--- title: "Meaning & Key Takeaway of: Ads get a bad reputation sometimes…" description: "\"Ads get a bad reputation sometimes because they're not useful. They're not relevant, or slow.\" — Susan Wojcicki" image: "https://sms4smile.com/quotes/i/45e/susan-wojcicki-7599_ads_ads-get-a-bad-reputation-sometimes-becau_993615.png" --- # Ads get a bad reputation sometimes because they're not… ![“Ads get a bad reputation sometimes because they're not useful. They're not relevant, or slow.” quote by Susan Wojcicki](https://sms4smile.com/quotes/i/45e/susan-wojcicki-7599_ads_ads-get-a-bad-reputation-sometimes-becau_993615.png) [Download](https://sms4smile.com/quotes/i/45e/susan-wojcicki-7599_ads_ads-get-a-bad-reputation-sometimes-becau_993615.png) [Open image](https://sms4smile.com/quotes/i/45e/susan-wojcicki-7599_ads_ads-get-a-bad-reputation-sometimes-becau_993615.png) > “Ads get a bad reputation sometimes because they're not useful. They're not relevant, or slow.” [Susan Wojcicki](https://sms4smile.com/quotes/author/susan-wojcicki/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Advertising loses value when it fails to be relevant, timely, or useful to users. **In simple terms:** Ads must be useful and timely. Key Takeaway Focus on relevance and speed in ads. Themes marketing user experience efficiency Mood analytical practical Type marketing strategic When to use this quote - digital campaigns - product launches - content platforms Key Concepts relevance speed utility Questions to Reflect On - How can ads stay creative while being useful? - What metrics best measure ad relevance? A Different Perspective Over‑optimizing relevance can reduce creativity. ★ ★ ★ ★ ★ No ratings yet [Ads](https://sms4smile.com/quotes/about/ads/) [Advertising](https://sms4smile.com/quotes/about/advertising/) [Bad](https://sms4smile.com/quotes/about/bad/) [Bad reputation](https://sms4smile.com/quotes/about/bad-reputation/) [Because](https://sms4smile.com/quotes/about/because/) [Get](https://sms4smile.com/quotes/about/get/) [Relevant](https://sms4smile.com/quotes/about/relevant/) [Relevant Slow](https://sms4smile.com/quotes/about/relevant-slow-2050444/) [Reputation](https://sms4smile.com/quotes/about/reputation/) [Reputation Useful](https://sms4smile.com/quotes/about/reputation-useful-2050443/) [Slow](https://sms4smile.com/quotes/about/slow/) [Sometimes](https://sms4smile.com/quotes/about/sometimes/) [Useful](https://sms4smile.com/quotes/about/useful/) ## Related quotes > [Everywhere I look, there are ads marking Mother's Day. Mostly they conform to stereotype: flowers, jewelry, perfume. Not a lot of books. Not many…](https://sms4smile.com/quotes/margaret-heffernan/everywhere-i-look-there-are-ads-marking-mother-s-day-mostly-they/) [Margaret Heffernan](https://sms4smile.com/quotes/author/margaret-heffernan/) > [Capitalism requires individual responsibility and accountability. People are seen as atomized units in a capitalist system - they are either useful, or they are…](https://sms4smile.com/quotes/ben-shapiro/capitalism-requires-individual-responsibility-and-accountability/) [Ben Shapiro](https://sms4smile.com/quotes/author/ben-shapiro/) > [Organizer is kind of a grand term for what I was doing. I answered an ad that the Presbyterian Church of Chicago put up…](https://sms4smile.com/quotes/sara-paretsky/organizer-is-kind-of-a-grand-term-for-what-i-was-doing-i-answered-an/) [Sara Paretsky](https://sms4smile.com/quotes/author/sara-paretsky/) > [The ad industry isn't struggling for a new set of principles or abandoning the ones that made it great from the start. It's simply…](https://sms4smile.com/quotes/rochelle-b-lazarus/the-ad-industry-isn-t-struggling-for-a-new-set-of-principles-or/) [Rochelle B Lazarus](https://sms4smile.com/quotes/author/rochelle-b-lazarus/) > [Google is a business that gets paid when users want to see - want to click on - the ad. If we show ads…](https://sms4smile.com/quotes/susan-wojcicki/google-is-a-business-that-gets-paid-when-users-want-to-see-want-to/) [Susan Wojcicki](https://sms4smile.com/quotes/author/susan-wojcicki/) > [We