--- title: "Meaning & Key Takeaway of: When the outlook is bright, bring it…" description: "\"“When the outlook is bright, bring it before their eyes; but tell them nothing when the situation is gloomy.”\" — Sun Tzu" image: "https://sms4smile.com/quotes/i/17c/sun-tzu-283_business_when-the-outlook-is-bright-bring-it-befo_1806604.jpg" --- # When the outlook is bright, bring it before their eyes… ![“When the outlook is bright, bring it before their eyes; but tell them nothing when the situation is gloomy.” quote by Sun Tzu](https://sms4smile.com/quotes/i/17c/sun-tzu-283_business_when-the-outlook-is-bright-bring-it-befo_1806604.jpg) [Download](https://sms4smile.com/quotes/i/17c/sun-tzu-283_business_when-the-outlook-is-bright-bring-it-befo_1806604.jpg) [Open image](https://sms4smile.com/quotes/i/17c/sun-tzu-283_business_when-the-outlook-is-bright-bring-it-befo_1806604.jpg) > ““When the outlook is bright, bring it before their eyes; but tell them nothing when the situation is gloomy.”” [Sun Tzu](https://sms4smile.com/quotes/author/sun-tzu/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Encourage sharing optimism, but conceal it during bleak times to protect morale. **In simple terms:** Show hope when things are good, hide it when they’re bad. Key Takeaway Tailor communication to the audience’s emotional state. Themes leadership communication morale Mood cautious pragmatic Type advisory strategic When to use this quote - team meetings - crisis management - public speaking - media relations - customer service Key Concepts Strategic messaging emotional intelligence Questions to Reflect On - When should honesty outweigh optimism? - How does withholding bad news affect trust? 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