Key Takeaway Prioritize transparency and user empowerment. Themes technology branding trust Mood optimistic strategic Type marketing strategic When to use this quote - app launches - privacy policy updates - advertising strategies - user onboarding Key Concepts consumer perception privacy choice Questions to Reflect On - How can Google maintain revenue while staying transparent? - What measures build user trust? A Different Perspective Balancing ad revenue with brand trust is challenging. ★ ★ ★ ★ ★ No ratings yet [Advertising](https://sms4smile.com/quotes/about/advertising/) [Choice](https://sms4smile.com/quotes/about/choice/) [Consumer](https://sms4smile.com/quotes/about/consumer/) [Internet](https://sms4smile.com/quotes/about/internet/) [People](https://sms4smile.com/quotes/about/people/) [Transparency](https://sms4smile.com/quotes/about/transparency/) ## Related quotes > [Companies spend twenty, thirty, forty percent of revenues on advertising to brand their product and to get, essentially, acquire customers cheaply. You get a…](https://sms4smile.com/quotes/bill-wyman/companies-spend-twenty-thirty-forty-percent-of-revenues-on/) [Bill Wyman](https://sms4smile.com/quotes/author/bill-wyman/) > [Having a consumer brand helps us a lot. We will see more ambulatory care, and there will be a lot of new ways to…](https://sms4smile.com/quotes/frans-van-houten/having-a-consumer-brand-helps-us-a-lot-we-will-see-more-ambulatory/) [Frans van Houten](https://sms4smile.com/quotes/author/frans-van-houten/) > [“For a consumer brand to succeed, it doesn’t just need technical excellence and value; it needs a prolonged superiority in mindspace and shelfspace.”](https://sms4smile.com/quotes/greg-thain/for-a-consumer-brand-to-succeed-it-doesn-t-just-need-technical/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) > [As a responsible consumer brand, we have not just built for the short term, but build for longer-term relationships.](https://sms4smile.com/quotes/ritesh-agarwal/as-a-responsible-consumer-brand-we-have-not-just-built-for-the-short/) [Ritesh Agarwal](https://sms4smile.com/quotes/author/ritesh-agarwal/) > [“Technology, variety where appropriate, advertising muscle and consumer understanding are the key benefits for manufacturer brands, and each is highly sensitive to economies of…](https://sms4smile.com/quotes/greg-thain/technology-variety-where-appropriate-advertising-muscle-and-consumer/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) > [Clearly in the eyes of the consumer; the brand has not been diluted, but we must guard against that happening at all costs.](https://sms4smile.com/quotes/richard-branson/clearly-in-the-eyes-of-the-consumer-the-brand-has-not-been-diluted/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [There's definitely an obstacle in developing a brand for yourself that people can rely on when you're so eclectic.](https://sms4smile.com/quotes/fred-durst/there-s-definitely-an-obstacle-in-developing-a-brand-for-yourself/) [Fred Durst](https://sms4smile.com/quotes/author/fred-durst/) > [You have to have faith that if you want people to like your brand, you have to do likeable things. 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When I see people creating a brand, it feels disingenuous.](https://sms4smile.com/quotes/laura-benanti/i-don-t-like-the-word-brand-when-i-see-people-creating-a-brand-it/) [Laura Benanti](https://sms4smile.com/quotes/author/laura-benanti/) > [We don't want people to think of Supreme as this hard-to-get, exclusive brand. We're a brand of the people.](https://sms4smile.com/quotes/james-jebbia/we-don-t-want-people-to-think-of-supreme-as-this-hard-to-get/) [James Jebbia](https://sms4smile.com/quotes/author/james-jebbia/) > [“If you don't brand yourself, other people will. And I can guarantee you that they won't brand you in the way that you want…](https://sms4smile.com/quotes/catherine-kaputa/if-you-don-t-brand-yourself-other-people-will-and-i-can-guarantee-you/) Catherine Kaputa ## More by Susan Wojcicki > [I think I've always been able to see what's coming, and when I was joining Google, people always said, 'Why are you joining this…](https://sms4smile.com/quotes/susan-wojcicki/i-think-i-ve-always-been-able-to-see-what-s-coming-and-when-i-was/) [Susan Wojcicki](https://sms4smile.com/quotes/author/susan-wojcicki/) > [I