are a consumer company and our success is directly linked to our users trusting us. Therefore we have the same incentive as the…](https://sms4smile.com/quotes/susan-wojcicki/we-are-a-consumer-company-and-our-success-is-directly-linked-to-our/) [Susan Wojcicki](https://sms4smile.com/quotes/author/susan-wojcicki/) > [It only takes one lie to taint your entire testimony in a court of law. Honesty is a vital part of having a good…](https://sms4smile.com/quotes/jim-rohn/it-only-takes-one-lie-to-taint-your-entire-testimony-in-a-court-of/) [Jim Rohn](https://sms4smile.com/quotes/author/jim-rohn/) > [Either a good or a bad reputation outruns and gets before people wherever they go.](https://sms4smile.com/quotes/lord-chesterfield/either-a-good-or-a-bad-reputation-outruns-and-gets-before-people/) [Lord Chesterfield](https://sms4smile.com/quotes/author/lord-chesterfield/) > [An alibi is a reason with a bad reputation.](https://sms4smile.com/quotes/doug-larson/an-alibi-is-a-reason-with-a-bad-reputation/) [Doug Larson](https://sms4smile.com/quotes/author/doug-larson/) > [I was willing to accept a bad reputation if I deserved it, but it was going to be based on my actions, not on…](https://sms4smile.com/quotes/casey-wasserman/i-was-willing-to-accept-a-bad-reputation-if-i-deserved-it-but-it-was/) [Casey Wasserman](https://sms4smile.com/quotes/author/casey-wasserman/) > [People feel feminists are aggressive, men-hating women with a little moustache. I think it's got a bad reputation because when feminism came into being,…](https://sms4smile.com/quotes/twinkle-khanna/people-feel-feminists-are-aggressive-men-hating-women-with-a-little/) [Twinkle Khanna](https://sms4smile.com/quotes/author/twinkle-khanna/) > [It amazes me how easy it is for things to change, how easy it is to start off down the same road you always…](https://sms4smile.com/quotes/lauren-oliver/it-amazes-me-how-easy-it-is-for-things-to-change-how-easy-it-is-to/) [Lauren Oliver](https://sms4smile.com/quotes/author/lauren-oliver/) > [I don't believe in destroying GOOD mysteries or adding to BAD reputations.](https://sms4smile.com/quotes/john-balance/i-don-t-believe-in-destroying-good-mysteries-or-adding-to-bad/) [John Balance](https://sms4smile.com/quotes/author/john-balance/) > [“Because things accumulate around your name," said Berenice. "You have a name and one thing after another happens to you, and you behave in…](https://sms4smile.com/quotes/carson-mccullers/because-things-accumulate-around-your-name-said-berenice-you-have-a/) [Carson McCullers](https://sms4smile.com/quotes/author/carson-mccullers/) > [One man lies in his words, and gets a bad reputation; another in his manners, and enjoys a good one.](https://sms4smile.com/quotes/henry-david-thoreau/one-man-lies-in-his-words-and-gets-a-bad-reputation-another-in-his/) [Henry David Thoreau](https://sms4smile.com/quotes/author/henry-david-thoreau/) ## More by Susan Wojcicki > [I think I've always been able to see what's coming, and when I was joining Google, people always said, 'Why are you joining this…](https://sms4smile.com/quotes/susan-wojcicki/i-think-i-ve-always-been-able-to-see-what-s-coming-and-when-i-was/) [Susan Wojcicki](https://sms4smile.com/quotes/author/susan-wojcicki/) > [I see tech as... a force that is changing pretty much all parts of our society. It's really sad for me that we don't…](https://sms4smile.com/quotes/susan-wojcicki/i-see-tech-as-a-force-that-is-changing-pretty-much-all-parts-of-our/) [Susan Wojcicki](https://sms4smile.com/quotes/author/susan-wojcicki/) > [Even in a culture where people are well meaning, there are sometimes 'microaggressions.' People who will just cut you off. You'll be talking, and…](https://sms4smile.com/quotes/susan-wojcicki/even-in-a-culture-where-people-are-well-meaning-there-are-sometimes/) [Susan Wojcicki](https://sms4smile.com/quotes/author/susan-wojcicki/) > [Learning to code makes kids feel empowered, creative, and confident. If we want our young women to retain these traits into adulthood, a