--- title: "Meaning & Key Takeaway of: The irony of good customer service is…" description: "\"The irony of good customer service is that over time it will bring in more new customers than promotions and price slashing ever did!\" — Susan Ward" image: "https://sms4smile.com/quotes/i/0cb/susan-ward-37666_customer_the-irony-of-good-customer-service-is-th_768840.jpg" --- # The irony of good customer service is that over time it… ![“The irony of good customer service is that over time it will bring in more new customers than promotions and price slashing ever did!” quote by Susan Ward](https://sms4smile.com/quotes/i/0cb/susan-ward-37666_customer_the-irony-of-good-customer-service-is-th_768840.jpg) [Download](https://sms4smile.com/quotes/i/0cb/susan-ward-37666_customer_the-irony-of-good-customer-service-is-th_768840.jpg) [Open image](https://sms4smile.com/quotes/i/0cb/susan-ward-37666_customer_the-irony-of-good-customer-service-is-th_768840.jpg) > “The irony of good customer service is that over time it will bring in more new customers than promotions and price slashing ever did!” [Susan Ward](https://sms4smile.com/quotes/author/susan-ward/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Excellent service naturally attracts new customers over time, outperforming short‑term promotions or price cuts. **In simple terms:** Great service brings more customers than discounts. Key Takeaway Invest in service quality for sustainable growth. Themes business customer service growth marketing Mood analytical practical Type strategic advice When to use this quote - retention strategies - pricing decisions - employee training Key Concepts customer loyalty word‑of‑mouth brand reputation Questions to Reflect On - How can small businesses afford high‑quality service? - What metrics best capture service‑driven growth? A Different Perspective Service improvements may require significant upfront investment. ★ ★ ★ ★ ★ No ratings yet [Customer](https://sms4smile.com/quotes/about/customer/) [Customer service](https://sms4smile.com/quotes/about/customer-service/) [Educational](https://sms4smile.com/quotes/about/educational/) [Good customer service](https://sms4smile.com/quotes/about/good-customer-service/) [Irony](https://sms4smile.com/quotes/about/irony/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [Promotion](https://sms4smile.com/quotes/about/promotion/) [Promotions](https://sms4smile.com/quotes/about/promotions/) [Time](https://sms4smile.com/quotes/about/time/) ## Related quotes > [Deal with complaints. If you give the complaint your attention, you may be able to please this one person this one time - and…](https://sms4smile.com/quotes/susan-ward/deal-with-complaints-if-you-give-the-complaint-your-attention-you-may/) [Susan Ward](https://sms4smile.com/quotes/author/susan-ward/) > [Don't make promises unless you will keep them. Not plan to keep them. Will keep them. Reliability is one of the keys to any…](https://sms4smile.com/quotes/susan-ward/don-t-make-promises-unless-you-will-keep-them-not-plan-to-keep-them/) [Susan Ward](https://sms4smile.com/quotes/author/susan-ward/) > [“Do you work hard to attract new customers but do little to keep them?”](https://sms4smile.com/quotes/frank-sonnenberg/do-you-work-hard-to-attract-new-customers-but-do-little-to-keep-them/) [Frank Sonnenberg](https://sms4smile.com/quotes/author/frank-sonnenberg/) > [“While delivering consistently good customer service requires work and alignment across your entire organization, a good place to start is your support team. It's…](https://sms4smile.com/quotes/oscar-auliq-ice/while-delivering-consistently-good-customer-service-requires-work-and/) [Oscar Auliq-Ice](https://sms4smile.com/quotes/author/oscar-auliq-ice/) > [“The man behind the counter seemed to have stopped listening to him. He slid a room key across the fake-wood-grain counter and returned to…](https://sms4smile.com/quotes/ryan-boudinot/the-man-behind-the-counter-seemed-to-have-stopped-listening-to-him-he/) [Ryan Boudinot](https://sms4smile.com/quotes/author/ryan-boudinot/) > [Our