see tech as... a force that is changing pretty much all parts of our society. It's really sad for me that we don't…](https://sms4smile.com/quotes/susan-wojcicki/i-see-tech-as-a-force-that-is-changing-pretty-much-all-parts-of-our/) [Susan Wojcicki](https://sms4smile.com/quotes/author/susan-wojcicki/) > [Even in a culture where people are well meaning, there are sometimes 'microaggressions.' People who will just cut you off. You'll be talking, and…](https://sms4smile.com/quotes/susan-wojcicki/even-in-a-culture-where-people-are-well-meaning-there-are-sometimes/) [Susan Wojcicki](https://sms4smile.com/quotes/author/susan-wojcicki/) > [Learning to code makes kids feel empowered, creative, and confident. If we want our young women to retain these traits into adulthood, a great…](https://sms4smile.com/quotes/susan-wojcicki/learning-to-code-makes-kids-feel-empowered-creative-and-confident-if/) [Susan Wojcicki](https://sms4smile.com/quotes/author/susan-wojcicki/) > [The fact that women represent such a small portion of the tech workforce shouldn't just be a wake-up call - it should be a…](https://sms4smile.com/quotes/susan-wojcicki/the-fact-that-women-represent-such-a-small-portion-of-the-tech/) [Susan Wojcicki](https://sms4smile.com/quotes/author/susan-wojcicki/) > [Employing more women at all levels of a company, from new hires to senior leaders, creates a virtuous cycle. Companies become more attuned to…](https://sms4smile.com/quotes/susan-wojcicki/employing-more-women-at-all-levels-of-a-company-from-new-hires-to/) [Susan Wojcicki](https://sms4smile.com/quotes/author/susan-wojcicki/) > [I don't feel like I'm a perfect mom, and then there are times at work where I feel like maybe I wasn't perfect here…](https://sms4smile.com/quotes/susan-wojcicki/i-don-t-feel-like-i-m-a-perfect-mom-and-then-there-are-times-at-work/) [Susan Wojcicki](https://sms4smile.com/quotes/author/susan-wojcicki/) > [Don't overplan your life. 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Get things done.](https://sms4smile.com/quotes/susan-wojcicki/work-smart-get-things-done/) [Susan Wojcicki](https://sms4smile.com/quotes/author/susan-wojcicki/) > [If a third of Americans' time is being spent online, why is only a quarter of ad dollars spent there? It's not proportional.](https://sms4smile.com/quotes/susan-wojcicki/if-a-third-of-americans-time-is-being-spent-online-why-is-only-a/) [Susan Wojcicki](https://sms4smile.com/quotes/author/susan-wojcicki/) > [Having a child is a big life change, but the really hectic period is relatively short. You can get through it.](https://sms4smile.com/quotes/susan-wojcicki/having-a-child-is-a-big-life-change-but-the-really-hectic-period-is/) [Susan Wojcicki](https://sms4smile.com/quotes/author/susan-wojcicki/) > [If you are working 24/7, you're not going to have any interesting ideas.](https://sms4smile.com/quotes/susan-wojcicki/if-you-are-working-24-7-you-re-not-going-to-have-any-interesting-ideas/) [Susan Wojcicki](https://sms4smile.com/quotes/author/susan-wojcicki/) > [Paid leave is a not just a mother and child issue, it's a societal issue we have.](https://sms4smile.com/quotes/susan-wojcicki/paid-leave-is-a-not-just-a-mother-and-child-issue-it-s-a-societal/) [Susan Wojcicki](https://sms4smile.com/quotes/author/susan-wojcicki/) [Explore all 89 Susan Wojcicki quotes ](https://sms4smile.com/quotes/author/susan-wojcicki/) ## More Advertising quotes > [I saw this anti-drug commercial that showed a kid smoking pot in his dad's room with his friend. 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But the devil keeps advertising, Father. The devil does a lot of commercials.](https://sms4smile.com/quotes/william-peter-blatty/god-never-talks-but-the-devil-keeps-advertising-father-the-devil-does/) [William Peter Blatty](https://sms4smile.com/quotes/author/william-peter-blatty/) > [I like Valentine's Day. The trouble is the florists and the candy-makers and the card people are all advertising so much, you don't dare…](https://sms4smile.com/quotes/andy-rooney/i-like-valentine-s-day-the-trouble-is-the-florists-and-the-candy/) [Andy Rooney](https://sms4smile.com/quotes/author/andy-rooney/) > [I happened to be spotted by a modeling agent who offered me a part-time job at 16. 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