--- title: "Meaning & Key Takeaway of: Large and profitable newspapers have the…" description: "\"Large and profitable newspapers have the ability to drop the cover price of their publications to increase circulation - this, in turn, attracts the ad..." image: "https://sms4smile.com/quotes/i/e28/sucheta-dalal-7319_ability_large-and-profitable-newspapers-have-the_2554922.jpg" --- # Large and profitable newspapers have the ability to drop… ![“Large and profitable newspapers have the ability to drop the cover price of their publications to increase circulation - this, in turn, attracts the advertising bucks and makes them more powerful.” quote by Sucheta Dalal](https://sms4smile.com/quotes/i/e28/sucheta-dalal-7319_ability_large-and-profitable-newspapers-have-the_2554922.jpg) [Download](https://sms4smile.com/quotes/i/e28/sucheta-dalal-7319_ability_large-and-profitable-newspapers-have-the_2554922.jpg) [Open image](https://sms4smile.com/quotes/i/e28/sucheta-dalal-7319_ability_large-and-profitable-newspapers-have-the_2554922.jpg) > “Large and profitable newspapers have the ability to drop the cover price of their publications to increase circulation - this, in turn, attracts the advertising bucks and makes them more powerful.” [Sucheta Dalal](https://sms4smile.com/quotes/author/sucheta-dalal/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Newspapers can lower prices to boost readership, which then draws more advertisers and strengthens their market position. **In simple terms:** Lower prices raise readers, attracting ads and power. Key Takeaway Use pricing strategically to grow audience. Themes pricing advertising media power circulation economics Mood strategic analytical Type business media When to use this quote - Launching a new paper - reviving a declining newspaper - setting ad rates - budget planning - media investment Key Concepts Market dynamics price elasticity media influence Questions to Reflect On - How does price affect perceived value? - What balance between price and ad revenue is optimal? A Different Perspective If readership doesn't grow, lower prices may hurt profit. ★ ★ ★ ★ ★ No ratings yet [Ability](https://sms4smile.com/quotes/about/ability/) [Advertising](https://sms4smile.com/quotes/about/advertising/) [Attracts Advertising](https://sms4smile.com/quotes/about/attracts-advertising-1553762/) [Journalism](https://sms4smile.com/quotes/about/journalism/) [Large Profitable](https://sms4smile.com/quotes/about/large-profitable-1553764/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [More](https://sms4smile.com/quotes/about/more/) [Newspapers Ability](https://sms4smile.com/quotes/about/newspapers-ability-1553763/) [Powerful](https://sms4smile.com/quotes/about/powerful/) [Profitable Newspapers](https://sms4smile.com/quotes/about/profitable-newspapers-1553760/) [Publications Increase](https://sms4smile.com/quotes/about/publications-increase-1553761/) ## Related quotes > [No individual or company, no matter how large or how profitable, is above the law.](https://sms4smile.com/quotes/eric-holder/no-individual-or-company-no-matter-how-large-or-how-profitable-is/) [Eric Holder](https://sms4smile.com/quotes/author/eric-holder/) > [I'm supposed to be taking time off. 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