advertising partnership with Allegiant Air is a natural fit for us. Branding encompasses everything from good customer service to strategic advertising positioning and…](https://sms4smile.com/quotes/calvin-ayre/our-advertising-partnership-with-allegiant-air-is-a-natural-fit-for/) [Calvin Ayre](https://sms4smile.com/quotes/author/calvin-ayre/) > [Don't try to be all things to all people. Concentrate on selling something unique that you know there is a need for, offer competitive…](https://sms4smile.com/quotes/lillian-vernon/don-t-try-to-be-all-things-to-all-people-concentrate-on-selling/) [Lillian Vernon](https://sms4smile.com/quotes/author/lillian-vernon/) > [Really good customer service will deliver sales. You are training salesmen to give the best possible advice and then to achieve the sale. People…](https://sms4smile.com/quotes/john-caudwell/really-good-customer-service-will-deliver-sales-you-are-training/) [John Caudwell](https://sms4smile.com/quotes/author/john-caudwell/) > [Screw the competition - focus on good customer service.](https://sms4smile.com/quotes/richard-branson/screw-the-competition-focus-on-good-customer-service/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [“Good customer service always starts with a human touch.”](https://sms4smile.com/quotes/oscar-auliq-ice/good-customer-service-always-starts-with-a-human-touch/) [Oscar Auliq-Ice](https://sms4smile.com/quotes/author/oscar-auliq-ice/) > [“There is a serious lack of good customer service in the police.”](https://sms4smile.com/quotes/steven-magee/there-is-a-serious-lack-of-good-customer-service-in-the-police/) [Steven Magee](https://sms4smile.com/quotes/author/steven-magee/) > [Follow through with basic values, and remember to provide good customer service.](https://sms4smile.com/quotes/craig-newmark/follow-through-with-basic-values-and-remember-to-provide-good/) [Craig Newmark](https://sms4smile.com/quotes/author/craig-newmark/) > [Good customer service begins at the top. If your senior people don't get it, even the strongest links further down the line can become…](https://sms4smile.com/quotes/richard-branson/good-customer-service-begins-at-the-top-if-your-senior-people-don-t/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [New Customers come from the action of past customers](https://sms4smile.com/quotes/eric-ries/new-customers-come-from-the-action-of-past-customers/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) > [Growing your own business is great. Watching your ideas come to life, taking care of new customers and watching them become repeat customers, and…](https://sms4smile.com/quotes/michael-gerber/growing-your-own-business-is-great-watching-your-ideas-come-to-life/) [Michael Gerber](https://sms4smile.com/quotes/author/michael-gerber/) ## More by Susan Ward > [Deal with complaints. If you give the complaint your attention, you may be able to please this one person this one time - and…](https://sms4smile.com/quotes/susan-ward/deal-with-complaints-if-you-give-the-complaint-your-attention-you-may/) [Susan Ward](https://sms4smile.com/quotes/author/susan-ward/) > [Don't make promises unless you will keep them. Not plan to keep them. Will keep them. Reliability is one of the keys to any…](https://sms4smile.com/quotes/susan-ward/don-t-make-promises-unless-you-will-keep-them-not-plan-to-keep-them/) [Susan Ward](https://sms4smile.com/quotes/author/susan-ward/) > [I am not sexually attracted to women. I would rather sleep with an ugly man than with a woman.](https://sms4smile.com/quotes/susan-ward/i-am-not-sexually-attracted-to-women-i-would-rather-sleep-with-an/) [Susan Ward](https://sms4smile.com/quotes/author/susan-ward/) > [Answer your phone. Get call forwarding. Or an answering service. Hire staff if you need to. But make sure that someone is picking up…](https://sms4smile.com/quotes/susan-ward/answer-your-phone-get-call-forwarding-or-an-answering-service-hire/) [Susan Ward](https://sms4smile.com/quotes/author/susan-ward/) > [Lower prices are not service; they're just lower