great…](https://sms4smile.com/quotes/susan-wojcicki/learning-to-code-makes-kids-feel-empowered-creative-and-confident-if/) [Susan Wojcicki](https://sms4smile.com/quotes/author/susan-wojcicki/) > [The fact that women represent such a small portion of the tech workforce shouldn't just be a wake-up call - it should be a…](https://sms4smile.com/quotes/susan-wojcicki/the-fact-that-women-represent-such-a-small-portion-of-the-tech/) [Susan Wojcicki](https://sms4smile.com/quotes/author/susan-wojcicki/) > [Employing more women at all levels of a company, from new hires to senior leaders, creates a virtuous cycle. Companies become more attuned to…](https://sms4smile.com/quotes/susan-wojcicki/employing-more-women-at-all-levels-of-a-company-from-new-hires-to/) [Susan Wojcicki](https://sms4smile.com/quotes/author/susan-wojcicki/) > [I don't feel like I'm a perfect mom, and then there are times at work where I feel like maybe I wasn't perfect here…](https://sms4smile.com/quotes/susan-wojcicki/i-don-t-feel-like-i-m-a-perfect-mom-and-then-there-are-times-at-work/) [Susan Wojcicki](https://sms4smile.com/quotes/author/susan-wojcicki/) > [Don't overplan your life. Joining Google when I was four months pregnant was a bit of a leap, but sometimes you have to do…](https://sms4smile.com/quotes/susan-wojcicki/don-t-overplan-your-life-joining-google-when-i-was-four-months/) [Susan Wojcicki](https://sms4smile.com/quotes/author/susan-wojcicki/) > [People don't understand the logistics of advertising.](https://sms4smile.com/quotes/susan-wojcicki/people-don-t-understand-the-logistics-of-advertising/) [Susan Wojcicki](https://sms4smile.com/quotes/author/susan-wojcicki/) > [YouTube is growing up, is basically my view of it. Growing up means our creators are growing up; they're getting more well known. We're…](https://sms4smile.com/quotes/susan-wojcicki/youtube-is-growing-up-is-basically-my-view-of-it-growing-up-means-our/) [Susan Wojcicki](https://sms4smile.com/quotes/author/susan-wojcicki/) > [Work smart. Get things done.](https://sms4smile.com/quotes/susan-wojcicki/work-smart-get-things-done/) [Susan Wojcicki](https://sms4smile.com/quotes/author/susan-wojcicki/) > [If a third of Americans' time is being spent online, why is only a quarter of ad dollars spent there? It's not proportional.](https://sms4smile.com/quotes/susan-wojcicki/if-a-third-of-americans-time-is-being-spent-online-why-is-only-a/) [Susan Wojcicki](https://sms4smile.com/quotes/author/susan-wojcicki/) > [Having a child is a big life change, but the really hectic period is relatively short. You can get through it.](https://sms4smile.com/quotes/susan-wojcicki/having-a-child-is-a-big-life-change-but-the-really-hectic-period-is/) [Susan Wojcicki](https://sms4smile.com/quotes/author/susan-wojcicki/) > [If you are working 24/7, you're not going to have any interesting ideas.](https://sms4smile.com/quotes/susan-wojcicki/if-you-are-working-24-7-you-re-not-going-to-have-any-interesting-ideas/) [Susan Wojcicki](https://sms4smile.com/quotes/author/susan-wojcicki/) > [Paid leave is a not just a mother and child issue, it's a societal issue we have.](https://sms4smile.com/quotes/susan-wojcicki/paid-leave-is-a-not-just-a-mother-and-child-issue-it-s-a-societal/) [Susan Wojcicki](https://sms4smile.com/quotes/author/susan-wojcicki/) [Explore all 89 Susan Wojcicki quotes ](https://sms4smile.com/quotes/author/susan-wojcicki/) ## More Ads quotes > [A home isn't just a roof over our heads. A home is a place where we feel loved and where we love others. It's…](https://sms4smile.com/quotes/hermann-hesse/a-home-isn-t-just-a-roof-over-our-heads-a-home-is-a-place-where-we/) [Hermann Hesse](https://sms4smile.com/quotes/author/hermann-hesse/) > [Metallica's the only band i've ever been in. I'm not sure that when it ends in five, ten years, I'm going to put an…](https://sms4smile.com/quotes/lars-ulrich/metallica-s-the-only-band-i-ve-ever-been-in-i-m-not-sure-that-when-it/) [Lars Ulrich](https://sms4smile.com/quotes/author/lars-ulrich/) > [As a Fundamentalist I had discovered while I was in college that it is possible to dismiss the entire Church as having gone off…](https://sms4smile.com/quotes/thomas-howard-3rd-duke-of-norfolk/as-a-fundamentalist-i-had-discovered-while-i-was-in-college-that-it/) [Thomas Howard, 3rd Duke of Norfolk](https://sms4smile.com/quotes/author/thomas-howard-3rd-duke-of-norfolk/) > [ The most recent incarnation of \[Bob\] Dylan has been the traveling journeyman/ charlatan who sings roots music, snarls dark lyrics that make "All Along… ](https://sms4smile.com/quotes/jay-michaelson/the-most-recent-incarnation-of-bob-dylan-has-been-the-traveling/) [Jay Michaelson](https://sms4smile.com/quotes/author/jay-michaelson/) > [One performer whose band played my music better than I could myself was Art Farmer. He recorded 'Sing Me Softly of the Blues' and…](https://sms4smile.com/quotes/carla-bley/one-performer-whose-band-played-my-music-better-than-i-could-myself/) [Carla Bley](https://sms4smile.com/quotes/author/carla-bley/) > [What every human being should do is eat a vegetarian diet based on whole foods. Period. That's it. Animal protein is bad for you.…](https://sms4smile.com/quotes/roger-ebert/what-every-human-being-should-do-is-eat-a-vegetarian-diet-based-on/) [Roger Ebert](https://sms4smile.com/quotes/author/roger-ebert/) > [In market research I did at Microsoft Corp. in the early 1990s, I estimated that the 'Wall Street Journal' took in about 75 cents…](https://sms4smile.com/quotes/nathan-myhrvold/in-market-research-i-did-at-microsoft-corp-in-the-early-1990s-i/) [Nathan Myhrvold](https://sms4smile.com/quotes/author/nathan-myhrvold/) > [Donald Trump threatened to file a defamation suit against me for running a TV ad that consisted only entirely of his own words on…](https://sms4smile.com/quotes/ted-cruz/donald-trump-threatened-to-file-a-defamation-suit-against-me-for/) [Ted Cruz](https://sms4smile.com/quotes/author/ted-cruz/) > [There is nothing personal about a personal ad.](https://sms4smile.com/quotes/wes-smith/there-is-nothing-personal-about-a-personal-ad/) [Wes Smith](https://sms4smile.com/quotes/author/wes-smith/) > [Google has - at least at this point - maintained the line where it keeps organic results separate from the advertisements. But over time…](https://sms4smile.com/quotes/tim-wu/google-has-at-least-at-this-point-maintained-the-line-where-it-keeps/) [Tim Wu](https://sms4smile.com/quotes/author/tim-wu/) > [I am terrible at memorizing things. Hence, ad-libbing.](https://sms4smile.com/quotes/michael-weatherly/i-am-terrible-at-memorizing-things-hence-ad-libbing/) [Michael Weatherly](https://sms4smile.com/quotes/author/michael-weatherly/) > [In a recent attack ad, the NRA claims that President Obama cares about his own children more than he cares about other children. In…](https://sms4smile.com/quotes/jimmy-fallon/in-a-recent-attack-ad-the-nra-claims-that-president-obama-cares-about/) [Jimmy Fallon](https://sms4smile.com/quotes/author/jimmy-fallon/) > [Nothing's going to keep me from making music. If I were in the want-ads in the back of the paper or playing to six…](https://sms4smile.com/quotes/dave-grohl/nothing-s-going-to-keep-me-from-making-music-if-i-were-in-the-want/) [Dave Grohl](https://sms4smile.com/quotes/author/dave-grohl/) > [For me, being on set is no different than being at a dinner table or riding the subway next to someone; inevitably their life…](https://sms4smile.com/quotes/victoria-mahoney/for-me-being-on-set-is-no-different-than-being-at-a-dinner-table-or/) [Victoria Mahoney](https://sms4smile.com/quotes/author/victoria-mahoney/) > [We assumed the customers were smart and that they'll buy what they like, not what the ads tell them to buy.](https://sms4smile.com/quotes/renzo-rosso/we-assumed-the-customers-were-smart-and-that-they-ll-buy-what-they/) [Renzo Rosso](https://sms4smile.com/quotes/author/renzo-rosso/) [Browse all 856 Ads quotes ](https://sms4smile.com/quotes/about/ads/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Ads get a bad reputation sometimes because they're not useful. 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