prices.](https://sms4smile.com/quotes/susan-ward/lower-prices-are-not-service-they-re-just-lower-prices/) [Susan Ward](https://sms4smile.com/quotes/author/susan-ward/) > [Be helpful - even if there's no immediate profit in it.](https://sms4smile.com/quotes/susan-ward/be-helpful-even-if-there-s-no-immediate-profit-in-it/) [Susan Ward](https://sms4smile.com/quotes/author/susan-ward/) > [“The Best Men are like the ocean: They lure you in quietly and drown you. And if you are really lucky you stay lost…](https://sms4smile.com/quotes/susan-ward/the-best-men-are-like-the-ocean-they-lure-you-in-quietly-and-drown/) [Susan Ward](https://sms4smile.com/quotes/author/susan-ward/) > [We are very excited with the roster of skaters that are coming. It's the first time New Jersey has been awarded an event of…](https://sms4smile.com/quotes/susan-ward/we-are-very-excited-with-the-roster-of-skaters-that-are-coming-it-s/) [Susan Ward](https://sms4smile.com/quotes/author/susan-ward/) > [Listen to your customers. Can the sales pitches and the product babble. Let your customer talk and show him that you are listening by…](https://sms4smile.com/quotes/susan-ward/listen-to-your-customers-can-the-sales-pitches-and-the-product-babble/) [Susan Ward](https://sms4smile.com/quotes/author/susan-ward/) > [Train your staff (if you have any) to be always helpful, courteous, and knowledgeable. Most importantly, give every member of your staff enough information…](https://sms4smile.com/quotes/susan-ward/train-your-staff-if-you-have-any-to-be-always-helpful-courteous-and/) [Susan Ward](https://sms4smile.com/quotes/author/susan-ward/) > [Throw in something extra. Whether it's a coupon for a future discount, additional information on how to use the product, or a genuine smile,…](https://sms4smile.com/quotes/susan-ward/throw-in-something-extra-whether-it-s-a-coupon-for-a-future-discount/) [Susan Ward](https://sms4smile.com/quotes/author/susan-ward/) [Explore all 12 Susan Ward quotes ](https://sms4smile.com/quotes/author/susan-ward/) ## More Customer quotes > [“Start a business, not a startup”](https://sms4smile.com/quotes/anonymous/start-a-business-not-a-startup/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Amongst the financial Twitterati, the term 'muppets' has come to describe any client used and abused by some financial predator. I've adopted the term…](https://sms4smile.com/quotes/barry-ritholtz/amongst-the-financial-twitterati-the-term-muppets-has-come-to/) [Barry Ritholtz](https://sms4smile.com/quotes/author/barry-ritholtz/) > [Many early-stage entrepreneurs make one simple mistake: Describing this 'big picture' in vague concepts and words.](https://sms4smile.com/quotes/sunil-nagaraj/many-early-stage-entrepreneurs-make-one-simple-mistake-describing/) [Sunil Nagaraj](https://sms4smile.com/quotes/author/sunil-nagaraj/) > [The purpose of this book is to supply, in the form suitable for laymen, guidance in the adoption and execution of an investment policy.](https://sms4smile.com/quotes/benjamin-graham/the-purpose-of-this-book-is-to-supply-in-the-form-suitable-for-laymen/) [Benjamin Graham](https://sms4smile.com/quotes/author/benjamin-graham/) > [Don't think OF the market. Think AS the market.](https://sms4smile.com/quotes/michael-fishman/don-t-think-of-the-market-think-as-the-market/) Michael Fishman > [If Wall Street crashes, does Main Street follow? Not necessarily.](https://sms4smile.com/quotes/ben-bernanke/if-wall-street-crashes-does-main-street-follow-not-necessarily/) [Ben Bernanke](https://sms4smile.com/quotes/author/ben-bernanke/) > [The exact details of how you practice value investing will vary investor to investor, but the fundamental principle of scouring the world, looking for…](https://sms4smile.com/quotes/whitney-tilson/the-exact-details-of-how-you-practice-value-investing-will-vary/) [Whitney Tilson](https://sms4smile.com/quotes/author/whitney-tilson/) > [The best way to hold customers is to constantly figure out how to give them more for less.](https://sms4smile.com/quotes/philip-kotler/the-best-way-to-hold-customers-is-to-constantly-figure-out-how-to/) [Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/) > [Perhaps the most important reason to be skeptical of government inflation numbers is that the government, like a fox campaigning to guard a hen…](https://sms4smile.com/quotes/peter-schiff/perhaps-the-most-important-reason-to-be-skeptical-of-government/) [Peter Schiff](https://sms4smile.com/quotes/author/peter-schiff/) > [When the dollar collapses, it's not doing it in a vacuum. If the dollar loses value, it's doing so relative to some other currency.…](https://sms4smile.com/quotes/peter-schiff/when-the-dollar-collapses-it-s-not-doing-it-in-a-vacuum-if-the-dollar/) [Peter Schiff](https://sms4smile.com/quotes/author/peter-schiff/) > [Corporations invest in sophisticated CRM, or Customer Relationship Management, programs to effectively oversee their relationship with their customers at every point during the buying…](https://sms4smile.com/quotes/marc-ostrofsky/corporations-invest-in-sophisticated-crm-or-customer-relationship/) [Marc Ostrofsky](https://sms4smile.com/quotes/author/marc-ostrofsky/) > [I believe confusion is good. Worldwide market leaders gain when there is confusion in the market.](https://sms4smile.com/quotes/subhash-chandra/i-believe-confusion-is-good-worldwide-market-leaders-gain-when-there/) [Subhash Chandra](https://sms4smile.com/quotes/author/subhash-chandra/) > [Damn inflation, full speed ahead,' Greenspan has said in both action and word. I think an investor should believe him and invest accordingly.](https://sms4smile.com/quotes/bill-gross/damn-inflation-full-speed-ahead-greenspan-has-said-in-both-action-and/) [Bill Gross](https://sms4smile.com/quotes/author/bill-gross/) > [“When companies get big, they devote most of their care and feeding to the business that got them big. This is as it should…](https://sms4smile.com/quotes/eric-schmidt/when-companies-get-big-they-devote-most-of-their-care-and-feeding-to/) [Eric Schmidt](https://sms4smile.com/quotes/author/eric-schmidt/) > [“Salesmanship is usually the art of making it the prospect’s problem, the salesperson’s need or desire to earn money.”](https://sms4smile.com/quotes/mokokoma-mokhonoana/salesmanship-is-usually-the-art-of-making-it-the-prospect-s-problem/) [Mokokoma Mokhonoana](https://sms4smile.com/quotes/author/mokokoma-mokhonoana/) [Browse all 9,257 Customer quotes ](https://sms4smile.com/quotes/about/customer/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "The irony of good customer service is that over time it will bring in more new customers than promotions and price slashing ever did!", "creator": { "@type": "Person", "name": "Susan Ward" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/susan-ward/the-irony-of-good-customer-service-is-that-over-time-it-will-bring-in/", "about": { "@type": "Thing", "name": "Customer" }, "@id": "https://sms4smile.com/quotes/susan-ward/the-irony-of-good-customer-service-is-that-over-time-it-will-bring-in/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/0cb/susan-ward-37666_customer_the-irony-of-good-customer-service-is-th_768840.jpg", "contentUrl": "https://sms4smile.com/quotes/i/0cb/susan-ward-37666_customer_the-irony-of-good-customer-service-is-th_768840.jpg", "url": "https://sms4smile.com/quotes/i/0cb/susan-ward-37666_customer_the-irony-of-good-customer-service-is-th_768840.jpg", "width": 1080, "height": 1080, "caption": "“The irony of good customer service is that over time it will bring in more new customers than promotions and…” — Susan Ward", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Susan Ward", "item": "https://sms4smile.com/quotes/author/susan-ward/" }, { "@type": "ListItem", "position": 4, "name": "The irony of good customer service...", "item": "https://sms4smile.com/quotes/susan-ward/the-irony-of-good-customer-service-is-that-over-time-it-will-bring-in/" } ], "@id": "https://sms4smile.com/quotes/susan-ward/the-irony-of-good-customer-service-is-that-over-time-it-will-bring-in/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```